To illustrate the tagline “Small engine, big fun,” the spot capitalizes on the seven-seat sub-compact van’s quiet engine. All sound effects in the commercial were created solely by human beat boxing. Film advertisement created by Commonwealth, Thailand for Chevrolet, within the category: Automotive.

Direct advertisement created by CJ WORX, Thailand for PTT, within the category: Industrial, Agriculture.

Film advertisement created by CJ WORX, Thailand for Prudential, within the category: Finance.

A guarantee from Aurora Gold Shop that no one else can offer Aurora Care is the after-sales service program, created to serve customer needs. Once you buy gold jewelry from Aurora, you will get three guarantee certificates – 96.5% purity, lifetime warranty with free repair and maintenance service and high price buyback – to ensure the quality of products and business sincerity. Regularly, gold buyers repeat their spending at the same shop due to trust and after-sales services. However, there is no other gold distributor that offers a more holistic approach of after sales services like Aurora. This communication campaign is aimed at changing consumer’s mindset and behavior by highlighting Aurora’s hugely different services and image under the concept “No one cares for you like Aurora, because our care is second to none.” The campaign ran across TV, radio, social media and in-store design. The key message is delivered through a branded caring story, enabling consumers to easily understand the definition of “Caring” from Aurora. Furthermore, it is expected to revamp its image across customer journey, both online and offline in a bid to improve brand experience and customer engagement, leading them to be more open-minded to a new brand like Aurora with a big differentiation of after-sales services. This reinforces brand commitment that Aurora Care is second to none. Film advertisement created by Grey, Thailand for Aurora, within the category: Personal Accessories.

Film advertisement created by TBWA, Thailand for McDonald's, within the category: Food.

In light of World Autism Awareness Day 2018, GREYnJ United has launched a special project in partnership with True Corporation, and the Autistic Thai Foundation. Titled ‘TrueLove’, and supported by the key message of achieving ‘Togetherness through Understanding’, the spot depicts children with special needs in an alternate light, allowing everyone to delve deep within and experience the purity within the young ones. The project’s concept was built around “Creating a Better Life for the Disabled,’ an idea that True believes firmly in order to enhance acceptance for autistic children in society. Over the years, True has helped children with special needs through career opportunities via programs & initiatives such as the True Autistic Thai Center, True Coffee’s Barista Project, and Autistic Application. Film advertisement created by Grey, Thailand for True Corporation, within the category: Public Interest, NGO.

Outdoor advertisement created by Ogilvy, Thailand for WWF, within the category: Public Interest, NGO.

Digital advertisement created by CJ WORX, Thailand for Axe, within the category: Health.

Film advertisement created by mInteraction, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Thailand for GIVEasia, within the category: Public Interest, NGO.

Every year, hundreds of children are lost in Bangkok and can't find their way home - this is Aum's story. Film advertisement created by Across the Pond, Thailand for Google, within the category: Electronics, Technology.

Film advertisement created by Grey, Thailand for Pantene, within the category: Beauty.

Film advertisement created by Brilliant & Million, Thailand for Tesco Lotus, within the category: Retail Services.

Production Company: Sunshine-etc Co. Music: Cine Digital Sound Studio Co. Post Production: Posters Co. Animation: Anto Co. Film advertisement created by Y&R, Thailand for DTAC, within the category: Electronics, Technology.

GREYnJ United and Tecnogas Thailand teamed up with HubHoHin Production pick up one of the relationship stories to create a moving short film that could make the brand stand out for its superb quality, re-establishing the brand in consumers’ minds. With Tong Banjong behind the camera, the film was shot in Italy, the origin country of Tecnogas. It tells a story about a couple at a point in their relationship when they start questioning their future together. The script ingeniously fuses love and food, the two elements that everyone can easily relate to. Film advertisement created by Grey, Thailand for Tecnogas, within the category: Electronics, Technology.

OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.

Film advertisement created by mInteraction, Thailand for Tesco Lotus, within the category: Retail Services.

Digital advertisement created by Edge-Asia, Thailand for LG, within the category: Electronics, Technology.

TROS is a well-established men’s grooming product brand in Thailand. For over 20 years, they have focused their communications on the functional benefits of their products – demonstrating on how they helped young men look their best. In 2017, they wanted to elevate their brand, from being only an appearance-enhancer to become a confidence-provider, by helping groom the personality and mindset of their audience as they enter adulthood. TROS believes that the beginning of adulthood is the stage where life starts to become more interesting with new responsibilities, challenges, and opportunities on the horizon. However, because it is also a stage of life where young men have to take responsibility for their decisions, they now rely on their self-confidence more than ever. Unfortunately, the fear of failure has driven many young Thai men to adopt a lifestyle of procrastination, thus influencing them to be contented with living an ordinary life following norms, rather than chasing their dreams. With Ray MacDonald (a well-respected Thai actor, TV host, adventurer and idol) as the brand ambassador, TROS inspires young men to start taking chances, to face their fears, and even make mistakes, rather than living a life full of regrets. Film advertisement created by Grey, Thailand for Tros, within the category: Beauty.

Film advertisement created by Ogilvy, Thailand for Thai Life Insurance, within the category: Finance.