At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe. Digital advertisement created by BBDO, Chile for El Ciudadano, within the category: Media.

The first animated short film made 100% with a phone. The new Galaxy Note10+ is more than a Smartphone, it’s a Powerphone. That’s why to show its power, Cheil Chile together with Samsung created the first animated short film made 100% with a phone, using the famous “Multilayer Camera” technique used by Walt Disney in the 50s. A frame-by-frame stop motion overlaying transparencies in a light box. Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.

Integrated advertisement created by La Familia, Chile for Fundaciones de Adopción, within the category: Public Interest, NGO.

Film advertisement created by Porta, Chile for Cristal Cero, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Shackleton, Chile for National Office of Emergency Chile, within the category: Public Interest, NGO.

For its Halloween campaign, Burger King asked to their fans to send Whatsapp audios with their best paranormal stories in order to win free Whoppers if their cases resulted to be real. The reception was huge and hundreds of audios later, a recognized medium, Álvaro Santi, selected the best 3 stories and visited the places where the paranormal activity happened to check and give away free Whoppers to the ones living with ghosts. Because if you are never home alone, you don't have to eat alone. Content advertisement created by Wolf BCPP, Chile for Burger King, within the category: Food.

In Chile are more cellphones that people, making a giant consumption around this device, practically people buy a new phone by year. But what happens with all those abandoned devices They finally become electronic waste, positioning Chile as the biggest productioner of electronic waste in whole Latin America. To change this reality the most important TELCO in Chile launched to the e-service market a new high-technology service. Integrated advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.

Experiential advertisement created by Graphene, Chile for Latam, within the category: Transport.

In Chile, 80% of Gastric Cancer cases are diagnosed too late. Along with Emoji, we created new versions of this Poo, that represents eye-detectable gastric cancer, so that when people were in the bathroom, they could perform a self-exam comparing their “poo” with this Poo, and send a photo through private message to get immediate help from a doctor. Digital advertisement created by Y&R, Chile for Gist Chile Foundation, within the category: Public Interest, NGO.

Film advertisement created by Grey, Chile for Celerity, within the category: Electronics, Technology.

Digital advertisement created by TBWA, Chile for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Idealistas, Chile for Juciane Da Cruz Beauty Studio, within the category: Beauty.

Film advertisement created by Ogilvy, Chile for Odis, within the category: Personal Accessories.

We Launched Portable Gas creating Gasco Getaways. We selected the 4 best recipes from each extreme zone and made a gastronomic gastronomy with chef Mikel Zulueta. We take typical dishes in places where we have never tried, and we have managed to unite the country with the taste of its land. Experiential advertisement created by Global Interactive, Chile for Gasco, within the category: Industrial, Agriculture.

Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

The coffee shop where you reduce your cholesterol levels. The only coffee shop in Chile where you eat and at the same time, lower your cholesterol levels.

The Mapuches are one of the oldest indigenous people of Chile. Their land taken away. Their leaders have been imprisoned without guarantees, without evidence and without trial. The mass media do not report what is happening. Only Aukin.org, and other small local Mapuche media report the news, witch does not reach more than 1,000 people in terms of coverage. So we invited to the people to take action, using the only item in which the Mapuche people are still being recognized: the $100 pesos coin. Using that coin we create a symbol, putting it in the hands of a whole country. Digital advertisement created by Pedro Juan & Diego, Chile for Aukin Digital Journal, within the category: Media.

In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view. Film advertisement created by Y&R, Chile for Contrapunto Book Store, within the category: Retail Services.