Lil-Lets - the brand with the widest range of period products in South Africa - has launched the ‘Be You. Period.’ campaign to help bust stereotypes and broaden representations around menstruation. Be You. Period was penned for Lil-Lets by local poet, Puno Selesho, who is featured in the video along with menstrual health rights activists including Nokuzola Ndwandwe (Team Free Sanitary Pads), Pontsho Pilane (author of Flow, founder of the Free to Bleed campaign), Farah Fortune (founder of The Pad Run), Lucy Khofi (founder of #RealTalkWithLucyKhofi), and Megan Ross (author of Milk Fever and lead responder on Lil-Lets Talk). The campaign also includes human rights activist, Regina Mary Ndlovu, and trans rights activist, Nino Ayanda Maphosa. Digital advertisement created by Retroviral, South Africa for Lil-Lets, within the categories: Health, Pharmaceutical.

Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

Digital advertisement created by M&C Saatchi, South Africa for Maglite, within the category: House, Garden.

Cars can get fixed and bones can heal, but the emotional impact that accompanies drinking and driving incidents never goes away. It’s an aftertaste that will linger on your conscience for the rest of your life. Don’t drink and drive. It’s not worth it. Drink responsibly. #avoidtheaftertaste Film advertisement created by TBWA, South Africa for Tops at Spar, within the category: Alcoholic Drinks.

Ambient advertisement created by Retroviral, South Africa for Raisin, within the category: Finance.

Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it's readers by delivering more that just a centerfold. Film advertisement created by Y&R, South Africa for Playboy, within the category: Media.

Film advertisement created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.

Gumtree isn't just big, it's HUGE. There are over 80,000 cars listed on Gumtree South Africa. That’s a lot of cars. If you’re struggling to wrap your head around the sheer scale of the online Classifieds platform, their new TVC puts the numbers into perspective. The spot, created by Ogilvy Cape Town and directed by Hylton Tannenbaum, puts an absurd twist on an optimistic Dad who sets off to test drive all the cars on Gumtree. Film advertisement created by Ogilvy, South Africa for Gumtree, within the category: Retail Services.

Campaign website: http://www.getmeto21.com Digital advertisement created by Lowe, South Africa for Organ Donor Foundation, within the category: Public Interest, NGO.

Film advertisement created by OwenKessel, South Africa for Amstel, within the category: Alcoholic Drinks.

Film advertisement created by Spitfire Films, South Africa for KFC, within the category: Food.

Film advertisement created by Ireland / Davenport, South Africa for Dion Wired, within the category: Electronics, Technology.

Film advertisement created by FoxP2, South Africa for Ster-Kinekor, within the category: Media.

Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.

Film advertisement created by Lowe, South Africa for Slow-Mag, within the category: Health.

South Africa’s creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town. Film advertisement created by FCB, South Africa for Pendoring, within the category: Professional Services.

Film advertisement created by JWT, South Africa for Ford, within the category: Automotive.

Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Outdoor advertisement created by Y&R, South Africa for Land Rover, within the category: Automotive.