The purpose of the project was to promote both local and international tourism in the Northern regions of Pakistan, to make people aware of the environmental treasures so that it can be preserved, and bring about the positive and cultural image of Pakistan that is often neglected by the mainstream media.

The utility of "monthly expense" for household items is a sought-after area of consumer behavior in Pakistan. Any brand that can leverage and deliver on monthly value for money is likely to win consumer loyalty. Lemon Max had a tangible claim to this insight. Film advertisement created by VMLY&R, Pakistan for Lemon Max, within the category: House, Garden.

Outdoor advertisement created by BBDO, Pakistan for MoltyFoam, within the category: House, Garden.

The center filled cupcakes ignite children's imagination -- we took them to the magical world where it all happens. Film advertisement created by VMLY&R, Pakistan for Hilal CupKake, within the category: Confectionery, Snacks.