Outdoor advertisement created by DDB, New Zealand for Sky Sport, within the category: Media.

Film advertisement created by BBDO, New Zealand for Mainland, within the category: Food.

Audio advertisement created by FCB, New Zealand for Prime TV, within the category: Media.

Digital advertisement created by BBDO, New Zealand for Samsung, within the category: Electronics, Technology.

Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else. Spouses, commitments and those less worthy have often been fodder for blokey heroes who earn their beer through some feat of strength, cunning, comedy or a combination of the three. The decision to get away from those well-worn tropes provided an opportunity for Speight's, which has launched a new brand campaign headlined by an unexpectedly heartwarming spot titled 'The Dance' created by DDB New Zealand. A two-minute epic follows the story of two workmates who seem to be teaching each other to dance. We meet their wider group of mates, who stay after work to offer unsought critique. Mastering dancing quickly becomes their group project, and they approach it with the same laconic attitude you'd expect at Thursday night training for the 3rd-division social footy team. Film advertisement created by DDB, New Zealand for Speight's, within the category: Alcoholic Drinks.

Late on Thursday night last week a group of crafty guerrillas hijacked six billboards around Auckland city as well as in Hamilton, Wellington, Christchurch and Dunedin, making other businesses' billboards their own. Stay tuned, we hear more hijacking is in the pipeline. Ambient advertisement created by DDB, New Zealand for Crafty Beggars, within the category: Alcoholic Drinks.

Tui Brewery, Saatchi & Saatchi and five keen lads have teamed up and brewed a special surprise for a good mate – by plumbing his whole house with icy cold Tui beer. It took months of planning, a team of the brewery’s best beer technicians, an up-for-it plumber, 14 cameras, a heap of kept secrets and a generous helping of fresh Tui beer to turn a house-load of everyday taps into a dream come true. Ambient advertisement created by Saatchi & Saatchi, New Zealand for TUI, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, New Zealand for Heinz, within the category: Food.

Film advertisement created by Saatchi & Saatchi, New Zealand for Tourism Fiji, within the category: Hospitality, Tourism.

Film advertisement created by Saatchi & Saatchi, New Zealand for TUI, within the category: Alcoholic Drinks.

Film advertisement created by DDB, New Zealand for Weet-Bix, within the category: Food.

Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.

Film advertisement created by Havas, New Zealand for Budget, within the category: Automotive.

Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Hubbard breakfasts are all about finding the right mix of delicious ingredients to pair up with the main ingredient – the Oat. So, to launch a new range of Granola, the humble Oat had to go on a search to find the perfect partner to join him in the carton… Film advertisement created by Sugar&Partners, New Zealand for Hubbards, within the category: Food.

Despite what the competition say, all power’s the same, none of it is super. While they all dress it up and try and pretend it’s different, or flog you something else as well to make you think you’ve got a deal, but you don’t. Energy Online tell it how it is and deliver what people want. Which is this case is just energy, at a fair price, that’s easy to get. That’s not what most in the market are up to, so we decided it was time to call BS, cause power just isn’t super. This stunt, the first of three in our campaign, was created using real people. Over a month they were screened and tested, so they arrived at our ‘Energy Online sponsored University technology prototype test,’ believing they were on the brink of creating history. Instead, they helped prove a point – power, is power, is power, it’s all the same. But it can be brilliantly simple. Experiential advertisement created by Contagion, New Zealand for Energy Online, within the category: Industrial, Agriculture.

Film advertisement created by BBDO, New Zealand for Flybuys, within the category: Retail Services.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

Film advertisement created by BBDO, New Zealand for Samsung, within the category: Electronics, Technology.

Senior Account ManagerL Anna Holloway Digital advertisement created by BBDO, New Zealand for Burger King, within the category: Food.