The Canadian Premier League is a new soccer league launching in Canada. They wanted to announce their mission and rallying cry to soccer starved Canadians from coast to coast. With the league 12 months out from playing their first match, we needed to ignite the pride of a nation and create interest in a sport we’re not traditionally known to excel at. So we created a symbol of the movement being the logo and a video featuring real soccer players, supporters, coaches and fans across Canada. Film advertisement created by JWT, Canada for Canadian Premier League, within the category: Sports.

Film advertisement created by Zulu Alpha Kilo, Canada for Subaru, within the category: Automotive.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Most people use Google Maps to find the quickest route but for people with disabilities, it's not that easy. Google wanted to make sure everyone could find a way that worked for them. Digital advertisement created by Miami Ad School, Canada for Google, within the category: Electronics, Technology.

Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.

Outdoor advertisement created by FCB, Canada for Canadian Women’s Shelter, within the category: Public Interest, NGO.

Export Development Canada (EDC) helps businesses take on the world, playing a critical role in Canadian economic development. From the onset of the COVID-19 crisis, EDC has been working alongside federal partners, including BDC and other Canadian financial institutions, to provide support to both exporting and non-exporting companies. Many of the companies EDC helped had to pivot hard and transform their businesses in response to COVID-19. Now, these businesses are using that experience to grow. A new campaign from EDC and McCann Montreal showcases their success. “If the past year has taught us anything, it’s that despite challenges, Canadians businesses are resilient.” said Daniel Boisvert, Vice President, Marketing and Digital Channels at Export Development Canada. “This campaign shows us how the shift in the way we do business has not only been why these businesses have survived, but how they’ve been able to grow moving forward.” In July 2020, Export Development Canada and McCann Montreal launched ‘Business as Unusual,’ a campaign born in the face of the pandemic, to celebrate and support the Canadian businesses forced to pivot to keep themselves afloat. Now, a year later, what became a pivot out of necessity has evolved in to how we move business forward. In light of this, EDC set out to inspire Canadian businesses to leave survival mode behind and adjust to our next normal through new market discovery with the launch of ‘The Unusual Way Forward’. The campaign features three stories from EDC customers -- Poseidon Ocean Systems, ThinkOn Inc., and Kinova Robotics -- showcasing the success they had by embracing new opportunities this last year. Knowing that many Canadian CEOs are confident in company growth in the coming years, ‘The Unusual Way Forward’ aims to motivate and inspire companies to get back to growth and build back better. “We’re proud to partner once again with Export Development Canada to spotlight how Canadians, and Canadian businesses, have built back better.” said Michelle Aboud, SVP Managing Director, McCann Montreal. “We hope these stories help to inspire and reenergize the Canadian entrepreneurial spirit.” Film advertisement created by McCann, Canada for Export Development Canada, within the category: Industrial, Agriculture.

Digital advertisement created by Saatchi & Saatchi, Canada for CMA, within the category: Professional Services.

This very real, festive-looking serving plate could come in handy this holiday season. Conversation starters have been hidden in its decorative design to shield you from family-induced awkwardness. Like your xenophobic uncle who has had one too many and feels the need to share his opinions on millennials using their phones too much. So when a family member starts getting political, raunchy, or just plain inappropriate, look closely into the plate and spark a lighthearted discussion with topics such as: “If you need to survive in the woods, which 3 people here would you go with” or “Ever wondered why Caillou is bald?” About 600 custom, hand-printed porcelain plates have been made and sent to our clients across Canada. Direct advertisement created by Rethink, Canada for Rethink, within the category: Agency Self-Promo.

Film advertisement created by DDB, Canada for Bee Friendly, within the category: Public Interest, NGO.

Digital advertisement created by Red Urban, Canada for Volkswagen, within the category: Automotive.

Film advertisement created by FCB, Canada for Air Canada, within the category: Transport.

Content advertisement created by Zulu Alpha Kilo, Canada for Harley-Davidson, within the category: Automotive.

Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services. Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo. But the bartering didn’t end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ. Digital advertisement created by One Twenty Three West, Canada for Montana's Cookhouse, within the category: Food.

2019 Clio Juror: Peter Ignazi McDonald's is adapting its Golden Arches logo into directional signage for its restaurants, in a campaign out of Canadian creative agency Cossette. The inspiration for the "Follow the Arches" campaign came from noticing that all over Canada, there were different road signs for McDonald's restaurants, but the branding was inconsistent. Cossette created a billboard style based on the actual logo, directing drivers to follow the curves of the "M" in the arches in whichever direction they need to go. Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Raising awareness is one thing, but generating true understanding and acceptance is a whole other matter. That's why the government of Quebec has created a message that aims to fight transphobia. In the documentary video we discover a Quebec family. Mila has always felt like a girl inside, so her parents surprise her with a very special birthday gift. Apart from showing Mila's own personal experience, the anti-transphobia campaign conveys a strong message about acceptance and suggests paths that families of transgender people can take. A timely campaign on a topic often seen in the news, the ultimate aim is to give Quebecers a more accurate notion of what life is truly like for transgender people and their families. This recent video on transphobia is part of a second phase in a major campaign against violence of all kinds. Film advertisement created by Lg2, Canada for Quebec Government, within the category: Public Interest, NGO.

The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been asking for years, and one search on YouTube will prove that the internet has tried just about everything. Well, our questions have finally been answered, as Heinz has broken its silence and given us the answer we’ve all been waiting for. Introducing the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide you to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner. Design advertisement created by Rethink, Canada for Heinz, within the category: Food.

Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by FCB, Canada for Catalyst, within the category: Public Interest, NGO.