Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2,000,000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come. Digital advertisement created by Ogilvy, Croatia for Jana, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Professional Services.

At first glance, all insurance companies in Croatia do look the same. But Croatia Insurance Company (est. 1884) is the only one that went successfully through 133 years of turbulent Croatian history. By doing so, the company proved to be the only insurance company that you can count on both in good and, more importantly, bad times. And what good is insurance when everything is going smoothly? During the exhibition, family pictures were displayed side by side with “great” events from Croatia’s turbulent past. The exhibition took place in a WWII shelter and was designed as a linear walk through time that combined three main parts – historic events, family stories which added emotional context to them, and Croatian Insurance’s role in both of them. Pictures of their own ancestries gave visitors the opportunity to experience the importance of having insurance by your side when times get tough. It also included interactive Tesla’s experiments, a dark rainy hall depicting WWII and the “Future Wall” where visitors could display in real time their wishes for the years to come. For the first time, history had a place for everybody and it turned out to be the most visited exhibition of the year in Croatia. More than 103.000 people came to see the exhibition in person and 5.370 displayed their stories. Croatia Insurance ended up being the leading insurance company in Croatia in all market segments. Experiential advertisement created by Bruketa&Zinic&Grey, Croatia for Croatia Osiguranje, within the category: Finance.

Ambient advertisement created by Bruketa & Zinic, Croatia for Portalak, within the category: Pharmaceutical.

A school band hacks a popular TV show to warn against underage drinking issues Bruketa&Zinic&Grey created this campaign for Croatian Institute of Public Health The alarming statistics suggests that Croatia is one of the countries with the highest youth drinking rates in Europe. Reportedly, 6.7% 13-year-old boys and 3.7% 13-year-old girls in Croatia said they had been drunk two or more times in their lives. How to raise awareness amongst teenagers and their parents of the damaging ramifications underage drinking will lead to? Bruketa&Zinic&Grey Agency has created a campaign for Croatian Institute of Public Health and hacked the Supertalent Nove TV (Croatia’s Got Talent Show), the most popular TV show in Croatia among the target audience and devised a concept to send a strong message. The Agency enlisted the cooperation of a talented high-school band Bonar. The band was one of the contestants on the Croatia’s Got Talent Show that qualified for the final. Everybody believed their song in the final would be the popular Opijum song by Magazin, a Croatian pop band. To the surprise of the jury and the audience, they did sing the song but with new lyrics showing the dreadful effects of teenage alcohol consumption. At the end of their act, they strung a banner across the stage that read “Drinkers pay their way” and explained the underlying message of their song, without revealing it all yet. Only after the media’s extensive coverage of their performance did the Croatian Institute of Public Health announce the Bonar band as the ambassador of their campaign, sharing the devastating current statistics about alcohol use disorder in adolescents in Croatia. The Bonar Band’s message did not go unnoticed as they were the talk of the traditional as well as the social media. The new legislation was about to be discussed in the parliament, but due to the pandemic, the bill was stopped. Content advertisement created by Grey, Croatia for Croatian Institute of Public Health, within the categories: Health, Public Interest, NGO.

Ambient advertisement created by Bruketa & Zinic, Croatia for Unicef, within the category: Public Interest, NGO.

Teenagers in Croatia feel that local brands such as Kraš are old-fashioned, and they prefer imported chocolate brands, which they feel are more contemporary. The main creative idea of the campaign was to exploit the similar pronunciation of "Kraš" and the English word "crush" in the campaign headline: "I have a Kraš on you". The goal was to make an emotional connection between the person you have a crush on and the chocolate itself, presented as a gift from one user to another. To achieve this, we developed the ihaveakrasonyou.com microsite, where users could exchange ‘love’ messages with their Facebook friends. We also developed and built a real chocolate-making machine, which produced real Kraš chocolates with the users' personalized messages printed on the packaging. Users were able to claim their sweet gifts from the machine in real time, inside a shopping mall. Video production: Leptir.tv Ambient advertisement created by Drap, Croatia for Kraš, within the category: Confectionery, Snacks.

Lufthansa was expanding its network to new long-haul sun destinations and the main goal was to attract as many relevant users from Europe as possible to book their overseas flight. For this purpose, we created and developed a Dreamscapes website that presented 7 new and attractive destinations where Lufthansa operates: Maldives, Mauritius, Cancún, Tampa, Panama, San Jose and Nairobi. In an effort to step away from the typical travel guide and sandy beaches content one would expect when presenting a vacation destination, we decided to introduce the unique, interesting and little-known facts about each destination. Of course, there’s no denying the pristine beaches and crystal clear ocean, but we chose to communicate them through visuals and focus the content on stories that would convey the spirit of the people and the destination. Digital advertisement created by Degordian, Croatia for Lufthansa, within the category: Transport.

Untouched by Light – the world’s first sparkling wine made, sold and tasted in complete darkness. Integrated advertisement created by Grey, Croatia for Untouched by Light, within the category: Alcoholic Drinks.

Openness is the key element of Adris corporate culture. In order to communicate this through the comapny’s annual report, Bruketa&Zinic&Grey devised and designed an open book – literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader. The book also contains a series of illustrations by Tomislav Sestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found. Direct advertisement created by Bruketa&Zinic&Grey, Croatia for Adris Group, within the category: Professional Services.

Digital advertisement created by Bruketa&Zinic&Grey, Croatia for A1 Hrvatska, within the category: Electronics, Technology.

Staropramen Sofa is the ultimate beer-lover sofa with exclusive features such as a built-in beer fridge, sliding shelves, charging sockets and an integrated bluetooth speaker. The Sofa is part of an online campaign in 5 different countries and is currently up for grabs. Ambient advertisement created by BBDO, Croatia for Staropramen, within the category: Alcoholic Drinks.

Buying new clothes does not imply that it is ready to wear. However with Samsung Quick Drive that just might be possible. Samsung presented its new Quick Drive washing machine line in an innovative way. Instead of making promotions in its own brand shops, Samsung presented Quick Drive line in a premium Croatian multi brand fashion store - XYZ. For one day all XYZ customers could wash their old and newly bought fashion items right away and literally WEAR IT NOW! Digital advertisement created by Saatchi & Saatchi, Croatia for Samsung, within the category: Electronics, Technology.

Imagobox is Imago's specialized branding and packaging design department. We promoted it by doing what Imagobox does best - packaging. Outdoor advertisement created by Imago, Croatia for ImagoBOX, within the category: Professional Services.

Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people. The campaign started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page “Mornings of banking poetry”. In the reveal phase some of the incomprehensible terms were explained and the slogan was introduced in the form of an easily understandable mathematical formula. Film advertisement created by Bruketa & Zinic, Croatia for Addiko, within the category: Finance.

Film advertisement created by BBDO, Croatia for Ožujsko, within the category: Public Interest, NGO.

The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian). Direct advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Public Interest, NGO.

The Volunteer Center Zagreb (VCZ) asked us to create a campaign for recruiting new volunteers, the everyday superheroes. Many people are attracted to the cinemas by the superhero movies. While watching the movies, they fantasize of how would it be if they became superheroes – it is exactly what VCZ can offer them. Ambient advertisement created by Bruketa & Zinic, Croatia for The Volunteer Center Zagreb, within the category: Public Interest, NGO.

Ambient advertisement created by Drap, Croatia for Beck's, within the category: Alcoholic Drinks.

Film advertisement created by Studio Sonda, Croatia for Elan, within the category: Recreation, Leisure.