To promote the 4th season premiere of Game of Thrones on premium SKY TV cable channel SoHo, we wanted to demonstrate we were just as fanatical about good programming as the fans who watched it. So we gave them the one thing they all wanted - the chance to bring down King Joffrey. We erected a 7m statue of the King in NZ’s largest public square, then invited fans worldwide to bring him down via a massive winch that was activated every time the hashtag #bringdowntheking was used on Twitter. The stunt immediately trended on Twitter, and stayed trending the entire duration of the campaign. Thousands of photos and videos were shared online by those who came to see the statue, and our own daily videos garnered hundreds of thousands of views. By the 5th day the winch had the statue at breaking point. Thousands of fans gathered for hours leading up to the moment, tweeting and watching, while those overseas could watch the whole thing via our live streaming website. Finally, at around 6pm on the night of the premiere, after 875,000 direct interactions with our campaign and a global reach of 66 million people, the statue was brought down. The campaign was the largest live stream in Australasian history, and of all conversations about Game of Thrones worldwide on the night of the premiere, one in twenty was about #bringdowntheking, and SKY TV. Digital advertisement created by DDB, New Zealand for Game Of Thrones, within the category: Media.

Drawing on a history of innovation in scientific and naturopathic expertise, Red Seal develops effective natural remedies that help the body heal itself and boost well being. Film advertisement created by Sugar, New Zealand for Red Seal, within the category: Pharmaceutical.

Digital advertisement created by DDB, New Zealand for KiwiRail, within the category: Transport.

Outdoor advertisement created by BBDO, New Zealand for DB Breweries, within the category: Alcoholic Drinks.

Film advertisement created by Havas, New Zealand for Budget, within the category: Automotive.

Digital advertisement created by DDB, New Zealand for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

This was made as part of YouTUBE’s 48 hour Cannes Lions Young Guns competition for the Wateraid Charity. The brief was Digital advertisement created by .99, New Zealand for WaterAid, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, New Zealand for Tourism Fiji, within the category: Hospitality, Tourism.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

Ambient advertisement created by FCB, New Zealand for Brothers In Arms, within the category: Public Interest, NGO.

It’s a sad fact that in 2021, New Zealand’s LGBTQIA+ communities have worse health outcomes than their peers in several different areas including mental health and HIV transmission. So, to mark International Pride month in June, the New Zealand AIDS Foundation (NZAF) is challenging people to ‘Sweat with Pride’ by exercising for at least 21 minutes a day to get active and raise money to support the Rainbow community. To help with this, NZAF has engaged the services of three ‘Perspirational Trainers’, fronted by some of the LGBTQIA+ community’s most fabulous drag artists. Upon signing up to the Sweat with Pride challenge, supporters choose a trainer, then the work (and fun!) begins. Carmen, Tilda and Jim will encourage, motivate and cheerlead supporters through their sweaty fundraising efforts throughout the month of June, with the goal of raising as much money as possible for Rainbow communities. Film advertisement created by FCB, New Zealand for NZ AIDS Foundation, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, New Zealand for Volkswagen, within the category: Automotive.

Film advertisement created by TBWA, New Zealand for Noel Leeming, within the category: Retail Services.

Digital advertisement created by FCB, New Zealand for Vodafone, within the category: Electronics, Technology.

With over 70 real cops, the police band, police cats, helicopters, and stunts we’re here to encourage a range of New Zealanders to join our team.

We want our country to be the safest, but we can’t do it without your help. So, if you care enough to be a cop, we’ll make sure you’re capable enough.

Take the first step and visit newcops.co.nz
#NEWCOPS

Digital advertisement created by BBDO, New Zealand for Pedigree, within the category: House, Garden.

Digital advertisement created by FCB, New Zealand for Cengage Learning, within the category: Electronics, Technology.

With over 60 real cops, a few paranormal and movie ones too, we’re here to help
New Zealanders get all the answers they need to join our team.
Take the first step at www.newcops.co.nz