Film advertisement created by Good Fortune Collective, Canada for Whistler Mountain Bike Park, within the category: Sports.

Film advertisement created by Zulu Alpha Kilo, Canada for Make-A-Wish, within the category: Public Interest, NGO.

Film advertisement created by Extreme Group, Canada for Downtown Halifax Business Commission, within the category: Professional Services.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

Ambient advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

Production House: Banditos Bros. Film advertisement created by Cundari, Canada for BMW, within the category: Automotive.

Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

URL: https://thecallthatcomesafter.com ​The project is called "The Call That Comes After" and what's interesting about it is how technology is used to bring the targeted teen into the narrative of the campaign - they receive personalized text message from their parent at a crucial point in watching a customized video. It targets teens on the device they use most - their phones. The goal of the campaign is to start a conversation between the teen and their parent about the dangers of high driving. Studies show that driving high nearly doubles the risk of an accident, but a recent study commissioned by Drug Free Kids Canada found that nearly one third (32%) of teens feel driving high is not as risky as drunk driving, while one in four high school seniors say they have ridden in a car with a high driver. Although more parents are speaking more frequently to their kids about drugs, Drug Free Kids Canada’s research showed that over 40% of parents say their conversation lasted only a few minutes or less which seems to indicate a reluctance to engage in a meaningful conversation.​ ​The tool that is being offered with the “CallThatComesAfter” provides an easy opportunity for parents to get a message across and open the dialogue all this with a few clicks. Experiential advertisement created by FCB, Canada for Drug Free Kids Canada, within the category: Public Interest, NGO.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Film advertisement created by Havas, Canada for Volkswagen, within the category: Automotive.

Film advertisement created by DDB, Canada for Toronto Jewish Film Festival, within the category: Recreation, Leisure.

Some things should never be for sale, but every year over 1.2 million children are sold into slavery. Film advertisement created by KBS+, Canada for World Vision, within the category: Public Interest, NGO.

The challenge was to remind teens milk is a great addition to their snacks when they’re relaxing at home. However when teens are relaxing at home they aren’t exposed to most traditional media channels. They spend a lot of time watching online videos so we created a cartoon webseries called “Snack Time.” It’s a fun, quick and irreverent show about a carton of milk named ‘Carlton’ and his friends who all happen to be snacks that taste great with milk. Digital advertisement created by DDB, Canada for Milk West, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, Canada for Leucan, within the category: Public Interest, NGO.

Ambient advertisement created by My Loud Speaker, Canada for Opticians Council of Canada, within the category: Professional Services.

McDonald’s and Cossette go big again to promote a true Quebec icon—poutine, now available in large size in their restaurants throughout the province. The campaign traces the history of the legendary poutine in a 60-second video. Shot on the outskirts of Victoriaville, the video incorporates various elements that played a role in how the recipe came to be, such as the cheesemaker in Plessisville, which supplies the cheese curds for McDonald’s poutine, and Jeannine Vaudreuil, who was in Warwick in 1956 when restaurant owner Fernand Lachance allegedly combined fries and cheese curds for the very first time. The spot features actors and non-actors from Warwick and Drummondville, adding an extra touch of authenticity to the content and reopening the debate about the dish’s origins. The energetic feel of the video was enhanced by the directing style of Le GED, and an original track composed by Vlooper of Alaclair Ensemble. Integrated advertisement created by Cossette, Canada for McDonald’s, within the category: Food.

Film advertisement created by BBDO, Canada for Right To Play, within the category: Public Interest, NGO.

Film advertisement created by McCann, Canada for WCLC, within the category: Gambling.

Digital advertisement created by Red Lion, Canada for Responsible Gambling Council, within the category: Public Interest, NGO.