Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Y&R, South Africa for Land Rover, within the category: Automotive.

Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.

Film advertisement created by FCB, South Africa for Cerebos, within the category: Food.

Unilever launched a new Positive Beauty vision and strategy globally which aims to champion a new era of beauty which is equitable and inclusive. This mission echoes LUX’s support for Semenya who was “born this way” and has always had to face scrutiny and discrimination for traits she cannot change about her genetic makeup. LUX seeks to inspire women to confidently embrace their beauty and appearance as their own, as opposed to it being dependent on the opinion of others thus making their interpretation of their beauty their strength. It was with this in mind that LUX decided to donate its brand voice through paid advertising on social channels and other media in support of Caster. Alongside that, the South African Parliament has joined the African Human Rights Commission and other institutions to help Semenya in her fight for justice and equality. The South Africa Parliament passed a Motion Without Notice, condemning the actions of World Athletics against Ms. Semenya as an “injustice and violation of human rights”. Parliament also resolved to do “everything in its power” to assist Ms Semenya in her fight. Film advertisement created by Wunderman Thompson, South Africa for Lux, within the category: Beauty.

Digital advertisement created by TWO.AM, South Africa for Star Wars, within the category: Gaming.

Outdoor advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Maybe cars come alive at night, when dealerships close and employees leave, wouldn't that be great? Our client, Auto Bavaria Midrand, briefed us to produce a piece of content for online to launch their new dealership's location and this was the result. Film advertisement created by 10th Street, South Africa for Auto Bavaria, within the category: Automotive.

Film advertisement created by Ogilvy, South Africa for Castle Lite, within the category: Alcoholic Drinks.

Paying with Visa Checkout during the festive season is less about being able to get there first and more about being able to avoid the inconvenience of going to a mall to do your Festive season shopping. So we highlighted how Visa Checkout is the most convenient way to pay online, enabling you to spend less time shopping so you can spend more time ‘Christmassing’. We created a couple of ‘how-to’ videos to help people hack the Festive Season, demonstrating how quick and easy it is to do your shopping with Visa Checkout, so you can spend time with the ones you love – featuring the unlikely bromance of Naas Botha (famous ex South African rugby player) and Nasty C (famous South African rapper) – encouraging viewers to sign up to VCO and get their shopping done quick and easy. And let viewers know that it didn’t matter if they’ve been Naasty or Naas this year, VCO has got them covered, so they can spend less time shopping and more time on the things that really matter this festive season. Content advertisement created by BBDO, South Africa for Visa, within the category: Finance.

Everyday people test drive pick-ups. But most of the time, these test drives take place in the city. We wanted to give potential customers a better idea of the Amarok's capabilities, and at the same time do some good for the world. So we used the Amarok’s off-road abilities and carrying capacity to bridge the gap between Volkswagen dealers and communities in need - turning everyday test drives into test drives that matter. Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

Film advertisement created by Joe Public, South Africa for Altron, within the category: Electronics, Technology.

Film advertisement created by OpenCo, South Africa for Jameson, within the category: Alcoholic Drinks.

VegaSchool, an educational brand of The Independent Institute of Education (The IIE), has launched a new ad campaign, aimed at 2017 students. The campaign calls for students to shape their future and to actively consider what role they can play in South African society, in a time governed by change. Digital advertisement created by Utopia, South Africa for Vega School, within the category: Education.

Film advertisement created by TBWA, South Africa for Uni-ball, within the category: Office Equipment.

Film advertisement created by Y&R, South Africa for Land Rover, within the category: Automotive.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.