LINE MAN, a Top 3 Food Delivery Application in Thailand, would like to create nationwide awareness for its food expertise, variety and delivery for business expansion. The service delivers food from over 300,000 restaurants across Thailand with an exclusive menu only for LINE MAN customer, ฿0 delivery fee, discounts and consumer reviews from Wongnai, the biggest food review platform in Thailand. The competition in food delivery service in Thailand is very high due to Thai people habits of eating and COVID-19. LINE MAN is the only native Thai start up company comparing to its international competitor. Moreover, service area of LINE MAN used to be only in Bangkok and limited area while some competitor has established their service nationwide years before. Though LINE MAN has lots of key benefits for consumers, it needs a strong campaign to deliver all the benefits to nationwide audience. In 2021, LINE MAN came up with “LINE MAN FOOD HERO” campaign features 2 Thailand’s iconic food reviewers in Social Media in the form of Superhero. They represents the expertise of LINE MAN included in their 6 superpowers including real reviews from Wongnai, ฿0 delivery fee, variety of 300,000 restaurants, exclusive menu, flash deals and LINE mini app. The campaign features a thematic music marketing film, 6 superpowers short films, key visuals, out-of-home static media, social media contents, TikTok Challenge, TV Tie in and In-app gamification experiences. Integrated advertisement created by Rabbit Digital Group, Thailand for Line Man, within the category: Food.

In light of World Autism Awareness Day 2018, GREYnJ United has launched a special project in partnership with True Corporation, and the Autistic Thai Foundation. Titled ‘TrueLove’, and supported by the key message of achieving ‘Togetherness through Understanding’, the spot depicts children with special needs in an alternate light, allowing everyone to delve deep within and experience the purity within the young ones. The project’s concept was built around “Creating a Better Life for the Disabled,’ an idea that True believes firmly in order to enhance acceptance for autistic children in society. Over the years, True has helped children with special needs through career opportunities via programs & initiatives such as the True Autistic Thai Center, True Coffee’s Barista Project, and Autistic Application. Film advertisement created by Grey, Thailand for True Corporation, within the category: Public Interest, NGO.

Ambi Pur, in collaboration with CJ Worx, released a new online film, “THE INNOCENT” under the campaign, “Stink Don’t Drive” talking about stinks that Thai drivers tend not to notice in their car. This is because when they are in their car for a long period of time, they eventually become familiar with smelly car. As a result, their sense of smell is unable to detect any hidden stinks in their car. Ambi Pur and CJ Worx, thus, utilize this insight to remind every Thai drivers of “Stink Don’t Drive” through the online film, THE INNOCENT. The story revolves around an innocent man who has no clue what he has committed. In the end, the film will reveal the answer and in the process, reminding Thai drivers of the stinky car smells that they could be so familiar with. Content advertisement created by CJ WORX, Thailand for Ambi Pur, within the category: House, Garden.

Digital advertisement created by Saatchi & Saatchi, Thailand for Electrolux, within the category: Electronics, Technology.

GREYnJ United and Tecnogas Thailand teamed up with HubHoHin Production pick up one of the relationship stories to create a moving short film that could make the brand stand out for its superb quality, re-establishing the brand in consumers’ minds. With Tong Banjong behind the camera, the film was shot in Italy, the origin country of Tecnogas. It tells a story about a couple at a point in their relationship when they start questioning their future together. The script ingeniously fuses love and food, the two elements that everyone can easily relate to. Film advertisement created by Grey, Thailand for Tecnogas, within the category: Electronics, Technology.

Digital advertisement created by Edge-Asia, Thailand for LG, within the category: Electronics, Technology.

Digital advertisement created by mInteraction, Thailand for Rangsit University, within the category: Education.

Film advertisement created by CJ WORX, Thailand for Prudential, within the category: Finance.

Film advertisement created by Grey, Thailand for Pantene, within the category: Beauty.

Digital advertisement created by Yell Advertising, Thailand for The 1 Card, within the category: Finance.

Being born a Thai woman, there’s a lot to worry about. All these endless stress and worries causes them to suffer from something they never noticed.

Film advertisement created by mInteraction, Thailand for Aquafina, within the category: Non-Alcoholic Drinks.

Direct advertisement created by CJ WORX, Thailand for PTT, within the category: Industrial, Agriculture.

Film advertisement created by CJ WORX, Thailand for Axe, within the categories: Beauty, Health.

Film advertisement created by Adapter Digital, Thailand for Peppermint Field, within the category: Health.

Film advertisement created by CJ WORX, Thailand for Wacoal, within the category: Fashion.

Film advertisement created by BBDO, Thailand for The Mirror Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Ensemble, Thailand for Microsoft, within the category: Electronics, Technology.

TROS is a well-established men’s grooming product brand in Thailand. For over 20 years, they have focused their communications on the functional benefits of their products – demonstrating on how they helped young men look their best. In 2017, they wanted to elevate their brand, from being only an appearance-enhancer to become a confidence-provider, by helping groom the personality and mindset of their audience as they enter adulthood. TROS believes that the beginning of adulthood is the stage where life starts to become more interesting with new responsibilities, challenges, and opportunities on the horizon. However, because it is also a stage of life where young men have to take responsibility for their decisions, they now rely on their self-confidence more than ever. Unfortunately, the fear of failure has driven many young Thai men to adopt a lifestyle of procrastination, thus influencing them to be contented with living an ordinary life following norms, rather than chasing their dreams. With Ray MacDonald (a well-respected Thai actor, TV host, adventurer and idol) as the brand ambassador, TROS inspires young men to start taking chances, to face their fears, and even make mistakes, rather than living a life full of regrets. Film advertisement created by Grey, Thailand for Tros, within the category: Beauty.

Film advertisement created by Draftfcb, Thailand for Nivea, within the category: Health.