Digital advertisement created by Redbit Pictures, Taiwan for MSI, within the category: Gaming.

Digital advertisement created by WebGene, Taiwan for Eva Air, within the category: Transport.

Taiwan category sales volume was in decline. To increase condom purchases we needed to remind our young audience of the risks of unprotected sex —task effectively done in other markets via sampling. Given the cultural taboos in Taiwan, regular promoters in the streets were not being able to achieve the daily contact goals. We had to find a new and more effective way to get our products into the consumer hands to start conversations. All Taiwanese generations frequently consult fortune-tellers to know their fate in wealth, health and specially love. With a very limited budget we created an unbranded fortune-teller machine called “Xerud” and placed it in bars, nightclubs and karaoke bars where the inhibitions are lessened. “Xerud” handed out predictions related to one’s sexual life and relationships together with the most relevant sample condom based on the forecast and the product benefit. The sample pack also contained educational tips about safe sex. In average a street promoter handed out 23 samples an hour while “Xerud” handed out an average of 77. Most importantly we’ve softened inhibitions and started meaningful conversations. The full campaign was led by sampling but also had a TVC, print/online ads, online predictions, a Facebook page and in-store POSM. The impact on the sales volume was a 4% increase while the category sales volume was in negative growth, -5%. The Durex market share also reached an historical high in February 2011 with 54.7%. Additional credits Ambient advertisement created by Ogilvy, Taiwan for Durex, within the category: Health.

According to a huge gender issue reports, it’s a powerful motivation to overcome a tall challenge with their partner, which leads the husband and wife to work together and bring a better atmosphere and relationship between each other. Thus, to embrace a perfect marriage by breaking down the rules that to reborn of the hair is impossible is the key point. People have to know how to do and what is the process of it. As the Japanese tea ceremony(茶道), one of the representative of the manner of classic Japanese rigorous culture. It emphasizes the respective matters and the way people value the traditional process. The gorgeous gesture and experience is also the way we want to point out about the discipline of “the way of tea, the way of scalp”, inflecting to the importance of protecting and maintaining good condition of hair and scalp. As a result, clean, conditioning treatment and reborn is the professional-recommended process arousing the dead cells back to life again. And the way to create a harmony marriage. Film advertisement created by Rules Creative, Taiwan for ÂGE D’OR, within the category: Beauty.

Share the magical holidays with your loved ones. EVA Air wishing everyone a Merry Christmas and a wonderful Holiday Season! Film advertisement created by WebGene, Taiwan for Eva Air, within the category: Transport.

Film advertisement created by Be Lucky, Taiwan for Vana Candles, within the category: Retail Services.

Digital advertisement created by E21, Taiwan for Toyota, within the category: Automotive.

Film advertisement created by Leo Burnett, Taiwan for China Airlines, within the category: Transport.

There exist 16 times of resource gap between the cities and the country in Taiwan. The resource shortage is also reflected in the children's learning ability. When urban children are learning English conversations, the children in the remote areas can not even write the the 26 English Letters. These are the true stories happening around us. However, in the different environments, people still can not actually feel the real situation in the remote areas.Therefore, we decided to replace the false set with a real story. Digital advertisement created by Rules Creative, Taiwan for PxMart Pei Hua Dream Social Welfare Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Redbit Pictures, Taiwan for MSI, within the category: Gaming.

Film advertisement created by Be Lucky, Taiwan for Asus, within the category: Electronics, Technology.

Digital advertisement created by Be Lucky, Taiwan for Asus, within the category: Electronics, Technology.

Film advertisement created by Be Lucky, Taiwan for Asus, within the category: Electronics, Technology.

Film advertisement created by Group TRON, Taiwan for Fubon Life Insurance, within the category: Finance.

Digital advertisement created by Redbit Pictures, Taiwan for MSI, within the category: Gaming.

Taiwan possessing the highest density of motorcycles and scooters in the world, at 378 per square kilometer. We have also discovered the high accident rate of motorcycle since Anti-lock Braking System is not force to be installed by current regulation. So, we hope to arouse Taiwanese’s awareness toward to the importance of installing Anti-lock Braking System. With Anti-lock Braking System, it can make the journey safer. Digital advertisement created by Heartbeat Creative Lab, Taiwan for Robert Bosch Taiwan, within the categories: Electronics, Technology, Transport.