Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope. The concept proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw." Film advertisement created by BBDO, South Africa for Good Hope FM, within the category: Media.

Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight. Film advertisement created by Bester Burke, South Africa for Liqui-Fruit, within the category: Non-Alcoholic Drinks.

Film advertisement created by Fishgate, South Africa for Ctrack, within the category: Electronics, Technology.

Unilever launched a new Positive Beauty vision and strategy globally which aims to champion a new era of beauty which is equitable and inclusive. This mission echoes LUX’s support for Semenya who was “born this way” and has always had to face scrutiny and discrimination for traits she cannot change about her genetic makeup. LUX seeks to inspire women to confidently embrace their beauty and appearance as their own, as opposed to it being dependent on the opinion of others thus making their interpretation of their beauty their strength. It was with this in mind that LUX decided to donate its brand voice through paid advertising on social channels and other media in support of Caster. Alongside that, the South African Parliament has joined the African Human Rights Commission and other institutions to help Semenya in her fight for justice and equality. The South Africa Parliament passed a Motion Without Notice, condemning the actions of World Athletics against Ms. Semenya as an “injustice and violation of human rights”. Parliament also resolved to do “everything in its power” to assist Ms Semenya in her fight. Film advertisement created by Wunderman Thompson, South Africa for Lux, within the category: Beauty.

Ambient advertisement created by Ogilvy, South Africa for Castrol, within the category: Industrial, Agriculture.

Film advertisement created by Retroviral, South Africa for RocoMamas, within the category: Food.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, South Africa for Uni-ball, within the category: Office Equipment.

In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour. Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilize our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse. Film advertisement created by Ogilvy, South Africa for Carling Beer, within the category: Alcoholic Drinks.

Film advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Film advertisement created by Joe Public, South Africa for Nedbank, within the category: Finance.

Film advertisement created by M&C Saatchi, South Africa for Dementia SA, within the category: Health.

Film advertisement created by Joe Public, South Africa for Brothers for Life, within the category: Public Interest, NGO.

This piece directed by Jeana Theron of Bouffant was conceptualized as a prelude to the Suzaan Heyns Fashion week collection. The film reflects the designer’s fascination with the anatomy of the clothes and the dissecting and sculpting of each individual garment to resemble body parts. Film advertisement created by Bouffant, South Africa for Fashion Week, within the category: Fashion.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Digital advertisement created by TWO.AM, South Africa for Star Wars, within the category: Gaming.

Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, South Africa for POWA, within the category: Public Interest, NGO.

Ambient advertisement created by Saatchi & Saatchi, South Africa for Tuffy, within the category: House, Garden.

Film advertisement created by Joe Public, South Africa for Converse, within the category: Fashion.