AP Thailand and CJ WORX Bangkok challenge social-ready photography norm, with PARENTOGRAPHER, the first ever photography lessons for the elderly to close the generation gap in Thai society. Integrated advertisement created by CJ WORX, Thailand for AP Thailand, within the categories: House, Garden, Industrial, Agriculture.

Film advertisement created by mlnteraction, Thailand for Suntory, within the category: Non-Alcoholic Drinks.

Film advertisement created by CJ WORX, Thailand for Prudential, within the category: Finance.

#SeeBeautyNotGender - This mobile first campaign with social thinking at its core was co-created with celebrities, influencers, creators and activists from the Trans community. Short feed videos, images, streaming video and interactive IG stories, all made with, starring and directed by Transwomen challenged society to stop the unconscious bias. To stop focusing on their gender so much that it blinds them to all their other beautiful human qualities. What Thai Transwomen wanted the most to change, came through and resonated with authenticity. Along with seeding and amplification from the celebrity handles, a second wave of LGBTQI influencers and Thai cultural ambassadors mainstreamed the conversation. Digital advertisement created by Grey, Thailand for Pantene, within the category: Beauty.

Film advertisement created by CJ WORX, Thailand for Axe, within the categories: Beauty, Health.

Ministry of Energy under the HANN2 campaign ( Reduction at half ) wants to encourage Young People to switch to use LED lightbulb and No.5 Electric Label appeared in all appliances, the core idea of the campaign is showing how to demonstrate people to use energy in a very effective way by hiring the high energetic influencer like KENG, (songwriter, producer, singer, influencer) to produce the campaign by writing the song, inviting his duet singer, producing all process even presenting in his own music video campaign under the message if only i knew (change for better), the campaign is not only led the message but boosted the new Power Saving Electric Appliances at all categories in modern trade channel, The song is still an artist popular track until now. Digital advertisement created by Workkit, Thailand for The Ministry of Energy Thailand, within the categories: Industrial, Agriculture, Public Interest, NGO.

Film advertisement created by Ogilvy, Thailand for Thai Life Insurance, within the category: Finance.

Film advertisement created by CJ WORX, Thailand for Prudential, within the category: Finance.

The Portable Wine Box That Could Join Every Little Party. Behavior Thai people love to have fun and party, it is embedded into our culture. With that, whiskey and beer has always been our choice of beverage for a long time. However, when we want to relax in a more classy manner, the preference has always been shifted towards wine. Classy, is not the word that describes us a 100%, but we prefer to be associated with the fun, chill moments in life. Idea Mont Clair, a high-quality wine yet, affordable wine that is there too enhance all of those special moments. With this, we introduce Mont Clair’s Wine Box of Fun, with a goal to surprise Thai consumers who love to party. From regular consumers to famous social influencers, everyone received a Mont Clair Fun Box, included was a bunch of party goods but also had one secret item, which was our Mont Clair Wine. Results
 Besides the massive shareability that we received online from real consumers and influencers, we also received new requests for our boxes, averaging out every 3-seconds, which exceeded all expectations. 

Mont Clair products were out of stock within 3 weeks after launch. Today, we have renewed the perception that Mont Clair, is a wine made for all those fun, relaxing moments that we experience. Direct advertisement created by Publicis, Thailand for Mont Clair, within the category: Alcoholic Drinks.

Digital advertisement created by CJ WORX, Thailand for B-ing Drinks, within the category: Non-Alcoholic Drinks.

To promote Honda Sensing, an exclusive intelligent suite of safety and driver-assistive technologies, Honda presents “Sense the Future” – the story of “Tan” who can see 1.789 seconds into the future. When Tan, first, found his superpower, he felt that it was more like a curse than a God-given-power – seeing only 1.789 seconds ahead was too short to change anything. This future vision only forced him to face the second moment of everything, and it would have remained as the unwanted curse if he had not met “Jean”, the girl who changed the meaning of his power forever. Film advertisement created by CJ WORX, Thailand for Honda, within the category: Automotive.

Film advertisement created by mInteraction, Thailand for Aquafina, within the category: Non-Alcoholic Drinks.

At Heinz, there are many chilies that didn’t meet our high standards and were wastefully thrown away. Heinz would like to gave them another chance, so we use these unfresh chili to create another benefits for housewives through HEINZ Unfresh Chili Collection, the special collection for housewives in order to spice their life, just like Heinz Chili Sauce that spice the taste of our food. Film advertisement created by CJ WORX, Thailand for Heinz, within the category: Food.

Being born a Thai woman, there’s a lot to worry about. All these endless stress and worries causes them to suffer from something they never noticed.

Early this year, Grab launched a digital wallet service, “GrabPay Wallet,” but the service did not seem to be going well in Thailand because Thai people still use cash most of the time when using Grab, as Thais perceived that the service is way too complicated for them to use. This commercial film by Wolf BKK aims to shift Grab users’ behavior by using a hilarious conversation between one lazy man and an ape in order to attract the audience and to get the message “GrabPay Wallet is really easy to use” noticed. In the film, the lazy man thinks everything is complicated, even using GrabPay Wallet is too much of a hassle. So, the ape has to give him a BIG lesson about human evolution while demonstrating how easy-to-use Grab’s e-wallet is. Let’s see if the ape could successfully change the human’s mind. Film advertisement created by Wolf Bangkok, Thailand for GrabPay Wallet, within the category: Finance.

In the midst of the real estate industry competition in Thailand, AP (Thailand) Public Company Limited, Thailand’s leading property developer, launched the smart home technology that will be installed on every AP Townhome, aiming to set the new standard for the real estate industry in Thailand. The brand focus is to reflect our understanding of what kind of innovation can empower people’s living the most in townhomes. Security Camera with speaker (2-way audio) is one of the main features of AP’s innovations that AP provided in every townhome, But the advertising of CCTV functions in the housing project cannot be advertised directly because even though the CCTV camera is installed to prevent theft in the house but nobody really wants to see the thieves in their house commercial. Therefore, Wolf Bkk chose to create this hilarious film. Have you ever wondered "What do our dogs secretly do at home when we are away?". We would like to present the functions of the CCTV camera through the cuteness of the Jack Russell Terrier. We want the story to be endearing by using footage of the dog playing with things around the house to portray their naughtiness and cuteness that draws people to keep watching the film until the end, then reveal how technologies are the solution that give AP residents the sense of security and make them feel at ease, which is consistent with AP Thailand’s corporate belief of “Empower Living.” Film advertisement created by Wolf Bangkok, Thailand for AP Townhome, within the categories: Electronics, Technology, House, Garden.

DOPA is an organization established with strong purpose to ensure good living condition for Thai people. Yet, majority of Thai people often forget that this organization exists leading to working difficulty for many officers in many areas. To ensure that Thai citizen understand who we are and what we are doing, we decided to tell our stories in an engaging way with 8 minutes short fiction film. Content advertisement created by Workkit, Thailand for Department of Provincial Administration Thailand, within the category: Public Interest, NGO.

Film advertisement created by Adapter Digital, Thailand for Peppermint Field, within the category: Health.

Film advertisement created by Grey, Thailand for Pantene, within the category: Beauty.

Experiential advertisement created by Leo Burnett, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.