Film advertisement created by Dojo115, South Africa for Sonovision Studios, within the category: Professional Services.

Film advertisement created by M&C Saatchi, South Africa for Dementia SA, within the category: Health.

Digital advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Unilever launched a new Positive Beauty vision and strategy globally which aims to champion a new era of beauty which is equitable and inclusive. This mission echoes LUX’s support for Semenya who was “born this way” and has always had to face scrutiny and discrimination for traits she cannot change about her genetic makeup. LUX seeks to inspire women to confidently embrace their beauty and appearance as their own, as opposed to it being dependent on the opinion of others thus making their interpretation of their beauty their strength. It was with this in mind that LUX decided to donate its brand voice through paid advertising on social channels and other media in support of Caster. Alongside that, the South African Parliament has joined the African Human Rights Commission and other institutions to help Semenya in her fight for justice and equality. The South Africa Parliament passed a Motion Without Notice, condemning the actions of World Athletics against Ms. Semenya as an “injustice and violation of human rights”. Parliament also resolved to do “everything in its power” to assist Ms Semenya in her fight. Film advertisement created by Wunderman Thompson, South Africa for Lux, within the category: Beauty.

Father’s Share, the new TV advert by Allan Gray, tells a heart-warming universal story, in a truly South African way, of a boy learning the value of long-term investing from his father. Film advertisement created by King James, South Africa for Allan Gray, within the category: Finance.

To create talkability for the casting of the new South African Survivor, we executed a Wild Card Entry for 8 South Africans to live on a billboard for three days, competing in challenges and Tribal Council eliminations. When two contestants remained, those voted out as the jury returned to cast their vote for the person they would be sending into the actual show. Outdoor advertisement created by Retroviral, South Africa for Survivor, within the category: TV Promos.

Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.

Digital advertisement created by FCB, South Africa for Toyota, within the category: Automotive.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Film advertisement created by Retroviral, South Africa for Russell Hobbs, within the category: House, Garden.

There’s rarely an opportunity to walk up to a police officer and ask them the questions you’d really like to ask. For whatever reasons, there is an increasing feeling of “us and them” between the community and the police officers who work within them. Digital advertisement created by King James, South Africa for City of Cape Town, within the category: Public Interest, NGO.

Film advertisement created by Halo, South Africa for CBA Loop, within the category: Finance.

Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Film advertisement created by FCB, South Africa for Sasol, within the category: Industrial, Agriculture.

Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist. Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

People waiting at the bus stop would hear the sound of a bike travelling really fast and approaching the shelter. As it ‘sped past’, water splashed from the puddle much as it would have if a motorbike had driven at pace through it. But there was no motor bike. Had it been travelling so fast, the people had missed seeing it? Outdoor advertisement created by FCB, South Africa for BMW, within the category: Automotive.

This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage. We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films. We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite. Check it out and vote for your favorite here: http://bit.ly/2JIooWQ Film advertisement created by MullenLowe Group, South Africa for Men's Health, within the category: Media.

Film advertisement created by Spitfire Films, South Africa for KFC, within the category: Food.

Landman is the first African female to qualify for The Dakar Rally's motorbike classification. She survived a life-threatening injury a few years ago where she was catapulted off her bike, ruptured her spleen, and eventually had to learn how to walk again. Ryobi has been documenting Kirsten's Road to Dakar - which is hosted in Saudi Arabia from 5 - 17 January 2020 - via a monthly Facebook documentary series. To date, There has been more than $1m worth of PR generated by Kirsten's story, more than 8m South Africans reached, and most importantly, Ryobi has had 12 consecutive record months of sales. Film advertisement created by Retroactive, South Africa for Ryobi, within the categories: Electronics, Technology, House, Garden, Retail Services.