Eye tracking technology to gift dream holidays for Christmas

Thu, 23 Dec 2021 18:39:36 +0000

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves.
Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.