Film advertisement created by Bensimon Byrne, Canada for Inniskillin, within the category: Alcoholic Drinks.

Women have been disproportionately affected by the pandemic, currently spending an average of 95 hours per week in caregiving roles. That has led to elevated levels of depression and anxiety, with 35% of mothers reporting symptoms of depression last year, up from 19% pre-pandemic according to Statistics Canada. Film advertisement created by Hard Work Club, Canada for Canadian Women’s Foundation, within the category: Public Interest, NGO.

Canadian Production Service Company: Transmission Inc. Digital advertisement created by Cheil, Canada for Samsung, within the category: Electronics, Technology.

Media: Grassroots inc. Direct advertisement created by McCann, Canada for Fading Fast, within the category: Professional Services.

Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

To promote the world premiere of Star Trek: The Starfleet Academy Experience at Canada Aviation and Space Museum, Acart Communications developed an immersive campaign using multiple tactics. It began with a mysterious, unbranded, “UFO” video that was featured on local TV news, and argued over on Reddit, and on Social Media. Next, the museum released an “intercepted transmission” of a Starfleet Shuttle in trouble. At the same time, an experiential installation of a crashed shuttle nacelle appeared in various locations, with two Starfleet science officers examining it with tricorders and two security officers guarding it. (Those curious enough to ask about it were handed metal cards with the campaign URL, joinstarfleetacademy.ca.) This scene was the subject of a “paid” front-page takeover on Metro Ottawa, with a news story entirely in Klingon (which one Redditor successfully translated). Next, a replica of Kirk’s Captain’s Chair toured malls and events, allowing the public to don a captain’s uniform and read authentic Kirk lines into a moderated Twitter feed, https://twitter.com/jimmykirk2370. Finally, the main campaign creative was released on street-level posters and bus wraps. All creative was approved by the Star Trek intellectual property owner, CBS. Integrated advertisement created by Acart, Canada for Canada Aviation and Space Museum, within the categories: Education, Hospitality, Tourism.

Film advertisement created by Immersion Creative, Canada for Sempio, within the category: Food.

We wanted to give everyone a break from ads this holiday season, so 2 months ago we bought a bunch of prime ad space and ran blank white ads throughout December. Integrated advertisement created by Wunder, Canada for Wunder, within the category: Agency Self-Promo.

Visual Effects: Crush Inc. Film advertisement created by BBDO, Canada for Canadian Paralympics Committee, within the category: Recreation, Leisure.

Digital advertisement created by Blammo, Canada for Orville, within the category: Confectionery, Snacks.

Film advertisement created by FCB, Canada for Toronto Jewish Film Festival, within the category: Recreation, Leisure.

A video to commemorate 10 years of supporting Canadian Breast Cancer Foundation, Scotties Facial Tissue spoke with a group of women whose lives have been touched by breast cancer. Digital advertisement created by FUSE, Canada for Scotties, within the category: House, Garden.

Instead of a boring agency christmas card Wasserman created a shopping channel with fun concept products. Too bad all the products are out of stock. Visit the shopping channel. Digital advertisement created by Wasserman, Canada for Wasserman, within the category: Agency Self-Promo.

Film advertisement created by Dare, Canada for Boys and Girls Clubs of Canada, within the category: Public Interest, NGO.

Introducing the 2020 Holiday Dumpster Fire Channel. Give 2020 the proper send-off it deserves by throwing this soothing and satisfying dumpster fire up on your screen as we all anxiously wait for this wretched year to be over with. Digital advertisement created by Trigger, Canada for Trigger, within the category: Agency Self-Promo.

Experiential advertisement created by Bleublancrouge, Canada for KLM, within the category: Transport.

Film advertisement created by FCB, Canada for PFLAG, within the category: Public Interest, NGO.

Ambient advertisement created by Lg2, Canada for Krispy Kernels, within the category: Food.

Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.