Ambient advertisement created by Pristop, Slovenia for Mini Teater, within the category: Recreation, Leisure.

PawsToy is an exact plush toy replica of an actual animal from the shelter. It enables parents to monitor a child's responsibility before adopting a real pet. Pet Shelter Horjul was facing a challenge: every December, people called them to get puppy dogs and cats, which would eventually become Christmas gifts. The problem followed when a few weeks later the same animals got left on the street or were returned to the shelter. To deal with this situation the agency was asked to come up with a solution that exposed the problem and offered a relevant solution. The idea was to offer an alternative to adopting a pet without thinking it through – we designed plush animals that looked exactly like shelter animals, so parents could give them as presents instead of real animals. The solution talked directly to parents and children, who wanted a puppy. It also enabled parents to monitor how determined the child is when it comes to daily pet responsibilities, which were also introduced on the design's packaging in the form of "tips and tricks" video animation. The products, presented at on a special website, were the focal point of the campaign, which quickly spread on social media and was followed by exposure on national media portals. The idea was presented in Slovenia only since the legislation only enables its residents to adopt pets from shelters. The campaign positioned Pet Shelter Horjul as innovative raised donations and resulted in all products getting sold and subsequently, none of the adopted animals was returned to the shelter. Digital advertisement created by Pristop, Slovenia for Pet Shelter Horjul, within the category: Pets.

Since its beginnings in 2003 Jazz Kamp Kranj has established as one of the most popular jazz festivals in Slovenia. It offers rich campus program for all young musicians that want to learn about jazz music. This year, we wanted to consolidate positioning of Jazz kamp Kranj as campus that really understands and teaches the true essence of jazz. Our idea was: Improvise, if you would like to play jazz. With zero budget, we preformed and recorded this first “jazz mob”. Ambient advertisement created by Publicis, Slovenia for Jazz Camp Kranj, within the category: Recreation, Leisure.

Local furniture merchant Lesnina greets Ikea with a series of ads that the public immediately labeled as legendary. Let's face it. It's hard to compete with global giants, such as Ikea. But as it turns out, it is not impossible. Lesnina, established slovenian furniture merchant, learned global competition can be a great springboard for creativity and humor. For decades, all-day-shopping-trips to Ikea in Italy, Austria and Croatia were a part of Slovenian home decoration culture. Naturally, Ikea’s opening in Slovenia, was expected to be THE event of 2021. On the day of Ikea’s grand opening, Lesnina, market leader that has been present on the market for more than 70 years, launched a campaign that overshadowed the opening of Ikea Slovenia. Film advertisement created by DDB, Slovenia for Lesnina, within the category: Retail Services.

Direct advertisement created by McCann, Slovenia for Hov-Hov Dog Bakery, within the category: House, Garden.

JB Restaurant is a S.Pellegrino’s Top 100 World’s Best Restaurant owned by chef Janez Bratovz. Now it released a special book. Its each and every cover carries the original chef’s signature that is inspired by artistic plate decorations of his signature dishes. Its pages present thoughtfully chosen suppliers of ingredients and the chef´s most valuable recipes. Design advertisement created by DDB, Slovenia for JB Restaurant, within the category: Food.

Direct advertisement created by McCann, Slovenia for Post of Slovenia, within the category: Professional Services.

Film advertisement created by Publicis, Slovenia for Amnesty International, within the category: Public Interest, NGO.

Despite the prevailing opinion, there are more things in the world that connects us, rather than separate us. Maybe it sounds unbelievable, but one of them is religion. When you compare the basic principles of Islam and Christianity, you will see that they are almost the same! This is what the ‘One book’ is about. Bringing together two religions to bring peace and harmony to the world! "One book for peace" gathers teachings from the holy books of the Bible and the Quran, comparatively showing how similar messages from each are. By showing resemblance between the two, the purpose of the book is to bring to life inter-religious dialogue and discussion among ordinary people. The book represents 10 verses from the Bible and 10 verses of the Quran, on ten universal topics, close to all people in the world: One God, Peace, Justice, Love, Family and Neighbors, Sanctity of Life, Compassion, Forgiveness, Helping Others and Hope. The book is prepared by experienced journalist Mirnes Kovač, with the help of two theologians Muhamed Fazlović (Islam) and Pavle Mijović (Christianity). Theologians have chosen verses from their holy books, which they want people from other religions to read. Project ‘The One’ is created as a joint project between New Moment and Y&R, for Inter-religious Council in Bosnia and Herzegovina, with the mission to bring down prejudice and raise awareness of the importance of inter-religious dialogue. The book has its premiere on Al Jazeera Channel, and will be sent to the world’s most influential leaders, such as His Holiness Pope Francis, Donald Trump, Vladimir Putin, Angela Merkel and many others around the world. In order to provide access to the book to as many people as possible, the book has its online and audio version. Direct advertisement created by New Moment, Slovenia for One Book For Peace, within the category: Public Interest, NGO.

We used once very popular Slovenian singer Oto Pestner who was out of the public spotlight for quite some time ... and we reused Letiva, his forgotten song from 1978. We promoted it through radio stations like a brand new hit. Ambient advertisement created by McCann, Slovenia for Snaga, within the category: Industrial, Agriculture.

Experiential advertisement created by Agencija 101, Slovenia for Unicef, within the category: Public Interest, NGO.

Content advertisement created by BBDO, Slovenia for SPAR, within the category: Public Interest, NGO.