Italy

WVA

Film advertisement created by Grey, Italy for Homedics, within the category: House, Garden.

WVA

Music: 'Dreaming Of Giulia' - N. Fragile, G.Clerici Film advertisement created by Euro RSCG, Italy for Camparisoda, within the category: Alcoholic Drinks.

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Film advertisement created by Saatchi & Saatchi, Italy for Toyota, within the category: Automotive.

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The client asked to talk about the capabilities of the web on mobile devices. What can be done with today’s tools? The brief asked for a one minute spot transmitting this values. We based our approach on the universal language: music. Nowadays you can pretty much create and mix music thru your iphone, ipad, and android devices, including phones and tablets. This means that you can start working collectively wherever and whenever inspiration arrives. Music is Mobile, because Web is Mobile. Digital advertisement created by APZmedia, Italy for Tim, within the category: Electronics, Technology.

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Digital advertisement created by BBDO, Italy for Linear Assicurazioni, within the category: Finance.

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On the occasion of World No Tobacco Day 'Ector the Protector Bear', the first toy that protects children from smoke, was born. Ector coughs every time someone smokes next to him thanks to a smoke detector linked to an audio device inside him. In this way Ector discourages smokers, notifies parents and educates children to stay away from the risks of smoking. 'Ector the Protector Bear' is an awareness campaign against passive smoking developed for biotechnology company Roche. Learn more at ectortheprotector.com Direct advertisement created by Integer, Italy for Roche, within the category: Health.

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Film advertisement created by BBDO, Italy for Baldini & Castoldi, within the category: Media.

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To get to the most prestigious stages and go down in history, many professional football players have played since childhood on the hardest terrains. Is the ability to never stop despite obstacles and to overcome new challenges that has made both Jeep and Juventus so strong today. Film advertisement created by Leo Burnett, Italy for Jeep, within the category: Automotive.

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On the occasion of its 25th anniversary, DoDo celebrates its origins and returns to the enchanting Seven Colored Earths of Mauritius. A homage to the charming island that was once home to the Dodo – symbol of uniqueness and unmistakable personality that has been inspiring the Brand’s signature creative vision and charming jewelry since 1994. We go back to the origins, where it all has begun, through an integrated and cross country campaign to continue telling DoDo’s story from print to PoP and last but not least on digital assets like Instagram, Facebook, Newsletter, Website. Integrated advertisement created by White Red & Green, Italy for Pomellato, within the category: Fashion.

WVA

LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion - purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer’s ex of their choosing, the company is helping to send a symbolic message: “Enjoy this fruity and fresh white Merlot as a metaphor of our time together.” LIAR wine is the provocative wine that launched on 31stJanuary 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines. Friends and co-founders Curro Piqueras, Lorenzo Foffani, Jaime Azurmendi and Guglielmo Foffani say: “Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies. The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.”

WVA

In this film, Heineken Legendary hero takes advantage of all the party’s opportunities in a responsible manner, and ends his night by enjoying a spectacular sunrise with the star DJ Audrey Napoleon. The female protagonist of the campaign is one of the world’s top international female DJ’s and also she features an exclusive new track called “ My Sunrise”. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

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Digital advertisement created by McCann, Italy for Centro Clinico Nemo, within the category: Public Interest, NGO.

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A girl's journey through the wonderful island of Capri and how she fell in love with its colors and perfumes."Ode to Capri" is a poetic film written for the fragrance Capri Blue by Locherber Milano.

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Film advertisement created by Saatchi & Saatchi, Italy for Enel, within the category: Electronics, Technology.

WVA

Film advertisement created by Auge, Italy for IKEA, within the category: House, Garden.

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In Europe 60% of students don’t go to university after high school. Samsung is involved with educational projects in schools in more than 20 countries and want to make teenagers think about the importance of continuing to study and following their dreams. That’s why we made a social experiment never done before, in order to make a student open his eyes on what his future could be if only he starts believing in himself. Digital advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

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Outdoor advertisement created by JWT, Italy for Listerine, within the category: Health.

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Ambient advertisement created by JWT, Italy for Listerine, within the category: Health.

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The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey." Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video. Digital advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

WVA

31% of Italian woman (18-45) intending to buy dermatological products on the Internet instead of asking a pharmacist or looking for a specific research. The Internet is a chaotic universe of information and it’s hard to distinguish between good advice and dangerous remedies. IDI Pharmaceuticals, a niche company but at cutting edge of dermatological research, wants to shoe them that it’s safer to trust to qualified experts. We created a fake tutorial girl on YouTube and social network who dispenses weird skincare tips a the real thing. His name is Cinzia: your friend skin. With her surreal tutorials, “Cinzia Your Skin Friend”, invaded skincare blogs, generated thousands of spontaneous conversations on dermatological problems and dialogued with her fans through videos and comments on YouTube, Facebook and Twitter. She also enchanted a number of Italian VIPS and influencers on social networks. She ended up on radio and TV, which broadcast her videos without knowing who she really was. After the first few episodes, IDI Pharmaceuticals made its appearance. Thanks to counter-videos featuring a real dermatologist, a tab on its Facebook Fan Page and YouTube leaderboards, external annotations and captions, it was possible to visit the Dermaday website and book a free skin check-up. Digital advertisement created by Leo Burnett, Italy for IDI Pharmaceuticals, within the category: Pharmaceutical.




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