Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

VegaSchool, an educational brand of The Independent Institute of Education (The IIE), has launched a new ad campaign, aimed at 2017 students. The campaign calls for students to shape their future and to actively consider what role they can play in South African society, in a time governed by change. Digital advertisement created by Utopia, South Africa for Vega School, within the category: Education.

Outdoor advertisement created by Y&R, South Africa for Land Rover, within the category: Automotive.

Ambient advertisement created by Retroviral, South Africa for Raisin, within the category: Finance.

Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Digital advertisement created by Retroactive, South Africa for Biogen, within the category: Pharmaceutical.

Film advertisement created by FCB, South Africa for Safely Home, within the category: Public Interest, NGO.

Outdoor advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it's readers by delivering more that just a centerfold. Film advertisement created by Y&R, South Africa for Playboy, within the category: Media.

Campaign website: http://www.getmeto21.com Digital advertisement created by Lowe, South Africa for Organ Donor Foundation, within the category: Public Interest, NGO.

Film advertisement created by DDB, South Africa for Telkom, within the category: Electronics, Technology.

Film advertisement created by TBWA, South Africa for Standard Bank, within the category: Finance.

This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage. We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films. We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite. Check it out and vote for your favorite here: http://bit.ly/2JIooWQ Film advertisement created by MullenLowe Group, South Africa for Men's Health, within the category: Media.

That's how Assupol decided to honour Eagan Sithole, an emergency care worker who is fighting to save lives during the worst pandemic in a hundred years. Through the microcosm of Eagan's story, Assupol delivers a profoundly moving salute to all health workers across South Africa. Experiential advertisement created by Joe Public, South Africa for Assupol, within the categories: Finance, Public Interest, NGO.

Afrika Tikkun is a non-profit organization that supports underprivileged youth from early childhood to job placement. To help increase donations to this very worthy cause, we created this ad to show people the actual children they would be helping and the great things these kids are capable of, if they’re given the right opportunities. Film advertisement created by Leo Burnett, South Africa for Afrika Tikkun, within the category: Public Interest, NGO.

Draftfcb Cape Town has created a sophisticated new television commercial for Richelieu that – packed with beautiful scenery, glamorous people and fast cars – is a flawless portrayal of the luxurious Richelieu Life. Film advertisement created by FCB, South Africa for Richelieu, within the category: Alcoholic Drinks.

Audio advertisement created by Halo, South Africa for Elliott International, within the category: Professional Services.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.