Your Song

Thu, 23 Dec 2021 18:47:46 +0000

Challenge: Samsung GALAXY S III’s positioning line ‘Inspired by nature. Designed for humans” leaves many befuddled. The challenge was getting people to understand what true design for humans means in relation to a smartphone.
Insight: Humans appreciate personalised services and offerings that speak to them.
Digital advertisement created by Cheil, Singapore for Samsung, within the category: Electronics, Technology.