The Singer

Thu, 23 Dec 2021 18:35:39 +0000

For the purpose of the campaign, we created our Singer a character who for a month communicated solely through singing. Singing was triggered by the outburst of joy the day he moved into his newly bought apartment, but the full story together with his reasons for singing remained unexplained until the last phase of the campaign.
Digital advertisement created by Bruketa & Zinic, Croatia for Raiffeisen, within the category: Finance.