The Big Mac Percent

Thu, 23 Dec 2021 14:38:51 +0000

Women have overcome many obstacles within the workplace, but unfortunately, gender inequality persists. A recent study in Puerto Rico shows that only 15% of women achieve a leadership role in their workplace.
To create awareness about gender inequality on Women's Day, we used our beloved Big Mac to send a powerful message, by giving men their burgers with only 15% of the portion.
Experiential advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.