The Christmas Train

Thu, 23 Dec 2021 14:17:10 +0000

To address and fight the fact that around 450,000 people in Switzerland have to spend Christmas alone, the Swiss Federal Railway, SBB, put an unscheduled, festively decorated historic train on rails on the 24th of December. And then invited those lonely people for a festive Christmas celebration onto the train.
Experiential advertisement created by TBWA, Switzerland for SBB, within the category: Transport.