To show the advantages of using air conditioners in the summer, we used local insight: Uzbek people use sound «ehhh» to express negative emotions and use the sound «ahhh» to express positive ones. Like when they feel the joy of finally being home under the air conditioner after the summer heat. That's why we decided to compare these two sounds in real-life situations, that people face outside and at home in the summertime period.

In Uzbekistan, the majority of the population that have employment problems, leave the country to work abroad so that they can earn money for their families. There are different ways how migrants can send money to their relatives. However, almost all of them are inconvenient as each payment system has functional limitations. As a result, when it comes to payment and other money-related operations, people are forced to use different applications for different needs. Oson is the only application that provides all those required features and can be conveniently used by both sides: a person living in Uzbekistan and the one abroad. People do not know about the existence of such opportunities because they already have accepted the fact that limitations and restrictions are a common occasion in Uzbekistan. They face them their whole life - from childhood to adulthood: within the family, at school, at work, in personal and social relationships. Artificial restrictions are created constantly and tell: you can’t have your own opinion, you can’t stand out, you can’t apply for your dream job… The idea: For people who used to face restrictions all their lives, Oson is a mobile application that removes barriers. Film advertisement created by Lokals, Uzbekistan for Oson, within the category: Electronics, Technology.