Digital advertisement created by Yell Advertising, Thailand for The 1 Card, within the category: Finance.

Integrated advertisement created by Grey, Thailand for Pantene, within the category: Beauty.

Film advertisement created by BBDO, Thailand for The Mirror Foundation, within the category: Public Interest, NGO.

Learning the Thai Alphabets is the first step of Thai education. Through the power of photography, Canon believes there is a way we can create a more inspiring learning experience for Thai students by modifying the original format of the current Thai alphabet textbooks. We launched the “Canon Life Redefine: Thai Alphabet” campaign as a photo contest that turns an online community into a hub that lets photographers bring the power of photography to create a new set of Thai alphabet based on photographs. 6,253 photographers participated in the campaign and the total of 8,653 photographs were sent in. At the end of the campaign, we were able to produce a whole new set of learning tools for over 400 schools all across Thailand. The campaign’s meaningful objective made millions of impressions through shares on social media channels. Most importantly, this campaign successfully redefined Thai education’s most crucial learning tool through the power of photography. Experiential advertisement created by Rabbit's Tale, Thailand for Canon, within the category: Electronics, Technology.

Production Company: Sunshine-etc Co. Music: Cine Digital Sound Studio Co. Post Production: Posters Co. Animation: Anto Co. Film advertisement created by Y&R, Thailand for DTAC, within the category: Electronics, Technology.

Film advertisement created by Grey, Thailand for Bar-B-Q Plaza, within the category: Food.

Direct advertisement created by CJ WORX, Thailand for PTT, within the category: Industrial, Agriculture.

Ambi Pur, in collaboration with CJ Worx, released a new online film, “THE INNOCENT” under the campaign, “Stink Don’t Drive” talking about stinks that Thai drivers tend not to notice in their car. This is because when they are in their car for a long period of time, they eventually become familiar with smelly car. As a result, their sense of smell is unable to detect any hidden stinks in their car. Ambi Pur and CJ Worx, thus, utilize this insight to remind every Thai drivers of “Stink Don’t Drive” through the online film, THE INNOCENT. The story revolves around an innocent man who has no clue what he has committed. In the end, the film will reveal the answer and in the process, reminding Thai drivers of the stinky car smells that they could be so familiar with. Content advertisement created by CJ WORX, Thailand for Ambi Pur, within the category: House, Garden.

Digital advertisement created by McCann, Thailand for KBank, within the category: Finance.

Film advertisement created by Ogilvy, Thailand for Thai Life Insurance, within the category: Finance.

Film advertisement created by Dentsu, Thailand for Honda, within the category: Automotive.

LINE MAN, a Top 3 Food Delivery Application in Thailand, would like to create nationwide awareness for its food expertise, variety and delivery for business expansion. The service delivers food from over 300,000 restaurants across Thailand with an exclusive menu only for LINE MAN customer, ฿0 delivery fee, discounts and consumer reviews from Wongnai, the biggest food review platform in Thailand. The competition in food delivery service in Thailand is very high due to Thai people habits of eating and COVID-19. LINE MAN is the only native Thai start up company comparing to its international competitor. Moreover, service area of LINE MAN used to be only in Bangkok and limited area while some competitor has established their service nationwide years before. Though LINE MAN has lots of key benefits for consumers, it needs a strong campaign to deliver all the benefits to nationwide audience. In 2021, LINE MAN came up with “LINE MAN FOOD HERO” campaign features 2 Thailand’s iconic food reviewers in Social Media in the form of Superhero. They represents the expertise of LINE MAN included in their 6 superpowers including real reviews from Wongnai, ฿0 delivery fee, variety of 300,000 restaurants, exclusive menu, flash deals and LINE mini app. The campaign features a thematic music marketing film, 6 superpowers short films, key visuals, out-of-home static media, social media contents, TikTok Challenge, TV Tie in and In-app gamification experiences. Integrated advertisement created by Rabbit Digital Group, Thailand for Line Man, within the category: Food.

