Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.

Banco de Chile is Chile's largest bank and a true 'national brand'. It's been around for 120 years. It's everywhere, in every city, every little town or village and an important part of Chilean life. People, companies and institutions have an account or commercial relationship with the bank. As a national brand, Banco de Chile supports all the important 'causes' that unite Chileans and bring out the best of them. It has been the main sponsor of the Chilean Teleton, main supporter of 'Desafío Levantemos Chile' a NGO that was born after the huge earthquake in 2010. All of this causes, really unite Chileans and bring out the finest of our culture, spirit, land, people, generosity… Following this, Banco de Chile became one of Chile's national football team main sponsors. As a South American country, Chileans love football (soccer) and the popular passion generated by the team is huge. People go crazy, the whole country stops when the team plays, everything is covered in red, and the most important thing of all we all unite, as one, to support our team. Chilean soccer history is not as happy. It is a story of little wins and many losses. We suffer, we struggle, we fear, but we never stop believing and dreaming. This inspired the film. The will to fight against the odds, to defeat death, to succeed and win…just like our miners did in 2010, with the support of a whole country (and the world) that united to bring them back to life. The finest of the Chilean spirit came out in those 70 days. The will to fight, to never give up, until the task was done. This same spirit, of hope and courage will travel in the soil of that mine to the practice ground of our team. Chile is playing the so called 'group of death'. Our miners show everyone that there is no reason to fear death, because death was defeated a long time ago at that mine. Film advertisement created by Y&R, Chile for Banco de Chile, within the category: Finance.

Film advertisement created by McCann, Chile for Nido, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, Chile for Odis, within the category: Personal Accessories.

We Launched Portable Gas creating Gasco Getaways. We selected the 4 best recipes from each extreme zone and made a gastronomic gastronomy with chef Mikel Zulueta. We take typical dishes in places where we have never tried, and we have managed to unite the country with the taste of its land. Experiential advertisement created by Global Interactive, Chile for Gasco, within the category: Industrial, Agriculture.

Direct advertisement created by Y&R, Chile for El Ciudadano, within the category: Media.

This time we take advantage of the 20th anniversary of the classic movie "American Beauty", to question the iconic scene of the bag floating in the air. Film advertisement created by McCann, Chile for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Idealistas, Chile for Juciane Da Cruz Beauty Studio, within the category: Beauty.

4 chilean women die every day because of breast cancer, the easiest detectable cancer. The national institute of cancer turned this into a national cause with the help of the chilean women's team which realized a self- examination of cancer during the anthem. This is the kick off to a movement, where every time the national anthem plays and whit a simple gesture, chilean women can self-detect cancer on time and save their lives. Film advertisement created by DDB, Chile for Chilean National Cancer Institute, within the category: Health.

Housing deficit in Chile (including irreparable damaged houses, groups of families that live together and overcrowded urban centres and houses) affect 1,150,000 people who need a place to live. That means that today 6 in 100 chileans live in precarious conditions. This campaign looks forward to make visible an invisible issue in public agenda. Film advertisement created by Y&R, Chile for Fundación Vivienda, within the category: Public Interest, NGO.

The Mapuches are one of the oldest indigenous people of Chile. Their land taken away. Their leaders have been imprisoned without guarantees, without evidence and without trial. The mass media do not report what is happening. Only Aukin.org, and other small local Mapuche media report the news, witch does not reach more than 1,000 people in terms of coverage. So we invited to the people to take action, using the only item in which the Mapuche people are still being recognized: the $100 pesos coin. Using that coin we create a symbol, putting it in the hands of a whole country. Digital advertisement created by Pedro Juan & Diego, Chile for Aukin Digital Journal, within the category: Media.

In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view. Film advertisement created by Y&R, Chile for Contrapunto Book Store, within the category: Retail Services.

Most of the places we visit on a daily basis are a part of history. The cities we live in are the center-stage of countless events that were immortalized by a camera, and those pictures are on Getty Images. So we created an app that takes you on a journey through history. All you have to do is point the phone's camera in the direction the app indicates, and we do the rest! With augmented reality, you can see for yourself how the original photographer framed the image and exactly where the action took place. So this is how we most definitely became The World's Biggest Museum. Experiential advertisement created by Universidad del Desarrollo, Chile for Getty Images, within the categories: Media, Professional Services.

In October 2019, Chile underwent the most significant social outcry in its history, in which millions of Chileans came out to protest, demanding equity and fairness. Unfortunately, the occupation of the streets also meant irreparable losses to small and medium-sized businesses, which account for 70% of the country's workforce. Since Entel, the largest telecommunications company in Chile, and its division called "Entel Empresas" work directly in developing the country's companies, had to come to the rescue with a sound action plan. So we put forward an idea that would generate sales so that those businesses wouldn't go under and continue offering their products and services as usual as possible. Direct advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.

The Abortion Tutorials campaign was launched on April 7th 2015, the same day the government bill was being discussed in the Chilean congress, generating controversy and rapidly becoming a Trending Topic under #LeyAbortoTerapeutico. The campaign has encouraged conversation both in Chile and the rest of the world with over 8.7 millions of estimated impressions to date. Account Director: Javier Herrera. Digital advertisement created by Grey, Chile for Miles Corporation, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Chile for Nestle, within the category: Non-Alcoholic Drinks.

Integrated advertisement created by La Familia, Chile for Fundaciones de Adopción, within the category: Public Interest, NGO.

Digital advertisement created by TBWA, Chile for Heineken, within the category: Alcoholic Drinks.

Experiential advertisement created by Graphene, Chile for Latam, within the category: Transport.

Film advertisement created by Y&R, Chile for Movistar, within the category: Electronics, Technology.