Canada
Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.
Film advertisement created by Saatchi & Saatchi, Canada for The Canadian Safe Boating Council, within the category: Public Interest, NGO.
Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.
Digital advertisement created by Red Lion, Canada for Toronto Silent Film Festival, within the categories: Media, Recreation, Leisure.
One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations. Audio advertisement created by Cossette, Canada for E-Comm 911, within the category: Public Interest, NGO.
Film advertisement created by FCB, Canada for OTMPC, within the category: Transport.
In 2014 the use of the K-Cup reached unparalleled levels. Output became so high that there was enough discarded K-Cups to circle the earth 10.5 times. The numbers continued to grow until the day of the invasion.
Film advertisement created by Alfred, Canada for iÖGO, within the category: Food.
Ambient advertisement created by Dentsu, Canada for CAMH, within the category: Public Interest, NGO.
Film advertisement created by Rethink, Canada for Variety, within the category: Public Interest, NGO.
Netflix needed to get people excited about the new season of The Spy. Instead of just asking people to watch the show, we got them to live it. Using coded messages in subtitles, OOH, social, and even radio, we sent people on missions to interact with the show like never before. To become spies themselves. Integrated advertisement created by Miami Ad School, Canada for Netflix, within the category: Media.
As a craft brewery named after an iconic guitar design, SingleCut has just released its most innovative brew yet: Notes IPA. Every detail of the beer’s packaging and user experience has been designed to get consumers to pick up guitar. Even the pull tabs on cans of Notes IPA have been fitted with a custom-made guitar pick that not only opens the beer, but also pops off for you to play guitar with. A four-pack of Notes IPA comes with four distinct beer labels, each displaying a foundational guitar chord: C, D, G or E-minor. So, when you grip a can of Notes IPA, the can mimics a guitar in your hand and teaches you finger positions for one of the chords. Integrated advertisement created by Zulu Alpha Kilo, Canada for SingleCut Beersmiths, within the category: Alcoholic Drinks.
Many people get up early to help make British Columbia a great place to live. Watch how BC egg farmers show their gratitude. Learn more at goodmorningbc.ca Ambient advertisement created by DDB, Canada for BC Eggs Marketing Board, within the category: Food.
Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.
Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.
As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the nonprofit that hosts National Canadian Film Day 150 (NCFD), is launching a Canada-wide campaign developed by Leo Burnett. The campaign kicks off with two Cinema spots that came together with the help of Canadian film industry icons. ‘The Man Who Was Always Late’ was directed by Atom Egoyan and stars Vinay Virmani. In addition to cinema, the campaign celebrates that ‘our films come from here’, with screen installations and markers across the country celebrating the places, people and things that inspired Canadian cinema. For example, the burger restaurant where a scene for Room was shot will have tray liners about the film, while Indigo will have bookmarks celebrating books that inspired films. The campaign launches on March 23rd and runs through April 19th. CanFilmDay.ca Film advertisement created by Leo Burnett, Canada for REEL Canada, within the category: Public Interest, NGO.
Film advertisement created by Red Lion, Canada for Focusyl, within the category: Pharmaceutical.
Bone VS steel, you don’t stand a chance. Cross at intersections. Outdoor advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.
Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.
Remember the first time you measured, mixed and sipped your first glass of NESQUIK chocolate milk? That first true taste of independence? For many kids, part of growing up is mixing their own glass of NESQUIK, something they can make by themselves. To launch a line of new and improved syrups and powders, NESQUIK and McCann Canada are calling on parents of a previously unidentified age group they’re calling ‘Betweenagers.’ What’s a Betweenager? We’ve all lived it. That awkward age where you’re too old for the things you grew up with and too young for everything else. Except NESQUIK. The flavored milk, typically associated with nostalgia, is growing up too. The campaign’s tagline, “It’s All in the Making,” is a nod to the fun act of mixing the product into milk but also a deeper connection to the role NESQUIK plays throughout a child’s development. Parents can feel good about sharing NESQUIK with a new generation of NESQUIK drinkers, as they enjoy the same great flavors with a reformulated recipe. NESQUIK syrups and powders each have new ingredients featuring no artificial flavors, colors or sweeteners. The range is also enriched with micronutrients, including iron and vitamins A, B3 and C so parents can feel good about including it in their family’s snack time and recipes. The multimedia TV, social and digital campaign introduces Canada to the ‘Betweenages’ and the role NESQUIK plays during this stage in their lives. Film advertisement created by McCann, Canada for Nestle, within the categories: Food, Non-Alcoholic Drinks.