Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Digital advertisement created by The Jupiter Drawing Room, South Africa for Skip, within the category: House, Garden.

'The Light at the Start of Everything' is a visual poem written by Iain Thomas for The Okavango Blue of Botswana, a remarkably rare and extremely valuable, 20-carat Deep Blue Diamond. The film explores the stone’s origin and the magical unspoilt land to which it belongs. In contrast with the 3-billion-year existence of the stone, it reflects on the transient nature of our human lives, and reminds us that the light inside the diamond is the same light that exists in us. We all come from some eternal something. And The Okavango Blue is a way to hold that ‘something’ in your hands.

Film advertisement created by Ogilvy, South Africa for Exclusive Books, within the category: Retail Services.

Film advertisement created by Spitfire Films, South Africa for KFC, within the category: Food.

Gumtree isn't just big, it's HUGE. There are over 80,000 cars listed on Gumtree South Africa. That’s a lot of cars. If you’re struggling to wrap your head around the sheer scale of the online Classifieds platform, their new TVC puts the numbers into perspective. The spot, created by Ogilvy Cape Town and directed by Hylton Tannenbaum, puts an absurd twist on an optimistic Dad who sets off to test drive all the cars on Gumtree. Film advertisement created by Ogilvy, South Africa for Gumtree, within the category: Retail Services.

Film advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Film advertisement created by FCB, South Africa for City of Cape Town, within the category: Public Interest, NGO.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

2019 Clio Juror: Darrin Hofmeyr Film advertisement created by Blackriver FC, South Africa for Mazda, within the category: Automotive.

Maybe cars come alive at night, when dealerships close and employees leave, wouldn't that be great? Our client, Auto Bavaria Midrand, briefed us to produce a piece of content for online to launch their new dealership's location and this was the result. Film advertisement created by 10th Street, South Africa for Auto Bavaria, within the category: Automotive.

Direct advertisement created by M&C Saatchi, South Africa for Iziko Natural History Museum, within the category: Recreation, Leisure.

This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage. We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films. We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite. Check it out and vote for your favorite here: http://bit.ly/2JIooWQ Film advertisement created by MullenLowe Group, South Africa for Men's Health, within the category: Media.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Most anti-rape campaigns put the onus of preventing rape from happening on the victim. They encourage them to speak out and report their offenders, rather than urge men to stop raping women. Film advertisement created by Joe Public, South Africa for Brothers for Life, within the category: Public Interest, NGO.