Anthem For The Women

Thu, 23 Dec 2021 13:35:39 +0000

4 chilean women die every day because of breast cancer, the easiest detectable cancer.
The national institute of cancer turned this into a national cause with the help of the chilean women's team which realized a self- examination of cancer during the anthem.
This is the kick off to a movement, where every time the national anthem plays and whit a simple gesture, chilean women can self-detect cancer on time and save their lives.
Film advertisement created by DDB, Chile for Chilean National Cancer Institute, within the category: Health.