Denmark
What happens when you mix a thousand year old craft with modern technology? This was the question the young danish ceramics brand TORTUS COPENHAGEN asked as it seeked new ways to convey the values of hand-made craftsmanship to a broader audience. The Idea: the reinvention of the (potter’s) wheel. We created a short film capturing handwork in a fully new perpective. With the use of modern technology already widely used in the area of x-treme sports, we captured something quite different; a piece of clay being shaped by the hand at hundreds of rotations per minute. The new angle: the world revolves around the growing form like in the eye of a tornado. From a piece of earth to a stunning vase, this created a never before seen and beautiful perspective of the making process that transcend the somewhat antiquated notions about the artform.
Denmark is one of the first countries in the world to stop defining being transgender as a mental illness. But the gender struggle does not end there. With Gender Free Internet Copenhagen Pride give people all over the world respect and recognition by making it possible to surf the Internet without being confronted with the discrimination of gender boxes. The future is gender free, and it starts with a Gender Free Internet. Experiential advertisement created by Uncle Grey, Denmark for Copenhagen Pride, within the category: Public Interest, NGO.
Wikipedia is banned in Turkey. 80 million Turks are without access to free knowledge as the Turkish government controls the internet. But we found a way to give them Wikipedia back. Through an FM radio pirate station. Ambient advertisement created by Danish School of Media and Journalism, Denmark for Wikipedia, within the category: Education.
Digital advertisement created by NOA, Denmark for Danish Cancer Society, within the category: Health.
Digital advertisement created by Danish School of Media and Journalism, Denmark for PornHub, within the category: Media.
Lottery winners is often portrayed as being selfish and irresponsible with their money. Buying big cars, yachts and otherwise wasting it all on self indulgence. But in our research we discovered that almost all of the previous Danish Lotto winners have shared the joy with their loved ones. This is why we decided to take take the communication in a new direction away from the classic lottery clichés and base the campaign on real heartwarming stories. But instead of focusing on the Lottery winners, we decided to change the perspective and let their loved ones tell their tale. (Out of respect for the people involved, names and details have been changed to protect their anonymity). Film advertisement created by Robert/Boisen & Like-minded, Denmark for Lotto, within the category: Gaming.
We live in uncertain times - people do not seem to trust each other anymore. Or at least that’s how it feels when you open global media these days. But trust doesn’t seem to be the problem if you ask the Danes: Denmark has built a very successful society based on trust. In a new film the biggest Danish political party Socialdemokratiet, the architects of the welfare model, want to test if the Danes are still as trustful as they used to be. Click CC to see English subtitles. Experiential advertisement created by Another, Denmark for Socialdemokratiet, within the category: Public Interest, NGO.
Companies that rely on donations fight a tough battle with the numerous distractions that are found on our phones and on the internet, so it’s imperative that the journey from wanting to donate to actually donating is as short as possible. In a time where we’re always chasing the next new, it’s refreshing to know that sometimes the best solution can be old tech. Digital advertisement created by Hjaltelin Stahl, Denmark for Unicef, within the category: Public Interest, NGO.
When was the last time you saw oily skin in a fitness advert? This branded content piece aims to challenge the traditional, polished advertising of the fitness industry. ‘Fuel your passion’ is a visually driven story depicting the journey of a young traveller from preparation to his trip to the amazing Faroe Islands. It is a raw and honest depiction of a member of gen z.
Film advertisement created by Pong.land, Denmark for Rose Chicken, within the category: Food.
Digital advertisement created by Saatchi & Saatchi, Denmark for UNMAS, within the category: Public Interest, NGO.
We go off the grid, physical as well as mentally in this short film revolving around the special state of mind that goes into trail running. Edson Sabajo of Patta Running Team (NL) elaborates on the aspect of leaving the inner city grid behind and seeking out the extra dimension to running in the wild. Together with TrackMafia founder Cory Wharton-Malcolm (UK) he goes in to details regarding the benefits of seeking out what it means to run without limitations. Digital advertisement created by Lead, Denmark for Mercedes, within the category: Automotive.
Darth Vader has landet. Meet him at Toys"R"Us Film advertisement created by Advance, Denmark for Toys “R” Us, within the category: Gaming.
With set off in Invita's new pay off we set out to visualize the dream of a kitchen. The focal point of the woman´s dream is the aesthetics and details of the modern kitchen. We tried to let her dreamworld portray the minimalistic and Scandinavian look of Invitas kitchen series. Film advertisement created by envision, Denmark for Invita, within the category: House, Garden.
To celebrate the ten year anniversary of Copenhell we created an epic, dark and yet tongue-in-cheek film. We wanted to create a film that set of in this years pay-off “Celebrating Ten Years in Hell”. So how Do you celebrate in hell? COPENHELL is Denmark's greatest rock and metal festival, which has drawn metal fans from both within and outside the country's borders to Copenhagen since the beginning of 2010. The peninsula called 'Refshaleøen' right in the middle of Copenhagen is the epicenter of these three days of hell on earth, and the raw, industrial surroundings are the perfect background for the brutal decibel bombardment from COPENHELL's three stages.
Digital advertisement created by Butter, Denmark for I am vodka, within the category: Alcoholic Drinks.
Outdoor advertisement created by Robert/Boisen & Like-minded, Denmark for Amnesty International, within the category: Public Interest, NGO.
In association with The Danish Animal Welfare Society Mazda sets out to give homeless dogs the joyride of their lives – and the chance to find a new family. Ambient advertisement created by JWT, Denmark for Mazda, within the category: Automotive.
Film advertisement created by Brandhouse, Denmark for Interflora, within the category: Professional Services.