Denmark
Would you walk 6A’s route to get to school? This bus-wrap for Save the Children Denmark demonstrates how far millions of children have to walk to get to school: 6A's entire route from Rødovrehallen to Buddinge Station of over 20 km. Outdoor advertisement created by Robert/Boisen & Like-minded, Denmark for Save the Children, within the category: Public Interest, NGO.
To make people sign up for Amnesty Lifeline, a global network of individuals standing up for human rights by signing online petitions, we decided to show them somebody else's signature before and after torture. Digital advertisement created by Hjaltelin Stahl, Denmark for Amnesty International, within the category: Public Interest, NGO.
Digital advertisement created by Saatchi & Saatchi, Denmark for UNMAS, within the category: Public Interest, NGO.
MAKE THE CITY SOUND BETTER is the determined name of the campaign for our latest headphone-release, the Capital, which we designed for the on-the-go urbanite. Striving to back up words with action and break new sonic territory, we teamed up with London-based sound artist Yuri Suzuki and his crew of innovative creatives in the efforts to engage in an ambitious, design- and sound project that very literally delivers on the campaign’s motivated promise: to make the city sound better. The Sound Taxi is equipped with microphones that record it's surrounding noise. As it made it’s way through the streets of London, a specially designed software program inside the vehicle converted the noise into unique music in real-time. Passersby heard the music via the 67 speakers built into the entire car body and the big Indian horns mounted on top of the taxi’s roof. Finally, the passengers of the sound taxi could tune-in to the converted sounds via headphones installed inside of the vehicle. The musical result was available on the campaign site together with photos from instagram. URL: http://www.makethecitysoundbetter.com
Film advertisement created by Robert/Boisen & Like-minded, Denmark for SPIES Travels, within the category: Professional Services.
Digital advertisement created by Force of Nature, Denmark for Adidas, within the category: Fashion.
‘Real Booty Music’ is a collaborative project, which sees the Danish audio designers create state-of-the-art technology that, bluntly put, enables dancers to create music using their rear-end. A free track was/is subsequently available through a microsite/Soundcloud. Placed somewhere in the intersection between high-brow and low-brow, technology and music, seriousness and fun, this is music made by the booty - for the booty. http://realbootymusic.aiaiai.dk/
What happens when you mix a thousand year old craft with modern technology? This was the question the young danish ceramics brand TORTUS COPENHAGEN asked as it seeked new ways to convey the values of hand-made craftsmanship to a broader audience. The Idea: the reinvention of the (potter’s) wheel. We created a short film capturing handwork in a fully new perpective. With the use of modern technology already widely used in the area of x-treme sports, we captured something quite different; a piece of clay being shaped by the hand at hundreds of rotations per minute. The new angle: the world revolves around the growing form like in the eye of a tornado. From a piece of earth to a stunning vase, this created a never before seen and beautiful perspective of the making process that transcend the somewhat antiquated notions about the artform.
Film advertisement created by TN Reklame, Denmark for Lej Et Lig, within the category: Automotive.
Denmark is one of the first countries in the world to stop defining being transgender as a mental illness. But the gender struggle does not end there. With Gender Free Internet Copenhagen Pride give people all over the world respect and recognition by making it possible to surf the Internet without being confronted with the discrimination of gender boxes. The future is gender free, and it starts with a Gender Free Internet. Experiential advertisement created by Uncle Grey, Denmark for Copenhagen Pride, within the category: Public Interest, NGO.
Men are more likely to listen to their children than to the Danish Cancer Society. That’s why we gave all of the airtime to the kids by inviting them to create their own Father’s Day ad to be placed by their fathers’ homes. Integrated advertisement created by Robert/Boisen & Like-minded, Denmark for Danish Cancer Society, within the category: Public Interest, NGO.
With set off in Invita's new pay off “Dedicated to your dream” off we set out to visualize the dream of a kitchen. In this film, it is all about a man’s dream of a kitchen, and his passion for cocking. In his dreamworld he turns into a conductor or a warlock controlling the fire and heat, while preparing a meal. Film advertisement created by envision, Denmark for Invita, within the category: House, Garden.
Lottery winners is often portrayed as being selfish and irresponsible with their money. Buying big cars, yachts and otherwise wasting it all on self indulgence. But in our research we discovered that almost all of the previous Danish Lotto winners have shared the joy with their loved ones. This is why we decided to take take the communication in a new direction away from the classic lottery clichés and base the campaign on real heartwarming stories. But instead of focusing on the Lottery winners, we decided to change the perspective and let their loved ones tell their tale. (Out of respect for the people involved, names and details have been changed to protect their anonymity). Film advertisement created by Robert/Boisen & Like-minded, Denmark for Lotto, within the category: Gaming.
You have the whole world at your feet with Volkswagen California. Explore what's hiding around the next corner, and wake up to new travel experiences every single day. Film advertisement created by Twenty Agency, Denmark for Volkswagen, within the category: Automotive.
Industrial chickens are kept artificially awake by big lamps. We wanted to give the public the same treatment, so we lit up our billboard with 20 lamps, instead of the usual 2. Outdoor advertisement created by Mindshare, Denmark for Animal Protection Denmark, within the category: Public Interest, NGO.
Ambient advertisement created by Robert/Boisen & Like-minded, Denmark for Anthon Berg, within the category: Food.
Digital advertisement created by Grey, Denmark for Waoo, within the category: Public Interest, NGO.
Film advertisement created by Robert/Boisen & Like-minded, Denmark for Børnefonden, within the category: Public Interest, NGO.