Film advertisement created by Retroviral, South Africa for Russell Hobbs, within the category: House, Garden.

Film advertisement created by FCB, South Africa for Sasol, within the category: Industrial, Agriculture.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.

Digital advertisement created by FCB, South Africa for Safari Link, within the category: Recreation, Leisure.

This piece directed by Jeana Theron of Bouffant was conceptualized as a prelude to the Suzaan Heyns Fashion week collection. The film reflects the designer’s fascination with the anatomy of the clothes and the dissecting and sculpting of each individual garment to resemble body parts. Film advertisement created by Bouffant, South Africa for Fashion Week, within the category: Fashion.

Film advertisement created by Ireland / Davenport, South Africa for Dion Wired, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Film advertisement created by FCB, South Africa for Toyota, within the category: Automotive.

Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

If your mother tongue isn’t English, you’ll have discovered that colonialism is alive and well and living in our phones, and it’s killing our indigenous languages. How is it that Autocorrect has no problem recognising a sentence like “The bourgeoisie acquiesced in bequeathing their paraphernalia to the fascists”, but try typing in “Abrazos para ti” and before you can prevent it, Autocorrect has turned it into “Abrasive parade today.” This is a particularly acute problem in South Africa, where our Constitution recognises eleven official languages and our phones only recognise one. Savanna Cider is a proudly South African cider that’s much loved for its unapologetic crisp witty commentary on the ironies of South African life. They declared “We’re tired of ducking Autocorrect forcing South Africans to speak English”, and set out to liberate people’s phones through a simple hack. Simply go to the Savanna website, download a file in the language of your choice, save it to your Contacts, and vóila. A contact file takes up little space on your phone and can contain an unlimited number of words. Because Autocorrect recognises words saved to your Contacts and doesn’t correct them, saving a Contact file with the 500 most used words in a language automatically “teaches” your phone that language. No more Autocorrect snafus. No more being forced to use someone else’s mother tongue. "Shosholoza" is an Nguni song that was sung by the mixed tribes of miners mining gold in South Africa.. It was sung by all-male African workers that were working in the South African mines in a call and response style. The song is so popular in South African culture that it is often referred to as South Africa's second national anthem. We re-wrote it to according to autocorrect. Digital advertisement created by Grey, South Africa for Savanna Cider, within the category: Alcoholic Drinks.

Integrated advertisement created by TBWA, South Africa for MTN, within the category: Electronics, Technology.

Douwe Egberts used facial recognition software to dispense coffee to tired passengers at O.R. Tambo International Airport in South Africa. All you had to do was yawn, and your caffeine fix appears right in front of your eyes.

Workbench created this TV commercial to relaunch the Mukuru brand. The ad shows the hard work and sacrifice that has become a way of life for the foreign migrants living and working in South Africa, to provide for their families back home. It celebrates their commitment, it focuses on the hope in their provision, and shows the gratitude of the people who depend on that connection. Film advertisement created by Workbench, South Africa for Mukuru, within the category: Finance.

Advertising pantyliners in the extremely conservative South African market posed quite a challenge. How do we talk about a product designed to take care of an area that’s hardly ever mentioned, and when it is spoken about it’s usually in code or with awkward pointing? We decided we had to get people talking about, and understanding, what the product is for. The vagina. Welcome to Vagina Varsity. A month-long, no holds-barred course to teach students everything they need to know about their vaginas, because being a vagina-haver, doesn’t make you a vagina expert. Once they signed up, the course was sent to students’ email, so they could engage with the material in private. The course consisted of video lessons and loads of extra vagina, period and product-related information. There were also weekly quizzes so learners could test their new-found knowledge, because the more you know, the less you have to fear. Digital advertisement created by BBDO, South Africa for Libresse, within the category: Pharmaceutical.

Film advertisement created by JWT, South Africa for Bar One, within the category: Confectionery, Snacks.