Mold

Tue, 21 Dec 2021 20:22:31 +0000

Your knowledge has gone past its expiration date.
The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead. In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a citylight panel and… let time show off its strength.
Outdoor advertisement created by BBDO, Ukraine for Ukrainian Marketing Forum, within the category: Public Interest, NGO.