Every bike riders know that you should wear a helmet. Especially when riding through the city. Still lots of people leave their helmet at home - if they have one at all. The truth is, lots of people think it is pretty uncool to be seen wearing a helmet. But this piece of activation marketing we created for Nutcase Bike Helmets changes that... Outdoor advertisement created by Ogilvy, Denmark for Nutcase, within the category: Recreation, Leisure.

It’s not hard driving fast in a GTI, the real challenge is holding back. Volkswagen has the broadest GTI range. They make sporty cars available to a larger group of people as the price range is much more approachable compared to other fast cars. But how can you talk about fast car if it doesn’t have one of the fastest times from 0-100 km/h? Volkswagen Denmark decided to turns things upside down to prove that the GTI range is actually just as fun as the rest. Testing the Golf, Polo and up! GTI in a way that none of the other fast cars are tested. This is THE GTI 0-100 CHALLENGE. Film advertisement created by DDB, Denmark for Volkswagen, within the category: Automotive.

The sliding door of the Transporter, never gives up. Watch when we open and close them in a whole new way. Film advertisement created by DDB, Denmark for Volkswagen, within the category: Automotive.

Even the toughest and the most bad-tempered persons can’t fight the happiness that comes with eating the sweets from Nørregade. Film advertisement created by Lowe, Denmark for Nørregade, within the category: Confectionery, Snacks.

Integrated advertisement created by CP+B, Denmark for Carlsberg, within the category: Alcoholic Drinks.

Campaign film made for NGO Mino Denmark: In 1960’s a man of middle eastern origin comes to Denmark, working for a blacksmith and later brings his family. The negative attitude and racism the family constantly meets creates ripples that are felt to this day.

With set off in Invita's new pay off we set out to visualize the dream of a kitchen. The focal point of the woman´s dream is the aesthetics and details of the modern kitchen. We tried to let her dreamworld portray the minimalistic and Scandinavian look of Invitas kitchen series. Film advertisement created by envision, Denmark for Invita, within the category: House, Garden.

When you search for a place to visit on Google, you make quick judgement calls based on the images you see. Unfortunately Google’s search results are flooded with inferior mobile photography, causing small, local businesses to suffer. Unlike big brands, small businesses don’t have the resources to brand themselves with great photography. So Canon inspired and rallied their fans to help with the power of their great Canon photography. Digital advertisement created by Uncle Grey, Denmark for Canon, within the category: Electronics, Technology.

Ambient advertisement created by Robert/Boisen & Like-minded, Denmark for Anthon Berg, within the category: Confectionery, Snacks.

How far south can you travel by train, if the travel time must not be longer than that of a flight? Can you convert your petrol-driven car to an electric car? And how hard do you need to work if you want to be known as the Danish answer to Leonardo DiCaprio? Casting the spotlight on #WTFgørvimedklimaet (#WTFarewedoingwiththeclimate),The Danish energy and telecommunications group SE is engaging in the climate debate in a new campaign; In six short films, Danish comedian Magnus Millang and his brother Emil will examine just how disastrous the state of climate is in Denmark. Magnus Millang and the viewers are exposed to various dilemmas in terms of what is climate-friendly and what is not. Whether we drive an electric car, eat lots of beef or fly when we go on holiday, it all has an impact on our shared climate.

Outdoor advertisement created by Force of Nature, Denmark for The Hunger Games, within the category: Media.

Outdoor advertisement created by Grey, Denmark for Royal Copenhagen, within the category: Personal Accessories.

You have the whole world at your feet with Volkswagen California. Explore what's hiding around the next corner, and wake up to new travel experiences every single day. Film advertisement created by Twenty Agency, Denmark for Volkswagen, within the category: Automotive.

Would you walk 6A’s route to get to school? This bus-wrap for Save the Children Denmark demonstrates how far millions of children have to walk to get to school: 6A's entire route from Rødovrehallen to Buddinge Station of over 20 km. Outdoor advertisement created by Robert/Boisen & Like-minded, Denmark for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by Heyday, Denmark for Super Dæk Service, within the category: Professional Services.

Earlier this year, this campaign with the Ad Block This bus rolled around Copenhagen, which was also mentioned on Ads of the World: https://adsoftheworld.com/media/outdoor/outofhomedia_ad_block_this We got inspired, accepted the challenge, and created this funny response. So when they say: AD BLOCK THIS - Old Spice says: THIS BLOCKS! Outdoor advertisement created by TBWA, Denmark for Old Spice, within the category: Health.

Digital advertisement created by Grey, Denmark for Waoo, within the category: Public Interest, NGO.

How far would you go to bring the world closer together? Watch as 61 strangers from different countries offer their bodies as a canvas to send a message to the world. momondo was founded on the belief that everybody should be able to travel the world because traveling unites us. But today, our world seems more divided than ever. In response, momondo has created The World Piece. In the film, people from around the globe meet to tell their personal story and show their commitment to bringing the world together. Shoulder to shoulder, they create a visual manifestation of the connections that unite us across borders and cultures — revealing that if we dare to connect, the world can’t fall apart. Dare to connect at www.momondo.com/theworldpiece The World Piece was filmed in London, England. Content advertisement created by &Co, Denmark for Momondo, within the category: Professional Services.

Digital advertisement created by Danish School of Media and Journalism, Denmark for PornHub, within the category: Media.

We decided to turn the campaign idea “good intentions don’t save lives” on its head and make people’s intentions count for once. Through a Facebook-app people create a post asking their friends for likes and donate 1 kroner to Doctors without Borders for each like they get. Each collection runs for 48 hours and only likes from your own Facebook-friends count. By setting a maximum amount you can make sure not to go bankrupt – or decide to donate more if your friends are too slow. At the end of each donation people can post a picture saying thank you to all the friends who helped them donate. The donation solution – which is actually now a permanent solution – is still running. So what are you waiting for? Sign up and turn your friends’ likes into donations! www.msf.dk/likes Digital advertisement created by Konstellation, Denmark for Doctors Without Borders, within the category: Public Interest, NGO.