Digital advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

This story of a lonely potato meeting his true love may have you crying in your ketchup. Heinz Ketchup tells a love story 150 years in the making. French fries and Heinz Ketchup go together like, well, french fries and Heinz Ketchup. But for their newest spot the brand has taken that connection a step further. “True Love” tells the story of a lonely potato on a journey from farm to french fry. It’s at that point that, of course, the fry meets its one true love, Heinz Ketchup. Backed by Heart’s 80’s hit “What About Love”, the spot brings a tongue in cheek charm to the classic food pairing. The spot is the latest from Kraft Heinz Canada and celebrates Heinz’s Tomato Ketchup’s 150th anniversary. “Heinz has been doing common things uncommonly well for 150 years. It’s an iconic brand known for great taste and uncompromising quality, but our aim this year was to reinforce the deep emotional connection fans have with the brand through the timeless love story between food and Heinz Ketchup. A story that reflects the indescribable truth about Heinz, that our favourite foods just aren’t the same without it." said Nina Patel, Head of Brand Build Communications & Innovation at Kraft Heinz Canada. The spot launches Heinz’s 150th year and will be accompanied by surrounding digital and social campaign elements throughout the summer of 2019. Creative was handled by Rethink with media support from Starcom. Film advertisement created by Rethink, Canada for Heinz, within the category: Food.

The COVID-19 pandemic has had significant impact on the performing arts in this country. Canada’s largest professional theatre for young audiences, Young People’s Theatre (YPT), has partnered with Zulu Alpha Kilo and Meta to launch an innovative campaign using augmented reality (AR) technology to celebrate the positive impact theatre has on young people. The “Star in AR” campaign allows Canadians to use an interactive augmented reality experience with the children in their lives to showcase the invaluable lessons that children learn through theatre experiences. Integrated advertisement created by Zulu Alpha Kilo, Canada for Young People’s Theatre, within the category: Other.

Film advertisement created by Cossette, Canada for Canadian Olympic Committee, within the category: Professional Services.

Audio advertisement created by Wasserman, Canada for Return-It, within the category: Professional Services.

For the second annual Seawheeze half marathon, Thinkingbox collaborated with Visa, Lululemon and M Marketing to create a large-scale video wall to display personal motivational mantras created by participants of the race. Ambient advertisement created by M Marketing, Canada for Visa, within the category: Finance.

Instead of a boring agency christmas card Wasserman created a shopping channel with fun concept products. Too bad all the products are out of stock. Visit the shopping channel. Digital advertisement created by Wasserman, Canada for Wasserman, within the category: Agency Self-Promo.

Film advertisement created by FCB, Canada for Toronto Jewish Film Festival, within the category: Recreation, Leisure.

Keeping old meds in your medicine cabinet, where kids can find them, is never a good idea. It’s not as if someone else is going to return them to the drugstore for you. Film advertisement created by FCB, Canada for Drug Free Kids Canada, within the category: Public Interest, NGO.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Director: J.J. Adler Film advertisement created by John St, Canada for WWF, within the category: Public Interest, NGO.

Bruce MacKinnon, an internationally award-winning editorial cartoonist, was invited to showcase the Canadian prime ministers he’s created over the years at the Art Gallery of Nova Scotia. We were invited to help get the word out about it. Film advertisement created by Trampoline, Canada for Art Gallery of Nova Scotia, within the category: Recreation, Leisure.

Audio advertisement created by Grey, Canada for Mill Street Brewery, within the category: Alcoholic Drinks.

On the heels of Black Friday, it’s no surprise to see a blowout savings event for a faux fur company pop up on Toronto’s fashionable Queen Street West. The surprise however comes upon closer inspection. Furious Fur’s ‘Wild Savings Event’ drew shoppers to the store where they discovered clever twists on familiar discount slogans, revealing that this sales event wasn’t about saving money, but rather, the millions of animals killed every year in the fur trade. Integrated advertisement created by Zulu Alpha Kilo, Canada for Furious Fur, within the categories: Fashion, Retail Services.

Thanks to the All-New 2019 Jetta and its several features, a couple takes advantage of their camping trip to reignite the flame. Film advertisement created by DDB, Canada for Volkswagen, within the category: Automotive.

The refugee crisis has touched many corners of the globe and Canada is no exception. The country has become a safe haven for newcomers looking to rebuild their lives while preserving their identity and culture. The Afghan Woman’s Organization (AWO) is on the front lines of this important settlement work, helping more than 100 landed immigrations and refugees per month. Film advertisement created by send+receive, Canada for Afghan Woman’s Organization, within the category: Public Interest, NGO.

Film advertisement created by Cundari, Canada for BMW, within the category: Automotive.

The spot is part of an online campaign also supported by a series of animated .gifs based on the animation designs from Shaw, crafted to extend the messaging into targeted social media options. Film advertisement created by Leo Burnett, Canada for Kellogg's, within the category: Food.

Film advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Copywriter:Michael Sheppard