When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance? http://www.facebook.com/bridgestonesa Production Company: contentmintcrew.com In partnership with: dwf.co.za Ambient advertisement created by tinMan Digital, South Africa for Bridgestone, within the category: Automotive.

Stimorol gum needed to distribute 40,000 packs of Orange Mint samples in a way that would leverage their brand, give them great exposure and create a memorable stunt. So to hand out the Orange Mint gum, we looked no further than orange-h Digital advertisement created by Ogilvy, South Africa for Stimorol, within the category: Confectionery, Snacks.

Film advertisement created by Saatchi & Saatchi, South Africa for Armstrong, within the category: Alcoholic Drinks.

Film advertisement created by Joe Public, South Africa for Converse, within the category: Fashion.

Ambient advertisement created by Ogilvy, South Africa for Stimorol, within the category: Confectionery, Snacks.

Purchasing a car is certainly a reason to celebrate - but so, too, is paying off that car. In fact, the feeling of pride and excitement isn’t too far off from life’s other milestones, such as graduating or getting married. Hollard shows what happens when the milestone of having paid off your car collides with another, in this TVC for Hollard Car Lite, a flexible insurance policy for people outright own their cars. Film advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Most anti-rape campaigns put the onus of preventing rape from happening on the victim. They encourage them to speak out and report their offenders, rather than urge men to stop raping women. Film advertisement created by Joe Public, South Africa for Brothers for Life, within the category: Public Interest, NGO.

Audio advertisement created by Halo, South Africa for Virgin Atlantic, within the category: Transport.

Outdoor advertisement created by King James, South Africa for City of Cape Town, within the category: Public Interest, NGO.

Advertising pantyliners in the extremely conservative South African market posed quite a challenge. How do we talk about a product designed to take care of an area that’s hardly ever mentioned, and when it is spoken about it’s usually in code or with awkward pointing? We decided we had to get people talking about, and understanding, what the product is for. The vagina. Welcome to Vagina Varsity. A month-long, no holds-barred course to teach students everything they need to know about their vaginas, because being a vagina-haver, doesn’t make you a vagina expert. Once they signed up, the course was sent to students’ email, so they could engage with the material in private. The course consisted of video lessons and loads of extra vagina, period and product-related information. There were also weekly quizzes so learners could test their new-found knowledge, because the more you know, the less you have to fear. Digital advertisement created by BBDO, South Africa for Libresse, within the category: Pharmaceutical.

We had to introduce the exhilaration and wonder of the drive in a Mercedes-Benz C-Class Cabriolet. This is an experience that can’t easily be described, and has to be felt to fully understand. That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened. Experiential advertisement created by BBDO, South Africa for Mercedes, within the category: Automotive.

That's how Assupol decided to honour Eagan Sithole, an emergency care worker who is fighting to save lives during the worst pandemic in a hundred years. Through the microcosm of Eagan's story, Assupol delivers a profoundly moving salute to all health workers across South Africa. Experiential advertisement created by Joe Public, South Africa for Assupol, within the categories: Finance, Public Interest, NGO.

Film advertisement created by Y&R, South Africa for Investec, within the category: Finance.

Additional credits: Audio advertisement created by M&C Saatchi, South Africa for Mr Delivery, within the category: Professional Services.

Everyday people test drive pick-ups. But most of the time, these test drives take place in the city. We wanted to give potential customers a better idea of the Amarok's capabilities, and at the same time do some good for the world. So we used the Amarok’s off-road abilities and carrying capacity to bridge the gap between Volkswagen dealers and communities in need - turning everyday test drives into test drives that matter. Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Born with cerebral palsy, Chaeli is going to ride a horse five days. Bet she can't do it? She wants you to. The more you bet, the more money she can raise for kids with disabilities.

Film advertisement created by FCB, South Africa for Amarula, within the category: Alcoholic Drinks.

The rare, extra-strong lager was matured in Jameson Irish Whiskey casks for 76 days, achieving an alcohol content of 7.6% The tribute didn’t end there: a special edition within a special edition was created in partnership with creative agency OpenCo (The Open Collaboration). 76 bottles were pulled out of production to be hand-branded by veterans of the Uprising: people who were there, back in the day. Each of these unique bottles was paired with a hand-written poster and put up for auction online. The proceeds of the auction will be donated to the Dr. Nthato Motlana Foundation’s ‘Spirit of Youth’ programme which nurtures today’s school leaders. For Ndumiso Madlala and Ubuntu Kraal Brewery, the best way to honour the brave contribution of the class of ’76, was through another contribution by their very hands.

The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Film advertisement created by FCB, South Africa for Toyota, within the category: Automotive.

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal's identity became more and more unrecognisable. Ambient advertisement created by FoxP2, South Africa for DNA Project, within the category: Public Interest, NGO.