More Active Than You - Matz

Tue, 21 Dec 2021 20:39:20 +0000

Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. One of the campaign heroes was a swimmer, without hands and with only one whole leg, but far more active than the average Estonian.
Film advertisement created by Optimist Creative, Estonia for Eesti Haigekassa, within the category: Public Interest, NGO.