Film advertisement created by FCB, South Africa for Cell C, within the category: Electronics, Technology.

Film advertisement created by Lowe, South Africa for Slow-Mag, within the category: Health.

Film advertisement created by Saatchi & Saatchi, South Africa for Community Action for a Safer Environment, within the category: Public Interest, NGO.

As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising. The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides. Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

That’s Frank Bespoke’s world. He’s one of South Africa’s master tailors. He takes an age-old craft and adapts it for the modern man. This documentary is the beginning of Oude Meester’s quest to discover fellow masters of today, and forms part of a promotion where you can cruise away in a Frank Bespoke suit worth R15,000. Film advertisement created by BBDO, South Africa for Oude Meester, within the category: Alcoholic Drinks.

Ambient advertisement created by Society, South Africa for Steri Stumpie, within the category: Confectionery, Snacks.

Sex: whether it's taboo, whispered about behind closed doors, joked about or discussed in the doctor's office, it's an integral part of being human. Sexpo, South Africa's premier health, sexuality and lifestyle expo, is campaigning to make sex great again by ensuring that sex and sexuality are topics that are on everybody's lips! Digital advertisement created by Retroviral, South Africa for Sexpo South Africa, within the category: Recreation, Leisure.

Digital advertisement created by FCB, South Africa for Safari Link, within the category: Recreation, Leisure.

Outdoor advertisement created by Y&R, South Africa for Land Rover, within the category: Automotive.

To create talkability for the casting of the new South African Survivor, we executed a Wild Card Entry for 8 South Africans to live on a billboard for three days, competing in challenges and Tribal Council eliminations. When two contestants remained, those voted out as the jury returned to cast their vote for the person they would be sending into the actual show. Outdoor advertisement created by Retroviral, South Africa for Survivor, within the category: TV Promos.

Digital advertisement created by DDB, South Africa for Glad, within the category: House, Garden.

“Woza” tells the story of an African surfer who has been taken as a lover by the African water spirit 'Mami Wata.' It features 22 year-old Transkei surfer, Avuyile Ndamase. Content advertisement created by Mami Wata, South Africa for Mami Wata, within the category: Agency Self-Promo.

Direct advertisement created by Y&R, South Africa for Hope Soap, within the category: Public Interest, NGO.

Integrated advertisement created by TBWA, South Africa for MTN, within the category: Electronics, Technology.

Audio advertisement created by Lowe, South Africa for Sweat1000, within the category: Recreation, Leisure.

Draftfcb Cape Town has created a sophisticated new television commercial for Richelieu that – packed with beautiful scenery, glamorous people and fast cars – is a flawless portrayal of the luxurious Richelieu Life. Film advertisement created by FCB, South Africa for Richelieu, within the category: Alcoholic Drinks.

Film advertisement created by FoxP2, South Africa for Ster-Kinekor, within the category: Media.

Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist. Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.