Outdoor advertisement created by Señor, Croatia for Hrabri telefon, within the category: Public Interest, NGO.

Imagobox is Imago's specialized branding and packaging design department. We promoted it by doing what Imagobox does best - packaging. Outdoor advertisement created by Imago, Croatia for ImagoBOX, within the category: Professional Services.

Digital advertisement created by Drap, Croatia for Indigo, within the categories: Pets, Public Interest, NGO.

Digital advertisement created by Imago, Croatia for Croatian Transplant Association, within the category: Public Interest, NGO.

Ambient advertisement created by Bruketa & Zinic, Croatia for Unicef, within the category: Public Interest, NGO.

Direct advertisement created by I TO NIJE SVE!, Croatia for IKEA, within the category: House, Garden.

Why a bar in Zagreb served drinks without ice? Despite the unbearable heat in August, some bars in Zagreb and Belgrade have been serving drinks without ice. Only a straw and a sign was put inside the glass saying “Wondering why there’s no ice? It would be much cooler if you did something about global warming.” This was a message from WWF, one of the largest independent global preservation of nature organizations. They also served the guests with a few simple tips&tricks about how each one of us can decrease climate change every day. The guests could get their ice only if they shared a photo of their drink and spread the message via social media. “Climate changes are huge issue and if we don’t do something about it, it will become an even greater problem tomorrow. This is our way of increasing awareness about how each one of us can help. Don’t just sit there and watch the ice melt!”, say in WWF Adria. Experiential advertisement created by Bruketa & Zinic, Croatia for WWF, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Croatia for Ožujsko, within the category: Public Interest, NGO.

Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people. The campaign started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page “Mornings of banking poetry”. In the reveal phase some of the incomprehensible terms were explained and the slogan was introduced in the form of an easily understandable mathematical formula. Film advertisement created by Bruketa & Zinic, Croatia for Addiko, within the category: Finance.

The Volunteer Center Zagreb (VCZ) asked us to create a campaign for recruiting new volunteers, the everyday superheroes. Many people are attracted to the cinemas by the superhero movies. While watching the movies, they fantasize of how would it be if they became superheroes – it is exactly what VCZ can offer them. Ambient advertisement created by Bruketa & Zinic, Croatia for The Volunteer Center Zagreb, within the category: Public Interest, NGO.

Openness is the key element of Adris corporate culture. In order to communicate this through the comapny’s annual report, Bruketa&Zinic&Grey devised and designed an open book – literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader. The book also contains a series of illustrations by Tomislav Sestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found. Direct advertisement created by Bruketa&Zinic&Grey, Croatia for Adris Group, within the category: Professional Services.

The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian). Direct advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Public Interest, NGO.

Film advertisement created by Studio Sonda, Croatia for Elan, within the category: Recreation, Leisure.

Ambient advertisement created by Drap, Croatia for Beck's, within the category: Alcoholic Drinks.

Ambient advertisement created by Bruketa & Zinic, Croatia for Portalak, within the category: Pharmaceutical.

As a new creative player on the market whose majority of business is in online promotions, we wanted to seize the opportunity and introduce the agency but also popularize the QR code format which has been used quite rarely on the market so far. In order to make the story believable we based it on Croatian mentality: we like to brag that we’d invented many things, some of which is true, most is not. What if we found out that a grandma from a middle of Croatian nowhere had invented no less but – the QR code and named it Shiljur? When scanned, the QR code shown in the video leads to the NOA agency web page, where a visitor can get all the information about the agency in an equally funny and interesting way. Digital advertisement created by NOA, Croatia for NOA, within the category: Agency Self-Promo.

Untouched by Light – the world’s first sparkling wine made, sold and tasted in complete darkness. Integrated advertisement created by Grey, Croatia for Untouched by Light, within the category: Alcoholic Drinks.

Digital advertisement created by Size, Croatia for Njuškalo, within the category: Retail Services.

On the occasion of the European Day of Parks the agency has created a PR stunt for WWF, nature conservation organization. The goal was to encourage people to ask themselves what would it look like if nature wouldn’t have time for us, just as we often don’t have time for nature. On the morning of May 24th, the European Day of Parks, the largest park in the Croatian capital Zagreb – Maksimir Park – was marked as closed down, seeming as if people couldn’t enter. Many people who come to Maksimir every morning for recreation or who just wanted to take a stroll, were caught by surprise. But soon WWF issued a public release with the message – Nature doesn’t have time for you today. When asked why they don’t recycle, people most often say they don’t have time, the polls show. The lack of time as an excuse for not caring for nature is not acceptable. By symbolically closing down Maksimir Park, WWF wanted to show what would it look like if nature wouldn’t have time for us for a change. The news was easily picked up by the Croatian media. Ambient advertisement created by Bruketa & Zinic, Croatia for WWF, within the category: Public Interest, NGO.

Film advertisement created by McCann, Croatia for Bonbon, within the category: Electronics, Technology.