Film advertisement created by mlnteraction, Thailand for Suntory, within the category: Non-Alcoholic Drinks.

Five Star Chicken, a legendary quick serve restaurant chain in Thailand, would like to create relevancy of brand and today’s digital target customer. Their products including Grilled chicken, Fried Chicken, Rice Menu and Chicken snacks such as chicken nuggets, chicken pop, deep fried chicken roll and smoked chicken breast, are cooked fresh everyday to serve every customer anywhere, anytime. Following the brand essence, to create Five Star moment for everyone in the family. The coronavirus pandemic has changed our relationship with a quick service restaurant. Every day, thousands of customers make thousands of decisions that will impact their life. Therefore, they’re looking for an easier choice for meals during difficult and stressful times. Five Star Chicken have a quality food in a form of chicken snacks to serve for customers every day at any time. That’s one of the biggest advantages they could offer. In 2021, Five Star Chicken Launch “Chicken snacks for your busy life” campaign in which they have launched 6 versions of online film to personalize customer. It communicates all ages and genders. The message is “No matter who or your career or your interests are, Five Star Snacks are ready to fulfill the busy day with a meaningful meal.” The 6 version of online films are a same story but different narrator’s voice over. Each version communicates with a different target customer. Below are the 6 version of “Chicken snacks for your busy life” film 1. “ORIGINAL” Version, for mass target 2. “LOVE COACH” Version, for people with problematic relationship 3. “SLANG POP CULTURE” Version, for trendy people 4. “FOOTBALL ANNOUNCER” Version, for football lover 5. “MEME” Version, for a fun and easy moment 6. “RAP” Version, for people who communicates in rhyme The Online film 6 version launched via Five Star owned channel and Influencer Facebook pages to create relevancy and engagement. Film advertisement created by Rabbit Digital Group / Rabbit’s Tale, Thailand for Five Star Chicken, within the category: Food.

AP Thailand and CJ WORX Bangkok challenge social-ready photography norm, with PARENTOGRAPHER, the first ever photography lessons for the elderly to close the generation gap in Thai society. Integrated advertisement created by CJ WORX, Thailand for AP Thailand, within the categories: House, Garden, Industrial, Agriculture.

At Heinz, there are many chilies that didn’t meet our high standards and were wastefully thrown away. Heinz would like to gave them another chance, so we use these unfresh chili to create another benefits for housewives through HEINZ Unfresh Chili Collection, the special collection for housewives in order to spice their life, just like Heinz Chili Sauce that spice the taste of our food. Film advertisement created by CJ WORX, Thailand for Heinz, within the category: Food.

Digital advertisement created by Ensemble, Thailand for Microsoft, within the category: Electronics, Technology.

Samsung IT encourages everyone to break through their own fears and execute what they think it’s beyond their capabilities. With the collaboration with the producer of ‘Home sweet home’, a Thai online game that creates phenomenon in an international platform, tells the concept of creating game that is not only step over the fear from social perspectives, but also using fear to represents Thai culture & belief internationally. Film advertisement created by mInteraction, Thailand for Samsung, within the category: Electronics, Technology.

Ambi Pur, in collaboration with CJ Worx, released a new online film, “THE INNOCENT” under the campaign, “Stink Don’t Drive” talking about stinks that Thai drivers tend not to notice in their car. This is because when they are in their car for a long period of time, they eventually become familiar with smelly car. As a result, their sense of smell is unable to detect any hidden stinks in their car. Ambi Pur and CJ Worx, thus, utilize this insight to remind every Thai drivers of “Stink Don’t Drive” through the online film, THE INNOCENT. The story revolves around an innocent man who has no clue what he has committed. In the end, the film will reveal the answer and in the process, reminding Thai drivers of the stinky car smells that they could be so familiar with. Content advertisement created by CJ WORX, Thailand for Ambi Pur, within the category: House, Garden.

Film advertisement created by Mixmax Creative, Thailand for De Leaf Thanaka, within the category: Beauty.

Ministry of Energy under the HANN2 campaign ( Reduction at half ) wants to encourage Young People to switch to use LED lightbulb and No.5 Electric Label appeared in all appliances, the core idea of the campaign is showing how to demonstrate people to use energy in a very effective way by hiring the high energetic influencer like KENG, (songwriter, producer, singer, influencer) to produce the campaign by writing the song, inviting his duet singer, producing all process even presenting in his own music video campaign under the message if only i knew (change for better), the campaign is not only led the message but boosted the new Power Saving Electric Appliances at all categories in modern trade channel, The song is still an artist popular track until now. Digital advertisement created by Workkit, Thailand for The Ministry of Energy Thailand, within the categories: Industrial, Agriculture, Public Interest, NGO.

To promote Honda Sensing, an exclusive intelligent suite of safety and driver-assistive technologies, Honda presents “Sense the Future” – the story of “Tan” who can see 1.789 seconds into the future. When Tan, first, found his superpower, he felt that it was more like a curse than a God-given-power – seeing only 1.789 seconds ahead was too short to change anything. This future vision only forced him to face the second moment of everything, and it would have remained as the unwanted curse if he had not met “Jean”, the girl who changed the meaning of his power forever. Film advertisement created by CJ WORX, Thailand for Honda, within the category: Automotive.

