Digital advertisement created by Noah's Ark Creative, Nigeria for Boko Halal, within the category: Public Interest, NGO.

Children in abusive homes are exposed to a cycle of violence that can change the way the see themselves and the world around them. Film advertisement created by Up In The Sky, Nigeria for Project Alert on Violence Against Women, within the category: Public Interest, NGO.

To create awareness on children's day for homeless children in Lagos, we created a campaign designed to get the public to donate to make every day a 'special day' for homeless kids. Digital advertisement created by Up In The Sky, Nigeria for Royal Diamond Orphanage, within the category: Public Interest, NGO.

Nigeria is a country daily plundered of her resources by leaders who should know better. It's no surprise she ranks 148 on the corruption index. For that reason, the average Nigerian has little or no faith in the government, corporations and politician. And this pessimism pervades almost every aspect of their lives. They are quick to doubt their parents, their friends, artisans... everyone So, when Union Bank, a financial institution that had become the reference point for all things archaic and outmoded, decided to reposition itself as a simpler, smarter bank, the move was met with sneers and cynicism. Nigerians are a religious group of people, and even today, morning devotions and prayer sessions are a daily occurrence in many corporate organisations. So, we came up with a campaign that leveraged on this cultural reality. The name, “Thomas” was an existing cultural reference for doubt derived from the disciple of Jesus Christ who doubted the news of Christ's resurrection. Building on that, we created an antithetical character and scapegoat called Uncle Thomas. Doubting Uncle Thomas, based on the insight that says that deep down, Nigerians don’t really want their disappointments to turn them into obvious pessimists, in other words, they don’t want to be doubters like Thomas the disciple. The idea being that while doubt and cynicism are sometimes legitimate emotions in a challenging nation like Nigeria, we still should not give in to pessimism and apathy. Film advertisement created by Image&Time, Nigeria for Union Bank, within the category: Finance.

In this spot, Airtel uses the metaphor of the traditional headgear worn by Nigerian women to show how old ways of doing things are gradually evolving, while also hinting at the superiority of its 4G network over 3G. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Children in abusive homes are exposed to a cycle of violence that can change the way the see themselves and the world around them. Film advertisement created by Up In The Sky, Nigeria for Project Alert on Violence Against Women, within the category: Public Interest, NGO.

Life evolves, so should we too. This TV spot uses a metaphor of traveling boxes to show the superiority of its 4G network. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Culturally, in-laws in Nigeria usually have a silent but obvious competition going on. This film demonstrates that competition between two mothers-in-law, and how the abundance of data makes everyone happy. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Outdoor advertisement created by Noah's Ark Creative, Nigeria for Boko Halal, within the category: Public Interest, NGO.

Moments is a story of how two middle aged men strike off a friendship while on a long bus ride from the eastern part of Nigeria to the commercial nerve centre, Lagos. It tells of how data (the internet) helps them connect with each other and ultimately helps set up a warmer family reunion for the less tech savvy of the two friends. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

The spot embodies the sacrificial mood and feel of the holy month of Ramadan, by encouraging people to share what they love such as essentials for the fast, and Indomie Noodles. Film advertisement created by Noah's Ark Creative, Nigeria for Indomie Noodles, within the category: Food.

The spot tells a story of how a father gives the little he has to his young diligent son that does everything to support his petty trade, just like the Airtel brand is giving out really free data this season to its subscribers rather than running the classic end of year promotion. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Lost is a story of a guy marooned on an island. It is a metaphor for how digital natives feel when they are out of data, (internet connection) or are connected to an unreliable data service whiich is commonplace in the growing Nigerian and West African telecoms space. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Film advertisement created by Noah's Ark Creative, Nigeria for Three Crowns Milk, within the category: Non-Alcoholic Drinks.

The TikTok SIlhouette Challenge dominated social media as hot chicks all over the world were empowered to show off their amazing bodies. To promote our Wings Wednesday special, Pitstop Lagos decided to jump on the challenge and show off our own hot chick, our amazing Wings. Content advertisement created by Arden & Newton, Nigeria for PitStop Lagos, within the category: Food.

We juxtapose African dance steps with football moves. This is to demonstrate that African football moves are inspired by the rhythm of African dances. We render the transitions in simple and perfectly timed morphs. Film advertisement created by SO&U, Nigeria for Glo, within the category: Electronics, Technology.

An over zealous bride-to-be can't stop checking up on her husband-to-be, because she has more than enough airtime to do so, courtesy of Airtel smartRECHARGE, a product that gives 10 times the recharge value to new and existing subscribers, allowing them to virtually "talk anyhow." Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

This spot features two consistent characters from the world of Airtel, and shows that while there’s nothing wrong with traditional food preparation methods, adopting newer ways won’t hurt either, which is a metaphor that hints at the superiority of its 4G network. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

The naming ceremony is quite symbolic in Nigeria, and mothers-in-law often “compete” for who really owns the child. This story is about how the more data-savvy mother-in-law tries to outshine her somewhat conservative peer, who unknown to many, also has a data side to her Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.