Digital advertisement created by mInteraction, Thailand for Rangsit University, within the category: Education.

TROS is a well-established men’s grooming product brand in Thailand. For over 20 years, they have focused their communications on the functional benefits of their products – demonstrating on how they helped young men look their best. In 2017, they wanted to elevate their brand, from being only an appearance-enhancer to become a confidence-provider, by helping groom the personality and mindset of their audience as they enter adulthood. TROS believes that the beginning of adulthood is the stage where life starts to become more interesting with new responsibilities, challenges, and opportunities on the horizon. However, because it is also a stage of life where young men have to take responsibility for their decisions, they now rely on their self-confidence more than ever. Unfortunately, the fear of failure has driven many young Thai men to adopt a lifestyle of procrastination, thus influencing them to be contented with living an ordinary life following norms, rather than chasing their dreams. With Ray MacDonald (a well-respected Thai actor, TV host, adventurer and idol) as the brand ambassador, TROS inspires young men to start taking chances, to face their fears, and even make mistakes, rather than living a life full of regrets. Film advertisement created by Grey, Thailand for Tros, within the category: Beauty.

TMB bank have launched a new brand vision "Make THE Difference" by making a film to inspire people to start thinking differently. With a hope that they will start to Make THE Difference to their own world. It doesn't have to be big, but a little can create positive changes. This film is based on a true story. In 1986 a football team that lived on a little island in the south of Thailand called "Koh Panyee". It's a floating village in the middle of the sea that has not an inch of soil. The kids here loved to watch football but had nowhere to play or practice. But they didn't let that stop them. They challenged the norm and have become a great inspiration for new generations on the island.


 Film advertisement created by Leo Burnett, Thailand for TMB, within the category: Finance.

Bringing back to Jōmon period 5,000 B.C. They lived in small communities and subsisted primarily by hunting. The commercial build around a conversation between two tribe members bragging about the most effective tools for hunting. Lastly, we introduced third tribe member, a man with modern hunting rifle the most effective hunting tools among the three but could care less about neither comparing nor bragging. He represented the idea of luxury from the inside. Film advertisement created by Wolf Bangkok, Thailand for SC Asset, within the category: Professional Services.

Film advertisement created by mlnteraction, Thailand for Suntory, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by nudeJEH, Thailand for Bar-B-Q Plaza, within the category: Food.

Digital advertisement created by CJ WORX, Thailand for B-ing Drinks, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grey, Thailand for Pantene, within the category: Beauty.

Film advertisement created by Mixmax Creative, Thailand for De Leaf Thanaka, within the category: Beauty.

To promote Honda Sensing, an exclusive intelligent suite of safety and driver-assistive technologies, Honda presents “Sense the Future” – the story of “Tan” who can see 1.789 seconds into the future. When Tan, first, found his superpower, he felt that it was more like a curse than a God-given-power – seeing only 1.789 seconds ahead was too short to change anything. This future vision only forced him to face the second moment of everything, and it would have remained as the unwanted curse if he had not met “Jean”, the girl who changed the meaning of his power forever. Film advertisement created by CJ WORX, Thailand for Honda, within the category: Automotive.

Led by the hashtag #GoodImpressionsLiveOn, the spot features a heart-warming boy-girl story of separation, and how they eventually reunited as a result of their circumstances, thus driving home the message of how it is the smallest of impressions that truly matter. Film advertisement created by Grey, Thailand for KASIKORNBANK, within the category: Finance.

Film advertisement created by Adapter Digital, Thailand for Peppermint Field, within the category: Health.

Outdoor advertisement created by Ogilvy, Thailand for WWF, within the category: Public Interest, NGO.

In the midst of the real estate industry competition in Thailand, AP (Thailand) Public Company Limited, Thailand’s leading property developer, launched the smart home technology that will be installed on every AP Townhome, aiming to set the new standard for the real estate industry in Thailand. The brand focus is to reflect our understanding of what kind of innovation can empower people’s living the most in townhomes. Security Camera with speaker (2-way audio) is one of the main features of AP’s innovations that AP provided in every townhome, But the advertising of CCTV functions in the housing project cannot be advertised directly because even though the CCTV camera is installed to prevent theft in the house but nobody really wants to see the thieves in their house commercial. Therefore, Wolf Bkk chose to create this hilarious film. Have you ever wondered "What do our dogs secretly do at home when we are away?". We would like to present the functions of the CCTV camera through the cuteness of the Jack Russell Terrier. We want the story to be endearing by using footage of the dog playing with things around the house to portray their naughtiness and cuteness that draws people to keep watching the film until the end, then reveal how technologies are the solution that give AP residents the sense of security and make them feel at ease, which is consistent with AP Thailand’s corporate belief of “Empower Living.” Film advertisement created by Wolf Bangkok, Thailand for AP Townhome, within the categories: Electronics, Technology, House, Garden.

A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

Early this year, Grab launched a digital wallet service, “GrabPay Wallet,” but the service did not seem to be going well in Thailand because Thai people still use cash most of the time when using Grab, as Thais perceived that the service is way too complicated for them to use. This commercial film by Wolf BKK aims to shift Grab users’ behavior by using a hilarious conversation between one lazy man and an ape in order to attract the audience and to get the message “GrabPay Wallet is really easy to use” noticed. In the film, the lazy man thinks everything is complicated, even using GrabPay Wallet is too much of a hassle. So, the ape has to give him a BIG lesson about human evolution while demonstrating how easy-to-use Grab’s e-wallet is. Let’s see if the ape could successfully change the human’s mind. Film advertisement created by Wolf Bangkok, Thailand for GrabPay Wallet, within the category: Finance.

Digital advertisement created by CJ WORX, Thailand for Axe, within the category: Health.

Launched on the World Oceans Day to create awareness that 80% of Thai ocean garbage comes from urban use and it’s still possible to make a change by recycling it. The idea of this video is to use the Ocean’s voice as the narrator because the ocean itself is dying slowly and painfully but no one seems to care. This is to remind people that the ocean is just like us, if you don’t take care of it, it could die one day too. Film advertisement created by Dentsu Aegis Network, Thailand for Singha Estate, within the categories: Hospitality, Tourism, Public Interest, NGO.

Film advertisement created by CJ WORX, Thailand for Wacoal, within the category: Fashion.

Film advertisement created by Hakuhodo, Thailand for SC Asset, within the category: Industrial, Agriculture.