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Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Digital advertisement created by FCB, New Zealand for Cengage Learning, within the category: Electronics, Technology.

Film advertisement created by DDB, New Zealand for Speight's, within the category: Alcoholic Drinks.

Digital advertisement created by BBDO, New Zealand for Pedigree, within the category: House, Garden.

Film advertisement created by BBDO, New Zealand for Samsung, within the category: Electronics, Technology.

Film advertisement created by TBWA, New Zealand for The Warehouse, within the category: Retail Services.

Hubbard breakfasts are all about finding the right mix of delicious ingredients to pair up with the main ingredient – the Oat. So, to launch a new range of Granola, the humble Oat had to go on a search to find the perfect partner to join him in the carton… Film advertisement created by Sugar&Partners, New Zealand for Hubbards, within the category: Food.

Film advertisement created by Havas, New Zealand for Budget, within the category: Automotive.

Digital advertisement created by BBDO, New Zealand for Samsung, within the category: Electronics, Technology.

Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in today’s fast-paced environment is an ongoing challenge for New Zealand families. In partnership with Gilbert Rugby, Nakatomi, child psychologist Dr Emma Woodward and Colenso BBDO, Spark is developing a Bluetooth-enabled smart rugby ball to help families achieve a healthy balance of screen time and active playtime. The product is currently a prototype, with a New Zealand trial underway with local families. Experiential advertisement created by BBDO, New Zealand for Spark, within the category: Toys.

Digital advertisement created by DDB, New Zealand for KiwiRail, within the category: Transport.

Film advertisement created by DDB, New Zealand for Lotto NZ, within the category: Gaming.

Senior Account ManagerL Anna Holloway Digital advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Outdoor advertisement created by BBDO, New Zealand for DB Breweries, within the category: Alcoholic Drinks.

Film advertisement created by TBWA, New Zealand for Noel Leeming, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, New Zealand for Tourism Fiji, within the category: Hospitality, Tourism.

Digital advertisement created by BBDO, New Zealand for Pedigree, within the category: House, Garden.

To promote the 4th season premiere of Game of Thrones on premium SKY TV cable channel SoHo, we wanted to demonstrate we were just as fanatical about good programming as the fans who watched it. So we gave them the one thing they all wanted - the chance to bring down King Joffrey. We erected a 7m statue of the King in NZ’s largest public square, then invited fans worldwide to bring him down via a massive winch that was activated every time the hashtag #bringdowntheking was used on Twitter. The stunt immediately trended on Twitter, and stayed trending the entire duration of the campaign. Thousands of photos and videos were shared online by those who came to see the statue, and our own daily videos garnered hundreds of thousands of views. By the 5th day the winch had the statue at breaking point. Thousands of fans gathered for hours leading up to the moment, tweeting and watching, while those overseas could watch the whole thing via our live streaming website. Finally, at around 6pm on the night of the premiere, after 875,000 direct interactions with our campaign and a global reach of 66 million people, the statue was brought down. The campaign was the largest live stream in Australasian history, and of all conversations about Game of Thrones worldwide on the night of the premiere, one in twenty was about #bringdowntheking, and SKY TV. Digital advertisement created by DDB, New Zealand for Game Of Thrones, within the category: Media.

Digital advertisement created by DDB, New Zealand for Cadbury, within the category: Confectionery, Snacks.