Film advertisement created by Lowe, South Africa for GWK, within the category: Industrial, Agriculture.

To launch the music radio station, Jacaranda FM’s new proposition of More Music You Love, we created the first radio Simulcast Live Lip Sync Billboard. Film advertisement created by Halo, South Africa for Jacaranda FM, within the category: Media.

Our 'Selfies' Radio campaign demonstrates that the Cape Times gets you closer to the news. We took key newsmakers and had them deliver the news “themselves”. You can’t get any closer to the news than with the subject bringing you the news himself. Audio advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Digital advertisement created by The Jupiter Drawing Room, South Africa for Skip, within the category: House, Garden.

Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist. Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Volcano, South Africa for Act II Popcorn, within the category: Confectionery, Snacks.

'The Light at the Start of Everything' is a visual poem written by Iain Thomas for The Okavango Blue of Botswana, a remarkably rare and extremely valuable, 20-carat Deep Blue Diamond. The film explores the stone’s origin and the magical unspoilt land to which it belongs. In contrast with the 3-billion-year existence of the stone, it reflects on the transient nature of our human lives, and reminds us that the light inside the diamond is the same light that exists in us. We all come from some eternal something. And The Okavango Blue is a way to hold that ‘something’ in your hands.

Film advertisement created by Ogilvy, South Africa for Metropolitan, within the category: Finance.

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way. Ambient advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.

For National Savings month we tackled the culture of conspicuous spending on social media (a key reason people get into debt). We took two of the biggest celebs in South Africa (who were notorious for displaying their wealth) and secretly agreed with them to start posting a radically low budget lifestyle on their social channels. The media, not realising it was a campaign, went crazy with speculation that they had “gone broke”. And then we revealed the truth. Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.

Film advertisement created by Boomtown, South Africa for Axxess, within the category: Electronics, Technology.

As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising. The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides. Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Film advertisement created by Leo Burnett, South Africa for Lennon, within the category: Pharmaceutical.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, South Africa for Community Action for a Safer Environment, within the category: Public Interest, NGO.

Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope. The concept proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw." Film advertisement created by BBDO, South Africa for Good Hope FM, within the category: Media.

Ambient advertisement created by Boomtown, South Africa for NMMU, within the category: Education.

Film advertisement created by TBWA, South Africa for Uni-ball, within the category: Office Equipment.