The journey to explore life begins at home, on the coach, in front of the screen. People should have a chance to start exploring even before they start their adventure. The video campaign not only explains what exploring life is all about, but gives the viewers the opportunity to discover KILROY's offers, broaden their horizon and realising their personal potential. Digital advertisement created by Kadaver, Denmark for Kilroy, within the category: Professional Services.

To make people sign up for Amnesty Lifeline, a global network of individuals standing up for human rights by signing online petitions, we decided to show them somebody else's signature before and after torture. Digital advertisement created by Hjaltelin Stahl, Denmark for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Co+, Denmark for B.LAB, within the category: Health.

Christmas used to be all about giving and surprises, but has, in recent years, turned into a transaction-event where the Danes almost order the most basic needs for themselves and their homes. In fact, a recent survey found that 72% of the Danish population wished for Christmas gifts even they, themselves, would define as boring. So to bring some excitement back into the yearly gift giving, Lotto is releasing “Lotto Christmas Collection”: a limited edition collection of the Danes’ most boring Christmas wishes turned into Lotto tickets. Film advertisement created by Robert/Boisen & Like-minded, Denmark for Lotto, within the category: Gaming.

Film advertisement created by Robert/Boisen & Like-minded, Denmark for Børnefonden, within the category: Public Interest, NGO.

Digital advertisement created by NOA, Denmark for Danish Cancer Society, within the category: Health.

With Duct Tape Digital you can restore all your smartphone’s functions. By simply disabling the damaged areas on the screen, and move the important functions to the areas that still work. Digital advertisement created by DMJX, Denmark for Scotch, within the category: House, Garden.

In association with The Danish Animal Welfare Society Mazda sets out to give homeless dogs the joyride of their lives – and the chance to find a new family. Ambient advertisement created by JWT, Denmark for Mazda, within the category: Automotive.

A majority of us think the maximum one can trace their ancestry back to is two countries. In reality, we are much more diverse. A new DNA project by momondo reveals exactly how much: 67 people from all over the world took part in the project by taking a DNA test to find out more about their ancestry. The results prove that we are more connected to the rest of the world than we realise. Digital advertisement created by &Co, Denmark for Momondo, within the category: Electronics, Technology.

Digital advertisement created by Saatchi & Saatchi, Denmark for UNMAS, within the category: Public Interest, NGO.

Film advertisement created by Brandhouse, Denmark for Interflora, within the category: Professional Services.

Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth. Outdoor advertisement created by Saatchi & Saatchi, Denmark for The Danish Association of Midwives, within the category: Public Interest, NGO.

Companies that rely on donations fight a tough battle with the numerous distractions that are found on our phones and on the internet, so it’s imperative that the journey from wanting to donate to actually donating is as short as possible. In a time where we’re always chasing the next new, it’s refreshing to know that sometimes the best solution can be old tech. Digital advertisement created by Hjaltelin Stahl, Denmark for Unicef, within the category: Public Interest, NGO.

Ambient advertisement created by TN Reklame, Denmark for Lej Et Lig, within the category: Automotive.

Every bike riders know that you should wear a helmet. Especially when riding through the city. Still lots of people leave their helmet at home - if they have one at all. The truth is, lots of people think it is pretty uncool to be seen wearing a helmet. But this piece of activation marketing we created for Nutcase Bike Helmets changes that... Outdoor advertisement created by Ogilvy, Denmark for Nutcase, within the category: Recreation, Leisure.

Film advertisement created by Pong.land, Denmark for Rose Chicken, within the category: Food.

Integrated advertisement created by envision, Denmark for Hummel, within the category: Fashion.

Wikipedia is banned in Turkey. 80 million Turks are without access to free knowledge as the Turkish government controls the internet. But we found a way to give them Wikipedia back. Through an FM radio pirate station. Ambient advertisement created by Danish School of Media and Journalism, Denmark for Wikipedia, within the category: Education.

Film advertisement created by Saatchi & Saatchi, Denmark for Teamwork Family, within the category: Public Interest, NGO.

The National Scout Association gave us a simple, but yet complex task: Show everyone that being a scout is not what you expect. So in close collaboration with scout divisions all over Denmark, we explored all the different aspects of being a scout in 2017.