Ambient advertisement created by Saatchi & Saatchi, United Arab Emirates for K9 Friends, within the category: Public Interest, NGO.

Babyshop, a children’s retailer, sends a message of unity from the Middle East to the Middle East and to the world, through a surprising perspective, starting with the month of Ramadan. Ramadan is a time of the year when Muslims around the world fast during the day, every day, for an entire month. People wake up, pre-dawn, to eat the morning meal. And they abstain from all food and liquids until dusk. Ramadan serves as a reminder about empathy, tolerance, humanity, unity and togetherness; values that are often forgotten in today’s world beset with prejudice, divisions and walls – both physical as well as emotional. So, this Ramadan, Babyshop, a children’s retailer in the Middle East is inviting people across the Middle East and the world to reconsider accepted thinking and behaviour. In an uncertain time, when the world around us remains divided between “us” vs. “them”, when we’re all building walls between countries, families, neighbours, economic and social statuses and each other, Babyshop is sharing a message of unity during the month of togetherness - but, with a ‘little’ difference; encouraging us to open up our hearts, doors and minds to others by embracing its philosophy of “World Without Walls”. A film on YouTube and Facebook is launching the idea. It follows the journey of a child making his way through an actual world without walls – from his room to his parents’ room to a luxurious Middle East home to a refugee tent to a South Asian home (where a dad is spotted making some morning sandwiches) to an old people’s nursing home and finally, to an orphanage, and beyond. Through the film, Babyshop is encouraging people across the region to share the message of a #WorldWithoutWalls. The brand is also implementing in-store activities, on-ground initiatives, social content as well as a co-creative social media activation to bring #WorldWithoutWalls to people around the region, and around the world too. Film advertisement created by FP7, United Arab Emirates for Babyshop, within the category: Retail Services.

Experiential advertisement created by The Classic Partnership, United Arab Emirates for Medcare Hospitals & Medical Centres, within the categories: Health, Professional Services.

Film advertisement created by Ogilvy, United Arab Emirates for Expo 2020, within the category: Recreation, Leisure.

Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Conversations, a unique exhibition of their paintings GAVE THEM A PLATFORM TO ESTABLISH A DIALOGUE WITH THE WORLD while giving an opportunity to the world to COMMUNICATE BACK. A simple device enabled people to listen to what the child had to say, and then record their response, thus completing the conversation. An integrated communication approach using different mediums raised awareness. The facebook app allowed the Conversations to continue well beyond the event. As a result, the event garnered over 3000 patrons and helped raise over 225,000 dirhams. But since our task was more than just achieve numbers, the real reward came in the form of joy and happiness the children felt when they heard those priceless words of encouragement. Conversations is now a permanent platform that will continue to showcase the artistic talents of these children, making them feel EXCEPTIONAL rather than an exception. Ambient advertisement created by DDB, United Arab Emirates for Alserkal Avenue, within the category: Education.

Digital advertisement created by Ogilvy, United Arab Emirates for ACDelco, within the category: Retail Services.

Outdoor advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Outdoor advertisement created by DDB, United Arab Emirates for Glad, within the category: House, Garden.

du decided to leverage people's passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of one to their customers. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Film advertisement created by BBDO, United Arab Emirates for Visa, within the category: Finance.

Download the free Tummyfish app: https://goo.gl/mJFkbt Kids love sugary drinks, but think water is boring. As a result, 1 in 4 kids suffer from health issues as they're often dehydrated. So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children's tummies, which they need to care for by drinking plenty of water every day. We produced a colourful storybook telling the tale of the first Tummyfish and how she fled scary seas, seeking refuge in a little boy's tummy after being accidentally drunk in a glass of water. The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick. Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids' progress and monitor positive behaviour change with daily reminders and statistics. Integrated advertisement created by Ogilvy, United Arab Emirates for United for Healthier Kids, within the category: Public Interest, NGO.

Film advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

Burger King putting an emotional and funny spin on ‘Have It Your Way’ Thw story is about two Saudi guys on holiday in the states. They’re having burgers with two typical American girls. The resulting conversations are pretty funny. Film advertisement created by Tonic, United Arab Emirates for Burger King, within the category: Food.

The world cup is around the corner and EVERYONE IS WAITING FOR IT! Waiting for the world cup package from Etisalat on their TV service called: eLife Film advertisement created by BBDO, United Arab Emirates for Etisalat, within the category: Electronics, Technology.

Direct advertisement created by FP7, United Arab Emirates for FP7, within the category: Agency Self-Promo.

Help us make the Ethnic Pay Gap a visible issue. Digital advertisement created by Publicis, United Arab Emirates for LeCran x State of African Diaspora, within the category: Public Interest, NGO.

Direct advertisement created by Ogilvy, United Arab Emirates for Lucky Iron Fish, within the category: Public Interest, NGO.

Kids today are the least active kids in history, as they spend, on average, less than an hour a day playing outside and getting dirty. All the free time they have (besides food, sleep, studying and bathroom breaks) is most likely spent with electronics, which are preferred by parents in the Middle East; they believe, based on cultural norms, that keeping their children clean is associated with better parenting. That’s not always so good for a washing powder brand like OMO, whose philosophy is “Dirt is Good”. OMO is a brand that promotes an active lifestyle, because playing and getting dirty is crucial for kids’ learning and healthy development. OMO believes that every time kids come back with stains, they’re coming back with experience too. Our goal was to shed light on the reality of kids’ lives today. To provoke parents and get them to get their kids off couches and beds, we showed them the reality of their kids’ lives in an unconventional way. To wake parents up to the fact that kids today are ‘the least active kids ever’ and spend on average 23 hours a day inactive, we created the longest live stream in Facebook’s history; a 23-hour video showing a kid doing absolutely nothing, apart from sleeping, playing video games, checking in on social, watching Netflix and hover-boarding his way to and from the kitchen. The videos were long and boring for good reason, as they were a live, visual representation of kids’ lives today. Their one purpose was to depict exactly what kids spend their day doing. No exaggeration, just a literal translation based on global research. Film advertisement created by FP7, United Arab Emirates for OMO, within the category: Public Interest, NGO.