For National Savings month we tackled the culture of conspicuous spending on social media (a key reason people get into debt). We took two of the biggest celebs in South Africa (who were notorious for displaying their wealth) and secretly agreed with them to start posting a radically low budget lifestyle on their social channels. The media, not realising it was a campaign, went crazy with speculation that they had “gone broke”. And then we revealed the truth. Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.

Film advertisement created by FCB, South Africa for Cerebos, within the category: Food.

Film advertisement created by TBWA, South Africa for Uni-ball, within the category: Office Equipment.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

Film advertisement created by Spitfire Films, South Africa for KFC, within the category: Food.

Film advertisement created by Ogilvy, South Africa for Exclusive Books, within the category: Retail Services.

Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, South Africa for Metropolitan, within the category: Finance.

Film advertisement created by Joe Public, South Africa for Converse, within the category: Fashion.

Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Audio advertisement created by Halo, South Africa for Elliott International, within the category: Professional Services.

In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour. Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilize our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse. Film advertisement created by Ogilvy, South Africa for Carling Beer, within the category: Alcoholic Drinks.

Audio advertisement created by Halo, South Africa for Elliott International, within the category: Professional Services.

Film advertisement created by Ogilvy, South Africa for Castle Lite, within the category: Alcoholic Drinks.

Film advertisement created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.