The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian). Direct advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Public Interest, NGO.

Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2,000,000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come. Digital advertisement created by Ogilvy, Croatia for Jana, within the category: Non-Alcoholic Drinks.

The Slovenian car accident victims’ association VOZIM, wanted to use a campaign to inform young people about the dangers of reckless driving. The campaign also sought to encourage Slovenian corporations to finance the Association’ activities. The campaign was based on the creative insight: THOSE WHO SURVIVE WILL HAVE STORIES TO TELL – stressing the idea that young people often tend to engage in reckless or drunk driving so that they would have “cool” stories to tell to their peers. Reckless driving is truly something we should not be trying to prove ourselves with because we might never get the chance to tell about it. We have sent a box containing a broken toy car and a real life short story by a person who got seriously injured in a car crash due to his reckless driving to our partners and donators. In order to read the story, the recipient must turn the box in his hands. As he turns it, the broken toy car spins, slides and turns inside the box, just like a real car would in an accident. Alongside showing the consequences of reckless driving, this direct mailing also relays the message that every time we sit behind the steering wheel, we take our destiny and the destinies of others in our hands. Direct advertisement created by Bruketa & Zinic, Croatia for VOZIM, within the category: Public Interest, NGO.

Ambient advertisement created by Bruketa & Zinic, Croatia for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by Brlog, Croatia for Croatian Mountain Rescue Service, within the category: Public Interest, NGO.

Film advertisement created by McCann, Croatia for Bonbon, within the category: Electronics, Technology.

Outdoor advertisement created by Ten, Croatia for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Ogilvy, Croatia for Jana, within the category: Non-Alcoholic Drinks.

On the occasion of the European Day of Parks the agency has created a PR stunt for WWF, nature conservation organization. The goal was to encourage people to ask themselves what would it look like if nature wouldn’t have time for us, just as we often don’t have time for nature. On the morning of May 24th, the European Day of Parks, the largest park in the Croatian capital Zagreb – Maksimir Park – was marked as closed down, seeming as if people couldn’t enter. Many people who come to Maksimir every morning for recreation or who just wanted to take a stroll, were caught by surprise. But soon WWF issued a public release with the message – Nature doesn’t have time for you today. When asked why they don’t recycle, people most often say they don’t have time, the polls show. The lack of time as an excuse for not caring for nature is not acceptable. By symbolically closing down Maksimir Park, WWF wanted to show what would it look like if nature wouldn’t have time for us for a change. The news was easily picked up by the Croatian media. Ambient advertisement created by Bruketa & Zinic, Croatia for WWF, within the category: Public Interest, NGO.

Ambient advertisement created by Sonda, Croatia for Pula Film Festival, within the category: Recreation, Leisure.

Ambient advertisement created by Bruketa & Zinic, Croatia for Portalak, within the category: Pharmaceutical.

Openness is the key element of Adris corporate culture. In order to communicate this through the comapny’s annual report, Bruketa&Zinic&Grey devised and designed an open book – literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader. The book also contains a series of illustrations by Tomislav Sestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found. Direct advertisement created by Bruketa&Zinic&Grey, Croatia for Adris Group, within the category: Professional Services.

Staropramen Sofa is the ultimate beer-lover sofa with exclusive features such as a built-in beer fridge, sliding shelves, charging sockets and an integrated bluetooth speaker. The Sofa is part of an online campaign in 5 different countries and is currently up for grabs. Ambient advertisement created by BBDO, Croatia for Staropramen, within the category: Alcoholic Drinks.

For the purpose of the campaign, we created our Singer ­a character who for a month communicated solely through singing. Singing was triggered by the outburst of joy the day he moved into his newly bought apartment, but the full story together with his reasons for singing remained unexplained until the last phase of the campaign. Digital advertisement created by Bruketa & Zinic, Croatia for Raiffeisen, within the category: Finance.

Lufthansa was expanding its network to new long-haul sun destinations and the main goal was to attract as many relevant users from Europe as possible to book their overseas flight. For this purpose, we created and developed a Dreamscapes website that presented 7 new and attractive destinations where Lufthansa operates: Maldives, Mauritius, Cancún, Tampa, Panama, San Jose and Nairobi. In an effort to step away from the typical travel guide and sandy beaches content one would expect when presenting a vacation destination, we decided to introduce the unique, interesting and little-known facts about each destination. Of course, there’s no denying the pristine beaches and crystal clear ocean, but we chose to communicate them through visuals and focus the content on stories that would convey the spirit of the people and the destination. Digital advertisement created by Degordian, Croatia for Lufthansa, within the category: Transport.

Digital advertisement created by Size, Croatia for Njuškalo, within the category: Retail Services.

Film advertisement created by Studio Sonda, Croatia for Elan, within the category: Recreation, Leisure.

“Nothing in life falls from the sky,” says Vernesa Smolčić, an astrophysicist well-known outside the circles of Croatian science, and working on yourself always pays off. Vernesa and her vision of life are the theme of Jana water's latest campaign based on the communication platform Deep Above All. Communication platform Deep Above All combines Jana’s top attributes, its purity and quality that come from a 800m deep source, with remarkable individuals in our environment that have also reached the peak in their professional fields, and who found inspiration and motivation deep within themselves. Film advertisement created by Saatchi & Saatchi, Croatia for Jana, within the category: Non-Alcoholic Drinks.

Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people. The campaign started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page “Mornings of banking poetry”. In the reveal phase some of the incomprehensible terms were explained and the slogan was introduced in the form of an easily understandable mathematical formula. Film advertisement created by Bruketa & Zinic, Croatia for Addiko, within the category: Finance.

Ambient advertisement created by Drap, Croatia for Nescafe, within the category: Non-Alcoholic Drinks.