At Heinz, there are many chilies that didn’t meet our high standards and were wastefully thrown away. Heinz would like to gave them another chance, so we use these unfresh chili to create another benefits for housewives through HEINZ Unfresh Chili Collection, the special collection for housewives in order to spice their life, just like Heinz Chili Sauce that spice the taste of our food. Film advertisement created by CJ WORX, Thailand for Heinz, within the category: Food.

Digital advertisement created by CJ WORX, Thailand for B-ing Drinks, within the category: Non-Alcoholic Drinks.

Film advertisement created by Hakuhodo, Thailand for SC Asset, within the category: Industrial, Agriculture.

#SeeBeautyNotGender - This mobile first campaign with social thinking at its core was co-created with celebrities, influencers, creators and activists from the Trans community. Short feed videos, images, streaming video and interactive IG stories, all made with, starring and directed by Transwomen challenged society to stop the unconscious bias. To stop focusing on their gender so much that it blinds them to all their other beautiful human qualities. What Thai Transwomen wanted the most to change, came through and resonated with authenticity. Along with seeding and amplification from the celebrity handles, a second wave of LGBTQI influencers and Thai cultural ambassadors mainstreamed the conversation. Digital advertisement created by Grey, Thailand for Pantene, within the category: Beauty.

Film advertisement created by Mixmax Creative, Thailand for De Leaf Thanaka, within the category: Beauty.

Every year, hundreds of children are lost in Bangkok and can't find their way home - this is Aum's story. Film advertisement created by Across the Pond, Thailand for Google, within the category: Electronics, Technology.

A car battery is a product that no one knows the difference. But Boliden, we are different. So we would like to recommend the reasons that our battery is of superior quality than other brands through an unexpected method of product demonstration, by the expert in the electricity industry. Just remember that “Whatever Happened...Search Boliden”. Film advertisement created by CJ WORX, Thailand for Boliden Batteries, within the categories: Automotive, Electronics, Technology.

Content advertisement created by Grey, Thailand for Unif, within the category: Food.

Ambient advertisement created by nudeJEH, Thailand for Bar-B-Q Plaza, within the category: Food.

Ambient advertisement created by CJ WORX, Thailand for AP, within the category: Professional Services.

Digital advertisement created by Edge-Asia, Thailand for LG, within the category: Electronics, Technology.

Experiential advertisement created by Leo Burnett, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

The Portable Wine Box That Could Join Every Little Party. Behavior Thai people love to have fun and party, it is embedded into our culture. With that, whiskey and beer has always been our choice of beverage for a long time. However, when we want to relax in a more classy manner, the preference has always been shifted towards wine. Classy, is not the word that describes us a 100%, but we prefer to be associated with the fun, chill moments in life. Idea Mont Clair, a high-quality wine yet, affordable wine that is there too enhance all of those special moments. With this, we introduce Mont Clair’s Wine Box of Fun, with a goal to surprise Thai consumers who love to party. From regular consumers to famous social influencers, everyone received a Mont Clair Fun Box, included was a bunch of party goods but also had one secret item, which was our Mont Clair Wine. Results
 Besides the massive shareability that we received online from real consumers and influencers, we also received new requests for our boxes, averaging out every 3-seconds, which exceeded all expectations. 

Mont Clair products were out of stock within 3 weeks after launch. Today, we have renewed the perception that Mont Clair, is a wine made for all those fun, relaxing moments that we experience. Direct advertisement created by Publicis, Thailand for Mont Clair, within the category: Alcoholic Drinks.

Production Company: Sunshine-etc Co. Music: Cine Digital Sound Studio Co. Post Production: Posters Co. Animation: Anto Co. Film advertisement created by Y&R, Thailand for DTAC, within the category: Electronics, Technology.

Film advertisement created by mInteraction, Thailand for Tesco Lotus, within the category: Retail Services.

LINE MAN, a Top 3 Food Delivery Application in Thailand, would like to create nationwide awareness for its food expertise, variety and delivery for business expansion. The service delivers food from over 300,000 restaurants across Thailand with an exclusive menu only for LINE MAN customer, ฿0 delivery fee, discounts and consumer reviews from Wongnai, the biggest food review platform in Thailand. The competition in food delivery service in Thailand is very high due to Thai people habits of eating and COVID-19. LINE MAN is the only native Thai start up company comparing to its international competitor. Moreover, service area of LINE MAN used to be only in Bangkok and limited area while some competitor has established their service nationwide years before. Though LINE MAN has lots of key benefits for consumers, it needs a strong campaign to deliver all the benefits to nationwide audience. In 2021, LINE MAN came up with “LINE MAN FOOD HERO” campaign features 2 Thailand’s iconic food reviewers in Social Media in the form of Superhero. They represents the expertise of LINE MAN included in their 6 superpowers including real reviews from Wongnai, ฿0 delivery fee, variety of 300,000 restaurants, exclusive menu, flash deals and LINE mini app. The campaign features a thematic music marketing film, 6 superpowers short films, key visuals, out-of-home static media, social media contents, TikTok Challenge, TV Tie in and In-app gamification experiences. Integrated advertisement created by Rabbit Digital Group, Thailand for Line Man, within the category: Food.

We take the inconvenience of public transportation that Thais face every day and turn it into an ironic humour to let them realize that by just living their daily life, they are already fit enough to get the discount from “SMK Fit” health insurance. Film advertisement created by Rabbit's Tale, Thailand for Syn Mun Kong, within the category: Finance.

Film advertisement created by BBDO, Thailand for Homepro, within the category: House, Garden.

Samsung IT encourages everyone to break through their own fears and execute what they think it’s beyond their capabilities. With the collaboration with the producer of ‘Home sweet home’, a Thai online game that creates phenomenon in an international platform, tells the concept of creating game that is not only step over the fear from social perspectives, but also using fear to represents Thai culture & belief internationally. Film advertisement created by mInteraction, Thailand for Samsung, within the category: Electronics, Technology.

In the midst of the real estate industry competition in Thailand, AP (Thailand) Public Company Limited, Thailand’s leading property developer, launched the smart home technology that will be installed on every AP Townhome, aiming to set the new standard for the real estate industry in Thailand. The brand focus is to reflect our understanding of what kind of innovation can empower people’s living the most in townhomes. Security Camera with speaker (2-way audio) is one of the main features of AP’s innovations that AP provided in every townhome, But the advertising of CCTV functions in the housing project cannot be advertised directly because even though the CCTV camera is installed to prevent theft in the house but nobody really wants to see the thieves in their house commercial. Therefore, Wolf Bkk chose to create this hilarious film. Have you ever wondered "What do our dogs secretly do at home when we are away?". We would like to present the functions of the CCTV camera through the cuteness of the Jack Russell Terrier. We want the story to be endearing by using footage of the dog playing with things around the house to portray their naughtiness and cuteness that draws people to keep watching the film until the end, then reveal how technologies are the solution that give AP residents the sense of security and make them feel at ease, which is consistent with AP Thailand’s corporate belief of “Empower Living.” Film advertisement created by Wolf Bangkok, Thailand for AP Townhome, within the categories: Electronics, Technology, House, Garden.