Chile
Film advertisement created by Ogilvy, Chile for Odis, within the category: Personal Accessories.
At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe. Digital advertisement created by BBDO, Chile for El Ciudadano, within the category: Media.
Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.
The last call is the ability to record a message in life asking your family members to respect your decision to become an organ donor once you are no longer here. Experiential advertisement created by Raya, Chile for Corporación del trasplante, within the category: Public Interest, NGO.
Film advertisement created by Idealistas, Chile for Juciane Da Cruz Beauty Studio, within the category: Beauty.
Film advertisement created by Porta, Chile for Cristal Cero, within the category: Non-Alcoholic Drinks.
We Launched Portable Gas creating Gasco Getaways. We selected the 4 best recipes from each extreme zone and made a gastronomic gastronomy with chef Mikel Zulueta. We take typical dishes in places where we have never tried, and we have managed to unite the country with the taste of its land. Experiential advertisement created by Global Interactive, Chile for Gasco, within the category: Industrial, Agriculture.
Digital advertisement created by TBWA, Chile for Heineken, within the category: Alcoholic Drinks.
Ambient advertisement created by JJBarceló, Chile for Colun Light, within the category: Food.
4 chilean women die every day because of breast cancer, the easiest detectable cancer. The national institute of cancer turned this into a national cause with the help of the chilean women's team which realized a self- examination of cancer during the anthem. This is the kick off to a movement, where every time the national anthem plays and whit a simple gesture, chilean women can self-detect cancer on time and save their lives. Film advertisement created by DDB, Chile for Chilean National Cancer Institute, within the category: Health.
MRM//McCann in Chile has casted Bruce Willis Latin American stuntman to star a very engaging safety message created for Mutual de Seguridad CChC to be displayed in Cinehoyts.cl movie theaters. Film advertisement created by McCann, Chile for Mutual de Seguridad, within the category: Public Interest, NGO.
DAf’s video for Diablo was created as part of the global launch of this new red blend from the Casillero del Diablo range. A stand-alone product, the visual language for Diablo needed to firmly situate the product outside Casillero del Diablo’s existing branding. To achieve this, the video invites younger wine consumers to a new world, in which rich sensory elements interplay with allusions of premium, underground experiences. Film advertisement created by DAf, Chile for Casillero del Diablo, within the category: Alcoholic Drinks.
Direct advertisement created by Y&R, Chile for El Ciudadano, within the category: Media.
Ambient advertisement created by Y&R, Chile for Polla Chilena, within the category: Gaming.
Integrated advertisement created by Raya, Chile for Amaranta School, within the category: Education.
The first animated short film made 100% with a phone. The new Galaxy Note10+ is more than a Smartphone, it’s a Powerphone. That’s why to show its power, Cheil Chile together with Samsung created the first animated short film made 100% with a phone, using the famous “Multilayer Camera” technique used by Walt Disney in the 50s. A frame-by-frame stop motion overlaying transparencies in a light box. Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.
Film advertisement created by Ogilvy, Chile for Odis, within the category: Personal Accessories.
Most of the places we visit on a daily basis are a part of history. The cities we live in are the center-stage of countless events that were immortalized by a camera, and those pictures are on Getty Images. So we created an app that takes you on a journey through history. All you have to do is point the phone's camera in the direction the app indicates, and we do the rest! With augmented reality, you can see for yourself how the original photographer framed the image and exactly where the action took place. So this is how we most definitely became The World's Biggest Museum. Experiential advertisement created by Universidad del Desarrollo, Chile for Getty Images, within the categories: Media, Professional Services.
Film advertisement created by Y&R, Chile for Movistar, within the category: Electronics, Technology.
In October 2019, Chile underwent the most significant social outcry in its history, in which millions of Chileans came out to protest, demanding equity and fairness. Unfortunately, the occupation of the streets also meant irreparable losses to small and medium-sized businesses, which account for 70% of the country's workforce. Since Entel, the largest telecommunications company in Chile, and its division called "Entel Empresas" work directly in developing the country's companies, had to come to the rescue with a sound action plan. So we put forward an idea that would generate sales so that those businesses wouldn't go under and continue offering their products and services as usual as possible. Direct advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.