Mosquitonic Transforms Leftover Tonic Water into Mosquito Repellent. Direct advertisement created by BBDO, Italy for Thomas Henry, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Lowe, Italy for ENPA, within the category: Public Interest, NGO.

The first Scénic was a car that revolutionized the concept of multi-purpose vehicles. The New Renault Scénic is equally revolutionary in terms of modularity. Because it’s the first family car that can transform into a crossover and an urban vehicle. How to let people experience such a technical characteristic instead of just explaining it to them? With Ningyo, the first modular movie. It is divided into 3 sections that can be reassembled by users to create different stories with different plots. Depending on the active choices people make, Ningyo can become a romance, a drama, a thriller, a noir or a horror film. People had the chance to experiment creating different stories of Ningyo on various media. Online and on mobile thanks to the ad hoc platform. On Twitter thanks to Conversation Ad, where you could reassemble the short film sections with a tweet. During the unveiling of the project at the 73° edition of the Venice Film Festival a series of digital totems were installed, that participants could interact with to create their own versions of the film. In one of Rome’s main subway stations a temporary cinema was set up where you could see all versions of the film. Outside of the cinema people could use digital totems to actively experiment with the viewing experience. Digital advertisement created by Publicis, Italy for Renault, within the category: Automotive.

After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen. The on air campaign includes the publishing of three pictures of a zebra crossing on the road. Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example. The campaign is fully optimized for IOs. Digital advertisement created by GTB, Italy for Ford, within the category: Automotive.

Film advertisement created by Deloitte, Italy for Dr. Giorgini, within the category: Pharmaceutical.

The idea starts from a local custom: Italians have always appealed Santini (religious icons on the car dashboard) to feel safe at the wheel. But today, it seems like there’s no Saint able to save them from the temptation of reading a smartphone notification, and texting while driving has become the first cause of car accidents. We’ve created a new Santino that protects Italian drivers for real: Santino Safety System, the first Santino that, thanks to NFC technology, can dialogue with the driver’s smartphone, blocking incoming notifications and answering in his or her place to chat and SMS. Direct advertisement created by Saatchi & Saatchi, Italy for Groupama, within the category: Finance.

Digital advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Auge, Italy for IKEA, within the category: House, Garden.

This film is about encouraging the elderly to try something new for the first time and loving it! Shares CCO, Ogilvy & Mather Italy, Giuseppe Mastromatteo, “…no sappy undertones or easy tears, which would have made our task easier. Instead, we raised the bar and created a video full of energy, positiveness and joy of living…” The story debunks all preconceptions and stereotypes, as Pino Auber, a 79 year-old man appears atop a ten meter platform to dive into an Olympic size swimming pool while budding young divers train and watch on.

Sammontana is an authentic, independent, italian ice cream brand. Why global warming has to do with it? Discover it in this surprising experiential test. Experiential advertisement created by Auge Headquarter, Italy for Sammontana, within the category: Food.

Film advertisement created by Selection SRL, Italy for Vivident, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, Italy for Sognid'oro, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Italy for Lamborghini, within the category: Automotive.

A backpack is not just a container, but first and foremost a traveling companion that shares with us and keeps all our experiences, emotions, feelings and stories. The Italian brand Invicta tells this truth showing the virtually countless answers to a simple question: “What is your Invicta full of?” Film advertisement created by Havas, Italy for Invicta, within the category: Personal Accessories.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

The client asked to talk about the capabilities of the web on mobile devices. What can be done with today’s tools? The brief asked for a one minute spot transmitting this values. We based our approach on the universal language: music. Nowadays you can pretty much create and mix music thru your iphone, ipad, and android devices, including phones and tablets. This means that you can start working collectively wherever and whenever inspiration arrives. Music is Mobile, because Web is Mobile. Digital advertisement created by APZmedia, Italy for Tim, within the category: Electronics, Technology.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

The 13th Rome Film Festival was dedicated to Noir films, with a review of the best movies of the genre between screenings. For the Spot RAI shoots a serie of sets catching the mood of the genre, recreating noir film scenes and all encapsulated in a long sequence. In a mix of visual effects elements and transition the promo seems a continuous shot, a journey in a Noir icons scenes that ends in the cinema theatre were the festival took place.

Film advertisement created by Publicis, Italy for Jagermeister, within the category: Alcoholic Drinks.