Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Digital advertisement created by Young + Shand, New Zealand for Smirnoff, within the category: Alcoholic Drinks.

Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in today’s fast-paced environment is an ongoing challenge for New Zealand families. In partnership with Gilbert Rugby, Nakatomi, child psychologist Dr Emma Woodward and Colenso BBDO, Spark is developing a Bluetooth-enabled smart rugby ball to help families achieve a healthy balance of screen time and active playtime. The product is currently a prototype, with a New Zealand trial underway with local families. Experiential advertisement created by BBDO, New Zealand for Spark, within the category: Toys.

Digital advertisement created by BBDO, New Zealand for Pedigree, within the category: House, Garden.

Film advertisement created by BBDO, New Zealand for Flybuys, within the category: Retail Services.

Tui Brewery, Saatchi & Saatchi and five keen lads have teamed up and brewed a special surprise for a good mate – by plumbing his whole house with icy cold Tui beer. It took months of planning, a team of the brewery’s best beer technicians, an up-for-it plumber, 14 cameras, a heap of kept secrets and a generous helping of fresh Tui beer to turn a house-load of everyday taps into a dream come true. Ambient advertisement created by Saatchi & Saatchi, New Zealand for TUI, within the category: Alcoholic Drinks.

Drawing on a history of innovation in scientific and naturopathic expertise, Red Seal develops effective natural remedies that help the body heal itself and boost well being. Film advertisement created by Sugar, New Zealand for Red Seal, within the category: Pharmaceutical.

Film advertisement created by DDB, New Zealand for Trade Me, within the category: Professional Services.

Film advertisement created by TBWA, New Zealand for Noel Leeming, within the category: Retail Services.

Film advertisement created by TBWA, New Zealand for The Warehouse, within the category: Retail Services.

Sound Engineer: Craig Matuschka Film advertisement created by Sugar, New Zealand for World Vision, within the category: Public Interest, NGO.

Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else. Spouses, commitments and those less worthy have often been fodder for blokey heroes who earn their beer through some feat of strength, cunning, comedy or a combination of the three. The decision to get away from those well-worn tropes provided an opportunity for Speight's, which has launched a new brand campaign headlined by an unexpectedly heartwarming spot titled 'The Dance' created by DDB New Zealand. A two-minute epic follows the story of two workmates who seem to be teaching each other to dance. We meet their wider group of mates, who stay after work to offer unsought critique. Mastering dancing quickly becomes their group project, and they approach it with the same laconic attitude you'd expect at Thursday night training for the 3rd-division social footy team. Film advertisement created by DDB, New Zealand for Speight's, within the category: Alcoholic Drinks.

Outdoor advertisement created by Saatchi & Saatchi, New Zealand for Sealord, within the category: Food.

Film advertisement created by Y&R, New Zealand for Heinz, within the category: Food.

Film advertisement created by BBDO, New Zealand for Mainland, within the category: Food.

Ambient advertisement created by FCB, New Zealand for Brothers In Arms, within the category: Public Interest, NGO.

Film advertisement created by Havas, New Zealand for Budget, within the category: Automotive.

It’s a sad fact that in 2021, New Zealand’s LGBTQIA+ communities have worse health outcomes than their peers in several different areas including mental health and HIV transmission. So, to mark International Pride month in June, the New Zealand AIDS Foundation (NZAF) is challenging people to ‘Sweat with Pride’ by exercising for at least 21 minutes a day to get active and raise money to support the Rainbow community. To help with this, NZAF has engaged the services of three ‘Perspirational Trainers’, fronted by some of the LGBTQIA+ community’s most fabulous drag artists. Upon signing up to the Sweat with Pride challenge, supporters choose a trainer, then the work (and fun!) begins. Carmen, Tilda and Jim will encourage, motivate and cheerlead supporters through their sweaty fundraising efforts throughout the month of June, with the goal of raising as much money as possible for Rainbow communities. Film advertisement created by FCB, New Zealand for NZ AIDS Foundation, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Westpac, within the category: Finance.