Ambient advertisement created by McCann, Serbia for Museum of Science and Technology, within the category: Recreation, Leisure.

Collaboration between Samsung Serbia and local urban fitness influencer Jasmina Aleksandrov, teamed up together to promote healthy lifestyle and new Gear S2 and Gear Fit2 as trusty companions in making daily life more easy and enjoyable. Samsung Serbia has launched a YouTube Channel “Urban Fitness Galaxy”, HIIT fitness program powered by Galaxy Gear 2 and Gear Fit2. During the 4-week program consisting of 20 sessions Jasmina Aleksandrov, one of the best fitness trainers in Serbia, has guided thousands of people through YouTube series of daily trainings powered by latest Samsung technology. Campaign reached over 750.000 views so far, and it’s growing. Digital advertisement created by Starcom, Serbia for Samsung, within the category: Electronics, Technology.

Digital advertisement created by McCann, Serbia for Yugoslav Drama Theatre, within the category: Recreation, Leisure.

Our task was to help the NGO for blind and visually imp Digital advertisement created by McCann, Serbia for White Cane, within the category: Public Interest, NGO.

Additional credits: Producer: Dejan Ivanov Outdoor advertisement created by McCann, Serbia for Maskot, within the category: Fashion.

Digital advertisement created by McCann, Serbia for Yugoslav Drama Theatre, within the category: Recreation, Leisure.

Cook, eat, and repeat everything - Learn how to prepare breakfast, lunch and dinner quickly and easily, but also how to combine recipes depending on the meal. The author of the food blog "Hleb i Lale" with the support of Samsung Dual Cook Flex ovens, Virtual Flame induction boards and Twin Cooling fridges will take you through seven videos and twenty-one healthy recipes.

Film advertisement created by Tuna Fish Studio, Serbia for Top Eleven, within the category: Gaming.

Digital advertisement created by McCann, Serbia for Yugoslav Drama Theatre, within the category: Recreation, Leisure.

Museum of Contemporary Art in Belgrade (MoCAB) has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, we launched free augmented reality app “msu ARt”, turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections. To make the world’s largest virtual exhibition of all time and art available to almost every citizen, we gathered the biggest Serbian advertisers: Telekom Serbia, Ahold Delhaize, Halkbank, Bambi, Coca-Cola, Schweppes, Fanta, BMW, Honda, Mini, Tommy Hilfiger, Replay, Diesel, Liu Jo, and Raiffeisen bank. Digital advertisement created by McCann, Serbia for Museum of Contemporary Art Belgrade, within the category: Recreation, Leisure.

Digital advertisement created by McCann, Serbia for Yugoslav Drama Theatre, within the category: Recreation, Leisure.

Film advertisement created by McCann, Serbia for MTS, within the category: Electronics, Technology.

We wanted to launch a new generation of hydration on the Bulgarian market - the first AFB (alcoholic-free beverage) made with Bulgarian natural mineral water and added vitamins. It has no artificial colors, low in calories and with soft fruit flavors (4 variations). Devin Mineral & Vitamins provides for the first time an alternative to existing soft drinks on the market. One pack provides 25% of the recommended daily dose of B vitamins and 15% of the recommended daily doze of zinc and selenium. As all our products, DEVIN Mineral & Vitamins are 100% climate neutral (ie all emissions from the entire product life cycle are neutralized) and are in 100% recyclable packaging, including the cap and label. Integrated advertisement created by Saatchi & Saatchi, Serbia for Devin Mineral&Vitamins, within the category: Non-Alcoholic Drinks.

Collab with famous Serbian model - Vanja Stojković aka AlbinoSrna

We want people to drink Beck’s responsibly – that’s why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task – like fitting a key into a keyhole. And, as we all know, Beck’s logo is - a keyhole with a key! So, we designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area. When you drink and drive, there’s no going Beck’s! Digital advertisement created by Leo Burnett, Serbia for Beck's, within the category: Alcoholic Drinks.

Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society. Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a twist. Result: In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage. Film advertisement created by Saatchi & Saatchi, Serbia for B92 Fund, within the category: Public Interest, NGO.

Samsung Serbia and local running portal www.trcanje.rs teamed up to launch Marathon running academy maratonakademija.com, a 16 week program of online trainings and tips aimed to motivate and guide each individual to achieve half marathon or marathon goal. Digital advertisement created by Starcom, Serbia for Samsung, within the category: Electronics, Technology.