Adidas Prospects

Tue, 21 Dec 2021 20:36:16 +0000

Adidas aims to lower the percentage of teenage girls quitting sports by synchronizing their lives with those of professional businesswomen. Through the Adidas Prospects app, teenage girls are able to search for a sport or profession and select a role model to sync with.
Film advertisement created by Miami Ad School, Germany for Adidas, within the category: Sports.