The Real World

Thu, 23 Dec 2021 02:11:26 +0000

The advertising has been responsible for creating stereotypes; stereotypes that are guilty for all the beauty canons and success and happiness standards. Just in Latin America, 73% of the pictures in the image banks do not represent real people.
Through this project, our goal is to help change that perception of the world, using our website and promoting a more Real World advertising.
Film advertisement created by Y&R, Chile for Getty Images, within the category: Professional Services.