Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.

Direct advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Last September, Saudi Arabia surprised everyone by lifting the Women Driving ban, a historic ruling that will take effect by June 2018. But although the entire world has celebrated the decision, a big chunk of the Saudi male population has shown resistance to it. This has made many Saudi women hesitant about applying for a license when the time comes, fearing their closest male relatives will disapprove. They are in need of confidence and support. So Nissan Middle East decided to invite a few of them to a driving lesson, but not just any driving lesson, but one taught, to their surprise, by the very people they thought would disapprove; their fathers, brothers and husbands. To see the full experience Nissan has created a film, meant to encourage and empower women all over Saudi. With a clear message given by the men involved: When the time comes, the decision to drive, will be entirely up to you. By using #SheDrives Nissan is also inviting everyone to share their messages of support. Film advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

We’ve all tried to find an ATM. But what if an ATM found you? To illustrate their extensive ATM network, the leading UAE bank, Emirates NBD created the Awesome Traveling Machine – the first ATM specifically designed to be impossible to ignore. Ambient advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: Retail Services.

In a transient city of 90% expats, Dubai Properties is a real estate developer that makes Dubai feel like home. Villanova is a new residential community designed to do just that, and this launch film hopes to convince even serial expats to put down roots. Film advertisement created by Nomads, United Arab Emirates for Villanova, within the category: Professional Services.

Most of us know summer for being hot, steamy and a more than a little temperamental. And now, ‘he’s’ in town (wearing what can only be described as Miami Swag meets Milan Chic), and he’s teamed up with Yas Island Theme Parks to help you get away from the same old summer getaway this year. Whether you’re a tourist coming to the UAE for a vacation or a resident wondering how to spend your scorching summer, it’s hard not bump into the endless offers, promotions and promises of an ‘awesome’, ‘big’ or ‘unforgettable’ break – they all sound, look and even offer the same old stuff TBH. But has anyone ever wondered what Summer has to say about all of these claims made on his behalf? That’s exactly what the folks at Yas Island Theme Parks are answering this year. Home to not one, but two, award-winning indoor theme parks (Ferrari World Abu Dhabi & Warner Bros. World™ Abu Dhabi) and the World’s Leading Waterpark (Yas Waterworld), Yas Island Theme Parks means business when it comes to fun. But don’t take their (or our) word for it. Let Summer (the actual season) tell you, in all his sizzling sassiness, why #SummerSaysYas. Film advertisement created by McCann, United Arab Emirates for Yas Island Theme Parks, within the category: Hospitality, Tourism.

The Challenge: To launch the Nissan 370Z in the region, we needed to engage young Arabs while playing up the car’s speed and agility. The Opportunity: Online gaming is ranked as one of the top 3 activities for young users across the region. So we harnessed this opportunity to reach our target. The Idea: To drive home the car’s features and activate our audience we created a Z Pilots – a social media based racing game. Players could race the 370Z against their Facebook friends on a track inspired by one of the world’s most iconic circuits – the Yas Marina circuit. The prize? The fastest of them all would win a Nissan 370Z driving experience at the actual Yas Marina Circuit along with a weekend’s stay on Yas Island. The Results: After just 4 weeks, over 41,570 players from across the region raced against each other. On average, players spent over 6 minutes on the race track. The 5 fastest laps won the Yas Marina racing experience with a real 370Z. And the fever raced across the internet, with more hits than ever expected. Z Pilots created a solid fanbase for the 370Z. The brand established street cred among the young Arab audience. And the game is still running far beyond anticipation, attracting over 61,000 players from the region to date. Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Digital advertisement created by Saatchi & Saatchi, United Arab Emirates for Good Night, within the category: Non-Alcoholic Drinks.

From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, we created a banner that follows Micra’s lead. A banner SO clever with space, you can use the ad to sell your car. Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Outdoor advertisement created by Leo Burnett, United Arab Emirates for Chevrolet, within the category: Automotive.

Digital advertisement created by Ogilvy, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Using the medium of Cinema create a film which drives awareness to the property tool on Bayut which enables you to find your perfect home. Film advertisement created by Misfits Content Creators, United Arab Emirates for Bayut.com, within the category: Electronics, Technology.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Film advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4. Direct advertisement created by Y&R, United Arab Emirates for Land Rover, within the category: Automotive.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Wavo, within the category: Media.

Digital advertisement created by JWT, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Nomads, United Arab Emirates for Majid Al Futtaim, within the category: Recreation, Leisure.