Film advertisement created by Faith and Fear, South Africa for Profmed, within the category: Health.

Film advertisement created by FCB, South Africa for Cell C, within the category: Electronics, Technology.

Ambient advertisement created by JWT, South Africa for Smirnoff, within the category: Alcoholic Drinks.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

Audio advertisement created by Halo, South Africa for Virgin Atlantic, within the category: Transport.

Film advertisement created by FCB, South Africa for ABSA, within the category: Finance.

Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope. The concept proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw." Film advertisement created by BBDO, South Africa for Good Hope FM, within the category: Media.

Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

Film advertisement created by DDB, South Africa for Telkom, within the category: Electronics, Technology.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

Workbench created this TV commercial to build the Cricket South Africa brand using their property, “That’s Our Game”. The ad shows that cricket is a living demonstration of the best qualities that make us South African. It is the most diverse and inclusive sport in South Africa. It brings people closer together regardless of race, gender, age or class. It truly is the most South African-est thing we do. And, even though it can be a complex sport, its eccentricities are what make it special. Film advertisement created by Workbench, South Africa for Cricket South Africa, within the category: Sports.

Our 'Selfies' Radio campaign demonstrates that the Cape Times gets you closer to the news. We took key newsmakers and had them deliver the news “themselves”. You can’t get any closer to the news than with the subject bringing you the news himself. Audio advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

That’s Frank Bespoke’s world. He’s one of South Africa’s master tailors. He takes an age-old craft and adapts it for the modern man. This documentary is the beginning of Oude Meester’s quest to discover fellow masters of today, and forms part of a promotion where you can cruise away in a Frank Bespoke suit worth R15,000. Film advertisement created by BBDO, South Africa for Oude Meester, within the category: Alcoholic Drinks.

A POV look into the life of a tastemaker couple.

Life isn’t the perfect montage of morning moments that most coffee brands would have us believe – this is especially true for the South African youth, who today more than ever, take on more and more in hopes to live a better life than their parents. So when Nescafé Classic wanted to reposition themselves as a strong coffee to help the youth get through their day, we wanted to show them that to stay strong through their grind, they need a grind that is just as strong. Film advertisement created by Publicis, South Africa for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by Fox P2, South Africa for Cape of Good Hope SPCA, within the category: Public Interest, NGO.

Film advertisement created by Joe Public, South Africa for Panado, within the category: Pharmaceutical.

Ambient advertisement created by HelloComputer, South Africa for Johannesburg Zoo, within the category: Recreation, Leisure.