Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

The Haybo Wena campaign is a project realized by Good Business and Saatchi & Saatchi SA with the support of a grant to Good Business from the Bill & Melinda Gates Foundation. Digital advertisement created by Saatchi & Saatchi, South Africa for TB Awareness, within the category: Public Interest, NGO.

Film advertisement created by Retroviral, South Africa for Russell Hobbs, within the category: House, Garden.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

A familiar song produced in 1983 and taught in schools around the world as part of a sexual abuse prevention programme, has been given a reboot to raise funds to fight the second pandemic - women abuse in South Africa. ‘My Body (Stand Up)’ samples a song by educational psychologist Peter Alsop, and teaches themes such as consent and boundaries. The new track features artists including Lira, Juliet Harding from GoodLuck, Mariechan - who rose to fame as one third of the girl group, Jamali - and Gigi LaMayne. All funds raised from the proceeds generated from streams and needle time of My Body (Stand Up) will be donated to the 1st for Women Foundation for its ongoing fight to end woman abuse. Content advertisement created by Retroviral, South Africa for 1st for Women, within the categories: Finance, Public Interest, NGO.

Draftfcb Cape Town has created a sophisticated new television commercial for Richelieu that – packed with beautiful scenery, glamorous people and fast cars – is a flawless portrayal of the luxurious Richelieu Life. Film advertisement created by FCB, South Africa for Richelieu, within the category: Alcoholic Drinks.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

Outdoor advertisement created by King James, South Africa for City of Cape Town, within the category: Public Interest, NGO.

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Experiential advertisement created by FCB, South Africa for Cancer Association of South Africa, within the category: Public Interest, NGO.

Workbench created this TV commercial to build the Cricket South Africa brand using their property, “That’s Our Game”. The ad shows that cricket is a living demonstration of the best qualities that make us South African. It is the most diverse and inclusive sport in South Africa. It brings people closer together regardless of race, gender, age or class. It truly is the most South African-est thing we do. And, even though it can be a complex sport, its eccentricities are what make it special. Film advertisement created by Workbench, South Africa for Cricket South Africa, within the category: Sports.

Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.

Our 'Selfies' Radio campaign demonstrates that the Cape Times gets you closer to the news. We took key newsmakers and had them deliver the news “themselves”. You can’t get any closer to the news than with the subject bringing you the news himself. Audio advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

Film advertisement created by Y&R, South Africa for Investec, within the category: Finance.

There’s rarely an opportunity to walk up to a police officer and ask them the questions you’d really like to ask. For whatever reasons, there is an increasing feeling of “us and them” between the community and the police officers who work within them. Digital advertisement created by King James, South Africa for City of Cape Town, within the category: Public Interest, NGO.

'The Light at the Start of Everything' is a visual poem written by Iain Thomas for The Okavango Blue of Botswana, a remarkably rare and extremely valuable, 20-carat Deep Blue Diamond. The film explores the stone’s origin and the magical unspoilt land to which it belongs. In contrast with the 3-billion-year existence of the stone, it reflects on the transient nature of our human lives, and reminds us that the light inside the diamond is the same light that exists in us. We all come from some eternal something. And The Okavango Blue is a way to hold that ‘something’ in your hands.

Film advertisement created by Blackriver FC, South Africa for Mazda, within the category: Automotive.

Film advertisement created by Ogilvy, South Africa for Metropolitan, within the category: Finance.

Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it's readers by delivering more that just a centerfold. Film advertisement created by Y&R, South Africa for Playboy, within the category: Media.

Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.