Chile

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This time we take advantage of the 20th anniversary of the classic movie "American Beauty", to question the iconic scene of the bag floating in the air. Film advertisement created by McCann, Chile for Greenpeace, within the category: Public Interest, NGO.

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Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.

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Outdoor advertisement created by Grey, Chile for Yo Mujer, within the category: Public Interest, NGO.

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Direct advertisement created by McCann, Chile for Del Valle, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Idealistas, Chile for Isapre Fundación Banco Estado, within the category: Finance.

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Maps with memory facilitates the search of patients by sending all their personal information together with their Map of the memory photographs, specific physical descriptions and place and time of their loss directly to the Chilean Police, avoiding non-virtuous processes and complying with all the protocols required by them. In addition, after the confirmation of the police, users are allowed to share all this information through Social Media to expand the search network. Digital advertisement created by Wunderman, Chile for Bupa, within the category: Health.

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Film advertisement created by Ogilvy, Chile for Odis, within the category: Personal Accessories.

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4 chilean women die every day because of breast cancer, the easiest detectable cancer. The national institute of cancer turned this into a national cause with the help of the chilean women's team which realized a self- examination of cancer during the anthem. This is the kick off to a movement, where every time the national anthem plays and whit a simple gesture, chilean women can self-detect cancer on time and save their lives. Film advertisement created by DDB, Chile for Chilean National Cancer Institute, within the category: Health.

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Ambient advertisement created by Y&R, Chile for Polla Chilena, within the category: Gaming.

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Film advertisement created by Idealistas, Chile for Juciane Da Cruz Beauty Studio, within the category: Beauty.

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Film advertisement created by Y&R, Chile for Movistar, within the category: Electronics, Technology.

War

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Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.

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For its Halloween campaign, Burger King asked to their fans to send Whatsapp audios with their best paranormal stories in order to win free Whoppers if their cases resulted to be real. The reception was huge and hundreds of audios later, a recognized medium, Álvaro Santi, selected the best 3 stories and visited the places where the paranormal activity happened to check and give away free Whoppers to the ones living with ghosts. Because if you are never home alone, you don't have to eat alone. Content advertisement created by Wolf BCPP, Chile for Burger King, within the category: Food.

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DAf’s video for Diablo was created as part of the global launch of this new red blend from the Casillero del Diablo range. A stand-alone product, the visual language for Diablo needed to firmly situate the product outside Casillero del Diablo’s existing branding. To achieve this, the video invites younger wine consumers to a new world, in which rich sensory elements interplay with allusions of premium, underground experiences. Film advertisement created by DAf, Chile for Casillero del Diablo, within the category: Alcoholic Drinks.

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Most of the places we visit on a daily basis are a part of history. The cities we live in are the center-stage of countless events that were immortalized by a camera, and those pictures are on Getty Images. So we created an app that takes you on a journey through history. All you have to do is point the phone's camera in the direction the app indicates, and we do the rest! With augmented reality, you can see for yourself how the original photographer framed the image and exactly where the action took place. So this is how we most definitely became The World's Biggest Museum. Experiential advertisement created by Universidad del Desarrollo, Chile for Getty Images, within the categories: Media, Professional Services.

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Integrated advertisement created by Raya, Chile for Amaranta School, within the category: Education.

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Direct advertisement created by Y&R, Chile for El Ciudadano, within the category: Media.

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In October 2019, Chile underwent the most significant social outcry in its history, in which millions of Chileans came out to protest, demanding equity and fairness. Unfortunately, the occupation of the streets also meant irreparable losses to small and medium-sized businesses, which account for 70% of the country's workforce. Since Entel, the largest telecommunications company in Chile, and its division called "Entel Empresas" work directly in developing the country's companies, had to come to the rescue with a sound action plan. So we put forward an idea that would generate sales so that those businesses wouldn't go under and continue offering their products and services as usual as possible. Direct advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.

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Digital advertisement created by TBWA, Chile for Heineken, within the category: Alcoholic Drinks.

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Integrated advertisement created by La Familia, Chile for Fundaciones de Adopción, within the category: Public Interest, NGO.




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