Digital advertisement created by BBDO, New Zealand for Volkswagen, within the category: Automotive.

Tui Brewery, Saatchi & Saatchi and five keen lads have teamed up and brewed a special surprise for a good mate – by plumbing his whole house with icy cold Tui beer. It took months of planning, a team of the brewery’s best beer technicians, an up-for-it plumber, 14 cameras, a heap of kept secrets and a generous helping of fresh Tui beer to turn a house-load of everyday taps into a dream come true. Ambient advertisement created by Saatchi & Saatchi, New Zealand for TUI, within the category: Alcoholic Drinks.

Film advertisement created by FCB, New Zealand for Farmers, within the category: Retail Services.

Outdoor advertisement created by BBDO, New Zealand for DB Breweries, within the category: Alcoholic Drinks.

With over 70 real cops, the police band, police cats, helicopters, and stunts we’re here to encourage a range of New Zealanders to join our team.

We want our country to be the safest, but we can’t do it without your help. So, if you care enough to be a cop, we’ll make sure you’re capable enough.

Take the first step and visit newcops.co.nz
#NEWCOPS

Film advertisement created by DDB, New Zealand for Lotto NZ, within the category: Gaming.

Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else. Spouses, commitments and those less worthy have often been fodder for blokey heroes who earn their beer through some feat of strength, cunning, comedy or a combination of the three. The decision to get away from those well-worn tropes provided an opportunity for Speight's, which has launched a new brand campaign headlined by an unexpectedly heartwarming spot titled 'The Dance' created by DDB New Zealand. A two-minute epic follows the story of two workmates who seem to be teaching each other to dance. We meet their wider group of mates, who stay after work to offer unsought critique. Mastering dancing quickly becomes their group project, and they approach it with the same laconic attitude you'd expect at Thursday night training for the 3rd-division social footy team. Film advertisement created by DDB, New Zealand for Speight's, within the category: Alcoholic Drinks.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Digital advertisement created by BBDO, New Zealand for Samsung, within the category: Electronics, Technology.

With over 60 real cops, a few paranormal and movie ones too, we’re here to help
New Zealanders get all the answers they need to join our team.
Take the first step at www.newcops.co.nz

Outdoor advertisement created by Saatchi & Saatchi, New Zealand for Sealord, within the category: Food.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

To promote the 4th season premiere of Game of Thrones on premium SKY TV cable channel SoHo, we wanted to demonstrate we were just as fanatical about good programming as the fans who watched it. So we gave them the one thing they all wanted - the chance to bring down King Joffrey. We erected a 7m statue of the King in NZ’s largest public square, then invited fans worldwide to bring him down via a massive winch that was activated every time the hashtag #bringdowntheking was used on Twitter. The stunt immediately trended on Twitter, and stayed trending the entire duration of the campaign. Thousands of photos and videos were shared online by those who came to see the statue, and our own daily videos garnered hundreds of thousands of views. By the 5th day the winch had the statue at breaking point. Thousands of fans gathered for hours leading up to the moment, tweeting and watching, while those overseas could watch the whole thing via our live streaming website. Finally, at around 6pm on the night of the premiere, after 875,000 direct interactions with our campaign and a global reach of 66 million people, the statue was brought down. The campaign was the largest live stream in Australasian history, and of all conversations about Game of Thrones worldwide on the night of the premiere, one in twenty was about #bringdowntheking, and SKY TV. Digital advertisement created by DDB, New Zealand for Game Of Thrones, within the category: Media.

Film advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Film advertisement created by Saatchi & Saatchi, New Zealand for Tourism Fiji, within the category: Hospitality, Tourism.

Nick teaches you how to be a true 'legend’ in this anti drink-driving ad for NZTA. He drives the message home (so to speak) by reminding you of the things you'd miss out on if you drink and drive. Told through a loving montage of reckless memories, it talks to the true provincial lad - the motorbiking, mud wrestling, banger racing lad who lives a life full of lols. Film advertisement created by BBDO, New Zealand for New Zealand Transport Agency, within the category: Transport.

Digital advertisement created by DDB, New Zealand for KiwiRail, within the category: Transport.

Digital advertisement created by BBDO, New Zealand for Pedigree, within the category: House, Garden.

Film advertisement created by DDB, New Zealand for SKY, within the category: Media.