Chile

WVA

Digital advertisement created by Grey, Chile for Sky Airline, within the category: Transport.

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Film advertisement created by Grey, Chile for Casillero del Diablo, within the category: Alcoholic Drinks.

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Ambient advertisement created by Oqo, Chile for LG, within the category: Electronics, Technology.

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Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.

War

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Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.

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Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

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Film advertisement created by Grey, Chile for Celerity, within the category: Electronics, Technology.

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At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe. Digital advertisement created by BBDO, Chile for El Ciudadano, within the category: Media.

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Most of the places we visit on a daily basis are a part of history. The cities we live in are the center-stage of countless events that were immortalized by a camera, and those pictures are on Getty Images. So we created an app that takes you on a journey through history. All you have to do is point the phone's camera in the direction the app indicates, and we do the rest! With augmented reality, you can see for yourself how the original photographer framed the image and exactly where the action took place. So this is how we most definitely became The World's Biggest Museum. Experiential advertisement created by Universidad del Desarrollo, Chile for Getty Images, within the categories: Media, Professional Services.

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We Launched Portable Gas creating Gasco Getaways. We selected the 4 best recipes from each extreme zone and made a gastronomic gastronomy with chef Mikel Zulueta. We take typical dishes in places where we have never tried, and we have managed to unite the country with the taste of its land. Experiential advertisement created by Global Interactive, Chile for Gasco, within the category: Industrial, Agriculture.

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Film advertisement created by Porta, Chile for Cristal Cero, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Graphene, Chile for Latam, within the category: Transport.

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When a politician stays awake, no bill can sleep. For this, Café Caribe created #WakeABill, a campaign that seeks to awake dormant bills in Chile. Ambient advertisement created by Y&R, Chile for Café Caribe, within the category: Public Interest, NGO.

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For its Halloween campaign, Burger King asked to their fans to send Whatsapp audios with their best paranormal stories in order to win free Whoppers if their cases resulted to be real. The reception was huge and hundreds of audios later, a recognized medium, Álvaro Santi, selected the best 3 stories and visited the places where the paranormal activity happened to check and give away free Whoppers to the ones living with ghosts. Because if you are never home alone, you don't have to eat alone. Content advertisement created by Wolf BCPP, Chile for Burger King, within the category: Food.

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In October 2019, Chile underwent the most significant social outcry in its history, in which millions of Chileans came out to protest, demanding equity and fairness. Unfortunately, the occupation of the streets also meant irreparable losses to small and medium-sized businesses, which account for 70% of the country's workforce. Since Entel, the largest telecommunications company in Chile, and its division called "Entel Empresas" work directly in developing the country's companies, had to come to the rescue with a sound action plan. So we put forward an idea that would generate sales so that those businesses wouldn't go under and continue offering their products and services as usual as possible. Direct advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.

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Film advertisement created by Idealistas, Chile for Juciane Da Cruz Beauty Studio, within the category: Beauty.

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The Chilean brand Oxford Fitness, dedicated to sports equipment, has created the first giant treadmill where more than 10 people can race simultaneously. While the race goes on, the speed of this machine will progressively grow, until only one person remains standing and ultimately winning the race. This treadmill is build on a scale four times larger than the original one. Towering almost 5 meters tall, 3 meters wide and 6 meters long. Featuring a 12hp electric motor that has enough power to move 2 tons, and reaching speeds from a minimum of 1km/h to a max of 16km/h. Ambient advertisement created by 10:10, Chile for Oxford Fitness, within the category: House, Garden.

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Ambient advertisement created by Y&R, Chile for Polla Chilena, within the category: Gaming.

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Ambient advertisement created by Boliche, Chile for Liberty Insurance, within the category: Finance.

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Film advertisement created by Ogilvy, Chile for Odis, within the category: Personal Accessories.




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