Perrier transforms Shanghai Metro into a jungle

Thu, 23 Dec 2021 18:38:11 +0000

For the PerrierXWild limited edition designed by artist Juan Travieso, Perrier transformed Shanghai's South Huangpi Road Metro station into a jungle with STDecaux. The pillars were decorated as giant trees with artificial treetops. When passengers walked by, the trees would light up gradually from the roots, and passengers would hear the lion roar. In addition, the limited edition, comprised of 6 bottles and 5 lifestyle objects, was displayed in the station.
Outdoor advertisement created by Havas, China for Perrier, within the category: Non-Alcoholic Drinks.