Every year in March there is a cancer awareness program in Iceland aimed at men called "Mottumars", similar to the "Movember" month. This year a stellar cast of Icelandic actors dance their asses off to promote colon cancer awareness. Film advertisement created by Brandenburg, Iceland for Mottumars, within the category: Public Interest, NGO.

Film advertisement created by Hvitahusio, Iceland for Vodafone, within the category: Electronics, Technology.

Mottumars (Moustache–March) is a yearly cancer awareness campaign for the Icelandic Cancer Society, mainly focusing on cancers in men. The 2018 campaign is about prostate cancer, which is the most common cancer amongst Icelandic men. The look and feel of the campaign draws inspiration from a predominantly male trope: the classic barber shop, a place frequented by men throughout the years. In the television advertisement we see a man go about his daily routine. He is obviously troubled by something, and is most likely experiencing symptoms of prostate cancer. Mentally and physically exhausting symptoms of a life threatening illness are not easy to ignore. Especially not when they – literally – come to life in the shape of a cheery and colorful barber shop quartet that constantly follows you around describing the symptoms of prostate cancer — through song and dance, of course. Produced by the advertising agency Brandenburg in collaboration with Republik Film Productions. Original song: “Mister Sandman” by Pat Ballard. Film advertisement created by Brandenburg, Iceland for Icelandic Cancer Society, within the category: Public Interest, NGO.

Ambient advertisement created by Silent, Iceland for Kronan, within the category: Retail Services.

Ambient advertisement created by Silent, Iceland for Appelsín, within the category: Non-Alcoholic Drinks.

We started it off as an April Fool's prank, with a video of Thor promoting his new fictional brand called HeavyBubbles. http://www.heavybubbles.com Digital advertisement created by Allenby, Iceland for SodaStream, within the category: Non-Alcoholic Drinks.

Film advertisement created by HN, Iceland for Hunt's, within the category: Food.

Film advertisement created by Brandenburg, Iceland for Islandsbanki, within the category: Finance.

October is cancer awareness month in Iceland. We had to think up a new way to promote the Pink ribbon. So we took to the streets, and with good help painted the biggest pink ribbon in the world. In the middle of Reykjavík. Outdoor advertisement created by Brandenburg, Iceland for Pink Ribbon, within the category: Public Interest, NGO.

An Icelandic tourism body has parodied Mark Zuckerberg’s metaverse announcement in a promotional video for the country. In the two-minute film, Zuck lookalike ‘Zack Mossbergsson’ pokes fun at Facebook’s Meta rebrand by introducing the ‘Icelandverse.’ Mimicking Zuckerberg’s hand gestures and stifled speech, Mossebergsson introduces his “revolutionary approach on how to connect our world – without being super weird.” Visiting Iceland is “enhanced reality without the silly headsets,” he says. The video touts the country’s “water that’s wet" and “skies you can see with your eyeballs.” The clip directly mocks Zuckerberg’s claim the metaverse has “the feeling of presence ... like you’re there with other people,” by instead featuring another human with which to “connect with.”