Tour n’ Cure launched its new campaign, #StopTheWait, to eradicate Hepatitis C from the world. The film is an initiation of a movement to help cure more than 100 million patients who are waiting for a treatment, that is overly expensive and unavailable. Featuring renowned footballed Lionel Messi, it showcases his life in 2 years versus the life of a patient who meanwhile has to wait for a cure, to live life. Messi vs. Melanie, its about time to #StopTheWait. Film advertisement created by BBDO, Egypt for Tour n’ Cure, within the category: Health.

Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

Film advertisement created by Patchwork Productions, Egypt for TikTok, within the categories: Electronics, Technology, Media.

Digital advertisement created by Digital Republic, Egypt for Axe, within the category: Health.

Film advertisement created by Publicis, Egypt for Mandolin, within the category: Confectionery, Snacks.

You'd do anything not to leave. Film advertisement created by DDB, Egypt for Marseilia Beach 4, within the category: Transport.

For some reason, talking about the period (something magical that all/most women get every month) is shameful. We wanted to remove the stigma and start talking about it in a society that is conservative. We created the Ultimate Period Kit for girls to put their pads and tampons in, as well as heat pads and some essential oils and herbal teas. And we created a song to go with it enticing and encouraging girls not to be ashamed of their cycles and to own their periods. Periods are magical. Own it. Period. Film advertisement created by Allthingsdibo, Egypt for Palma, within the category: Fashion.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Film advertisement created by Kairo, Egypt for Freska, within the category: Confectionery, Snacks.

Content advertisement created by JWT, Egypt for DHL, within the category: Professional Services.

Last year's initiative was the building of a full-sized artificial pitch, and was backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Jordanian Football Association, the Norwegian Football Federation and Lay’s, who are also a sponsor of the UEFA Champions League. This year, we decided to raise the bar and give girls and women the opportunity to express their passion for sports and for football. We starred Leo Messi for the cause and built a brand new artificial pitch in the Zaatari Camp in Jordan; which houses just over 100,000 refugees will give thousands of children the opportunity to play the game they love, with the best facilities possible. “It’s a wonderful feeling to see how something as simple as a football pitch can bring so much joy and happiness. Football has the ability to inspire, unite and also teach children important life skills and values, such as teamwork and respect,” the UEFA president said. Prince Ali Bin Al Hussein, who is the President of the Jordanian Football Association, mentioned, “powerful mediums such as sport and education have the ability to plant seeds of hope and potentiality even under the most difficult circumstances.” The center has become the hub of sporting life in the camp and allows children to play in a safe environment as well as giving them the chance to engage in sport and football in particular with others. Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

Integrated advertisement created by Cairo Ad School, Egypt for Dove Men+Care, within the category: Health.

Film advertisement created by Thinkk, Egypt for Tonger Energy Bar, within the category: Food.

Film advertisement created by FP7, Egypt for Palm Hills Developments, within the category: Professional Services.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Film advertisement created by Kairo, Egypt for Freska, within the category: Confectionery, Snacks.

Film advertisement created by Saatchi & Saatchi, Egypt for Cook Door, within the category: Food.

Film advertisement created by Kairo, Egypt for Shave Code, within the category: Health.

Film advertisement created by ARQQA, Egypt for Fawry, within the category: Finance.