On the occasion of World No Tobacco Day 'Ector the Protector Bear', the first toy that protects children from smoke, was born. Ector coughs every time someone smokes next to him thanks to a smoke detector linked to an audio device inside him. In this way Ector discourages smokers, notifies parents and educates children to stay away from the risks of smoking. 'Ector the Protector Bear' is an awareness campaign against passive smoking developed for biotechnology company Roche. Learn more at ectortheprotector.com Direct advertisement created by Integer, Italy for Roche, within the category: Health.

Burger King is back in communication with the campaign dedicated to the launch of the Italian Kings. The concept is: America has discovered Italy, the meeting of the American soul of the brand with typical Italian ingredients. The launch is told through a metaphor that represents the union of America and Italy: a passionate kiss between Botticelli's Venus and an American cowboy. Film advertisement created by Wunderman Thompson, Italy for Burger King, within the category: Food.

In occasion of 70th anniversary of Porada, his founder Luigi Allievi (interpreted by Silvestro Sammaritano) remembers how he fell in love with wood while sketching and producing a new chair.

Sammontana is an authentic, independent, italian ice cream brand. Why global warming has to do with it? Discover it in this surprising experiential test. Experiential advertisement created by Auge Headquarter, Italy for Sammontana, within the category: Food.

The bars are back...and there's nothing better than being able to go back more than once! From air hugs to elbow bumps to 1.5m cheers, there are plenty of ways to #SocialiseResponsibly to keep the bars open. Film advertisement created by Publicis, Italy for Heineken, within the categories: Alcoholic Drinks, Public Interest, NGO.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Digital advertisement created by Auge, Italy for IKEA, within the category: House, Garden.

Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert. But... Ambient advertisement created by JWT, Italy for Heineken, within the category: Fashion.

Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Saatchi & Saatchi, Italy for T-Mobile, within the category: Electronics, Technology.

Heineken Communication Manager Global Commerce: Dario Gargiulo Marketing & Communications Manager Venticento: Gabriella Lazzaro Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Every year, thousands of volunteers in every italian city join Legambiente in the special 3days event called "Puliamo il Mondo" (Clean up the World) in order to help the public service to fight environmental degradation. They will show no mercy for all the abandoned waste! Film advertisement created by Arsenale23, Italy for Legambiente, within the category: Public Interest, NGO.

Three women, one big dream: to make a career in the Trucks Business. For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks. Content advertisement created by Ogilvy, Italy for Iveco, within the category: Automotive.

Integrated advertisement created by Acne, Italy for Silversea, within the category: Hospitality, Tourism.

Digital advertisement created by BBDO, Italy for Mellin, within the category: Food.

Ambient advertisement created by Publicis, Italy for Yovis Viaggio, within the category: Pharmaceutical.

Film advertisement created by Saatchi & Saatchi, Italy for Enel, within the category: Electronics, Technology.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.