Italy
Chanel has launched a new campaign for its Chance fragrance with a series of four fun and beautifully shot spots, created in partnership with production company BRF (B-Reel Films) director Eva Michon. The series highlights the four scents in the Chance collection, with each being brought to life by a group of diverse young female talent -- Angela Yen, Selah Marley, Belen Chavanne and Lily Newmark. The shoot was set in the picturesque cityscape of Venice, Italy. Each video looks into the individual muse’s narrative through a circular lens, which mirrors the shape of a bottle of Chance. The campaign plays off these narratives, encouraging consumers to “Choose Your Chance” and enter a world where anything is possible. Represented by Selah Marley, the daughter of singer Lauryn Hill, the original Chance is an optimistic scent that blends pink pepper, jasmine and ambery patchouli.
Film advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.
Film advertisement created by Ogilvy, Italy for WIND Mobile, within the category: Electronics, Technology.
Film advertisement created by Lowe, Italy for Riff, within the category: Recreation, Leisure.
Digital advertisement created by Key Group, Italy for BioNike, within the category: Health.
Film advertisement created by BBDO, Italy for Sognid'oro, within the category: Non-Alcoholic Drinks.
Film advertisement created by Latte, Italy for Solidar, within the category: Public Interest, NGO.
Film advertisement created by Saatchi & Saatchi, Italy for Toyota, within the category: Automotive.
Film advertisement created by Saatchi & Saatchi, Italy for Coordown Onlus, within the category: Public Interest, NGO.
Digital advertisement created by A-Tono, Italy for Maalox, within the category: Pharmaceutical.
Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.
Introducing the global partnership between Toyota Motor and the Olympic and Paralympic Committee. Film advertisement created by The&Partnership, Italy for Toyota, within the category: Automotive.
Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.
After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen. The on air campaign includes the publishing of three pictures of a zebra crossing on the road. Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example. The campaign is fully optimized for IOs. Digital advertisement created by GTB, Italy for Ford, within the category: Automotive.
Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.
Violence against women and girls (VAWG) is one of the most widespread, persistent and devastating human rights violations in our world today remains largely unreported due to the impunity, silence, stigma and shame surrounding it, every victim have to face the violence every day and every time she watch herself in the mirror.
Ambient advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.
Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.