Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4. Direct advertisement created by Y&R, United Arab Emirates for Land Rover, within the category: Automotive.

Digital advertisement created by Leo Burnett, United Arab Emirates for Samsung, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, United Arab Emirates for Vitaene C, within the category: Non-Alcoholic Drinks.

If you like challenging your friends you’ll like Grinta. Film advertisement created by Misfits Content Creators, United Arab Emirates for Grinta, within the category: Gaming.

Direct advertisement created by Sutramagnus, United Arab Emirates for Joyalukkas, within the category: Personal Accessories.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Ambient advertisement created by The Classic Partnership, United Arab Emirates for Aster DM Healthcare, within the category: Health.

If you had just bought the worlds largest TV, would you ever want to leave home again? So if you were going to spend all your time indoors, why would you need any outdoors stuff? Saatchi X Dubai created a character (Big Ali Quinn) who decided to give away all his outdoor stuff for free and got the entire city talking about him. Digital advertisement created by Saatchi & Saatchi, United Arab Emirates for Sharp, within the category: Electronics, Technology.

Film advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

The Challenge: To launch the Nissan 370Z in the region, we needed to engage young Arabs while playing up the car’s speed and agility. The Opportunity: Online gaming is ranked as one of the top 3 activities for young users across the region. So we harnessed this opportunity to reach our target. The Idea: To drive home the car’s features and activate our audience we created a Z Pilots – a social media based racing game. Players could race the 370Z against their Facebook friends on a track inspired by one of the world’s most iconic circuits – the Yas Marina circuit. The prize? The fastest of them all would win a Nissan 370Z driving experience at the actual Yas Marina Circuit along with a weekend’s stay on Yas Island. The Results: After just 4 weeks, over 41,570 players from across the region raced against each other. On average, players spent over 6 minutes on the race track. The 5 fastest laps won the Yas Marina racing experience with a real 370Z. And the fever raced across the internet, with more hits than ever expected. Z Pilots created a solid fanbase for the 370Z. The brand established street cred among the young Arab audience. And the game is still running far beyond anticipation, attracting over 61,000 players from the region to date. Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Digital advertisement created by Ogilvy, United Arab Emirates for Berlitz, within the category: Education.

A group of teen friends prepare to experience 'Zombieland: Blast Off' at MOTIONGATE Dubai, vulnerably unaware what is lurking around the corner... Film advertisement created by 815 Studios, United Arab Emirates for Motiongate, within the category: Recreation, Leisure.

Whether it’s being fired, an intervention or a surprise in the family, don’t you wish you could have seen these things coming? On the road you can with Audi Pre-sense technology, where your Audi identifies critical situations in advance and helps you to avoid them. Audio advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Film advertisement created by Ogilvy, United Arab Emirates for Expo 2020, within the category: Recreation, Leisure.

Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Ambient advertisement created by JWT, United Arab Emirates for HSBC, within the category: Finance.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.

Marketing Manager, Sarita Menon Digital advertisement created by TBWA, United Arab Emirates for Khaleej Times, within the category: Media.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Wavo, within the category: Media.