With the NBA regular season coming to a tense close, it’s easy to get swept up in the game when it feels like every second counts. Sometimes, fans need a timeout to chill when the stakes are high. As the Official Beer of the Toronto Raptors, Coors Light wants to help by introducing the first piece of fan gear that is designed to maximize chill: the Coors Light Raptors Weighted Hoodie. Using the same technology as a weighted blanket, which is popularly known for its calming properties, the 10-lb Coors Light Raptors Weighted Hoodie should be worn during games so fans can chill through buzzer-beating, couch-coaching, high-pressure moments with ease. Integrated advertisement created by Rethink, Canada for Coors Light, within the category: Alcoholic Drinks.

Film advertisement created by Hard Work Club, Canada for Knix, within the category: Fashion.

This video was created to inform gamers about the XBox Live Arcade game titled “Go! Go! Break Steady”. We held auditions in Toronto, Canada for B-Boys and B-Girls to come down and showoff their skills. They thought they were in for a regular audition – they had no idea what was about to happen. After briefly showcasing their skills, we ramped it up and asked them to solve puzzles while dancing. We literally brought the game to life. Digital advertisement created by Taxi, Canada for Xbox, within the category: Gaming.

Film advertisement created by Red Lion, Canada for Maytag, within the category: Electronics, Technology.

40 years of exceptional footwear. 40 years of Canadian adventures. Explore with Baffin. Film advertisement created by Elemental, Canada for Baffin, within the category: Fashion.

Film advertisement created by Bensimon Byrne, Canada for Tennis Canada, within the category: Education.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by Rethink, Canada for Coast Capital Savings, within the category: Finance.

Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services. Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo. But the bartering didn’t end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ. Digital advertisement created by One Twenty Three West, Canada for Montana's Cookhouse, within the category: Food.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Digital advertisement created by JWT, Canada for Canadian Film Festival, within the category: Recreation, Leisure.

The Salvation Army and GREY Canada have launched a new campaign that uses tourism to bring awareness to the issue of hidden poverty during Canada’s 150th birthday celebration. While most of Canada, and numerous brands, celebrate a milestone birthday, this campaign reveals that despite being a great place to live, Canada is not yet great for everyone. Film advertisement created by Grey, Canada for Salvation Army, within the category: Public Interest, NGO.

Film advertisement created by MacLaren, Canada for YMCA, within the category: Public Interest, NGO.

Ambient advertisement created by BCP, Canada for Virgin, within the category: Media.

Digital advertisement created by Open, Canada for Bier Markt, within the category: Alcoholic Drinks.

Integrated advertisement created by Zulu Alpha Kilo, Canada for CAMH, within the category: Public Interest, NGO.

Film advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Tweet the Blues was a Twitter based campaign created to introduce the Mp3 generation to the blues and increase awareness about the 2012 Burnaby Blues and Roots Festival. Digital advertisement created by Spring, Canada for 2012 Burnaby Blues and Roots Festival, within the category: Recreation, Leisure.