Indonesia

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Integrated advertisement created by FCB, Indonesia for Oreo, within the category: Food.

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No matter the problem of your Toyota, use TMO car products and all will be smooth like mayonaise. Film advertisement created by Dentsu, Indonesia for TMO, within the category: Automotive.

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Doku is a notable payment getaway in Indonesia. Since 2007 Doku keeps innovating and giving the best offer to their customer. This video is an introduction for their Chinese new year promo. In collaboration with Pixaa, Doku wants to attract their audience using trendy & stylish video but still with dominant reddish Chinese theme. Film advertisement created by Pixaa Lab, Indonesia for DOKU, within the category: Finance.

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Film advertisement created by The Thinking Machine, Indonesia for Tata, within the category: Automotive.

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Problem: During Asian Games 2018, Anlene wanted to leverage the conversation regarding sports and active lifestyle. But they were not the sponsors, so we couldn’t show anything about the games, stadium, logos etc. Insight: Everyday ordinary people stretch to their limits to fulfill their responsibilities towards families, just like athletes who stretch to their limits to bring glory to the nation. Idea: There is an athlete in everyone of us. Execution: We started with a provocative poll in social media by asking ‘Who is the athlete?’ Followed by a digital video & TVC - we juxtaposed Olympic badminton champion Liliyana Natsir vs. an everyday housewife and seeded the thought of both having the spirit of an athlete. Few homemakers disagreed with the juxtaposition. To answer them we invited common homemakers in a challenge with Liliyana, but we switched their roles. It was also broadcasted via FB Live. We followed up with social media posts to continue the conversation. We also commissioned a famous sports photographer Peksi Cahyo to capture common people with an athletic spirit. On Indonesia National Sports Day, we showcased those pictures in an exhibition. Integrated advertisement created by FCB, Indonesia for Anlene, within the category: Pharmaceutical.

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Guinness celebrates batik as the symbol that binds all Indonesians by collaborating with two unique artists, Darbotz and Yhka Amelz, to create the new One Indonesia limited edition packs. To commemorate National Batik Day, Guinness launches a digital film that celebrates these two Indonesia designers from different backgrounds, to demonstrate that in a society with increasing polarities in opinion, opposites can come together to create something more. Film advertisement created by BBDO, Indonesia for Guinness, within the category: Alcoholic Drinks.

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So Good Chicken in Indonesia has released a funny new spot created by Iris Jakarta that parodies cheezy soap operas, while at the same time playing to Indonesians love for spicy hot food. Integrated advertisement created by Iris, Indonesia for So Good, within the category: Food.

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Knowing that Indonesia is the 2nd largest plastic waste producer in the world, being ecologically responsible while having good times at a beach party with a cup of vodka sounds like a must. #GoodTimes4theEarth is an attempt for a brand as big as Smirnoff taking its first small step in making real positive change to the world by removing all of its plastic cup used in its parties and replacing it with paper cup. Integrated advertisement created by Iris, Indonesia for Smirnoff, within the category: Alcoholic Drinks.

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Film advertisement created by FCB, Indonesia for Oreo, within the category: Food.

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In a new campaign for FiberCreme, Iris Jakarta teams up with Indonesian influencer Kevin Hendrawan in a film that sees him set out on the seemingly impossible task of finding people willing to cook, or eat, food without coconut milk. With the underlying pitch that FiberCreme is a healthy alternative to coconut milk, Hendrawan travels with a film crew to the Padang, known in Indonesia for having the highest use of coconut milk in its cuisine. Content advertisement created by Iris, Indonesia for FiberCreme, within the category: Food.

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For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds. FiberCreme, a multipurpose creamer and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too. Directed by Upie Guava, the spots are released in quick successions, about the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love. Film advertisement created by Iris, Indonesia for FiberCreme, within the category: Food.

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Film advertisement created by BBH, Indonesia for Happydent, within the category: Confectionery, Snacks.

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The world has lived with COVID-19 for a year. During this hard time full of uncertainty and sorrow, a shade of light has gradually changed sadness into hope, with breakthroughs in vaccines now people have adapted, ready to get up and get their normal life back. Sasa & Finch wants to appreciate the progress, hard times, and all the hardships that we’ve endured for the past year around the world. Through a simple song and uplifting music video in collaboration with the Indonesian Music Group; HiVi!, we want all the people regardless of their belief, ethnicity, and nation, to just enjoy the moment and stay hopeful with us. Film advertisement created by FCN, Indonesia for Sasa, within the category: Food.

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Film advertisement created by Grey, Indonesia for Combiphar, within the category: Pharmaceutical.

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Creative Director / Copywriter: Raman R.S. Minhas Ambient advertisement created by Republic Communications, Indonesia for Malika Hijabs, within the category: Retail Services.

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Film advertisement created by The Thinking Machine, Indonesia for Tata, within the category: Automotive.

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We are all able to be the superhero, saving our love one from a scary godzilla, when we dare to imagine and create the story.

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Film advertisement created by Grey, Indonesia for Allianz, within the category: Finance.

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Film advertisement created by Grey, Indonesia for Jointfit, within the category: Health.

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Digital advertisement created by Fortune, Indonesia for Dulux, within the category: House, Garden.




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