Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist. Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

In a country with the youngest population in the world, Ugandan Club Pilsener needed to shake the perception that it’s the ‘old man’s beer’. The result was a unique Club Pilsener track and the hottest pan-African music video to come out of Uganda, featuring Ugandan stars APass and Fik Fameica, as well as Rouge and DJ Maphorisa from South Africa. Content advertisement created by Joe Public, South Africa for Pilsener, within the category: Alcoholic Drinks.

Film advertisement created by M&C Saatchi, South Africa for Dementia SA, within the category: Health.

VegaSchool, an educational brand of The Independent Institute of Education (The IIE), has launched a new ad campaign, aimed at 2017 students. The campaign calls for students to shape their future and to actively consider what role they can play in South African society, in a time governed by change. Digital advertisement created by Utopia, South Africa for Vega School, within the category: Education.

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way. Ambient advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.

To create talkability for the casting of the new South African Survivor, we executed a Wild Card Entry for 8 South Africans to live on a billboard for three days, competing in challenges and Tribal Council eliminations. When two contestants remained, those voted out as the jury returned to cast their vote for the person they would be sending into the actual show. Outdoor advertisement created by Retroviral, South Africa for Survivor, within the category: TV Promos.

The Haybo Wena campaign is a project realized by Good Business and Saatchi & Saatchi SA with the support of a grant to Good Business from the Bill & Melinda Gates Foundation. Digital advertisement created by Saatchi & Saatchi, South Africa for TB Awareness, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

People waiting at the bus stop would hear the sound of a bike travelling really fast and approaching the shelter. As it ‘sped past’, water splashed from the puddle much as it would have if a motorbike had driven at pace through it. But there was no motor bike. Had it been travelling so fast, the people had missed seeing it? Outdoor advertisement created by FCB, South Africa for BMW, within the category: Automotive.

Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight. Film advertisement created by Bester Burke, South Africa for Liqui-Fruit, within the category: Non-Alcoholic Drinks.

Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Digital advertisement created by Ogilvy, South Africa for Vodacom, within the category: Electronics, Technology.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

Lil-Lets - the brand with the widest range of period products in South Africa - has launched the ‘Be You. Period.’ campaign to help bust stereotypes and broaden representations around menstruation. Be You. Period was penned for Lil-Lets by local poet, Puno Selesho, who is featured in the video along with menstrual health rights activists including Nokuzola Ndwandwe (Team Free Sanitary Pads), Pontsho Pilane (author of Flow, founder of the Free to Bleed campaign), Farah Fortune (founder of The Pad Run), Lucy Khofi (founder of #RealTalkWithLucyKhofi), and Megan Ross (author of Milk Fever and lead responder on Lil-Lets Talk). The campaign also includes human rights activist, Regina Mary Ndlovu, and trans rights activist, Nino Ayanda Maphosa. Digital advertisement created by Retroviral, South Africa for Lil-Lets, within the categories: Health, Pharmaceutical.

Outdoor advertisement created by King James, South Africa for City of Cape Town, within the category: Public Interest, NGO.

Film advertisement created by Spitfire Films, South Africa for KFC, within the category: Food.

Film advertisement created by DDB, South Africa for Telkom, within the category: Electronics, Technology.

Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Film advertisement created by FCB, South Africa for Cell C, within the category: Electronics, Technology.