Peace and quiet is a luxury these days. All of us need those calm moments for ourselves from time to time, but everyday noises and worries are a huge distraction. That's where Karl comes in – to serve you those moments of peace. Karl is calm but not boring. Karl loves nature. Karl is Simple. Karl is Sincere. Karl is Genuine. Therefore, a perfect company for those moments of silence. These are the reasons we like to call Karl the calmest beer in the world. All this peace and calm had to find its way to a TVC in a way every Estonian would understand it. That’s why we packed our bags and wandered away from civilization and city noises. After all, every Estonian knows that if you don’t escape the city at least once in a summer, you had no summer. And that’s how our TVC was born – almost effortlessly. Just a few guys were grilling fish over the bonfire, hanging around the fire, heating up the sauna and having a beer or two while doing it. All that was accompanied by a well-known Estonian indie rock singer Marten Kuningas and his atmospheric piece “Tagurpidi vaal” (“Backwards Whale”). The results? The calmest beer got itself the calmest campaign ad which also happens to be the perfect portrayal of the ideal getaway of the most usual Estonian guys. Film advertisement created by Division, Estonia for Saku Brewery, within the category: Alcoholic Drinks.

Summer has and always will be everyone's favourite time of the year. Our TVC for Premia Eriti Rammus embraced childhood joy with a kind reminiscence for oh-so-mellow tastes and memories of everlasting yet sweet summers. A magical yet modern Astrid Lindgren's inspired fairy tale was set in the perfect location, an apple orchard and accompanied by a day full of laughter, sunshine, friendship, love and of course Premia Eriti Rammus ice-cream. Last but not least the atmospheric storytelling and those teeny-tiny moments between parents and kids in the TVC were accompanied by one of the most famous Estonian movie themes called "Päikeseratas." Premia Eriti Rammus campaign also included digital and outdoor ads. Film advertisement created by Division, Estonia for Premia, within the category: Food.

Ambient advertisement created by Orangetime, Estonia for Coca-Cola, within the category: Non-Alcoholic Drinks.

A story of a man breaking obstacles in his life and finds the strength to be there for his loved ones.

Maimu Kala celebrated her 95th birthday this year. During her long life, this elderly lady never had the chance to travel beyond the borders of her homeland. One time the reason was work, then there were historic factors that made traveling almost impossible. In her old age, she started to feel resentment: “I’m a lost cause...” But it is never too late to make your dreams come true! Film advertisement created by optimist, Estonia for Nordica, within the category: Transport.

Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. One of the campaign heroes was a swimmer, without hands and with only one whole leg, but far more active than the average Estonian. Film advertisement created by Optimist Creative, Estonia for Eesti Haigekassa, within the category: Public Interest, NGO.

In a seemingly grounded reality an Old man called "Papa Carla" makes his way into peoples homes in an effort to eat all the leftover food and send a kind message to the world - Don't waste food.

Film advertisement created by Optimist Creative, Estonia for Telia, within the categories: Electronics, Technology, Retail Services.

As one of the smallest countries In Europe, safety is a national priority in Estonia. Women have wanted to serve their motherland for years, only to be stopped by a social conditioning - Defence is no place for a woman. We transformed the most romantic statue in Estonia into a symbol of a woman’s love for her country. And the kiss took on a whole new meaning. Ambient advertisement created by Tabasco, Estonia for Ministry of Defence, within the category: Public Interest, NGO.

Every organization's DNA is its people. Rooms can change, a logo might get brighter, but it's the people who carry the true essence of the company. Needless to say that every piece of the perfect puzzle is unique. People have different backgrounds, interests, hobbies, side projects, and much more to make them uniquely special. Swedbank's diversity campaign "Come, as you are" features only its employees, people with different life paths, hobbies, and interests, so every one of them enriches the organization with a different approach to life. Film advertisement created by Division, Estonia for Swedbank, within the category: Finance.

Direct advertisement created by Tabasco, Estonia for Pakendikeskus, within the category: Retail Services.

Everybody knows that little move, when you can’t find your keys and start patting your body. We made a whole dance out of it. The main message was “No keys, no problem” because with Assa Abloy’s Yale Doorman smart lock you have several ways to opem your door. Access home without dancing! Film advertisement created by Division, Estonia for Yale Doorman, within the category: House, Garden.

Direct advertisement created by Tabasco, Estonia for HP, within the category: Electronics, Technology.

Coop Bank believes that life in Estonia shouldn’t only be possible in bigger cities. We bring elementary banking services into every nook and cranny of Estonia – to places where other banks have closed their doors or where they have never even been available. To illustrate this idea, the fictional Isle of Rahnu is created – a symbol that living conditions improve everywhere with Coop Bank. Film advertisement created by Optimist Creative, Estonia for Coop Bank, within the category: Finance.

When the stakes are high. When something simply has to succeed. When the message has to be clear – you care. Bring a box of Kalev chocolates. Film advertisement created by Optimist Creative, Estonia for Kalev, within the category: Confectionery, Snacks.

In Estonia, the legal age of sexual consent is only 14. Every year, 14-year-old children become victims of sexual abuse because of this law, and yet, all previous attempts to change the law have failed. The problem is, people think 14 is OK. So we launched a campaign to make our country finally realize why 14 is too young. Digital advertisement created by Optimist Estonia, Estonia for Estonian Sexual Health Association, within the category: Public Interest, NGO.

Coop Bank believes that life in Estonia shouldn’t only be possible in bigger cities. We bring elementary banking services into every nook and cranny of Estonia – to places where other banks have closed their doors or where they have never even been available. To illustrate this idea, the fictional Isle of Rahnu is created – a symbol that living conditions improve everywhere with Coop Bank. Film advertisement created by Optimist Creative, Estonia for Coop Bank, within the category: Finance.

Each citizen plays an important role in preserving the freedom of a nation, especially when you are a nation of just 1.4 million people! To celebrate 100 years of the Estonian Republic, the Defence Ministry wanted to honour the citizens of Estonia. So we created a campaign that made people a part of the nation’s biggest symbol of freedom. Film advertisement created by Tabasco, Estonia for Kaitseministeerium, within the category: Public Interest, NGO.