What if no pleasure was impossible? On the occasion of the 700th anniversary of Dante's death, Magnum presents 'The Kiss of Dante & Beatrice', an original painting by Roberto Ferri that represents the pleasure of immortal love, the one between Dante and the muse of the 'Divine Comedy'. Film advertisement created by MullenLowe Group, Italy for Magnum, within the category: Food.

Digital advertisement created by Verba, Italy for Audi, within the category: Automotive.

Film advertisement created by JWT, Italy for Forevermark, within the category: Personal Accessories.

The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey." Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video. Digital advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

The idea starts from a local custom: Italians have always appealed Santini (religious icons on the car dashboard) to feel safe at the wheel. But today, it seems like there’s no Saint able to save them from the temptation of reading a smartphone notification, and texting while driving has become the first cause of car accidents. We’ve created a new Santino that protects Italian drivers for real: Santino Safety System, the first Santino that, thanks to NFC technology, can dialogue with the driver’s smartphone, blocking incoming notifications and answering in his or her place to chat and SMS. Direct advertisement created by Saatchi & Saatchi, Italy for Groupama, within the category: Finance.

Digital advertisement created by Y&R, Italy for Advertball, within the category: Agency Self-Promo.

Film advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

Digital advertisement created by Saatchi & Saatchi, Italy for World Down Syndrome Day, within the category: Public Interest, NGO.

An authentic revolution in city training. A Total-Body approach with high technology, energy and involvement, Programmed to enhance the body by simultaneously stimulating the muscles and the mind. A Fit-Fusion philosophy at kilometer 0: in the center of Milan, with the pay-per-train app, At rhythm of sound vibrations, light effects and inspirational videos. A new Cycling Community led by a Master Coach of international experience, Real heroes and motifs of Deep Training. Central figures of a new wave of sport based on advanced performance And the absolute balance between intensity, quality and emotion. Welcome to the age of the ENTERTRAINING! Film advertisement created by Lab81, Italy for Virgin Active, within the category: Recreation, Leisure.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Ambient advertisement created by Now Available, Italy for Alice for Children, within the category: Public Interest, NGO.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Advertising Agency: Enfants Terribles/ebolaindustries, Milan, Italy Vfx Supervisor: Francesco Pepe. Film advertisement created by Enfants Terribles, Italy for Vorwerk, within the category: Electronics, Technology.

Ambient advertisement created by Publicis, Italy for Yovis Viaggio, within the category: Pharmaceutical.

Ambient advertisement created by Dude, Italy for Mr Robot, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Italy for Toyota, within the category: Automotive.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Digital advertisement created by Leo Burnett, Italy for Always, within the category: Health.

Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafé. Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

It’s the fourth consecutive time that Formula 1 Mercedes-AMG Petronas team won the World Championship. An extraordinary result, especially because the challenge was against the only true legend of world circuits: the Ferrari. For this reason, we wanted to celebrate the victory with a tribute to the “Cavallino Rampante” to underline Ferrari greatness in relation to Mercedes-Benz victory because “The value of a victory is to be found in the greatness of the opponent." Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes-Benz, within the category: Automotive.