At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries. This new flag represents the diversity of Africa’s LGBTQ+ME community – a rainbow flag that says you are accepted, you are welcome, and you are safe as it celebrates both communities and individuals without borders. Design advertisement created by Joe Public, South Africa for Johannesburg Pride, within the category: Public Interest, NGO.

Film advertisement created by FoxP2, South Africa for Ster-Kinekor, within the category: Media.

A targeted online campaign directed guys to the NetFlorist site. There, they saw a new button: ‘Happy Cam’. By clicking this button when they ordered, they activated the Happy Cam and the reaction of their loved ones were filmed and sent back to the generous fellows. Ambient advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Direct advertisement created by M&C Saatchi, South Africa for Iziko Natural History Museum, within the category: Recreation, Leisure.

Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Ambient advertisement created by Society, South Africa for Steri Stumpie, within the category: Confectionery, Snacks.

Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.

Film advertisement created by JWT, South Africa for Ford, within the category: Automotive.

Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

VegaSchool, an educational brand of The Independent Institute of Education (The IIE), has launched a new ad campaign, aimed at 2017 students. The campaign calls for students to shape their future and to actively consider what role they can play in South African society, in a time governed by change. Digital advertisement created by Utopia, South Africa for Vega School, within the category: Education.

Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight. Film advertisement created by Bester Burke, South Africa for Liqui-Fruit, within the category: Non-Alcoholic Drinks.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

Film advertisement created by Fox P2, South Africa for Cape of Good Hope SPCA, within the category: Public Interest, NGO.

Introducing new Volkswagen For Life. A range of Volkswagen products and services designed to keep you moving forward on life's many journeys. Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Ambient advertisement created by JWT, South Africa for J&B, within the category: Alcoholic Drinks.

Film advertisement created by Retroviral, South Africa for Russell Hobbs, within the category: House, Garden.

Ambient advertisement created by iLogic, South Africa for Hyundai, within the category: Automotive.

Film advertisement created by Joe Public, South Africa for Nedbank, within the category: Finance.

Audio advertisement created by Halo, South Africa for Virgin Atlantic, within the category: Transport.