As a new creative player on the market whose majority of business is in online promotions, we wanted to seize the opportunity and introduce the agency but also popularize the QR code format which has been used quite rarely on the market so far. In order to make the story believable we based it on Croatian mentality: we like to brag that we’d invented many things, some of which is true, most is not. What if we found out that a grandma from a middle of Croatian nowhere had invented no less but – the QR code and named it Shiljur? When scanned, the QR code shown in the video leads to the NOA agency web page, where a visitor can get all the information about the agency in an equally funny and interesting way. Digital advertisement created by NOA, Croatia for NOA, within the category: Agency Self-Promo.

The Volunteer Center Zagreb (VCZ) asked us to create a campaign for recruiting new volunteers, the everyday superheroes. Many people are attracted to the cinemas by the superhero movies. While watching the movies, they fantasize of how would it be if they became superheroes – it is exactly what VCZ can offer them. Ambient advertisement created by Bruketa & Zinic, Croatia for The Volunteer Center Zagreb, within the category: Public Interest, NGO.

Digital advertisement created by Imago, Croatia for Croatian Transplant Association, within the category: Public Interest, NGO.

Digital advertisement created by Drap, Croatia for Indigo, within the categories: Pets, Public Interest, NGO.

Ambient advertisement created by Drap, Croatia for Nescafe, within the category: Non-Alcoholic Drinks.

Staropramen Sofa is the ultimate beer-lover sofa with exclusive features such as a built-in beer fridge, sliding shelves, charging sockets and an integrated bluetooth speaker. The Sofa is part of an online campaign in 5 different countries and is currently up for grabs. Ambient advertisement created by BBDO, Croatia for Staropramen, within the category: Alcoholic Drinks.

Digital advertisement created by Brlog, Croatia for Croatian Mountain Rescue Service, within the category: Public Interest, NGO.

Outdoor advertisement created by Ten, Croatia for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Drap, Croatia for Beck's, within the category: Alcoholic Drinks.

On the occasion of the European Day of Parks the agency has created a PR stunt for WWF, nature conservation organization. The goal was to encourage people to ask themselves what would it look like if nature wouldn’t have time for us, just as we often don’t have time for nature. On the morning of May 24th, the European Day of Parks, the largest park in the Croatian capital Zagreb – Maksimir Park – was marked as closed down, seeming as if people couldn’t enter. Many people who come to Maksimir every morning for recreation or who just wanted to take a stroll, were caught by surprise. But soon WWF issued a public release with the message – Nature doesn’t have time for you today. When asked why they don’t recycle, people most often say they don’t have time, the polls show. The lack of time as an excuse for not caring for nature is not acceptable. By symbolically closing down Maksimir Park, WWF wanted to show what would it look like if nature wouldn’t have time for us for a change. The news was easily picked up by the Croatian media. Ambient advertisement created by Bruketa & Zinic, Croatia for WWF, within the category: Public Interest, NGO.

Untouched by Light – the world’s first sparkling wine made, sold and tasted in complete darkness. Integrated advertisement created by Grey, Croatia for Untouched by Light, within the category: Alcoholic Drinks.

When your source is located at the incredible, unique depth of 800 meters, and the face of your brand is a world free diving champion, then the inspiration to do something amazing and breathtaking isn’t lacking. Jana natural mineral water launched a new campaign Deep above all, that functionally and aspirationally delivered a message rooted in undisputed brand truth – DEPTH. Goran Čolak, one of the best free divers in the world literally connected the two sides of depth – real one and metaphorical one; one that is within all of us. His one of a kind, breathtaking example continued to live on social media. Seen through his eyes, a unique Instagram profile was created – The deepest instagram profile ever. Consisted of 160 rows of photography, a single visual, representing a 800 meters deep dive gave people a somehow peacefull, yet so interesting place... A grid to visit. Filled with facts about diving and sea depths, but also delivering key messages form the campaign about depths connected to Jana water... And ourselves... The profile once again established that Jana is…DEEP ABOVE ALL. Digital advertisement created by Saatchi & Saatchi, Croatia for Jana, within the category: Non-Alcoholic Drinks.

