Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

This was made as part of YouTUBE’s 48 hour Cannes Lions Young Guns competition for the Wateraid Charity. The brief was Digital advertisement created by .99, New Zealand for WaterAid, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.

Digital advertisement created by Butler Shine Stern and Partners, New Zealand for Gravity Coffee, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, New Zealand for SKY, within the category: Media.

Film advertisement created by Y&R, New Zealand for Heinz, within the category: Food.

Film advertisement created by FCB, New Zealand for Farmers, within the category: Retail Services.

Film advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Digital advertisement created by BBDO, New Zealand for Pedigree, within the category: House, Garden.

Film advertisement created by TBWA, New Zealand for New Zealand Tourism, within the category: Transport.

FCB has introduced ‘Mama Nature’, a no-nonsense Kiwi twist on Mother Nature, to help tackle litter. She’s still all about loving the planet and keeping New Zealand “Be-yooo-diful” but years of cleaning up after everyone has seen an end to her unconditional love. Unleashing the odd dose of natural-disaster onto litterers? Yeah, ‘Mama Nature’ can do that.
Film advertisement created by FCB, New Zealand for Keep New Zealand Beautiful, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Film advertisement created by Havas, New Zealand for Budget, within the category: Automotive.

Digital advertisement created by DDB, New Zealand for KiwiRail, within the category: Transport.

Film advertisement created by DDB, New Zealand for Westpac, within the category: Finance.

Digital advertisement created by BBDO, New Zealand for Pedigree, within the category: House, Garden.

Despite what the competition say, all power’s the same, none of it is super. While they all dress it up and try and pretend it’s different, or flog you something else as well to make you think you’ve got a deal, but you don’t. Energy Online tell it how it is and deliver what people want. Which is this case is just energy, at a fair price, that’s easy to get. That’s not what most in the market are up to, so we decided it was time to call BS, cause power just isn’t super. This stunt, the first of three in our campaign, was created using real people. Over a month they were screened and tested, so they arrived at our ‘Energy Online sponsored University technology prototype test,’ believing they were on the brink of creating history. Instead, they helped prove a point – power, is power, is power, it’s all the same. But it can be brilliantly simple. Experiential advertisement created by Contagion, New Zealand for Energy Online, within the category: Industrial, Agriculture.

With over 70 real cops, the police band, police cats, helicopters, and stunts we’re here to encourage a range of New Zealanders to join our team.

We want our country to be the safest, but we can’t do it without your help. So, if you care enough to be a cop, we’ll make sure you’re capable enough.

Take the first step and visit newcops.co.nz
#NEWCOPS

Film advertisement created by BBDO, New Zealand for Trade Me, within the category: Professional Services.