Generation A is the follow up novel to Douglas Coupland's 1991 cult hit Generation X. As with the campaign for his 2007 novel The Gum Thief, Random House Canada again came to Crush, Toronto to create a series of films. Last time it was nine films, this time it’s three - “10 Question for Douglas Coupland”, “The Tragic Death of the Channel Three News Team” and “Colour Samples”. Film advertisement created by Crush, Canada for Generation A, within the category: Media.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by MOFILM, Canada for Bose, within the category: Electronics, Technology.

Ambient advertisement created by Cossette, Canada for Salvation Army, within the category: Public Interest, NGO.

Dove Men+Care is committed to championing paternity leave. This year, the Government of Canada has enacted an additional five-week, use-it-or-lose-it parental leave benefit. We documented 5 dads for 5 weeks to inspire more fathers to #TakeTheTime. Content advertisement created by Ogilvy, Canada for Dove Men+Care, within the categories: Beauty, Health.

Film advertisement created by Dare, Canada for Destination British Columbia, within the category: Transport.

A 3 hour and 20 minute ad shows you how to save TIME with EnOcean. EnOcean uses self-harvesting technology that allows various switches and sensors to work without wires or batteries. They can be installed in less than ten minutes, as opposed to traditional switches, which can take 3 hours and 20 minutes (since you have to open up walls, run wires, install the switch, fix the hole, repaint, etc). Digital advertisement created by Alfred, Canada for EnOcean, within the category: Electronics, Technology.

Film advertisement created by BBDO, Canada for Movember, within the category: Public Interest, NGO.

Film advertisement created by DDB, Canada for Crime Stoppers, within the category: Public Interest, NGO.

In Newfoundland and Labrador there’s a story around every corner, and you’ll often find them in the most unexpected of places: from kitchens to coves, pubs to tour boats, and everywhere in-between. ItS one of those places that can make a storyteller out of just about anyone — including you. Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Film advertisement created by BrandHealth, Canada for Peterborough Council on Aging, within the category: Public Interest, NGO.

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

Experiential advertisement created by Dentsu, Canada for MTL Tattoo, within the categories: Beauty, Professional Services.

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

Digital advertisement created by Union, Canada for Interval House, within the category: Public Interest, NGO.

Digital advertisement created by TrojanOne, Canada for Fisher-Price, within the category: Gaming.

It’s a fact. Most direct mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, we did something that would get people’s cats attention first. We printed the mailers on catnip paper, and the cats went crazy for it. Direct advertisement created by Rethink, Canada for Bulk Cat Litter Warehouse, within the category: House, Garden.

We toast outdoor season in Canada with a new product from Gay Lea that brings the taste of the campfire home. Pre-roll, display and OOH make up the national campaign effort. Integrated advertisement created by Agency59, Canada for Gay Lea, within the category: Food.

Film advertisement created by Zulu Alpha Kilo, Canada for Make-A-Wish, within the category: Public Interest, NGO.

Advertising Agency: Proximity, Toronto, Canada Film advertisement created by Proximity, Canada for Canadian Olympic Committee, within the category: Recreation, Leisure.