Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by FCB, South Africa for City of Cape Town, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, South Africa for Armstrong, within the category: Alcoholic Drinks.

Ambient advertisement created by Leo Burnett, South Africa for Amstel, within the category: Alcoholic Drinks.

Workbench created this TV commercial to build the Cricket South Africa brand using their property, “That’s Our Game”. The ad shows that cricket is a living demonstration of the best qualities that make us South African. It is the most diverse and inclusive sport in South Africa. It brings people closer together regardless of race, gender, age or class. It truly is the most South African-est thing we do. And, even though it can be a complex sport, its eccentricities are what make it special. Film advertisement created by Workbench, South Africa for Cricket South Africa, within the category: Sports.

Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

The world as we know it has changed, and continues to change - the world of business, banking and investment is no exception. There is no denying that the competition in traditional banking channels has turned up a notch, led primarily through innovation. But there is also no denying that many of the challenges facing clients are unique to this day and age and the rulebook has yet to be written on how to solve them. Investec Bank’s understanding of the zeitgeist and its implications has played a pivotal role in the launch of its new brand campaign. Research conducted by the bank showed that there were many topics causing concern or uncertainty among their clients. Based on these diverse themes, the campaign acknowledges and addresses five tensions and the human role is reducing the complexity in them: Time, technological disruption, data protection and privacy, overwhelming investment options and volatility. Conceptualized and created by Ogilvy South Africa, Investec’s first cross-business, fully integrated marketing campaign ‘Partner with Out of the Ordinary’ has launched to the market. The cornerstone of the campaign is a 60-second film, featuring a stirring, provocative monologue delivered by a lead protagonist (played by British actor Nicholas Pinnock). He journeys confidently through a world at once familiar and strange, populated by people moving frantically with the crowd, chasing the next fad or drawn into the orbit of charlatans. But through it all, our protagonist remains calm and assured, finally revealing himself as the partner you need in these complex and confusing times: “You are not alone here. You have a partner made of blood, flesh and bone here.” He crosses over from this chaotic space into the calm of a stylised ‘search bar’, ready to help answer the myriad of questions that these out of the ordinary times provoke. This same search bar device is carried through to the online component of the campaign, centered on a website www.partnerwithinvestec.com. Here, users are invited to scroll through a wealth of questions on topics both relevant and urgent to anyone trying to figure out how best to approach their own banking, business and personal wealth challenges. Each of the campaign questions is addressed in the form of a concise monologue, delivered by the protagonist of the main film piece, accompanied by helpful links to over 60 in-depth content pieces which explore the campaign themes further in the form of articles, videos and audio pieces as well as related Investec service offerings. The content covers diverse issues including privacy and data protection; today’s overwhelming array of investment options; managing volatility; taking advantage of longer lifespans while coping with ever greater demands on our time; and positioning oneself on the right side of technological disruption. Film advertisement created by Ogilvy, South Africa for Investec, within the category: Finance.

People waiting at the bus stop would hear the sound of a bike travelling really fast and approaching the shelter. As it ‘sped past’, water splashed from the puddle much as it would have if a motorbike had driven at pace through it. But there was no motor bike. Had it been travelling so fast, the people had missed seeing it? Outdoor advertisement created by FCB, South Africa for BMW, within the category: Automotive.

Choices, choices. As the festive season approaches, we’re steadily faced with more and more. What presents to get for who, where to go away (if we’re that lucky!), where to celebrate, what to put on the menu … it’s not easy. And we know that choosing the right director for your commercial, one with the passion and talent to really bring your idea to life and thoroughly engage your target market, is even harder. So being chosen by agency Think Creative Africa to direct their client DSTV’s 45” Festive Season commercial was, in a word, a joy for JT, Spitfire’s youngest Director. As was shooting it, with a cast of 14, 7 different set ups and one very full day to feel every moment. An opportunity to work fast, work clever and work sensitively to unwrap the joy of every performance. And being a Music Producer as well as a Director, an opportunity for JT to also create the backing music for both the TV and radio commercials. JT can bring joy to your ideas too. Film advertisement created by Spitfire Films, South Africa for DStv, within the category: TV Promos.

Afrika Tikkun is a non-profit organization that supports underprivileged youth from early childhood to job placement. To help increase donations to this very worthy cause, we created this ad to show people the actual children they would be helping and the great things these kids are capable of, if they’re given the right opportunities. Film advertisement created by Leo Burnett, South Africa for Afrika Tikkun, within the category: Public Interest, NGO.

Film advertisement created by Fox P2, South Africa for Cape of Good Hope SPCA, within the category: Public Interest, NGO.

We had to introduce the exhilaration and wonder of the drive in a Mercedes-Benz C-Class Cabriolet. This is an experience that can’t easily be described, and has to be felt to fully understand. That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened. Experiential advertisement created by BBDO, South Africa for Mercedes, within the category: Automotive.

A POV look into the life of a tastemaker couple.

Digital advertisement created by TWO.AM, South Africa for Star Wars, within the category: Gaming.

Ambient advertisement created by Ogilvy, South Africa for Stimorol, within the category: Confectionery, Snacks.

Film advertisement created by FCB, South Africa for ABSA, within the category: Finance.

For National Savings month we tackled the culture of conspicuous spending on social media (a key reason people get into debt). We took two of the biggest celebs in South Africa (who were notorious for displaying their wealth) and secretly agreed with them to start posting a radically low budget lifestyle on their social channels. The media, not realising it was a campaign, went crazy with speculation that they had “gone broke”. And then we revealed the truth. Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.