Chile

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Film advertisement created by McCann, Chile for Nido, within the category: Non-Alcoholic Drinks.

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The Mapuches are one of the oldest indigenous people of Chile. Their land taken away. Their leaders have been imprisoned without guarantees, without evidence and without trial. The mass media do not report what is happening. Only Aukin.org, and other small local Mapuche media report the news, witch does not reach more than 1,000 people in terms of coverage. So we invited to the people to take action, using the only item in which the Mapuche people are still being recognized: the $100 pesos coin. Using that coin we create a symbol, putting it in the hands of a whole country. Digital advertisement created by Pedro Juan & Diego, Chile for Aukin Digital Journal, within the category: Media.

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Experiential advertisement created by Graphene, Chile for Latam, within the category: Transport.

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Digital advertisement created by TBWA, Chile for Heineken, within the category: Alcoholic Drinks.

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What if we found another way to make food we love? Do we have to give up on taste to become healthy and sustainable? Let's reinvent the food we love. Change without changing. Why Not? Film advertisement created by Havas, Chile for NotCo, within the category: Food.

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Digital advertisement created by Grey, Chile for Sky Airline, within the category: Transport.

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Maps with memory facilitates the search of patients by sending all their personal information together with their Map of the memory photographs, specific physical descriptions and place and time of their loss directly to the Chilean Police, avoiding non-virtuous processes and complying with all the protocols required by them. In addition, after the confirmation of the police, users are allowed to share all this information through Social Media to expand the search network. Digital advertisement created by Wunderman, Chile for Bupa, within the category: Health.

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Film advertisement created by Idealistas, Chile for Isapre Fundación Banco Estado, within the category: Finance.

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Ambient advertisement created by Y&R, Chile for Polla Chilena, within the category: Gaming.

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Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.

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Film advertisement created by Ogilvy, Chile for Odis, within the category: Personal Accessories.

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Film advertisement created by McCann, Chile for Viña Santa Rita, within the category: Alcoholic Drinks.

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The last call is the ability to record a message in life asking your family members to respect your decision to become an organ donor once you are no longer here. Experiential advertisement created by Raya, Chile for Corporación del trasplante, within the category: Public Interest, NGO.

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Direct advertisement created by McCann, Chile for Del Valle, within the category: Non-Alcoholic Drinks.

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Most of the places we visit on a daily basis are a part of history. The cities we live in are the center-stage of countless events that were immortalized by a camera, and those pictures are on Getty Images. So we created an app that takes you on a journey through history. All you have to do is point the phone's camera in the direction the app indicates, and we do the rest! With augmented reality, you can see for yourself how the original photographer framed the image and exactly where the action took place. So this is how we most definitely became The World's Biggest Museum. Experiential advertisement created by Universidad del Desarrollo, Chile for Getty Images, within the categories: Media, Professional Services.

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We recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in the 11th September, 1973. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th September, 2018 (the 45 anniversary of that fatal day), on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening that day, creating an immersive experience that impacted a whole new generation of people who didn't live those times to made them feel the uncertainty, the fear, the impotence. And from there, open a conversation about the value of human rights. Audio advertisement created by Wolf BCPP, Chile for Museum of Memory and Human Rights, within the category: Recreation, Leisure.

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Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

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Housing deficit in Chile (including irreparable damaged houses, groups of families that live together and overcrowded urban centres and houses) affect 1,150,000 people who need a place to live. That means that today 6 in 100 chileans live in precarious conditions. This campaign looks forward to make visible an invisible issue in public agenda. Film advertisement created by Y&R, Chile for Fundación Vivienda, within the category: Public Interest, NGO.

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The first animated short film made 100% with a phone. The new Galaxy Note10+ is more than a Smartphone, it’s a Powerphone. That’s why to show its power, Cheil Chile together with Samsung created the first animated short film made 100% with a phone, using the famous “Multilayer Camera” technique used by Walt Disney in the 50s. A frame-by-frame stop motion overlaying transparencies in a light box. Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

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This time we take advantage of the 20th anniversary of the classic movie "American Beauty", to question the iconic scene of the bag floating in the air. Film advertisement created by McCann, Chile for Greenpeace, within the category: Public Interest, NGO.




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