Kazakhstan

WVA

Online+Offline viral advertising campaign leaded by a usual raccoon, that raised sales of dishwashing machines in the online store Kaspi.kz up to 41,25%. Integrated advertisement created by Grey, Kazakhstan for Kaspi.kz, within the categories: House, Garden, Retail Services.

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Gold in Central Asia is closely connected with folk traditions. For every jewelry there is a memory associated with it and no one wants this gold to be broken. Memories associated with gold can be corrupted by scratched or acid when determining the sample. Altynai (Goldy) - in an attempt to learn the sample destroys an important folk moments. Film advertisement created by on/off, Kazakhstan for M-Lombard, within the category: Finance.

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How far would your friends go for you?’ - the question that we all asked ourselves. And you can find the answer watching the new movie ‘Heist he wrote’. Film advertisement created by Grey, Kazakhstan for Heist He Wrote, within the category: Media.

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When it's winter and you feel cold at the bus stop, gratitude will warm you up. Find someone around, press "thank you buttons" at the same time and let the cold melt away. Ambient advertisement created by McCann, Kazakhstan for Coca-Cola, within the category: Non-Alcoholic Drinks.

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How far would your friends go for you?’ - the question that we all asked ourselves. And you can find the answer watching the new movie ‘Heist he wrote’. Film advertisement created by Grey, Kazakhstan for Heist He Wrote, within the category: Media.

WVA

Gold in Central Asia is closely connected with folk traditions. For every jewelry there is a memory associated with it and no one wants this gold to be broken. Memories associated with gold can be corrupted by scratched or acid when determining the sample. Altynai (Goldy) - in an attempt to learn the sample destroys an important folk moments. Film advertisement created by on/off, Kazakhstan for M-Lombard, within the category: Finance.

WVA

Ladies and Gentlemen! FCB/Almaty crew welcomes you aboard. Please turn off you electronic devices as they can disturb you from enjoying our new mesmerizing safety video for Kazakhstan’s main airline - Air Astana. Please fasten your seatbelts and prepare for dance and light trip. Likes and shares are allowed after video’s full stop. Thank you for attention! Film advertisement created by FCB, Kazakhstan for Air Astana, within the category: Transport.

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Outdoor advertisement created by FCB, Kazakhstan for Tikkurila, within the category: House, Garden.

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Ambient advertisement created by Kombinat, Kazakhstan for ForteBank, within the category: Finance.

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Film advertisement created by Grey, Kazakhstan for Kaspi Bank, within the category: Finance.

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This years Christmas MyFacepot wanted to bring everyone together and has created a very own version of Secret Santa. MyFacepot – Surprise a stranger. Design a Facepot for someone and get a Facepot designed by someone as a gift in return. Right on time for Christmas! URL: http://www.myfacepot.com/surpriseastranger Direct advertisement created by Good, Kazakhstan for MyFacepot, within the category: House, Garden.

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Unnecessary things make dream come true. Free up your space for something new. Sell at Avito right now! Film advertisement created by FCB, Kazakhstan for Avito, within the category: Retail Services.

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In winter, mice climbed into a ForteBank ATM in Astana and chewed on bills. Amateur video, which shows the logo of the bank, got into one of the most popular Kazakhstani social network community on Instagram. Within a few hours, the video would have turned up in the media - it was crucial to eliminate the risk that Forte ATMs would become unreliable, and transform the newsbreak into something positive for the bank. Idea: We decided to make a story about kindness out of this and helped to spread it. On behalf of ordinary users, we sent the link to the post to the top Kazakhstani media. The media picked up the news hook with our comment - that the rodents were hiding in the ATM from the recent blizzard, but now they are safe. Then the story was picked up by top Kazakhstani public pages on VK and Instagram, other media and ordinary users. In the meantime, we found these mice, bought a cage for them and brought them to the head office of ForteBank for a tour - and posted photos on our official page. The news was also picked up by public pages and then by the media. Digital advertisement created by Kombinat, Kazakhstan for ForteBank, within the category: Finance.

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We recalled real skeptics from history and proved them progress and working Mobile Financial Services from Beeline. Film advertisement created by FCB, Kazakhstan for Beeline, within the category: Electronics, Technology.

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Samsung Galaxy Note 10 is armed to the teeth with innovative features that are so interesting for millennials in “freaky, quirky tik-toky videos” creation. Conventional 30 second or one-minute commercial can’t convey these features fully. Hopefully, our target audience eager to ironize on retro music, fashion, style and all so called “VHS era”. So we chose TV shop format for Galaxy Note 10 promotion with classic glitches, overacting and heavy hair sprayed TV hosts. As a result, target audience perceived the brand as “something native who can make fun of itself” and demonstrated high engagement. Hardly surprising, because the commercial was voiced by Kurazh Bombei – the well-known voice actor who narrated “Big Bang theory”, “How I met your mother” and other popular shows in CIS countries. Film advertisement created by Cheil, Kazakhstan for Samsung, within the category: Electronics, Technology.

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According to World Health Organization, in Kazakhstan every 3rd woman was sexually abused. But females in Kazakhstan are still silent. They afraid to talk about such cases due to fear of shaming and convictions of traditional society, where victim blaming is strongly developed and women don’t feel strong protection from the Government. Direct advertisement created by Grey, Kazakhstan for Don't Be Silent!, within the category: Public Interest, NGO.

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We created a new, most stable and predictable way to save money in Kazakhstan: the new currency - ‘square meter’ of commercial real estate in the Vienskiy Kvartal residential complex. And we called it ‘Vienskiy Square Meter’. Ambient advertisement created by Grey, Kazakhstan for The Vienskiy Kvartal residential complex, within the categories: Finance, Industrial, Agriculture, Retail Services.

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Develop an activity that will show that our bank is progressive, "trendy" and ready for bold experiments. Activity should receive the widest possible coverage and media attention. Digital advertisement created by Kombinat, Kazakhstan for ForteBank, within the category: Finance.

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Digital advertisement created by RA Kombinat, Kazakhstan for ForteBank, within the category: Finance.

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We recalled real skeptics from history and proved them progress and working Mobile Financial Services from Beeline. Film advertisement created by FCB, Kazakhstan for Beeline, within the category: Electronics, Technology.




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