Canada
Digital advertisement created by Union, Canada for Interval House, within the category: Public Interest, NGO.
Most anti–bullying ads target victims or bullies. With our research showing that acts of bullying can stop within 10 seconds of intervention, we spoke to those who see bullying and have the power to make noise and stop it. Here, bystanders instinctively recreate car alarms to demonstrate the potential of the silent majority. Film advertisement created by Taxi, Canada for CKNW, within the category: Public Interest, NGO.
To help Canadians make the most of a second socially distant baseball season, Miller Lite is releasing an exclusive custom-made baseball glove, specially engineered for catching beers from friends while keeping a safe distance. Named the “Relief Catcher”, this limited-edition Miller Lite item was designed in collaboration with global creative agency Sid Lee and the official glove manufacturer of Major League Baseball, Rawlings. Only five gloves are available to the public and baseball fans can have a chance to win one of those unique gloves by entering a contest. Integrated advertisement created by Sid Lee, Canada for Miller Lite, within the category: Alcoholic Drinks.
Content advertisement created by Zulu Alpha Kilo, Canada for Harley-Davidson, within the category: Automotive.
Integrated advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.
Film advertisement created by FCB, Canada for Glad, within the category: House, Garden.
Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.
Film advertisement created by Alfred, Canada for iÖGO, within the category: Food.
Film advertisement created by FCB, Canada for Toronto Jewish Film Festival, within the category: Recreation, Leisure.
Film advertisement created by Bensimon Byrne, Canada for Tennis Canada, within the category: Education.
Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.
Raising awareness is one thing, but generating true understanding and acceptance is a whole other matter. That's why the government of Quebec has created a message that aims to fight transphobia. In the documentary video we discover a Quebec family. Mila has always felt like a girl inside, so her parents surprise her with a very special birthday gift. Apart from showing Mila's own personal experience, the anti-transphobia campaign conveys a strong message about acceptance and suggests paths that families of transgender people can take. A timely campaign on a topic often seen in the news, the ultimate aim is to give Quebecers a more accurate notion of what life is truly like for transgender people and their families. This recent video on transphobia is part of a second phase in a major campaign against violence of all kinds. Film advertisement created by Lg2, Canada for Quebec Government, within the category: Public Interest, NGO.
Digital advertisement created by Lg2, Canada for Valin Custom Tailoring, within the category: Fashion.
Most people use Google Maps to find the quickest route but for people with disabilities, it's not that easy. Google wanted to make sure everyone could find a way that worked for them. Digital advertisement created by Miami Ad School, Canada for Google, within the category: Electronics, Technology.
Production HouseTemple Productions Film advertisement created by TBWA, Canada for TBWA, within the category: Agency Self-Promo.
In the summer of 2015, Ontario will be the backdrop for the Pan Am/Parapan Am Games, the biggest sports event in our history. The goal of the communications is to capture the scale, intensity and drama of the games. And ultimately, to build tourism awareness and drive attendance at this once-in-a-lifetime spectacle. Post Production, Finishing & Visual Effects: Fort York VFX Film advertisement created by FCB, Canada for OTMPC, within the category: Transport.
Digital advertisement created by TBWA, Canada for TBWA\Toronto, within the category: Agency Self-Promo.
In honor of this year’s Take Your Dog to Work Day, the passionate pet lovers at Nestlé Purina PetCare Canada decided to celebrate by providing a Pet-Friendly makeover to a deserving office – Jellinek Law Office – that specializes in sexual assault and personal injury law, and has seen first-hand the incredible impact that Pets at Work can have on employees and clients alike. Digital advertisement created by Hyper, Canada for Purina, within the category: House, Garden.
Film advertisement created by BBDO, Canada for Ontario Lung Association, within the category: Public Interest, NGO.
For some women, the horror doesn't stop with Halloween. That needs to end. Film advertisement created by FCB, Canada for YWCA, within the category: Public Interest, NGO.