Film advertisement created by Leo Burnett, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by Y&R, United Arab Emirates for ADFCA, within the category: Food.

You don’t need to see a shrink for a self reflection exercise. Just don’t do it when you are hungry. Because you are not you when you are hungry. Film advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Digital advertisement created by JWT, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

A group of teen friends prepare to experience 'Zombieland: Blast Off' at MOTIONGATE Dubai, vulnerably unaware what is lurking around the corner... Film advertisement created by 815 Studios, United Arab Emirates for Motiongate, within the category: Recreation, Leisure.

Whether it’s being fired, an intervention or a surprise in the family, don’t you wish you could have seen these things coming? On the road you can with Audi Pre-sense technology, where your Audi identifies critical situations in advance and helps you to avoid them. Audio advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

With the launch of the seventh generation Patrol in the Middle East, Nissan wanted to make a big impression on a trim budget. So to show our audience that Patrol means luxury, we brought them a new level of premium. Test Drive on Command is a banner that transforms the conventional test drive into a VIP experience and brings the Patrol directly to the busy professional. Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

Whether it’s being fired, an intervention or a surprise in the family, don’t you wish you could have seen these things coming? On the road you can with Audi Pre-sense technology, where your Audi identifies critical situations in advance and helps you to avoid them. Audio advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4. Direct advertisement created by Y&R, United Arab Emirates for Land Rover, within the category: Automotive.

Digital advertisement created by Ogilvy, United Arab Emirates for UN Women, within the category: Public Interest, NGO.

Babyshop, a children’s retailer, sends a message of unity from the Middle East to the Middle East and to the world, through a surprising perspective, starting with the month of Ramadan. Ramadan is a time of the year when Muslims around the world fast during the day, every day, for an entire month. People wake up, pre-dawn, to eat the morning meal. And they abstain from all food and liquids until dusk. Ramadan serves as a reminder about empathy, tolerance, humanity, unity and togetherness; values that are often forgotten in today’s world beset with prejudice, divisions and walls – both physical as well as emotional. So, this Ramadan, Babyshop, a children’s retailer in the Middle East is inviting people across the Middle East and the world to reconsider accepted thinking and behaviour. In an uncertain time, when the world around us remains divided between “us” vs. “them”, when we’re all building walls between countries, families, neighbours, economic and social statuses and each other, Babyshop is sharing a message of unity during the month of togetherness - but, with a ‘little’ difference; encouraging us to open up our hearts, doors and minds to others by embracing its philosophy of “World Without Walls”. A film on YouTube and Facebook is launching the idea. It follows the journey of a child making his way through an actual world without walls – from his room to his parents’ room to a luxurious Middle East home to a refugee tent to a South Asian home (where a dad is spotted making some morning sandwiches) to an old people’s nursing home and finally, to an orphanage, and beyond. Through the film, Babyshop is encouraging people across the region to share the message of a #WorldWithoutWalls. The brand is also implementing in-store activities, on-ground initiatives, social content as well as a co-creative social media activation to bring #WorldWithoutWalls to people around the region, and around the world too. Film advertisement created by FP7, United Arab Emirates for Babyshop, within the category: Retail Services.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Tajawal, within the category: Hospitality, Tourism.

Direct advertisement created by Ogilvy, United Arab Emirates for Lucky Iron Fish, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Arab Emirates for Mada Masr, within the category: Media.

Digital advertisement created by Ogilvy, United Arab Emirates for ACDelco, within the category: Retail Services.

Whether it’s being fired, an intervention or a surprise in the family, don’t you wish you could have seen these things coming? On the road you can with Audi Pre-sense technology, where your Audi identifies critical situations in advance and helps you to avoid them. Audio advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Ambient advertisement created by JWT, United Arab Emirates for HSBC, within the category: Finance.