In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour. Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilize our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse. Film advertisement created by Ogilvy, South Africa for Carling Beer, within the category: Alcoholic Drinks.

Outdoor advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Our 'Selfies' Radio campaign demonstrates that the Cape Times gets you closer to the news. We took key newsmakers and had them deliver the news “themselves”. You can’t get any closer to the news than with the subject bringing you the news himself. Audio advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

Ambient advertisement created by Retroviral, South Africa for Raisin, within the category: Finance.

Audio advertisement created by Halo, South Africa for Virgin Atlantic, within the category: Transport.

Ambient advertisement created by Society, South Africa for Steri Stumpie, within the category: Confectionery, Snacks.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

Born with cerebral palsy, Chaeli is going to ride a horse five days. Bet she can't do it? She wants you to. The more you bet, the more money she can raise for kids with disabilities.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Douwe Egberts used facial recognition software to dispense coffee to tired passengers at O.R. Tambo International Airport in South Africa. All you had to do was yawn, and your caffeine fix appears right in front of your eyes.

Cars can get fixed and bones can heal, but the emotional impact that accompanies drinking and driving incidents never goes away. It’s an aftertaste that will linger on your conscience for the rest of your life. Don’t drink and drive. It’s not worth it. Drink responsibly. #avoidtheaftertaste Film advertisement created by TBWA, South Africa for Tops at Spar, within the category: Alcoholic Drinks.

Digital advertisement created by Retroactive, South Africa for Biogen, within the category: Pharmaceutical.

Film advertisement created by FoxP2, South Africa for Ster-Kinekor, within the category: Media.

Advertising pantyliners in the extremely conservative South African market posed quite a challenge. How do we talk about a product designed to take care of an area that’s hardly ever mentioned, and when it is spoken about it’s usually in code or with awkward pointing? We decided we had to get people talking about, and understanding, what the product is for. The vagina. Welcome to Vagina Varsity. A month-long, no holds-barred course to teach students everything they need to know about their vaginas, because being a vagina-haver, doesn’t make you a vagina expert. Once they signed up, the course was sent to students’ email, so they could engage with the material in private. The course consisted of video lessons and loads of extra vagina, period and product-related information. There were also weekly quizzes so learners could test their new-found knowledge, because the more you know, the less you have to fear. Digital advertisement created by BBDO, South Africa for Libresse, within the category: Pharmaceutical.

Film advertisement created by Retroviral, South Africa for Russell Hobbs, within the category: House, Garden.

Film advertisement created by Retroviral, South Africa for RocoMamas, within the category: Food.

South Africa’s creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town. Film advertisement created by FCB, South Africa for Pendoring, within the category: Professional Services.