Alzheimer ATM

Thu, 23 Dec 2021 13:50:43 +0000

There are more than 35 million people in the world with Alzheimer’s. In Argentina only 10 % of people receive appropriate treatment for this disease. So, Taking advantage that a lot of people pass through the branches of Banco Santa Fe's doors, we made an interactive and innovative activation. Seeking to generate awareness in society on such an important issue, we intervened the ATMs and made them become an unforgettable experience for our clients.
Ambient advertisement created by Y&R, Argentina for Banco Santa Fe, within the category: Finance.