Slovakia
Our goal was to create campaign for Oriflame to win at least 3,000 new consultants. We’ve focused on women 18-35 years old and showed them it’s easy with Oriflame to become a star and be successful! We motivate them to join their name and face with the Oriflame brand and say to themselves and those close to them, “I’ve got it!” We have created a personalized video where any woman can play the lead role. It’s simple, entertaining and full of emotions!! The star of a video produced by women began to spread virally, reaching more than 33,200 views in the first 30 days. Digital advertisement created by 2CREATE, Slovakia for Oriflame, within the category: Health.
People in Slovakia love watching fairy tales during Christmas. That’s why Popradský čaj - the local tea producer created a special Christmas gift. Introducing The Fairy Tale Blanket - unique blanket with embroidered holiday TV schedule with the best fairy tales. Direct advertisement created by Zaraguza, Slovakia for Popradský, within the category: Non-Alcoholic Drinks.
Beer from year 1973 got campaign like from the 70s. For a serie of 3 TV films we invited a legendary DOP Dodo Simoncic who shot the most acclaimed movies in the 70’s. 3 legendary graphic designers who were at their professional peak in the 70’s created posters for the new beer under one condition – they were only able to use graphic techniques that were used 40 years ago (maximum handwork and minimum of computer assistence). Film advertisement created by Leo Burnett, Slovakia for Zlaty Bazant, within the category: Alcoholic Drinks.
Christmas holiday are on the one hand the most beautiful and peaceful part of the year. But on the other hand, these days are full of irresponsible consumption. Because of a few wealthy days people are willing to go in debt for next months, waste amount of food and create huge amount of garbage. Slovenská sporiteľňa, as the leading bank want to inspire the people to behave and shop responsible during the Christmas time. Film advertisement created by Zaraguza, Slovakia for Slovenská sporiteľňa, within the category: Finance.
Direct advertisement created by Y&R, Slovakia for Hyundai, within the category: Automotive.
Every Christmas we send a special gift to our clients. To let them enjoy offline holidays with their relatives, we have created the Social Phone – unique gadget with Anti-Scroll Display and Actual Reality Technology. Have A Holly No Scrolly Christmas & Happy New Year! Direct advertisement created by Zaraguza, Slovakia for Zaraguza, within the category: Agency Self-Promo.
ABSOLUT was about to make it’s first big campaign in Slovakia. Based on Absolut’s worldwide brand heritage of bringing different people together to share good times, it launched a largely controversial campaign that digged deep into Slovak culture. Featuring a black female singer along with a well known folklore song verse “Slovak mothers great daughters you have” it bursted the advertising bubble immediately, becoming the number one topic in the society for weeks. Integrated advertisement created by Triad, Slovakia for Absolut, within the category: Alcoholic Drinks.
Digital advertisement created by Zaraguza, Slovakia for Aknecolor, within the category: Health.
Film advertisement created by Jandl, Slovakia for Jandl, within the category: Agency Self-Promo.
Film advertisement created by Jandl, Slovakia for Samdex, within the category: Retail Services.
We built the new Core4 website on an interactive „like“ beacon! For every „like“ there will come someone from our online agency to thank you personally. The website immediately began to spread virally. We literally caused a “like” frenzy at home and abroad as well. People all around the world spread the web with tweets and posts about core4 interactive website. They enjoyed playing with like button and watching cute girls and handsome boys that greeted them, send them kisses, dance or claping. Buzz was so huge that amount of our daily visitors increased more than 1000%. Ambient advertisement created by Core4, Slovakia for Core4, within the category: Agency Self-Promo.
Direct advertisement created by 2CREATE, Slovakia for Mamapapa, within the category: Public Interest, NGO.
O2 launched campaign to show their customers, how are they missing the experience of 4G LTE network, if their phones are not set right. To demonstrate it, they came up with main tv ad, which was showing the difference between fully coloured underwater world and black & white animated world. The 4G LTE network represented the change of experience between these two worlds. Our goal was to bring the similar experience to their flagship store. To interact with customers in POS and start a discussion with them about the experience of 4G LTE network. Film advertisement created by Elite Solutions, Slovakia for O2, within the category: Electronics, Technology.
Beer from year 1973 got campaign like from the 70s. For a serie of 3 TV films we invited a legendary DOP Dodo Simoncic who shot the most acclaimed movies in the 70’s. 3 legendary graphic designers who were at their professional peak in the 70’s created posters for the new beer under one condition – they were only able to use graphic techniques that were used 40 years ago (maximum handwork and minimum of computer assistence). Film advertisement created by Leo Burnett, Slovakia for Zlaty Bazant, within the category: Alcoholic Drinks.
Outdoor advertisement created by Zaraguza, Slovakia for Ice&Fire, within the category: Alcoholic Drinks.
Banks have always been giving their mortgage contracts into classic document folders. We have added to ours an extra feature. ČSOB Bank introduces SmartFolder - the only document folder for a mortgage from which you can make a moving box. Direct advertisement created by Saatchi & Saatchi, Slovakia for ČSOB, within the category: Finance.
Film advertisement created by Jandl, Slovakia for Bratislava Zoo, within the category: Recreation, Leisure.
Film advertisement created by Jandl, Slovakia for Jandl, within the category: Agency Self-Promo.
Ambient advertisement created by Leo Burnett, Slovakia for Union Car Insurance, within the category: Finance.
Shoppie.sk is an slovak electronics eshop. It wanted to create a sales promotion and motivate people to change their old electronics for new one. Since shoppie.sk considers appliances as living beings in their brand communication, we decided, that we have to reward each old appliance for his duties. We created a microsite where people could register their old appliances, get a voucher for new one. Every week we chose a winner and rewarded his appliance with and awesome experience. In a month we gained 1 milion unique users in Facebook viral reach (videos and campaign posts), 100,000 website visits and 7400 old appliances with their stories. Ambient advertisement created by Triad, Slovakia for Shoppie.sk, within the category: Retail Services.