Digital advertisement created by DDB, New Zealand for KiwiRail, within the category: Transport.

Kelly Tarlton’s SEA LIFE Aquarium and animal trainer Mark Vette taught an octopus to take photos on a Sony TX30 underwater camera in New Zealand. Rambo, a female octopus, was a quick learner too. It only took three attempts for her to understand the process, that’s faster than a dog, actually it’s faster than a human in some instances. The Octographer currently lives at Kelly Tarlton’s SEA LIFE Aquarium in Auckland, New Zealand where visitors will be able to make a $2 donation, with all proceeds going back to the SEA LIFE Conservation Fund, an organization dedicated to the protection of marine wildlife and conservation. Digital advertisement created by FCB, New Zealand for Sony, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, New Zealand for New Zealand Police, within the category: Public Interest, NGO.

Tui Brewery, Saatchi & Saatchi and five keen lads have teamed up and brewed a special surprise for a good mate – by plumbing his whole house with icy cold Tui beer. It took months of planning, a team of the brewery’s best beer technicians, an up-for-it plumber, 14 cameras, a heap of kept secrets and a generous helping of fresh Tui beer to turn a house-load of everyday taps into a dream come true. Ambient advertisement created by Saatchi & Saatchi, New Zealand for TUI, within the category: Alcoholic Drinks.

Digital advertisement created by BBDO, New Zealand for Pedigree, within the category: House, Garden.

Ambient advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.

Ambient advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Friendships forged over a bag of Eta chips are so powerful, you’ll be willing to skim, well, anything. Film advertisement created by BBDO, New Zealand for Eta, within the category: Confectionery, Snacks.

Digital advertisement created by Butler Shine Stern and Partners, New Zealand for Gravity Coffee, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

Film advertisement created by DDB, New Zealand for SKY, within the category: Media.

Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Digital advertisement created by DDB, New Zealand for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, New Zealand for Mainland, within the category: Food.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Sound Engineer: Craig Matuschka Film advertisement created by Sugar, New Zealand for World Vision, within the category: Public Interest, NGO.

To promote the 4th season premiere of Game of Thrones on premium SKY TV cable channel SoHo, we wanted to demonstrate we were just as fanatical about good programming as the fans who watched it. So we gave them the one thing they all wanted - the chance to bring down King Joffrey. We erected a 7m statue of the King in NZ’s largest public square, then invited fans worldwide to bring him down via a massive winch that was activated every time the hashtag #bringdowntheking was used on Twitter. The stunt immediately trended on Twitter, and stayed trending the entire duration of the campaign. Thousands of photos and videos were shared online by those who came to see the statue, and our own daily videos garnered hundreds of thousands of views. By the 5th day the winch had the statue at breaking point. Thousands of fans gathered for hours leading up to the moment, tweeting and watching, while those overseas could watch the whole thing via our live streaming website. Finally, at around 6pm on the night of the premiere, after 875,000 direct interactions with our campaign and a global reach of 66 million people, the statue was brought down. The campaign was the largest live stream in Australasian history, and of all conversations about Game of Thrones worldwide on the night of the premiere, one in twenty was about #bringdowntheking, and SKY TV. Digital advertisement created by DDB, New Zealand for Game Of Thrones, within the category: Media.

Film advertisement created by String Theory, New Zealand for Good Books, within the category: Retail Services.

Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Outdoor advertisement created by Saatchi & Saatchi, New Zealand for Sealord, within the category: Food.