Pepsi ran a brand awareness campaign to reinforce its connection to a young audience with music by engaging its audience through a bot for Messenger, resulting in a 5-point increase in awareness.

Film advertisement created by nudeJEH, Thailand for Bar-B-Q Plaza, within the category: Food.

Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment. The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon. Ambient advertisement created by CJ WORX, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Thailand has the world’s 2nd highest rate of bullying, but nobody talks about it. Kleenex tissue stands for soothing care through the toughest times and decided to tell the untold story of Rika Ishige, Thailand’s #1 fighter whose fire to fight is fueled by her traumas as a bully victim. “Tiny Doll” is a short film that chronicles Rika’s life story as she takes the audience through the early days as a small and delicate girl to finding the strength to become an MMA champion. It received 5.8 million views in under 3 weeks and made international headlines, sparking conversations about Thailand’s bullying epidemic and subverting stereotypes of what tiny, gentle women are capable of. #GentleNotWeak Film advertisement created by JWT, Thailand for Kleenex, within the category: House, Garden.

Film advertisement created by mInteraction, Thailand for Tesco Lotus, within the category: Retail Services.

Ministry of Energy under the HANN2 campaign ( Reduction at half ) wants to encourage Young People to switch to use LED lightbulb and No.5 Electric Label appeared in all appliances, the core idea of the campaign is showing how to demonstrate people to use energy in a very effective way by hiring the high energetic influencer like KENG, (songwriter, producer, singer, influencer) to produce the campaign by writing the song, inviting his duet singer, producing all process even presenting in his own music video campaign under the message if only i knew (change for better), the campaign is not only led the message but boosted the new Power Saving Electric Appliances at all categories in modern trade channel, The song is still an artist popular track until now. Digital advertisement created by Workkit, Thailand for The Ministry of Energy Thailand, within the categories: Industrial, Agriculture, Public Interest, NGO.

Being born a Thai woman, there’s a lot to worry about. All these endless stress and worries causes them to suffer from something they never noticed.

Born to captivate, Betta Splendens known as the Siamese fighting fish is one of Thailand’s iconic species. As colorful as its rainbow-hued fins, this Siamese fighting fish has a history just as vibrant. Affectionately coined as the ‘Jewel of the Orient’, the betta species is appreciated for their gorgeous appearance displayed particularly when their fighting instinct comes to life. The only place that reminds the world of the betta’s beauty is the Siamese Fighting Fish Gallery situated on the Bangkachao Peninsula in Thailand. A learning center for the general public, this Gallery plays an important role in conserving the knowledge and legacy of the fighting fish species today. However, the Gallery is facing a decreasing interest among the local young audience, resulting in the lack of funds for continuous conservation of the fighting fish species. THE IDEA Optimum Betta, a fighting fish food brand joined hands with Shutterstock Thailand, a global marketplace for inspirational pictures and VDOs to produce the campaign “ART OF THE SIAMESE FIGHTING FISH,” that brings to life the art patterns from the movement and brilliant colors of the fighting fish species. We use visualization techniques including “Motion Analysis”, “Pigment Extraction” and “Digital Trail Sculpture.” These techniques allow long exposure to beautifully capture the dynamic movements of the fish to produce aesthetic art patterns, graphic elements and motion VDO clip. As a collaborative initiative with Shutterstock, these art patterns and motion VDO clip will be available for download on Shutterstock, each image and VDO clip detailing the story of the starred fighting fish breed. The generated image and clip VDO merchandising income will be contributed to fund the Siamese Fighting Fish Gallery for continuous conservation of the fighting fish species.

To illustrate the tagline “Small engine, big fun,” the spot capitalizes on the seven-seat sub-compact van’s quiet engine. All sound effects in the commercial were created solely by human beat boxing. Film advertisement created by Commonwealth, Thailand for Chevrolet, within the category: Automotive.

Digital advertisement created by Yell Advertising, Thailand for The 1 Card, within the category: Finance.

