The Chilean brand Oxford Fitness, dedicated to sports equipment, has created the first giant treadmill where more than 10 people can race simultaneously. While the race goes on, the speed of this machine will progressively grow, until only one person remains standing and ultimately winning the race. This treadmill is build on a scale four times larger than the original one. Towering almost 5 meters tall, 3 meters wide and 6 meters long. Featuring a 12hp electric motor that has enough power to move 2 tons, and reaching speeds from a minimum of 1km/h to a max of 16km/h. Ambient advertisement created by 10:10, Chile for Oxford Fitness, within the category: House, Garden.

Digital advertisement created by Digitall, Chile for Genacol, within the category: Pharmaceutical.

DAf’s video for Diablo was created as part of the global launch of this new red blend from the Casillero del Diablo range. A stand-alone product, the visual language for Diablo needed to firmly situate the product outside Casillero del Diablo’s existing branding. To achieve this, the video invites younger wine consumers to a new world, in which rich sensory elements interplay with allusions of premium, underground experiences. Film advertisement created by DAf, Chile for Casillero del Diablo, within the category: Alcoholic Drinks.

Housing deficit in Chile (including irreparable damaged houses, groups of families that live together and overcrowded urban centres and houses) affect 1,150,000 people who need a place to live. That means that today 6 in 100 chileans live in precarious conditions. This campaign looks forward to make visible an invisible issue in public agenda. Film advertisement created by Y&R, Chile for Fundación Vivienda, within the category: Public Interest, NGO.

At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe. Digital advertisement created by BBDO, Chile for El Ciudadano, within the category: Media.

Film advertisement created by McCann, Chile for Viña Santa Rita, within the category: Alcoholic Drinks.

Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Y&R, Chile for Polla Chilena, within the category: Gaming.

Film advertisement created by Idealistas, Chile for Isapre Fundación Banco Estado, within the category: Finance.

The coffee shop where you reduce your cholesterol levels. The only coffee shop in Chile where you eat and at the same time, lower your cholesterol levels.

In Chile, 80% of Gastric Cancer cases are diagnosed too late. Along with Emoji, we created new versions of this Poo, that represents eye-detectable gastric cancer, so that when people were in the bathroom, they could perform a self-exam comparing their “poo” with this Poo, and send a photo through private message to get immediate help from a doctor. Digital advertisement created by Y&R, Chile for Gist Chile Foundation, within the category: Public Interest, NGO.

This time we take advantage of the 20th anniversary of the classic movie "American Beauty", to question the iconic scene of the bag floating in the air. Film advertisement created by McCann, Chile for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Chile for Odis, within the category: Personal Accessories.

The last call is the ability to record a message in life asking your family members to respect your decision to become an organ donor once you are no longer here. Experiential advertisement created by Raya, Chile for Corporación del trasplante, within the category: Public Interest, NGO.

Film advertisement created by Grey, Chile for Celerity, within the category: Electronics, Technology.

Banco de Chile is Chile's largest bank and a true 'national brand'. It's been around for 120 years. It's everywhere, in every city, every little town or village and an important part of Chilean life. People, companies and institutions have an account or commercial relationship with the bank. As a national brand, Banco de Chile supports all the important 'causes' that unite Chileans and bring out the best of them. It has been the main sponsor of the Chilean Teleton, main supporter of 'Desafío Levantemos Chile' a NGO that was born after the huge earthquake in 2010. All of this causes, really unite Chileans and bring out the finest of our culture, spirit, land, people, generosity… Following this, Banco de Chile became one of Chile's national football team main sponsors. As a South American country, Chileans love football (soccer) and the popular passion generated by the team is huge. People go crazy, the whole country stops when the team plays, everything is covered in red, and the most important thing of all we all unite, as one, to support our team. Chilean soccer history is not as happy. It is a story of little wins and many losses. We suffer, we struggle, we fear, but we never stop believing and dreaming. This inspired the film. The will to fight against the odds, to defeat death, to succeed and win…just like our miners did in 2010, with the support of a whole country (and the world) that united to bring them back to life. The finest of the Chilean spirit came out in those 70 days. The will to fight, to never give up, until the task was done. This same spirit, of hope and courage will travel in the soil of that mine to the practice ground of our team. Chile is playing the so called 'group of death'. Our miners show everyone that there is no reason to fear death, because death was defeated a long time ago at that mine. Film advertisement created by Y&R, Chile for Banco de Chile, within the category: Finance.

Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Chile for Movistar, within the category: Electronics, Technology.

In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view. Film advertisement created by Y&R, Chile for Contrapunto Book Store, within the category: Retail Services.

Loto Recargado is a new product that gives you another chance of winning a big prize and to be the millionaire you want to be. That’s why we wanted to show a journey connected to young people where we don’t show extravagant luxuries, but instead, we show an enriching experience, culturally and socially speaking. Because with the new Loto Recargado, you have another chance to change your life. Film advertisement created by Y&R, Chile for Polla Chilena de Beneficencia, within the category: Gaming.