Film advertisement created by Ogilvy, South Africa for Metropolitan, within the category: Finance.

At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries. This new flag represents the diversity of Africa’s LGBTQ+ME community – a rainbow flag that says you are accepted, you are welcome, and you are safe as it celebrates both communities and individuals without borders. Design advertisement created by Joe Public, South Africa for Johannesburg Pride, within the category: Public Interest, NGO.

Film advertisement created by Lowe, South Africa for GWK, within the category: Industrial, Agriculture.

As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising. The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides. Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

Ambient advertisement created by iLogic, South Africa for Hyundai, within the category: Automotive.

Film advertisement created by Joe Public, South Africa for Altron, within the category: Electronics, Technology.

Film advertisement created by Bester Burke Slingers, South Africa for Ceres, within the category: Non-Alcoholic Drinks.

Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist. Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Digital advertisement created by M&C Saatchi, South Africa for Maglite, within the category: House, Garden.

Most anti-rape campaigns put the onus of preventing rape from happening on the victim. They encourage them to speak out and report their offenders, rather than urge men to stop raping women. Film advertisement created by Joe Public, South Africa for Brothers for Life, within the category: Public Interest, NGO.

Additional credits: Audio advertisement created by M&C Saatchi, South Africa for Mr Delivery, within the category: Professional Services.

Film advertisement created by FCB, South Africa for Cerebos, within the category: Food.

Ambient advertisement created by Ogilvy, South Africa for Castrol, within the category: Industrial, Agriculture.

Direct advertisement created by Y&R, South Africa for Hope Soap, within the category: Public Interest, NGO.

Film advertisement created by Lowe, South Africa for Slow-Mag, within the category: Health.

Film advertisement created by TBWA, South Africa for Uni-ball, within the category: Office Equipment.

Film advertisement created by Lowe, South Africa for Slow-Mag, within the category: Health.

South Africa’s creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town. Film advertisement created by FCB, South Africa for Pendoring, within the category: Professional Services.