Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Download the free Tummyfish app: https://goo.gl/mJFkbt Kids love sugary drinks, but think water is boring. As a result, 1 in 4 kids suffer from health issues as they're often dehydrated. So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children's tummies, which they need to care for by drinking plenty of water every day. We produced a colourful storybook telling the tale of the first Tummyfish and how she fled scary seas, seeking refuge in a little boy's tummy after being accidentally drunk in a glass of water. The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick. Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids' progress and monitor positive behaviour change with daily reminders and statistics. Integrated advertisement created by Ogilvy, United Arab Emirates for United for Healthier Kids, within the category: Public Interest, NGO.

Reebok looked to engage with its FitGen audience in a new and exciting way to break through the clutter, increasing Reebok brand awareness in the region by creating buzz around our core message that: The Gym is Everywhere. We launched a high impact digital campaign with a customized microsite, inviting people to share their fitness stories from around their cities with #GymIsEverywhere, using hero influencers films to launch the campaign and get people moving. This campaign issued a wake-up call for city residents inviting them to open their doors and get out into the street for a new level of working out with over 1.6M Social Engagements (a 21% Engagement Rate). Integrated advertisement created by Socialize Agency, United Arab Emirates for Reebok, within the categories: Fashion, Retail Services, Sports.

Now, your DNA can help you select the color of your new car. From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic color? That’s the idea behind Nissan Altima Bio-Color, the latest initiative recently launched by Nissan Middle East. DNA is the bio-molecule that stores our genetic information. It’s distinctive, different and unique for everyone. There are thousands of genes in the human genetic code, so in order to pinpoint the Nissan Altima Bio-Color, a group of 15 genes related to vision and color recognition were selected and analyzed. These genes were grouped into two main genetic markers, called ‘Color Vision’ and ‘Night Vision’. These two markers form the basis of the ‘Gene Color Map’: a chromatic grid that classifies all the available colors for your Nissan Altima in the largest and most exclusive color range ever used for a new car. To create an accurate table, the swatches have been organized in accordance with the characteristics of the tested genes. On the Y-axis, the colors have been set from the least common (black) to the most common (yellow) on the scale of color blindness predisposition statistics. The X-axis runs from those colors hardest to perceive at night (dark colors) to the easiest to perceive in low lighting (light colors). After taking a DNA test, every individual will receive different numeric scores for each pre-selected gene, based on the analysis of their own specific genetic information. This data will be translated into a unique personal color according to the positions of the main markers and the discrete individual scores on the color map. Prospective car buyers will now have their chance to pick the color of their Nissan Altima in the most innovative and cutting-edge way. How? Participating is simple: just visit the Nissan Showrooms on Sheikh Zayed Road or in Khalidiya starting from July 10th, test drive a Nissan Altima, take the DNA test for free at the mini-labs inside the showrooms and wait for the results. Email notifications will inform participants of the outcome, inviting them to discover everything behind their DNA analysis in an interactive website that explains the details of the color selection by showcasing data infographics personalized for each customer. Afterwards, new customers can request their exclusive genetic color and apply it to their new Nissan Altima when closing the purchase, on a first come-first serve basis. Integrated advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, we created a banner that follows Micra’s lead. A banner SO clever with space, you can use the ad to sell your car. Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

In the past three years Sprite has been so quiet in the market to the point of non-existence. We were tasked to bring it back to life, in full force as a no bullshit brand – in the heavily censored KSA. We did that through comedy, by creating a platform that’s as refreshingly honest as our brand. Sprite Minalakhir was born, with a 5-minute video series taking an honest spin on life. These videos were broadcasted on YouTube, the Minalakhir-website, Facebook page, and Twitter account. Once Minalakhir was launched, the young Saudis were quickly following our series after relating to the refreshing honest perspective to their daily social struggles and life. And because Saudis feel more comfortable expressing themselves online where restrictions are decreased, they were encouraged to contribute in discussions on our Facebook page, Twitter account, and Minalakhir website. The introduction of customized competitions with every episode proved to be a big success. Tailored questions were designed to encourage viewers to engage and express themselves around a certain topic, or simply have fun by interacting with the video to find hidden prizes. We grew from only 53 fans on our Facebook page at the beginning of the campaign to around 400,000 Active fans, with over 6,000 participations in the competitions alone. The show went from almost getting canceled, to hitting over 5.5 million views… and counting. Digital advertisement created by Ogilvy, United Arab Emirates for Sprite, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by FCB, United Arab Emirates for Nivea, within the category: Health.

Film advertisement created by Mother, United Arab Emirates for Visit dubai, within the category: Hospitality, Tourism.

Digital advertisement created by FP7, United Arab Emirates for Sony, within the category: Electronics, Technology.

Experiential advertisement created by The Classic Partnership, United Arab Emirates for Medcare Hospitals & Medical Centres, within the categories: Health, Professional Services.

Digital advertisement created by Ogilvy, United Arab Emirates for Berlitz, within the category: Education.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Emaar, within the category: Professional Services.

Nursery signs, animated nursery rhymes rewritten to raise awareness among parents and kids to learn & detect the early signs of childhood cancer. Highlighting the symptoms in a friendly and non-threatening way to take away the fear and soften this overwhelming subject. We used this friendly tool to open a dialogue between families, because “Early detection, is the best prevention”. Re-imagining nursery rhymes as a new language and normalizing conversation about child cancer. Film advertisement created by Saatchi & Saatchi, United Arab Emirates for C Positive, within the categories: Health, Professional Services, Public Interest, NGO.

du decided to leverage people's passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of one to their customers. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

In a transient city of 90% expats, Dubai Properties is a real estate developer that makes Dubai feel like home. Villanova is a new residential community designed to do just that, and this launch film hopes to convince even serial expats to put down roots. Film advertisement created by Nomads, United Arab Emirates for Villanova, within the category: Professional Services.

A group of teen friends prepare to experience 'Zombieland: Blast Off' at MOTIONGATE Dubai, vulnerably unaware what is lurking around the corner... Film advertisement created by 815 Studios, United Arab Emirates for Motiongate, within the category: Recreation, Leisure.

Here is how it worked: The museum's top masterpieces were reproduced in giant frames and placed along the highway. For each artwork, a special FM jammer powered by solar panels was installed. When drivers approached a billboard, the FM transmitter synchronized the car radios, triggering the Louvre Abu Dhabi museum audio guide. Instantly, a story about the art piece would broadcast through their speakers. Outdoor advertisement created by TBWA, United Arab Emirates for Louvre Abu Dhabi, within the category: Recreation, Leisure.

Film advertisement created by FP7, United Arab Emirates for Axiom, within the category: Electronics, Technology.

Digital advertisement created by Ogilvy, United Arab Emirates for Berlitz, within the category: Education.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.