In the midst of the real estate industry competition in Thailand, AP (Thailand) Public Company Limited, Thailand’s leading property developer, launched the smart home technology that will be installed on every AP Townhome, aiming to set the new standard for the real estate industry in Thailand. The brand focus is to reflect our understanding of what kind of innovation can empower people’s living the most in townhomes. Security Camera with speaker (2-way audio) is one of the main features of AP’s innovations that AP provided in every townhome, But the advertising of CCTV functions in the housing project cannot be advertised directly because even though the CCTV camera is installed to prevent theft in the house but nobody really wants to see the thieves in their house commercial. Therefore, Wolf Bkk chose to create this hilarious film. Have you ever wondered "What do our dogs secretly do at home when we are away?". We would like to present the functions of the CCTV camera through the cuteness of the Jack Russell Terrier. We want the story to be endearing by using footage of the dog playing with things around the house to portray their naughtiness and cuteness that draws people to keep watching the film until the end, then reveal how technologies are the solution that give AP residents the sense of security and make them feel at ease, which is consistent with AP Thailand’s corporate belief of “Empower Living.” Film advertisement created by Wolf Bangkok, Thailand for AP Townhome, within the categories: Electronics, Technology, House, Garden.

Born to captivate, Betta Splendens known as the Siamese fighting fish is one of Thailand’s iconic species. As colorful as its rainbow-hued fins, this Siamese fighting fish has a history just as vibrant. Affectionately coined as the ‘Jewel of the Orient’, the betta species is appreciated for their gorgeous appearance displayed particularly when their fighting instinct comes to life. The only place that reminds the world of the betta’s beauty is the Siamese Fighting Fish Gallery situated on the Bangkachao Peninsula in Thailand. A learning center for the general public, this Gallery plays an important role in conserving the knowledge and legacy of the fighting fish species today. However, the Gallery is facing a decreasing interest among the local young audience, resulting in the lack of funds for continuous conservation of the fighting fish species. THE IDEA Optimum Betta, a fighting fish food brand joined hands with Shutterstock Thailand, a global marketplace for inspirational pictures and VDOs to produce the campaign “ART OF THE SIAMESE FIGHTING FISH,” that brings to life the art patterns from the movement and brilliant colors of the fighting fish species. We use visualization techniques including “Motion Analysis”, “Pigment Extraction” and “Digital Trail Sculpture.” These techniques allow long exposure to beautifully capture the dynamic movements of the fish to produce aesthetic art patterns, graphic elements and motion VDO clip. As a collaborative initiative with Shutterstock, these art patterns and motion VDO clip will be available for download on Shutterstock, each image and VDO clip detailing the story of the starred fighting fish breed. The generated image and clip VDO merchandising income will be contributed to fund the Siamese Fighting Fish Gallery for continuous conservation of the fighting fish species.

Film advertisement created by CJ WORX, Thailand for Google, within the category: Electronics, Technology.

A car battery is a product that no one knows the difference. But Boliden, we are different. So we would like to recommend the reasons that our battery is of superior quality than other brands through an unexpected method of product demonstration, by the expert in the electricity industry. Just remember that “Whatever Happened...Search Boliden”. Film advertisement created by CJ WORX, Thailand for Boliden Batteries, within the categories: Automotive, Electronics, Technology.

Film advertisement created by nudeJEH, Thailand for Bar-B-Q Plaza, within the category: Food.

Led by the hashtag #GoodImpressionsLiveOn, the spot features a heart-warming boy-girl story of separation, and how they eventually reunited as a result of their circumstances, thus driving home the message of how it is the smallest of impressions that truly matter. Film advertisement created by Grey, Thailand for KASIKORNBANK, within the category: Finance.

#SeeBeautyNotGender - This mobile first campaign with social thinking at its core was co-created with celebrities, influencers, creators and activists from the Trans community. Short feed videos, images, streaming video and interactive IG stories, all made with, starring and directed by Transwomen challenged society to stop the unconscious bias. To stop focusing on their gender so much that it blinds them to all their other beautiful human qualities. What Thai Transwomen wanted the most to change, came through and resonated with authenticity. Along with seeding and amplification from the celebrity handles, a second wave of LGBTQI influencers and Thai cultural ambassadors mainstreamed the conversation. Digital advertisement created by Grey, Thailand for Pantene, within the category: Beauty.