Integrated advertisement created by FCB, South Africa for NetFlorist, within the categories: House, Garden, Retail Services.

Audio advertisement created by Halo, South Africa for Elliott International, within the category: Professional Services.

Advertising pantyliners in the extremely conservative South African market posed quite a challenge. How do we talk about a product designed to take care of an area that’s hardly ever mentioned, and when it is spoken about it’s usually in code or with awkward pointing? We decided we had to get people talking about, and understanding, what the product is for. The vagina. Welcome to Vagina Varsity. A month-long, no holds-barred course to teach students everything they need to know about their vaginas, because being a vagina-haver, doesn’t make you a vagina expert. Once they signed up, the course was sent to students’ email, so they could engage with the material in private. The course consisted of video lessons and loads of extra vagina, period and product-related information. There were also weekly quizzes so learners could test their new-found knowledge, because the more you know, the less you have to fear. Digital advertisement created by BBDO, South Africa for Libresse, within the category: Pharmaceutical.

Most anti-rape campaigns put the onus of preventing rape from happening on the victim. They encourage them to speak out and report their offenders, rather than urge men to stop raping women. Film advertisement created by Joe Public, South Africa for Brothers for Life, within the category: Public Interest, NGO.

The Haybo Wena campaign is a project realized by Good Business and Saatchi & Saatchi SA with the support of a grant to Good Business from the Bill & Melinda Gates Foundation. Digital advertisement created by Saatchi & Saatchi, South Africa for TB Awareness, within the category: Public Interest, NGO.

This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage. We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films. We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite. Check it out and vote for your favorite here: http://bit.ly/2JIooWQ Film advertisement created by MullenLowe Group, South Africa for Men's Health, within the category: Media.

Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope. The concept proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw." Film advertisement created by BBDO, South Africa for Good Hope FM, within the category: Media.

Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.

Our client, Cape Town Tourism, briefed us to come up with an on-line campaign that also promotes the unexpected side of Cape Town. All the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor, Lonely Planet, Expedia, or even Google. So we thought, we can’t send everyone to Cape Town, so let’s send their Facebook profiles instead. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves. Digital advertisement created by Ogilvy, South Africa for Cape Town Tourism, within the category: Transport.

A targeted online campaign directed guys to the NetFlorist site. There, they saw a new button: ‘Happy Cam’. By clicking this button when they ordered, they activated the Happy Cam and the reaction of their loved ones were filmed and sent back to the generous fellows. Ambient advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Ambient advertisement created by HelloComputer, South Africa for Johannesburg Zoo, within the category: Recreation, Leisure.

Film advertisement created by OpenCo, South Africa for Jameson, within the category: Alcoholic Drinks.

We had to introduce the exhilaration and wonder of the drive in a Mercedes-Benz C-Class Cabriolet. This is an experience that can’t easily be described, and has to be felt to fully understand. That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened. Experiential advertisement created by BBDO, South Africa for Mercedes, within the category: Automotive.

Film advertisement created by Ogilvy, South Africa for POWA, within the category: Public Interest, NGO.

Film advertisement created by Base2, South Africa for Ultra Mel, within the category: Non-Alcoholic Drinks.

Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.