Film advertisement created by Trigger, Canada for AMI Autoglass insurance, within the categories: Automotive, Finance.

In 2014 the use of the K-Cup reached unparalleled levels. Output became so high that there was enough discarded K-Cups to circle the earth 10.5 times. The numbers continued to grow until the day of the invasion.

The Canadian Centre for Child Protection (CCCP) reports an 89% increase in the past two years in online sextortion cases among teenage boys, prompting the CCCP to develop Canada’s first awareness and prevention campaign for boys, launching on May 23. The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation. Integrated advertisement created by No Fixed Address, Canada for The Canadian Centre for Child Protection, within the category: Public Interest, NGO.

Film advertisement created by Alfred, Canada for iÖGO, within the category: Food.

Film advertisement created by Havas, Canada for Monster Factory, within the category: Retail Services.

Film advertisement created by BrandHealth, Canada for Canadian Mental Health Association, within the category: Public Interest, NGO.

Film advertisement created by Zulu Alpha Kilo, Canada for Subaru, within the category: Automotive.

Many sighted people have never considered how difficult it can be for a person who is blind or partially sighted to navigate the internet - especially now that so much of our lives happen online. But one of the most common understandings of blindness is that a guide dog can help a person who is blind to navigate the world. With this insight in mind, we’re using a humorous approach to discuss the serious issue of media accessibility. In the video, we introduce the audience to K9-Online, a training facility that’s equipping guide dogs with the internet skills they need to assist the blind and partially sighted in the digital age. We’ll watch a class of guide dogs as they learn to browse the internet, post on social media, and complete web searches for their owners. Ultimately, the video leaves our audience with one thought – the one that inspired AMI to adapt their own website for those who are blind and partially sighted - why not make the internet itself more accessible? Digital advertisement created by TBWA, Canada for AMI, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Canada for Movember, within the category: Public Interest, NGO.

With the goal of increased acceptance for the Down syndrome community, this film was created to challenge the associated stigmas. People with Down syndrome can, and do, lead meaningful, happy lives. It was launched on March 21, 2013, World Down Syndrome Day. Film advertisement created by Juniper Park, Canada for Circle 21, within the category: Public Interest, NGO.

To prove that they are truly serious about sustainability, Greenfield Natural Meat Co. has become the first meat company to go meatless on Monday. Film advertisement created by Havas, Canada for Greenfield Natural Meat Co., within the category: Food.

Film advertisement created by Rethink, Canada for Variety, within the category: Public Interest, NGO.

Film advertisement created by Innocean, Canada for Cycling Canada, within the category: Public Interest, NGO.

The challenge was to remind teens milk is a great addition to their snacks when they’re relaxing at home. However when teens are relaxing at home they aren’t exposed to most traditional media channels. They spend a lot of time watching online videos so we created a cartoon webseries called “Snack Time.” It’s a fun, quick and irreverent show about a carton of milk named ‘Carlton’ and his friends who all happen to be snacks that taste great with milk. Digital advertisement created by DDB, Canada for Milk West, within the category: Non-Alcoholic Drinks.

Film advertisement created by Cossette, Canada for Handicap International, within the category: Public Interest, NGO.

Film advertisement created by Cossette, Canada for Liberté, within the category: Food.

Film advertisement created by Dare, Canada for BC Children's Hospital Foundation, within the category: Public Interest, NGO.

Canadian high schools were losing their football teams due to government cutbacks. Nissan’s “Back in the Game” program brought back 21 lost teams. Digital advertisement created by TBWA, Canada for Nissan, within the category: Automotive.

Film advertisement created by KBS+, Canada for World Vision, within the category: Public Interest, NGO.

Film advertisement created by Rain43, Canada for Ontario Toyota Dealers Association, within the category: Automotive.