Digital advertisement created by Lowe, Vietnam for Castrol, within the category: Automotive.

Earlier this year, in an event that captured the attention of the world, veteran and newbie investors banded together under the r/wallstreetbets forum on popular news aggregator Reddit to trigger a short squeeze of GameStop stocks, causing the big wolves of Wall Street to lose billions of dollars. For many, this moment represented both a protest against the current economic system and a symbol of a generational change in the culture of investing. Power had begun to shift away from stereotypical stockbrokers and toward the sometimes outlandish, app-empowered inhabitants of the internet - casual investors depicted as sitting in front of dual monitors on the edge of their seats, slurping bowls of ramen noodles while celebrating the fickle market’s epic highs and opportunistic lows. Among these financial revolutionaries was the team at Simply Food, one of the largest privately-owned food manufacturers specializing in premium vegetarian instant ramen and rice products. Today, in celebration of those pioneering GameStop investors, Simply Food launches a unique instant noodle bowl to commemorate this epic financial event — the HODL NOODLE. Flavored with mushroom, vegetable seasoning and “the painful tears one sheds from HODL-ing,” this limited edition product is a decidedly satirical and tongue-in-cheek meme brought to life – the perfect meal for our internet age.

Film advertisement created by Isobar, Vietnam for Coc Coc, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Vietnam for MegaStar, within the category: Recreation, Leisure.

A beautiful film capturing the essence and beauty of Vietnam asks us to ponder the question, what is pride for country? What is love for Vietnam? Maybe the answer is not important but rather looking and appreciating what is around us instead. Film advertisement created by Publicis, Vietnam for Nescafe, within the category: Non-Alcoholic Drinks.

Meed is a financial technology application that believes the biggest financial asset we have is ourselves. Our earning power over the years and how we manage our money. With a function called SocialBoost, Meed provides every subscriber with an opportunity to earn from their network. To launch and promote SocialBoost, Dinosaur Vietnam created a film that tells a real life story of a friendship between a street side coffee vendor and one of his customers. Thus demonstrating how a little support, same as SocialBoost, at the right time can make a big difference in someone’s life. Film advertisement created by Dinosaur, Vietnam for Meed, within the category: Finance.

Film advertisement created by Phibious, Vietnam for FV Hospital, within the category: Health.

"Let Love Rule" is the message Closeup wants to share to all youngsters during Valentine 2013 to encourage people to confidently express their love to partners. Thy, Cuong and Phuc are amongst thousands of youngsters that joined the "Let Love Rule" contest at Closeup Vietnam Facebook. All three want to do something special for their girlfriends but feel like they always face invisible barriers that prevent them from making it happen. With the inspiration and support from Closeup, they created the most romantic and touching proposal ever. The guys invited their girlfriends to the cinema to see what appears to be just a normal day out. The girls innocently came along without knowing they're in for the biggest surprise in their lives. After the trailer at the beginning of the movie, the girls are shocked seeing their boyfriends confessing love on the big screen with their favorite song. With their sincerity and music talents, Thy, Cuong, Phuc made their girlfriend feel touched and happy. Ambient advertisement created by Lowe, Vietnam for Close Up, within the category: Health.

Film advertisement created by TBWA, Vietnam for TBWA, within the category: Agency Self-Promo.

Digital advertisement created by TBWA, Vietnam for TBWA, within the category: Agency Self-Promo.

Digital advertisement created by BBDO, Vietnam for Pepsi, within the category: Non-Alcoholic Drinks.

For the first time ever a person can now call for help even if they can no longer reach for their phone. By shouting “Hey Siri, Open AIYA.”, the app will automatically send an SMS and warn your family, friends and emergency services. Including your exact GPS location. No buttons to push. No apps to open. Just your voice. Digital advertisement created by Happiness, Vietnam for AIA, within the category: Finance.

Film advertisement created by Y&R, Vietnam for Red Bull, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, Vietnam for Visa, within the category: Finance.

Direct advertisement created by TBWA, Vietnam for TBWA Vietnam, within the category: Agency Self-Promo.

Digital advertisement created by TBWA, Vietnam for TBWA, within the category: Agency Self-Promo.

In Vietnam Tet is the biggest holiday of the year stretching across 1-2 weeks. Traditionally everyone goes to their hometown to visit their family. However as Vietnam embraces more progressive thinking there are couples who consider taking this holiday time to rest and recharge instead. As a progressive global brand, Heineken wants to "open your world" to new ways and to challenge routine thinking. But how do we do this without offending or throwing away timeless traditions? To demonstrate that there is a way to stay true to tradition without being traditional, we did a Tet campaign that pranked one unsuspecting husband to open his world, and ultimately his Tet. Experiential advertisement created by Publicis, Vietnam for Heineken, within the category: Alcoholic Drinks.