Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

Film advertisement created by FCB, South Africa for Amarula, within the category: Alcoholic Drinks.

Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist. Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Halo, South Africa for Commercial Bank of Africa, within the category: Finance.

Film advertisement created by DDB, South Africa for Telkom, within the category: Electronics, Technology.

Direct advertisement created by M&C Saatchi, South Africa for Iziko Natural History Museum, within the category: Recreation, Leisure.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope. The concept proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw." Film advertisement created by BBDO, South Africa for Good Hope FM, within the category: Media.

Film advertisement created by Joe Public, South Africa for Panado, within the category: Pharmaceutical.

Film advertisement created by Lowe, South Africa for GWK, within the category: Industrial, Agriculture.

Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

Direct advertisement created by JWT, South Africa for Marmite, within the category: Food.

Outdoor advertisement created by King James, South Africa for City of Cape Town, within the category: Public Interest, NGO.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way. Ambient advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.

This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage. We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films. We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite. Check it out and vote for your favorite here: http://bit.ly/2JIooWQ Film advertisement created by MullenLowe Group, South Africa for Men's Health, within the category: Media.

“Woza” tells the story of an African surfer who has been taken as a lover by the African water spirit 'Mami Wata.' It features 22 year-old Transkei surfer, Avuyile Ndamase. Content advertisement created by Mami Wata, South Africa for Mami Wata, within the category: Agency Self-Promo.

Film advertisement created by Joe Public, South Africa for Converse, within the category: Fashion.

Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Direct advertisement created by Y&R, South Africa for Hope Soap, within the category: Public Interest, NGO.