LINE MAN, a Top 3 Food Delivery Application in Thailand, would like to create nationwide awareness for its food expertise, variety and delivery for business expansion. The service delivers food from over 300,000 restaurants across Thailand with an exclusive menu only for LINE MAN customer, ฿0 delivery fee, discounts and consumer reviews from Wongnai, the biggest food review platform in Thailand. The competition in food delivery service in Thailand is very high due to Thai people habits of eating and COVID-19. LINE MAN is the only native Thai start up company comparing to its international competitor. Moreover, service area of LINE MAN used to be only in Bangkok and limited area while some competitor has established their service nationwide years before. Though LINE MAN has lots of key benefits for consumers, it needs a strong campaign to deliver all the benefits to nationwide audience. In 2021, LINE MAN came up with “LINE MAN FOOD HERO” campaign features 2 Thailand’s iconic food reviewers in Social Media in the form of Superhero. They represents the expertise of LINE MAN included in their 6 superpowers including real reviews from Wongnai, ฿0 delivery fee, variety of 300,000 restaurants, exclusive menu, flash deals and LINE mini app. The campaign features a thematic music marketing film, 6 superpowers short films, key visuals, out-of-home static media, social media contents, TikTok Challenge, TV Tie in and In-app gamification experiences. Integrated advertisement created by Rabbit Digital Group, Thailand for Line Man, within the category: Food.

To promote Honda Sensing, an exclusive intelligent suite of safety and driver-assistive technologies, Honda presents “Sense the Future” – the story of “Tan” who can see 1.789 seconds into the future. When Tan, first, found his superpower, he felt that it was more like a curse than a God-given-power – seeing only 1.789 seconds ahead was too short to change anything. This future vision only forced him to face the second moment of everything, and it would have remained as the unwanted curse if he had not met “Jean”, the girl who changed the meaning of his power forever. Film advertisement created by CJ WORX, Thailand for Honda, within the category: Automotive.

Digital advertisement created by CJ WORX, Thailand for Seoul Secret, within the category: Pharmaceutical.

Film advertisement created by CJ WORX, Thailand for Google, within the category: Electronics, Technology.

Film advertisement created by Draftfcb, Thailand for Nivea, within the category: Health.

Film advertisement created by Adapter Digital, Thailand for Peppermint Field, within the category: Health.

Five Star Chicken, a legendary quick serve restaurant chain in Thailand, would like to create relevancy of brand and today’s digital target customer. Their products including Grilled chicken, Fried Chicken, Rice Menu and Chicken snacks such as chicken nuggets, chicken pop, deep fried chicken roll and smoked chicken breast, are cooked fresh everyday to serve every customer anywhere, anytime. Following the brand essence, to create Five Star moment for everyone in the family. The coronavirus pandemic has changed our relationship with a quick service restaurant. Every day, thousands of customers make thousands of decisions that will impact their life. Therefore, they’re looking for an easier choice for meals during difficult and stressful times. Five Star Chicken have a quality food in a form of chicken snacks to serve for customers every day at any time. That’s one of the biggest advantages they could offer. In 2021, Five Star Chicken Launch “Chicken snacks for your busy life” campaign in which they have launched 6 versions of online film to personalize customer. It communicates all ages and genders. The message is “No matter who or your career or your interests are, Five Star Snacks are ready to fulfill the busy day with a meaningful meal.” The 6 version of online films are a same story but different narrator’s voice over. Each version communicates with a different target customer. Below are the 6 version of “Chicken snacks for your busy life” film 1. “ORIGINAL” Version, for mass target 2. “LOVE COACH” Version, for people with problematic relationship 3. “SLANG POP CULTURE” Version, for trendy people 4. “FOOTBALL ANNOUNCER” Version, for football lover 5. “MEME” Version, for a fun and easy moment 6. “RAP” Version, for people who communicates in rhyme The Online film 6 version launched via Five Star owned channel and Influencer Facebook pages to create relevancy and engagement. Film advertisement created by Rabbit Digital Group / Rabbit’s Tale, Thailand for Five Star Chicken, within the category: Food.

Film advertisement created by CJ WORX, Thailand for Prudential, within the category: Finance.

Film advertisement created by TBWA, Thailand for McDonald's, within the category: Food.

We take the inconvenience of public transportation that Thais face every day and turn it into an ironic humour to let them realize that by just living their daily life, they are already fit enough to get the discount from “SMK Fit” health insurance. Film advertisement created by Rabbit's Tale, Thailand for Syn Mun Kong, within the category: Finance.