Ambient advertisement created by Soho Square, United Arab Emirates for Volkswagen, within the category: Automotive.

A story of how 17,793 nails have changed the lives of UAE's blue-collar workers' children. Ambient advertisement created by McCann, United Arab Emirates for SmartLife Foundation, within the category: Public Interest, NGO.

Digital advertisement created by JWT, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Help us make the Ethnic Pay Gap a visible issue. Digital advertisement created by Publicis, United Arab Emirates for LeCran x State of African Diaspora, within the category: Public Interest, NGO.

Film advertisement created by Mother, United Arab Emirates for Visit dubai, within the category: Hospitality, Tourism.

Rewild Yourself - A film created for the launch of the new Jeep Wrangler Rubicon 392. Film advertisement created by Science & Sunshine, United Arab Emirates for Jeep, within the category: Automotive.

Integrated advertisement created by Mint MENA, United Arab Emirates for Acuvue, within the category: Health.

Film advertisement created by Leo Burnett, United Arab Emirates for McDonald's, within the category: Food.

Digital advertisement created by Ogilvy, United Arab Emirates for ACDelco, within the category: Retail Services.

du decided to leverage people's passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of one to their customers. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

We’ve all tried to find an ATM. But what if an ATM found you? To illustrate their extensive ATM network, the leading UAE bank, Emirates NBD created the Awesome Traveling Machine – the first ATM specifically designed to be impossible to ignore. Ambient advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

With 100 years of passion and innovation, we enter the next century with hope. Digital advertisement created by THREE59, United Arab Emirates for Mazda, within the category: Automotive.

Outdoor advertisement created by DDB, United Arab Emirates for Glad, within the category: House, Garden.

To launch the new 2019 Catalogue, IKEA reminds us that ‘home’ is where we feel free to truly be ourselves. It’s where we feel alive again. Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: House, Garden.

Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all arabs and muslims are terrorists and that Islam is a religion that preaches hate. So together with Amnesty International New York, we have come up with an idea that will turn these passports into messages of tolerance and peace. The Skins of Peace is a collection of passport covers that showcase messages inspired by the holy book of Islam, The Quran. Adapted into a language all airport officials will understand: English. Direct advertisement created by TBWA\RAAD, United Arab Emirates for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, United Arab Emirates for BMW Middle East, within the category: Automotive.

The campaign, in simple words, was all about having customers push a cardio-customised shopping cart around a grocery store as part of their shopping experience, and observing changes in their health and fitness-related behavior. The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product. Experiential advertisement created by Wunderman, United Arab Emirates for Lipton, within the category: Non-Alcoholic Drinks.

Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

We live in a world where social media has become an integral means of communication. These channels have opened the doors to reunite with old friends and share our updates and happy moments with them. Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realizing how much information is too much. For example, they’ve got a vacation coming up, a new car, a new born child and other moments they’d like to share with everyone - everyone including people they don’t know very well. The problem is, we really don’t know who is monitoring our lives on social media and who might take advantage of the collected information that could harm us. Most of the social media users in the UAE rarely think about the risks involved when sharing sensitive personal details online. Recent statistics reveal that 2 in 5 people in the UAE are victims of cybercrimes. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Outdoor advertisement created by FCB, United Arab Emirates for Nivea, within the category: Health.