Beerlao is the true national beer of Laos, not just by name or the origin. Beerlao truly represents Laos nation, its’ people and culture at every steps of making processes. the situation in lao, most of the alcoholic beverage category advertisements are usually presented in entertaining aspect. However, Beerlao want to deliver a more meaningful message that could actually bring Laos’ culture and values back for the world to see especially new generation of Laos people. The brand would like to ensure that through all advertisements and communications of Beerlao always portrayed image and identity of “Laos people” or so called “Be lao”. Film advertisement created by Workkit, Laos for Beerlao, within the category: Alcoholic Drinks.