Children Against Bullet

Tue, 21 Dec 2021 21:12:44 +0000

24 children from the most dangerous zones of the island announced their death will happen on December 31st . Badillio Saaatchi & Saatchi Puerto Rico printed large format posters and placed them on the streets to make the announcement. The posters generated a hyperlocal conversation among the communities, growing to the attention of local media. On January first they changed the news, no child was hurt or killed by stray bullets in the 24 zones and in all the island.
Outdoor advertisement created by Saatchi & Saatchi, Puerto Rico for United Way, within the category: Public Interest, NGO.