Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

Film advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by John St, Canada for Mitsubishi, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Canada for The Canadian Safe Boating Council, within the category: Public Interest, NGO.

Film advertisement created by Cossette, Canada for Canadian Olympic Committee, within the category: Public Interest, NGO.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

Ambient advertisement created by Blammo, Canada for Orville, within the category: Food.

As our research showed that gamers did not trust Ubisoft’s traditional trailers, no matter how good they looked, we went with a different approach and designed an experience that would inspire gamers to create shareable, social, snackable pieces of content. Assassin’s Creed Origins claims to be the most accurate reproduction of ancient Egypt ever made. With its wonders of ancient civilization, Egypt has always been a favourite of tourists. So we thought that if this game is as close to reality as it claims, why not let people visit it as tourists? We launched ExploreAncientEgypt.com, a website where gamers could book immersive guided tours within the actual game build. There they could explore never-before-seen regions of the game map and bring back digital memories in the form of Instagram and Facebook-like stories that they could customize and share everywhere on their social platforms—just as any excited tourist would. Digital advertisement created by Bleublancrouge, Canada for Assassin's Creed, within the category: Gaming.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Based on the popular novel and movie, Dead Man Walking is an opera that tells the journey of a Louisiana nun who becomes the spiritual advisor to a convicted murderer on Angola’s death row. To promote the opera, Ray hit the streets of St. John’s. Literally. With spray chalk, we created some ‘dead man walking’ outlines on buildings and streets. Experiential advertisement created by Ray Agency, Canada for Opera on the Avalon, within the category: Recreation, Leisure.

Ambient advertisement created by Cossette, Canada for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Digital advertisement created by Cossette, Canada for Toronto Silent Film Festival, within the category: Recreation, Leisure.

Film advertisement created by DDB, Canada for Bee Friendly, within the category: Public Interest, NGO.

On March 4, to celebrate International Women’s Day on March 8, the National Film Board of Canada (NFB), in collaboration with the Université du Québec à Montréal (UQAM), is launching Clit-me (nfb.ca/clitme), a five-minute mobile interactive game that takes a light-hearted and open approach to female sexual satisfaction. The experience aims to explode a number of myths about women’s pleasure by giving users the opportunity to try out different motion “techniques” on their smartphones in an attempt to find out what makes their clitoris avatar happy. Clit-me is the brainchild of the second cohort of the Jeunes pousses interactive school, an internship that brings together eight participants from various UQAM programs (including journalism, interactive media and graphic design) to develop a new project at the NFB’s Digital Studio. Film advertisement created by Rethink, Canada for Canadian National Film Board, within the category: Public Interest, NGO.

With advertising awards show season at its peak, creatives across the world will win countless of prestigious awards. However, it’s not a big secret within the industry that many of those creatives really don’t contribute much to the campaign, if anything, to “earn” their award. It’s time to change the way the ad industry views awards shows by recognizing even the most tenuous contributions to an ad campaign. Presenting The Slashies. Production Company: FRANK Content Inc.

Film advertisement created by Wax, Canada for Feeding My Family, within the category: Public Interest, NGO.

Digital advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

They say it takes a village to raise a child. But at the end of the day, parenting is an art. Your art. The way you cuddle them. Make them giggle and laugh out loud… But nutrition is science. Cerebelly includes 16 key nutrients to help a developing brain. Digital advertisement created by Funday, Canada for Cerebelly, within the category: Food.

Film advertisement created by Rain43, Canada for Stubborn Farmer, within the category: Food.