Ambient advertisement created by nudeJEH, Thailand for Bar-B-Q Plaza, within the category: Food.

Film advertisement created by Hakuhodo, Thailand for SC Asset, within the category: Industrial, Agriculture.

Content advertisement created by Grey, Thailand for Unif, within the category: Food.

LINE MAN, a Top 3 Food Delivery Application in Thailand, would like to create nationwide awareness for its food expertise, variety and delivery for business expansion. The service delivers food from over 300,000 restaurants across Thailand with an exclusive menu only for LINE MAN customer, ฿0 delivery fee, discounts and consumer reviews from Wongnai, the biggest food review platform in Thailand. The competition in food delivery service in Thailand is very high due to Thai people habits of eating and COVID-19. LINE MAN is the only native Thai start up company comparing to its international competitor. Moreover, service area of LINE MAN used to be only in Bangkok and limited area while some competitor has established their service nationwide years before. Though LINE MAN has lots of key benefits for consumers, it needs a strong campaign to deliver all the benefits to nationwide audience. In 2021, LINE MAN came up with “LINE MAN FOOD HERO” campaign features 2 Thailand’s iconic food reviewers in Social Media in the form of Superhero. They represents the expertise of LINE MAN included in their 6 superpowers including real reviews from Wongnai, ฿0 delivery fee, variety of 300,000 restaurants, exclusive menu, flash deals and LINE mini app. The campaign features a thematic music marketing film, 6 superpowers short films, key visuals, out-of-home static media, social media contents, TikTok Challenge, TV Tie in and In-app gamification experiences. Integrated advertisement created by Rabbit Digital Group, Thailand for Line Man, within the category: Food.

The Portable Wine Box That Could Join Every Little Party. Behavior Thai people love to have fun and party, it is embedded into our culture. With that, whiskey and beer has always been our choice of beverage for a long time. However, when we want to relax in a more classy manner, the preference has always been shifted towards wine. Classy, is not the word that describes us a 100%, but we prefer to be associated with the fun, chill moments in life. Idea Mont Clair, a high-quality wine yet, affordable wine that is there too enhance all of those special moments. With this, we introduce Mont Clair’s Wine Box of Fun, with a goal to surprise Thai consumers who love to party. From regular consumers to famous social influencers, everyone received a Mont Clair Fun Box, included was a bunch of party goods but also had one secret item, which was our Mont Clair Wine. Results
 Besides the massive shareability that we received online from real consumers and influencers, we also received new requests for our boxes, averaging out every 3-seconds, which exceeded all expectations. 

Mont Clair products were out of stock within 3 weeks after launch. Today, we have renewed the perception that Mont Clair, is a wine made for all those fun, relaxing moments that we experience. Direct advertisement created by Publicis, Thailand for Mont Clair, within the category: Alcoholic Drinks.

Digital advertisement created by Choojai, Thailand for Knorr, within the category: Food.

Film advertisement created by CJ WORX, Thailand for Prudential, within the category: Finance.

AP Thailand and CJ WORX Bangkok challenge social-ready photography norm, with PARENTOGRAPHER, the first ever photography lessons for the elderly to close the generation gap in Thai society. Integrated advertisement created by CJ WORX, Thailand for AP Thailand, within the categories: House, Garden, Industrial, Agriculture.

Film advertisement created by Dentsu, Thailand for Honda, within the category: Automotive.

Outdoor advertisement created by Ogilvy, Thailand for WWF, within the category: Public Interest, NGO.

Learning the Thai Alphabets is the first step of Thai education. Through the power of photography, Canon believes there is a way we can create a more inspiring learning experience for Thai students by modifying the original format of the current Thai alphabet textbooks. We launched the “Canon Life Redefine: Thai Alphabet” campaign as a photo contest that turns an online community into a hub that lets photographers bring the power of photography to create a new set of Thai alphabet based on photographs. 6,253 photographers participated in the campaign and the total of 8,653 photographs were sent in. At the end of the campaign, we were able to produce a whole new set of learning tools for over 400 schools all across Thailand. The campaign’s meaningful objective made millions of impressions through shares on social media channels. Most importantly, this campaign successfully redefined Thai education’s most crucial learning tool through the power of photography. Experiential advertisement created by Rabbit's Tale, Thailand for Canon, within the category: Electronics, Technology.

Digital advertisement created by Ensemble, Thailand for Microsoft, within the category: Electronics, Technology.

Direct advertisement created by CJ WORX, Thailand for PTT, within the category: Industrial, Agriculture.

Integrated advertisement created by Grey, Thailand for Pantene, within the category: Beauty.

Film advertisement created by Grey, Thailand for Pantene, within the category: Beauty.

Experiential advertisement created by Leo Burnett, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Led by the hashtag #GoodImpressionsLiveOn, the spot features a heart-warming boy-girl story of separation, and how they eventually reunited as a result of their circumstances, thus driving home the message of how it is the smallest of impressions that truly matter. Film advertisement created by Grey, Thailand for KASIKORNBANK, within the category: Finance.

Ministry of Energy under the HANN2 campaign ( Reduction at half ) wants to encourage Young People to switch to use LED lightbulb and No.5 Electric Label appeared in all appliances, the core idea of the campaign is showing how to demonstrate people to use energy in a very effective way by hiring the high energetic influencer like KENG, (songwriter, producer, singer, influencer) to produce the campaign by writing the song, inviting his duet singer, producing all process even presenting in his own music video campaign under the message if only i knew (change for better), the campaign is not only led the message but boosted the new Power Saving Electric Appliances at all categories in modern trade channel, The song is still an artist popular track until now. Digital advertisement created by Workkit, Thailand for The Ministry of Energy Thailand, within the categories: Industrial, Agriculture, Public Interest, NGO.

Film advertisement created by mInteraction, Thailand for Tesco Lotus, within the category: Retail Services.