We live in a world where social media has become an integral means of communication. These channels have opened the doors to reunite with old friends and share our updates and happy moments with them. Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realizing how much information is too much. For example, they’ve got a vacation coming up, a new car, a new born child and other moments they’d like to share with everyone - everyone including people they don’t know very well. The problem is, we really don’t know who is monitoring our lives on social media and who might take advantage of the collected information that could harm us. Most of the social media users in the UAE rarely think about the risks involved when sharing sensitive personal details online. Recent statistics reveal that 2 in 5 people in the UAE are victims of cybercrimes. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Film advertisement created by Nomads, United Arab Emirates for Majid Al Futtaim, within the category: Recreation, Leisure.

Film advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

A story of how 17,793 nails have changed the lives of UAE's blue-collar workers' children. Ambient advertisement created by McCann, United Arab Emirates for SmartLife Foundation, within the category: Public Interest, NGO.

Most of us know summer for being hot, steamy and a more than a little temperamental. And now, ‘he’s’ in town (wearing what can only be described as Miami Swag meets Milan Chic), and he’s teamed up with Yas Island Theme Parks to help you get away from the same old summer getaway this year. Whether you’re a tourist coming to the UAE for a vacation or a resident wondering how to spend your scorching summer, it’s hard not bump into the endless offers, promotions and promises of an ‘awesome’, ‘big’ or ‘unforgettable’ break – they all sound, look and even offer the same old stuff TBH. But has anyone ever wondered what Summer has to say about all of these claims made on his behalf? That’s exactly what the folks at Yas Island Theme Parks are answering this year. Home to not one, but two, award-winning indoor theme parks (Ferrari World Abu Dhabi & Warner Bros. World™ Abu Dhabi) and the World’s Leading Waterpark (Yas Waterworld), Yas Island Theme Parks means business when it comes to fun. But don’t take their (or our) word for it. Let Summer (the actual season) tell you, in all his sizzling sassiness, why #SummerSaysYas. Film advertisement created by McCann, United Arab Emirates for Yas Island Theme Parks, within the category: Hospitality, Tourism.

Film advertisement created by Leo Burnett, United Arab Emirates for McDonald's, within the category: Food.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Digital advertisement created by FP7, United Arab Emirates for Batelco, within the category: Electronics, Technology.

du decided to leverage people's passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of one to their customers. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

The world cup is around the corner and EVERYONE IS WAITING FOR IT! Waiting for the world cup package from Etisalat on their TV service called: eLife Film advertisement created by BBDO, United Arab Emirates for Etisalat, within the category: Electronics, Technology.

With the launch of the seventh generation Patrol in the Middle East, Nissan wanted to make a big impression on a trim budget. So to show our audience that Patrol means luxury, we brought them a new level of premium. Test Drive on Command is a banner that transforms the conventional test drive into a VIP experience and brings the Patrol directly to the busy professional. Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

On International Women’s Day and with March being the Women’s History Month, Standard Chartered Bank UAE pledged that it would raise awareness about gender pay inequality and one example of this is in the world of art. This initiative comes also in line with the UAE’s vision 2021 to be one of the world's top 25 countries for gender equality by 2021. Held during the World Art Dubai at the Dubai World Trade Centre from 3rd to 6th April 2019, the ‘Art Gap’ exhibition aims to add local voices to the global conversation. According to the 2017 Gender Bias in Art study, titled "Is gender in the eye of the beholder?" and published by University of Oxford: art work by women sells for 47.6% less than work by men. Even where art work was produced through artificial intelligence, respondents consistently ranked works they believe to have been made by female artists lower. The event will be an ideal platform for women artists in the UAE, to come together and make a powerful statement by painting 47.6% less. Experiential advertisement created by TBWA, United Arab Emirates for Standard Chartered Bank, within the categories: Finance, Public Interest, NGO.

People do stupid things when they are bored. Film advertisement created by Misfits Content Creators, United Arab Emirates for Wavo, within the category: Media.

The SÖMNIG (Swedish for sleepy) ad is part of this years IKEA bedroom campaign. At the beginning of the campaign, IKEA did some research into the sleep behaviour of those living in the UAE and found that, “About nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”. They also found that "a third are seriously deprived, with 32.4% admitting their nightly shut-eye averages only six hours."* In order to help those who struggle to get a good night’s sleep, we created SÖMNIG. A print ad designed to perfectly demonstrate what IKEA's range of quality beds and mattresses do – give you a great night’s sleep. We all know how frustrating it can be when you can't sleep and the consequences of prolonged bad sleep is becoming more apparent in the news. With this in mind, we made a multisensorial, rechargeable print ad that uses sound and smell to help induce deep sleep, helping you feel rejuvenated upon waking in the morning, ready for the day ahead. To use SÖMNIG, simply remove the ad from the magazine, switch on and place next to bed. When activated, the ad emits a white noise frequency, which has been proven to aid sleep. It works by masking other unwanted noises that may disturb you during sleep. An ad which is ideal in Dubai as noise pollution can be high in certain places with large highways close to living spaces, construction that sometimes goes into the night and the inevitable sounds you hear from neighbors when living in a high rise tower. SÖMNIG also features an aromatic lavender port and was printed using lavender infused ink – a scent that’s known to help relax muscles and lower heart rate. * https://gulfnews.com/news/uae/health/most-people-in-uae-sleep-less-tha... Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: House, Garden.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.