Tet

Thu, 23 Dec 2021 20:19:06 +0000

The campaign targets Tet’s strong tradition of family togetherness. Lowe used the insight that today many people migrate from rural areas to eke a living in the cities. For some, cost of travel to reunite with a family many miles away can be prohibitive, resulting in separation over years, even for the special New Year season.
Film advertisement created by Lowe, Singapore for OMO, within the category: House, Garden.