When your source is located at the incredible, unique depth of 800 meters, and the face of your brand is a world free diving champion, then the inspiration to do something amazing and breathtaking isn’t lacking. Jana natural mineral water launched a new campaign Deep above all, that functionally and aspirationally delivered a message rooted in undisputed brand truth – DEPTH. Goran Čolak, one of the best free divers in the world literally connected the two sides of depth – real one and metaphorical one; one that is within all of us. His one of a kind, breathtaking example continued to live on social media. Seen through his eyes, a unique Instagram profile was created – The deepest instagram profile ever. Consisted of 160 rows of photography, a single visual, representing a 800 meters deep dive gave people a somehow peacefull, yet so interesting place... A grid to visit. Filled with facts about diving and sea depths, but also delivering key messages form the campaign about depths connected to Jana water... And ourselves... The profile once again established that Jana is…DEEP ABOVE ALL. Digital advertisement created by Saatchi & Saatchi, Croatia for Jana, within the category: Non-Alcoholic Drinks.

Staropramen Sofa is the ultimate beer-lover sofa with exclusive features such as a built-in beer fridge, sliding shelves, charging sockets and an integrated bluetooth speaker. The Sofa is part of an online campaign in 5 different countries and is currently up for grabs. Ambient advertisement created by BBDO, Croatia for Staropramen, within the category: Alcoholic Drinks.

Imagobox is Imago's specialized branding and packaging design department. We promoted it by doing what Imagobox does best - packaging. Outdoor advertisement created by Imago, Croatia for ImagoBOX, within the category: Professional Services.

Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people. The campaign started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page “Mornings of banking poetry”. In the reveal phase some of the incomprehensible terms were explained and the slogan was introduced in the form of an easily understandable mathematical formula. Film advertisement created by Bruketa & Zinic, Croatia for Addiko, within the category: Finance.

Digital advertisement created by Imago, Croatia for Croatian Transplant Association, within the category: Public Interest, NGO.

Film advertisement created by McCann, Croatia for Bonbon, within the category: Electronics, Technology.

Buying new clothes does not imply that it is ready to wear. However with Samsung Quick Drive that just might be possible. Samsung presented its new Quick Drive washing machine line in an innovative way. Instead of making promotions in its own brand shops, Samsung presented Quick Drive line in a premium Croatian multi brand fashion store - XYZ. For one day all XYZ customers could wash their old and newly bought fashion items right away and literally WEAR IT NOW! Digital advertisement created by Saatchi & Saatchi, Croatia for Samsung, within the category: Electronics, Technology.

Direct advertisement created by I TO NIJE SVE!, Croatia for IKEA, within the category: House, Garden.

Film advertisement created by BBDO, Croatia for Ožujsko, within the category: Public Interest, NGO.

Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2,000,000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come. Digital advertisement created by Ogilvy, Croatia for Jana, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Brlog, Croatia for Croatian Mountain Rescue Service, within the category: Public Interest, NGO.

“Nothing in life falls from the sky,” says Vernesa Smolčić, an astrophysicist well-known outside the circles of Croatian science, and working on yourself always pays off. Vernesa and her vision of life are the theme of Jana water's latest campaign based on the communication platform Deep Above All. Communication platform Deep Above All combines Jana’s top attributes, its purity and quality that come from a 800m deep source, with remarkable individuals in our environment that have also reached the peak in their professional fields, and who found inspiration and motivation deep within themselves. Film advertisement created by Saatchi & Saatchi, Croatia for Jana, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Bruketa & Zinic, Croatia for Portalak, within the category: Pharmaceutical.

The Slovenian car accident victims’ association VOZIM, wanted to use a campaign to inform young people about the dangers of reckless driving. The campaign also sought to encourage Slovenian corporations to finance the Association’ activities. The campaign was based on the creative insight: THOSE WHO SURVIVE WILL HAVE STORIES TO TELL – stressing the idea that young people often tend to engage in reckless or drunk driving so that they would have “cool” stories to tell to their peers. Reckless driving is truly something we should not be trying to prove ourselves with because we might never get the chance to tell about it. We have sent a box containing a broken toy car and a real life short story by a person who got seriously injured in a car crash due to his reckless driving to our partners and donators. In order to read the story, the recipient must turn the box in his hands. As he turns it, the broken toy car spins, slides and turns inside the box, just like a real car would in an accident. Alongside showing the consequences of reckless driving, this direct mailing also relays the message that every time we sit behind the steering wheel, we take our destiny and the destinies of others in our hands. Direct advertisement created by Bruketa & Zinic, Croatia for VOZIM, within the category: Public Interest, NGO.

Untouched by Light – the world’s first sparkling wine made, sold and tasted in complete darkness. Integrated advertisement created by Grey, Croatia for Untouched by Light, within the category: Alcoholic Drinks.

Outdoor advertisement created by Ten, Croatia for Samsung, within the category: Electronics, Technology.

For the purpose of the campaign, we created our Singer ­a character who for a month communicated solely through singing. Singing was triggered by the outburst of joy the day he moved into his newly bought apartment, but the full story together with his reasons for singing remained unexplained until the last phase of the campaign. Digital advertisement created by Bruketa & Zinic, Croatia for Raiffeisen, within the category: Finance.

Ambient advertisement created by Sonda, Croatia for Pula Film Festival, within the category: Recreation, Leisure.

Teenagers in Croatia feel that local brands such as Kraš are old-fashioned, and they prefer imported chocolate brands, which they feel are more contemporary. The main creative idea of the campaign was to exploit the similar pronunciation of "Kraš" and the English word "crush" in the campaign headline: "I have a Kraš on you". The goal was to make an emotional connection between the person you have a crush on and the chocolate itself, presented as a gift from one user to another. To achieve this, we developed the ihaveakrasonyou.com microsite, where users could exchange ‘love’ messages with their Facebook friends. We also developed and built a real chocolate-making machine, which produced real Kraš chocolates with the users' personalized messages printed on the packaging. Users were able to claim their sweet gifts from the machine in real time, inside a shopping mall. Video production: Leptir.tv Ambient advertisement created by Drap, Croatia for Kraš, within the category: Confectionery, Snacks.

Outdoor advertisement created by Señor, Croatia for Hrabri telefon, within the category: Public Interest, NGO.