In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour. Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilize our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse. Film advertisement created by Ogilvy, South Africa for Carling Beer, within the category: Alcoholic Drinks.

Prostate cancer is the most common form of cancer in males locally and globally and it’s showing a significant increase in numbers. The problem is, for most men, there’s nothing more terrifying than going for the dreaded ‘finger check’. So much so that prostate cancer, which is highly treatable in its early stages, goes largely undetected until it’s too late. Today though, unbeknownst to most men, the first prostate exam for guys over the age of 40, can be a simple blood test, with ‘the finger’, or Digital Rectal Examination, only playing a role if abnormalities are found. Integrated advertisement created by FCB, South Africa for CANSA, within the category: Public Interest, NGO.

Digital advertisement created by TWO.AM, South Africa for Star Wars, within the category: Gaming.

Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it's readers by delivering more that just a centerfold. Film advertisement created by Y&R, South Africa for Playboy, within the category: Media.

Film advertisement created by JWT, South Africa for Ford, within the category: Automotive.

Ambient advertisement created by Ogilvy, South Africa for Castrol, within the category: Industrial, Agriculture.

Film advertisement created by Volcano, South Africa for Act II Popcorn, within the category: Confectionery, Snacks.

Outdoor advertisement created by Y&R, South Africa for Land Rover, within the category: Automotive.

Film advertisement created by DDB, South Africa for Telkom, within the category: Electronics, Technology.

Asked to try normalise the gambling industry in South Africa in an attempt to make casinos more socially acceptable, we created this TV ad as part of our Mavericks of Chance campaign. Film advertisement created by Halo, South Africa for Montecasino, within the category: Gaming.

Ambient advertisement created by FCB, South Africa for Nivea, within the category: Health.

Ambient advertisement created by JWT, South Africa for J&B, within the category: Alcoholic Drinks.

Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

Film advertisement created by Joe Public, South Africa for Brothers for Life, within the category: Public Interest, NGO.

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal's identity became more and more unrecognisable. Ambient advertisement created by FoxP2, South Africa for DNA Project, within the category: Public Interest, NGO.

Digital advertisement created by FCB, South Africa for Safari Link, within the category: Recreation, Leisure.

Choices, choices. As the festive season approaches, we’re steadily faced with more and more. What presents to get for who, where to go away (if we’re that lucky!), where to celebrate, what to put on the menu … it’s not easy. And we know that choosing the right director for your commercial, one with the passion and talent to really bring your idea to life and thoroughly engage your target market, is even harder. So being chosen by agency Think Creative Africa to direct their client DSTV’s 45” Festive Season commercial was, in a word, a joy for JT, Spitfire’s youngest Director. As was shooting it, with a cast of 14, 7 different set ups and one very full day to feel every moment. An opportunity to work fast, work clever and work sensitively to unwrap the joy of every performance. And being a Music Producer as well as a Director, an opportunity for JT to also create the backing music for both the TV and radio commercials. JT can bring joy to your ideas too. Film advertisement created by Spitfire Films, South Africa for DStv, within the category: TV Promos.

Maybe cars come alive at night, when dealerships close and employees leave, wouldn't that be great? Our client, Auto Bavaria Midrand, briefed us to produce a piece of content for online to launch their new dealership's location and this was the result. Film advertisement created by 10th Street, South Africa for Auto Bavaria, within the category: Automotive.

The Volkswagen T-Cross driver is constantly being bombarded by the big questions in life – When are you getting married? When are you settling down? When are you having kids? These questions seem to follow them, almost chase them. Fortunately, the new T-Cross is equipped to outrun adult life for the moment. Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.