Film advertisement created by FCB, South Africa for Amarula, within the category: Alcoholic Drinks.

Film advertisement created by FoxP2, South Africa for Drive Dry, within the category: Public Interest, NGO.

Film advertisement created by M&C Saatchi, South Africa for Dementia SA, within the category: Health.

Outdoor advertisement created by Y&R, South Africa for Land Rover, within the category: Automotive.

Purchasing a car is certainly a reason to celebrate - but so, too, is paying off that car. In fact, the feeling of pride and excitement isn’t too far off from life’s other milestones, such as graduating or getting married. Hollard shows what happens when the milestone of having paid off your car collides with another, in this TVC for Hollard Car Lite, a flexible insurance policy for people outright own their cars. Film advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Ambient advertisement created by Boomtown, South Africa for NMMU, within the category: Education.

Film advertisement created by Retroviral, South Africa for RocoMamas, within the category: Food.

VegaSchool, an educational brand of The Independent Institute of Education (The IIE), has launched a new ad campaign, aimed at 2017 students. The campaign calls for students to shape their future and to actively consider what role they can play in South African society, in a time governed by change. Digital advertisement created by Utopia, South Africa for Vega School, within the category: Education.

Film advertisement created by Lowe, South Africa for GWK, within the category: Industrial, Agriculture.

Film advertisement created by FCB, South Africa for Cerebos, within the category: Food.

People want to give but aren’t always sure how. Stamps For Good gives them a platform to give back to one of 10 incredible charities, and help get others to support too. Digital advertisement created by M&C Saatchi, South Africa for RocketSeed, within the category: Electronics, Technology.

Life isn’t the perfect montage of morning moments that most coffee brands would have us believe – this is especially true for the South African youth, who today more than ever, take on more and more in hopes to live a better life than their parents. So when Nescafé Classic wanted to reposition themselves as a strong coffee to help the youth get through their day, we wanted to show them that to stay strong through their grind, they need a grind that is just as strong. Film advertisement created by Publicis, South Africa for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by Retroactive, South Africa for SuperSport, within the category: Sports.

Direct advertisement created by Machine, South Africa for Heat Magazine, within the category: Media.

Digital advertisement created by The Jupiter Drawing Room, South Africa for Skip, within the category: House, Garden.

A targeted online campaign directed guys to the NetFlorist site. There, they saw a new button: ‘Happy Cam’. By clicking this button when they ordered, they activated the Happy Cam and the reaction of their loved ones were filmed and sent back to the generous fellows. Ambient advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by FCB, South Africa for City of Cape Town, within the category: Public Interest, NGO.

Film advertisement created by FCB, South Africa for Sasol, within the category: Industrial, Agriculture.

'The Light at the Start of Everything' is a visual poem written by Iain Thomas for The Okavango Blue of Botswana, a remarkably rare and extremely valuable, 20-carat Deep Blue Diamond. The film explores the stone’s origin and the magical unspoilt land to which it belongs. In contrast with the 3-billion-year existence of the stone, it reflects on the transient nature of our human lives, and reminds us that the light inside the diamond is the same light that exists in us. We all come from some eternal something. And The Okavango Blue is a way to hold that ‘something’ in your hands.