Ambient advertisement created by mlnteraction, Thailand for Tesco, within the category: Retail Services.

Film advertisement created by Adapter Digital, Thailand for Peppermint Field, within the category: Health.

LINE MAN, a Top 3 Food Delivery Application in Thailand, would like to create nationwide awareness for its food expertise, variety and delivery for business expansion. The service delivers food from over 300,000 restaurants across Thailand with an exclusive menu only for LINE MAN customer, ฿0 delivery fee, discounts and consumer reviews from Wongnai, the biggest food review platform in Thailand. The competition in food delivery service in Thailand is very high due to Thai people habits of eating and COVID-19. LINE MAN is the only native Thai start up company comparing to its international competitor. Moreover, service area of LINE MAN used to be only in Bangkok and limited area while some competitor has established their service nationwide years before. Though LINE MAN has lots of key benefits for consumers, it needs a strong campaign to deliver all the benefits to nationwide audience. In 2021, LINE MAN came up with “LINE MAN FOOD HERO” campaign features 2 Thailand’s iconic food reviewers in Social Media in the form of Superhero. They represents the expertise of LINE MAN included in their 6 superpowers including real reviews from Wongnai, ฿0 delivery fee, variety of 300,000 restaurants, exclusive menu, flash deals and LINE mini app. The campaign features a thematic music marketing film, 6 superpowers short films, key visuals, out-of-home static media, social media contents, TikTok Challenge, TV Tie in and In-app gamification experiences. Integrated advertisement created by Rabbit Digital Group, Thailand for Line Man, within the category: Food.

Early this year, Grab launched a digital wallet service, “GrabPay Wallet,” but the service did not seem to be going well in Thailand because Thai people still use cash most of the time when using Grab, as Thais perceived that the service is way too complicated for them to use. This commercial film by Wolf BKK aims to shift Grab users’ behavior by using a hilarious conversation between one lazy man and an ape in order to attract the audience and to get the message “GrabPay Wallet is really easy to use” noticed. In the film, the lazy man thinks everything is complicated, even using GrabPay Wallet is too much of a hassle. So, the ape has to give him a BIG lesson about human evolution while demonstrating how easy-to-use Grab’s e-wallet is. Let’s see if the ape could successfully change the human’s mind. Film advertisement created by Wolf Bangkok, Thailand for GrabPay Wallet, within the category: Finance.

A guarantee from Aurora Gold Shop that no one else can offer Aurora Care is the after-sales service program, created to serve customer needs. Once you buy gold jewelry from Aurora, you will get three guarantee certificates – 96.5% purity, lifetime warranty with free repair and maintenance service and high price buyback – to ensure the quality of products and business sincerity. Regularly, gold buyers repeat their spending at the same shop due to trust and after-sales services. However, there is no other gold distributor that offers a more holistic approach of after sales services like Aurora. This communication campaign is aimed at changing consumer’s mindset and behavior by highlighting Aurora’s hugely different services and image under the concept “No one cares for you like Aurora, because our care is second to none.” The campaign ran across TV, radio, social media and in-store design. The key message is delivered through a branded caring story, enabling consumers to easily understand the definition of “Caring” from Aurora. Furthermore, it is expected to revamp its image across customer journey, both online and offline in a bid to improve brand experience and customer engagement, leading them to be more open-minded to a new brand like Aurora with a big differentiation of after-sales services. This reinforces brand commitment that Aurora Care is second to none. Film advertisement created by Grey, Thailand for Aurora, within the category: Personal Accessories.

‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audience and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying. Film advertisement created by CJ WORX, Thailand for Krungthai Bank, within the category: Finance.

A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

Production Company: Sunshine-etc Co. Music: Cine Digital Sound Studio Co. Post Production: Posters Co. Animation: Anto Co. Film advertisement created by Y&R, Thailand for DTAC, within the category: Electronics, Technology.

The Portable Wine Box That Could Join Every Little Party. Behavior Thai people love to have fun and party, it is embedded into our culture. With that, whiskey and beer has always been our choice of beverage for a long time. However, when we want to relax in a more classy manner, the preference has always been shifted towards wine. Classy, is not the word that describes us a 100%, but we prefer to be associated with the fun, chill moments in life. Idea Mont Clair, a high-quality wine yet, affordable wine that is there too enhance all of those special moments. With this, we introduce Mont Clair’s Wine Box of Fun, with a goal to surprise Thai consumers who love to party. From regular consumers to famous social influencers, everyone received a Mont Clair Fun Box, included was a bunch of party goods but also had one secret item, which was our Mont Clair Wine. Results
 Besides the massive shareability that we received online from real consumers and influencers, we also received new requests for our boxes, averaging out every 3-seconds, which exceeded all expectations. 

Mont Clair products were out of stock within 3 weeks after launch. Today, we have renewed the perception that Mont Clair, is a wine made for all those fun, relaxing moments that we experience. Direct advertisement created by Publicis, Thailand for Mont Clair, within the category: Alcoholic Drinks.