Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist. Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Dojo115, South Africa for Sonovision Studios, within the category: Professional Services.

Film advertisement created by Fox P2, South Africa for Cape of Good Hope SPCA, within the category: Public Interest, NGO.

Film advertisement created by FoxP2, South Africa for Ster-Kinekor, within the category: Media.

Oppikoppi is a beloved South African festival that takes place at what is affectionately known as 'The Dust Bowl' in Limpopo. The festival is all about community and great local and international music so in 2017 Jägermeister unveiled the MeisterHaus - an orange German house that stands tall amongst the fever trees, a place where festival goers can escape the heat with an Ice Cold Shot, enjoy a lime infused Jäger cocktail or just chill out and listen to the uplifting sounds Jägermeister Brass Cartel. The convention for brands at events is a community manager on site doing basic communication and an after-movie showing the highlights of the event. There is a distinct lack of consistency in quality and narrative between the on-the-ground content and the after event content. Jägermeister wanted to change this – taking a production team to Oppikoppi to create high quality production value content on the ground. Creating content that moves at the speed of the feed and culture. To close the gap between on-the-ground and post-event content, we released high-quality production from the event in less than half an hour of its recording. That meant that excellent content was published instantaneously, keeping the relevance current and avoiding the inevitable post-event fatigue. Throughout the festival the videos were filmed, edited and posted on the same day, making those who couldn’t be there feel directly involved through our all-access content. Digital advertisement created by TBWA, South Africa for Jagermeister, within the category: Alcoholic Drinks.

Gumtree isn't just big, it's HUGE. There are over 80,000 cars listed on Gumtree South Africa. That’s a lot of cars. If you’re struggling to wrap your head around the sheer scale of the online Classifieds platform, their new TVC puts the numbers into perspective. The spot, created by Ogilvy Cape Town and directed by Hylton Tannenbaum, puts an absurd twist on an optimistic Dad who sets off to test drive all the cars on Gumtree. Film advertisement created by Ogilvy, South Africa for Gumtree, within the category: Retail Services.

Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Film advertisement created by FCB, South Africa for Vodacom, within the category: Electronics, Technology.

Film advertisement created by Boomtown, South Africa for Axxess, within the category: Electronics, Technology.

Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it's readers by delivering more that just a centerfold. Film advertisement created by Y&R, South Africa for Playboy, within the category: Media.

Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Film advertisement created by Retroviral, South Africa for Russell Hobbs, within the category: House, Garden.

Outdoor advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

Joe Public United identified that Always, South Africa’s leading feminine hygiene product, has a programme called Always Keeping Girls in School. This programme provides donations of sanitary pads, as well as empowering educational talks on feminine hygiene and puberty. Because One School at a Time is also committed to always keeping their female learners in school, we sent Always a direct mailer asking them to bring their programme to OSAAT’s Itirele-Zenzele High School in Diepsloot, Johannesburg Integrated advertisement created by Joe Public, South Africa for Always, within the category: Health.

Film advertisement created by DDB, South Africa for Telkom, within the category: Electronics, Technology.

Digital advertisement created by The Jupiter Drawing Room, South Africa for Lucky Pet, within the category: House, Garden.