Experiential advertisement created by Athos, Bolivia for Samsung, within the category: Electronics, Technology.

Samsung's Christmas campaign is a mirror of feeling that we all have among us, that no matter how technological the world today, nothing will be more important than the things that really make us happy, in this example especially the blue balloon Shows me how we are human and that the good things and the best of life is in the simple thing that is to live and to share these moments is what matters, that this Christmas is simple and that is human, that in this Christmas on top of any things Let us be happy with what makes us happy. Film advertisement created by Athos, Bolivia for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Athos, Bolivia for Sofía, within the category: Food.

Bolivia possesses two of the highest altitude cities in the world: El Alto at 4.100 meters above sea level and La Paz at 3.700 meters above sea level. At this altitude, the only form of direct transport is the Cable Car or teleferico. The cold affecting both places is harsh for everybody, but specially for women. The weather leaves their hair dry and damaged because of hot baths and showers, the use of hair dryers, irons dyes. We used the massive public transport connecting both cities. Going up or down takes about 15 minutes, enough to communicate the benefit of the product, which is made for extreme conditions like the cold in La Paz and El Alto. We made an intervention in the transport’s cabins and the women who entered while they commuted, they were able restore their hairs and theor self esteem. Ambient advertisement created by Athos, Bolivia for Sunsilk, within the category: Beauty.

Film advertisement created by Athos, Bolivia for Voluntarias de Cáncer de Mama Bolivia, within the category: Health.

The shampoo formula allows hair to grow up to 1.3 centimeters per month. Film advertisement created by Athos, Bolivia for Sunsilk, within the category: Beauty.

Bolivia has been a landlocked country since 1879, when it lost its access to the Pacific Ocean to Chile. Until this day the sea continues to distance the two countries, even reaching the International Court in the Hague. Franka, a small craft brewery, believes it is possible for both nations to share the sea, and to prove it created "Pacifica", the first Bolivian craft beer made with seawater from the Pacific Ocean, so that Bolivians and Chileans could sit at the same table and drink as friends. We created a commercial to tell the story of how we traveled 1568 km to Antofagasta (Chile) to collect a sample of seawater that we then took to Santa Cruz (Bolivia) to elaborate “Pacifica”. The commercial quickly garnered national and international attention, achieving $400,000 in media coverage with $0 budget in a little over a week. Using the commercial we then invited Bolivians and Chileans residing in Bolivia to try this unique recipe at an inauguration event on March 23, 2018 the day Bolivians celebrate “El dia del Mar”. And so, that's how a small craft brewery facing large national beer companies managed to united two countries with absolutely no budget. Pacifica, the sea can be shared. Film advertisement created by Raza Ad, Bolivia for Franka Craft Brewery, within the category: Alcoholic Drinks.

Buying, renting or arranging a house or apartment is a very important decision, because there is a very strong financial effort for families, no one commits to this type of investment for a short time, many investments in buying, renting Or self-construction are for life is as important as choosing a partner to live a lifetime, that's why we call the new campaign of the brand Tiger Bride, where the decision to buy or receive a self-construction is seen from the point of View of a marriage, where the details of the home is not always taken into consideration with water and light systems, in this case are the determining points for the closure of the agreement. "Only accepts if it is made with Tigre" Film advertisement created by Athos, Bolivia for Tigre, within the category: Professional Services.

We decided to ask Cannes Lions to give us the first Lion for Bolivia, so the creatives of the country can stop thinking about festivals and get thinking about the real problems that it’s citizens suffer everyday. Film advertisement created by Athos, Bolivia for Athos, within the category: Agency Self-Promo.