Ambient advertisement created by Leo Burnett, South Africa for Amstel, within the category: Alcoholic Drinks.

Film advertisement created by So Interactive, South Africa for Ocean Basket, within the category: Food.

Film advertisement created by Volcano, South Africa for Cash Converters, within the category: Finance.

Film advertisement created by Y&R, South Africa for Investec, within the category: Finance.

Film advertisement created by Halo, South Africa for Commercial Bank of Africa, within the category: Finance.

Film advertisement created by JWT, South Africa for Bar One, within the category: Confectionery, Snacks.

Film advertisement created by FCB, South Africa for Cerebos, within the category: Food.

Digital advertisement created by M&C Saatchi, South Africa for Maglite, within the category: House, Garden.

Integrated advertisement created by TBWA, South Africa for MTN, within the category: Electronics, Technology.

Audio advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way. Ambient advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.

Film advertisement created by Lowe, South Africa for GWK, within the category: Industrial, Agriculture.

Workbench created this TV commercial to build the Cricket South Africa brand using their property, “That’s Our Game”. The ad shows that cricket is a living demonstration of the best qualities that make us South African. It is the most diverse and inclusive sport in South Africa. It brings people closer together regardless of race, gender, age or class. It truly is the most South African-est thing we do. And, even though it can be a complex sport, its eccentricities are what make it special. Film advertisement created by Workbench, South Africa for Cricket South Africa, within the category: Sports.

Film advertisement created by FCB, South Africa for ABSA, within the category: Finance.

A woman struggling with the heat and slow wifi speeds of her local internet café takes a refreshing sip of Coca-Cola; her mood and environment instantly transformed. She begins to dance and lose herself in the moment, feeling revived and reinvigorated. Film advertisement created by FCB, South Africa for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Retroactive, South Africa for SuperSport, within the category: Sports.

In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour. Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilize our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse. Film advertisement created by Ogilvy, South Africa for Carling Beer, within the category: Alcoholic Drinks.

A familiar song produced in 1983 and taught in schools around the world as part of a sexual abuse prevention programme, has been given a reboot to raise funds to fight the second pandemic - women abuse in South Africa. ‘My Body (Stand Up)’ samples a song by educational psychologist Peter Alsop, and teaches themes such as consent and boundaries. The new track features artists including Lira, Juliet Harding from GoodLuck, Mariechan - who rose to fame as one third of the girl group, Jamali - and Gigi LaMayne. All funds raised from the proceeds generated from streams and needle time of My Body (Stand Up) will be donated to the 1st for Women Foundation for its ongoing fight to end woman abuse. Content advertisement created by Retroviral, South Africa for 1st for Women, within the categories: Finance, Public Interest, NGO.

Film advertisement created by Joe Public, South Africa for Altron, within the category: Electronics, Technology.