Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Film advertisement created by Nomads, United Arab Emirates for Majid Al Futtaim, within the category: Recreation, Leisure.

Ambient advertisement created by Wunderman, United Arab Emirates for Charicycles, within the category: Recreation, Leisure.

Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Digital advertisement created by Ogilvy, United Arab Emirates for UN Women, within the category: Public Interest, NGO.

Digital advertisement created by Wunderman, United Arab Emirates for Wunderman, within the category: Agency Self-Promo.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Film advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: House, Garden.

Today, 1 in 3 children are out of school in countries affected by war of disaster. In May 2019, UNICEF, showcased the effects of this crisis with a unique exhibition at Palma De Mallorca Airport, Spain to urge delegates attending the Third International Conference on Safe Schools to take positive action. Introducing, The Class of No Tomorrow. The Class of No Tomorrow is an experiential exhibition of three wood sculptures, each one made from wooden debris taken from schools destroyed by armed conflicts. The wood was sourced from the remains of three affected schools (Left to right). 1. Left: Novotoshkivske School, Ukraine 2. Middle: Ogweni Primary School, South Sudan 3. Right: Khalid bin Wal id School, Iraq Shaped like children, these sculptures symbolized the innocent victims who lost their schools and right to learn due to armed conflicts. The exhibition was placed at the baggage collection area in Palma de Mallorca Airport, Spain – a spot where every delegate attending the Safe Schools Conference 2019, would pass through. Experiential advertisement created by Traffic, United Arab Emirates for Unicef, within the category: Public Interest, NGO.

Ambient advertisement created by Leo Burnett, United Arab Emirates for Procter & Gamble, within the category: House, Garden.

Outdoor advertisement created by DDB, United Arab Emirates for Glad, within the category: House, Garden.

The Pepsi Bot-tler chatbot is an innovative messenger bot where users could order their preferred Pepsi beverage at an even in Dubai called Fashion Forward. The bot then notifies the user when their beverage is ready to be picked up! The innovation in this chatbot is the back end ordering system's integration with the front end bot interface. This was built by alivenow, a leading digital agency with a focus on tech. Digital advertisement created by AliveNow, United Arab Emirates for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Washmen, within the category: Electronics, Technology.

Whether it’s being fired, an intervention or a surprise in the family, don’t you wish you could have seen these things coming? On the road you can with Audi Pre-sense technology, where your Audi identifies critical situations in advance and helps you to avoid them. Audio advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

We live in a world where social media has become an integral means of communication. These channels have opened the doors to reunite with old friends and share our updates and happy moments with them. Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realizing how much information is too much. For example, they’ve got a vacation coming up, a new car, a new born child and other moments they’d like to share with everyone - everyone including people they don’t know very well. The problem is, we really don’t know who is monitoring our lives on social media and who might take advantage of the collected information that could harm us. Most of the social media users in the UAE rarely think about the risks involved when sharing sensitive personal details online. Recent statistics reveal that 2 in 5 people in the UAE are victims of cybercrimes. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Together with Lincoln and GTB, electriclimefilms has produced three inspirational films reflecting the perspectives of three entrepreneurs, while incorporating captivating visuals of a thriving Middle East to promote 'The Lincoln Aviator’, which launched in December in the Middle Eastern and North African regions. The tone of these stories are thoughtful and inspiring, grounded in the notion of the Aviator as an incubator — a space for these characters to be themselves and to think freely as they go forward on their path. The three films were shot on an Alexa Mini Large Format motion picture camera, paired with Zeiss Super Speeds lens — a vintage spherical lens that flairs beautifully, providing a cinematic look and glimpse into the journey of each entrepreneur. Running footage was shot in the scenic mountains and the city skylined streets of Dubai - the use of a tracking vehicle ensured steadiness to the refined visuals and a sense of scale worthy of the Lincoln Aviator’s confident form. Film advertisement created by GTB, United Arab Emirates for Lincoln, within the category: Automotive.

Huawei P10 latest online video titled ‘What is your story?’ encourages people to see beyond what is right in front of them, and adjust their focus, shining a light on the changing landscape of a more progressive and empowered Arab female. In the first week, the online video has gathered over 9.2 million views on YouTube and social media platforms. Digital advertisement created by Saatchi & Saatchi, United Arab Emirates for Huawei, within the category: Electronics, Technology.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.