Film advertisement created by King James, South Africa for Santam, within the category: Finance.

This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage. We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films. We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite. Check it out and vote for your favorite here: http://bit.ly/2JIooWQ Film advertisement created by MullenLowe Group, South Africa for Men's Health, within the category: Media.

Film advertisement created by Y&R, South Africa for Investec, within the category: Finance.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

Campaign website: http://www.getmeto21.com Digital advertisement created by Lowe, South Africa for Organ Donor Foundation, within the category: Public Interest, NGO.

Film advertisement created by Hello World, South Africa for Beechies, within the category: Confectionery, Snacks.

In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour. Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilize our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse. Film advertisement created by Ogilvy, South Africa for Carling Beer, within the category: Alcoholic Drinks.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

Film advertisement created by Fishgate, South Africa for Ctrack, within the category: Electronics, Technology.

Digital advertisement created by FCB, South Africa for Toyota, within the category: Automotive.

If your mother tongue isn’t English, you’ll have discovered that colonialism is alive and well and living in our phones, and it’s killing our indigenous languages. How is it that Autocorrect has no problem recognising a sentence like “The bourgeoisie acquiesced in bequeathing their paraphernalia to the fascists”, but try typing in “Abrazos para ti” and before you can prevent it, Autocorrect has turned it into “Abrasive parade today.” This is a particularly acute problem in South Africa, where our Constitution recognises eleven official languages and our phones only recognise one. Savanna Cider is a proudly South African cider that’s much loved for its unapologetic crisp witty commentary on the ironies of South African life. They declared “We’re tired of ducking Autocorrect forcing South Africans to speak English”, and set out to liberate people’s phones through a simple hack. Simply go to the Savanna website, download a file in the language of your choice, save it to your Contacts, and vóila. A contact file takes up little space on your phone and can contain an unlimited number of words. Because Autocorrect recognises words saved to your Contacts and doesn’t correct them, saving a Contact file with the 500 most used words in a language automatically “teaches” your phone that language. No more Autocorrect snafus. No more being forced to use someone else’s mother tongue. "Shosholoza" is an Nguni song that was sung by the mixed tribes of miners mining gold in South Africa.. It was sung by all-male African workers that were working in the South African mines in a call and response style. The song is so popular in South African culture that it is often referred to as South Africa's second national anthem. We re-wrote it to according to autocorrect. Digital advertisement created by Grey, South Africa for Savanna Cider, within the category: Alcoholic Drinks.

Film advertisement created by TBWA, South Africa for Jungle Energy Bar, within the category: Food.

Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top Mcdonald's Creative Directors from around the world. Film advertisement created by DDB, South Africa for McDonald's, within the category: Food.

Film advertisement created by Retroviral, South Africa for Russell Hobbs, within the category: House, Garden.

Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Additional credits: Audio advertisement created by M&C Saatchi, South Africa for Mr Delivery, within the category: Professional Services.

Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight. Film advertisement created by Bester Burke, South Africa for Liqui-Fruit, within the category: Non-Alcoholic Drinks.

A familiar song produced in 1983 and taught in schools around the world as part of a sexual abuse prevention programme, has been given a reboot to raise funds to fight the second pandemic - women abuse in South Africa. ‘My Body (Stand Up)’ samples a song by educational psychologist Peter Alsop, and teaches themes such as consent and boundaries. The new track features artists including Lira, Juliet Harding from GoodLuck, Mariechan - who rose to fame as one third of the girl group, Jamali - and Gigi LaMayne. All funds raised from the proceeds generated from streams and needle time of My Body (Stand Up) will be donated to the 1st for Women Foundation for its ongoing fight to end woman abuse. Content advertisement created by Retroviral, South Africa for 1st for Women, within the categories: Finance, Public Interest, NGO.