A school band hacks a popular TV show to warn against underage drinking issues Bruketa&Zinic&Grey created this campaign for Croatian Institute of Public Health The alarming statistics suggests that Croatia is one of the countries with the highest youth drinking rates in Europe. Reportedly, 6.7% 13-year-old boys and 3.7% 13-year-old girls in Croatia said they had been drunk two or more times in their lives. How to raise awareness amongst teenagers and their parents of the damaging ramifications underage drinking will lead to? Bruketa&Zinic&Grey Agency has created a campaign for Croatian Institute of Public Health and hacked the Supertalent Nove TV (Croatia’s Got Talent Show), the most popular TV show in Croatia among the target audience and devised a concept to send a strong message. The Agency enlisted the cooperation of a talented high-school band Bonar. The band was one of the contestants on the Croatia’s Got Talent Show that qualified for the final. Everybody believed their song in the final would be the popular Opijum song by Magazin, a Croatian pop band. To the surprise of the jury and the audience, they did sing the song but with new lyrics showing the dreadful effects of teenage alcohol consumption. At the end of their act, they strung a banner across the stage that read “Drinkers pay their way” and explained the underlying message of their song, without revealing it all yet. Only after the media’s extensive coverage of their performance did the Croatian Institute of Public Health announce the Bonar band as the ambassador of their campaign, sharing the devastating current statistics about alcohol use disorder in adolescents in Croatia. The Bonar Band’s message did not go unnoticed as they were the talk of the traditional as well as the social media. The new legislation was about to be discussed in the parliament, but due to the pandemic, the bill was stopped. Content advertisement created by Grey, Croatia for Croatian Institute of Public Health, within the categories: Health, Public Interest, NGO.

Digital advertisement created by Bruketa&Zinic&Grey, Croatia for A1 Hrvatska, within the category: Electronics, Technology.

Direct advertisement created by I TO NIJE SVE!, Croatia for IKEA, within the category: House, Garden.

Teenagers in Croatia feel that local brands such as Kraš are old-fashioned, and they prefer imported chocolate brands, which they feel are more contemporary. The main creative idea of the campaign was to exploit the similar pronunciation of "Kraš" and the English word "crush" in the campaign headline: "I have a Kraš on you". The goal was to make an emotional connection between the person you have a crush on and the chocolate itself, presented as a gift from one user to another. To achieve this, we developed the ihaveakrasonyou.com microsite, where users could exchange ‘love’ messages with their Facebook friends. We also developed and built a real chocolate-making machine, which produced real Kraš chocolates with the users' personalized messages printed on the packaging. Users were able to claim their sweet gifts from the machine in real time, inside a shopping mall. Video production: Leptir.tv Ambient advertisement created by Drap, Croatia for Kraš, within the category: Confectionery, Snacks.

The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian). Direct advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, Croatia for Jana, within the category: Non-Alcoholic Drinks.

Why a bar in Zagreb served drinks without ice? Despite the unbearable heat in August, some bars in Zagreb and Belgrade have been serving drinks without ice. Only a straw and a sign was put inside the glass saying “Wondering why there’s no ice? It would be much cooler if you did something about global warming.” This was a message from WWF, one of the largest independent global preservation of nature organizations. They also served the guests with a few simple tips&tricks about how each one of us can decrease climate change every day. The guests could get their ice only if they shared a photo of their drink and spread the message via social media. “Climate changes are huge issue and if we don’t do something about it, it will become an even greater problem tomorrow. This is our way of increasing awareness about how each one of us can help. Don’t just sit there and watch the ice melt!”, say in WWF Adria. Experiential advertisement created by Bruketa & Zinic, Croatia for WWF, within the category: Public Interest, NGO.

Openness is the key element of Adris corporate culture. In order to communicate this through the comapny’s annual report, Bruketa&Zinic&Grey devised and designed an open book – literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader. The book also contains a series of illustrations by Tomislav Sestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found. Direct advertisement created by Bruketa&Zinic&Grey, Croatia for Adris Group, within the category: Professional Services.