Father’s Share, the new TV advert by Allan Gray, tells a heart-warming universal story, in a truly South African way, of a boy learning the value of long-term investing from his father. Film advertisement created by King James, South Africa for Allan Gray, within the category: Finance.

Film advertisement created by DDB, South Africa for Honda, within the category: Automotive.

Film advertisement created by FCB, South Africa for Amarula, within the category: Alcoholic Drinks.

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way. Ambient advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

2019 Clio Juror: Darrin Hofmeyr Film advertisement created by Blackriver FC, South Africa for Mazda, within the category: Automotive.

Film advertisement created by Joe Public, South Africa for Nedbank, within the category: Finance.

An interactive audio drama on Facebook Messenger and WhatsApp for financial services brand Sanlam. The campaign, Lives of Grace, invites the audience to help make the major life decisions of a woman called Grace. Each episode (delivered as a 1-2 minute voice message) asks for advice on a key decision that will affect her life. And the following episode jumps forward ten years to show the long-term financial consequences of her choice. We recorded over an hour of content to allow for multiple branching storylines leading to 16 different endings. Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.

A POV look into the life of a tastemaker couple.

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal's identity became more and more unrecognisable. Ambient advertisement created by FoxP2, South Africa for DNA Project, within the category: Public Interest, NGO.

The Constructus Masterclass, is an annual event run by The Jupiter Drawing room (Cape Town), in an effort to support local majority black-owned creative entrepreneurs and transform the local industry. Respected industry leaders are invited to impart their knowledge to creative start-ups in a setting that is stimulating and interactive. Participants were then invited to submit a proposal on how they intend on growing their business, using insights gained from the workshops. The proposal that was deemed the most insightful and workable, was awarded a substantial grant to invest in their business, and given access to the leadership team of The Jupiter Drawing Room (Cape Town) as mentors. Film advertisement created by The Jupiter Drawing Room, South Africa for The Jupiter Drawing Room, within the category: Agency Self-Promo.

Film advertisement created by Ogilvy, South Africa for POWA, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for Metropolitan, within the category: Finance.

Film advertisement created by Ireland / Davenport, South Africa for Dion Wired, within the category: Electronics, Technology.

Film advertisement created by M&C Saatchi, South Africa for Dementia SA, within the category: Health.

Unilever launched a new Positive Beauty vision and strategy globally which aims to champion a new era of beauty which is equitable and inclusive. This mission echoes LUX’s support for Semenya who was “born this way” and has always had to face scrutiny and discrimination for traits she cannot change about her genetic makeup. LUX seeks to inspire women to confidently embrace their beauty and appearance as their own, as opposed to it being dependent on the opinion of others thus making their interpretation of their beauty their strength. It was with this in mind that LUX decided to donate its brand voice through paid advertising on social channels and other media in support of Caster. Alongside that, the South African Parliament has joined the African Human Rights Commission and other institutions to help Semenya in her fight for justice and equality. The South Africa Parliament passed a Motion Without Notice, condemning the actions of World Athletics against Ms. Semenya as an “injustice and violation of human rights”. Parliament also resolved to do “everything in its power” to assist Ms Semenya in her fight. Film advertisement created by Wunderman Thompson, South Africa for Lux, within the category: Beauty.

Integrated advertisement created by FCB, South Africa for NetFlorist, within the categories: House, Garden, Retail Services.

Audio advertisement created by Halo, South Africa for Virgin Atlantic, within the category: Transport.