South Africa
2019 Clio Juror: Darrin Hofmeyr Film advertisement created by Blackriver FC, South Africa for Mazda, within the category: Automotive.
Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist. Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.
This piece directed by Jeana Theron of Bouffant was conceptualized as a prelude to the Suzaan Heyns Fashion week collection. The film reflects the designer’s fascination with the anatomy of the clothes and the dissecting and sculpting of each individual garment to resemble body parts. Film advertisement created by Bouffant, South Africa for Fashion Week, within the category: Fashion.
To launch the music radio station, Jacaranda FM’s new proposition of More Music You Love, we created the first radio Simulcast Live Lip Sync Billboard. Film advertisement created by Halo, South Africa for Jacaranda FM, within the category: Media.
South Africa’s creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town. Film advertisement created by FCB, South Africa for Pendoring, within the category: Professional Services.
Film advertisement created by Spitfire Films, South Africa for KFC, within the category: Food.
In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour. Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilize our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse. Film advertisement created by Ogilvy, South Africa for Carling Beer, within the category: Alcoholic Drinks.
Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.
Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.
RocoMamas is putting the power of choice and flavour back into the hands of the people, by letting them vote for the next Leader in Taste of the Free World, in the first ever #ElectionBurger campaign. Integrated advertisement created by Retroviral, South Africa for RocoMamas, within the categories: Food, Hospitality, Tourism.
Film advertisement created by FCB, South Africa for Vodacom, within the category: Electronics, Technology.
Digital advertisement created by Y&R, South Africa for Land Rover, within the category: Automotive.
Stamps for Good is made up of ten virtual stamps (tiny pieces of art embedded in every email the subscriber sends), linked to ten different charities, including The Haven Night Shelter, Apple-a-Day Foundation and WWF. URL: www.stampsforgood.com Digital advertisement created by M&C Saatchi, South Africa for Stamps for Good, within the category: Public Interest, NGO.
Film advertisement created by DDB, South Africa for Telkom, within the category: Electronics, Technology.
Film advertisement created by Fox P2, South Africa for Cape of Good Hope SPCA, within the category: Public Interest, NGO.
Digital advertisement created by TWO.AM, South Africa for Star Wars, within the category: Gaming.
Oppikoppi is a beloved South African festival that takes place at what is affectionately known as 'The Dust Bowl' in Limpopo. The festival is all about community and great local and international music so in 2017 Jägermeister unveiled the MeisterHaus - an orange German house that stands tall amongst the fever trees, a place where festival goers can escape the heat with an Ice Cold Shot, enjoy a lime infused Jäger cocktail or just chill out and listen to the uplifting sounds Jägermeister Brass Cartel. The convention for brands at events is a community manager on site doing basic communication and an after-movie showing the highlights of the event. There is a distinct lack of consistency in quality and narrative between the on-the-ground content and the after event content. Jägermeister wanted to change this – taking a production team to Oppikoppi to create high quality production value content on the ground. Creating content that moves at the speed of the feed and culture. To close the gap between on-the-ground and post-event content, we released high-quality production from the event in less than half an hour of its recording. That meant that excellent content was published instantaneously, keeping the relevance current and avoiding the inevitable post-event fatigue. Throughout the festival the videos were filmed, edited and posted on the same day, making those who couldn’t be there feel directly involved through our all-access content. Digital advertisement created by TBWA, South Africa for Jagermeister, within the category: Alcoholic Drinks.
Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.