Film advertisement created by Leo Burnett, United Arab Emirates for McDonald's, within the category: Food.

Film advertisement created by BBDO, United Arab Emirates for Johnson & Johnson, within the category: Health.

Help us make the Ethnic Pay Gap a visible issue. Digital advertisement created by Publicis, United Arab Emirates for LeCran x State of African Diaspora, within the category: Public Interest, NGO.

Direct advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Washmen, within the category: Electronics, Technology.

Rewild Yourself - A film created for the launch of the new Jeep Wrangler Rubicon 392. Film advertisement created by Science & Sunshine, United Arab Emirates for Jeep, within the category: Automotive.

Ambient advertisement created by JWT, United Arab Emirates for Pink Caravan, within the category: Public Interest, NGO.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Ambient advertisement created by Soho Square, United Arab Emirates for Volkswagen, within the category: Automotive.

To launch the product range of Mexican ready-to-eat brand Old El Paso across the Middle-East market with a bang, General Mills developed a launch film hero-ing a jingle, built around a new tagline for the region: ‘Si Habibi!’. The launch film aims to introduce Mexican cuisine to the Middle-East homemakers in a way that is fun, customizable and family-friendly. Film advertisement created by Socialize Agency, United Arab Emirates for Old El Paso, within the category: Food.

Film advertisement created by JWT, United Arab Emirates for Mada Masr, within the category: Media.

We live in a world where social media has become an integral means of communication. These channels have opened the doors to reunite with old friends and share our updates and happy moments with them. Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realizing how much information is too much. For example, they’ve got a vacation coming up, a new car, a new born child and other moments they’d like to share with everyone - everyone including people they don’t know very well. The problem is, we really don’t know who is monitoring our lives on social media and who might take advantage of the collected information that could harm us. Most of the social media users in the UAE rarely think about the risks involved when sharing sensitive personal details online. Recent statistics reveal that 2 in 5 people in the UAE are victims of cybercrimes. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Digital advertisement created by JWT, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

Ambient advertisement created by FP7, United Arab Emirates for SmartLife Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by JWT, United Arab Emirates for HSBC, within the category: Finance.

Film advertisement created by BBDO, United Arab Emirates for Visa, within the category: Finance.

Film advertisement created by TBWA, United Arab Emirates for Royal Opera House Muscat, within the category: Recreation, Leisure.