Baby Experts - Food

Tue, 21 Dec 2021 20:25:38 +0000

TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts.
Film advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.