Dominican Republic

Moving

WVA

Film advertisement created by Kraneo, Dominican Republic for Sunami, within the category: House, Garden.

The first art exhibit by kids who have passed away from cancer. To help kids who are living with it. In 2016, Casa Facci wanted to create a blood bank, so less children died because they could not get blood on time in case of emergency, which is very frequent during cancer treatment. Donations were desperately needed. We decided to create awareness with an art exhibit at the Dominican Republic’s Museum of Modern Art of the last drawings of children that had passed away from cancer. We invited the media, art dealers, potential buyers and opinion leaders and auctioned the kids work among famous artists who donated some of their pieces to be auctioned off during the exhibit. Experiential advertisement created by Ogilvy, Dominican Republic for Casa Facci, within the category: Public Interest, NGO.

Reusable Billboard

WVA

After a wave of plastic waste hit the coasts of the Dominican capital in mid-2018, a lot of people, companies and brands have tried to find a solution so that it does not happen again. The laws that regulate the use and handling of these materials take time to be put into effect because Dominican consumer habits and daily purchases still depend on these materials. Alpha Inversiones, a brokerage firm that understands that investments can change the future of a person or a country, decided to apply its philosophy by converting its outdoor advertising into more than 1,000 reusable bags. The bags display the message, "This Bag was Once a Billboard" and now circulate in some retail outlets. At the same time, it requested by means of its social networks that its followers tag other brands prompting them to donate their billboards and thus continue to make bags to establish a new culture with habits of recycling and reuse. Outdoor advertisement created by Ogilvy, Dominican Republic for Alpha Inversiones, within the category: Finance.