Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

The Coalition for Gun Control has launched a new project to show how gun violence touches every corner of Toronto, the fourth largest city in North America. And one that has seen a major rise in gun violence over the past year. The project, titled Dodge the Bullet, uses geo-location technology to show how many meters away residents of the city of Toronto were from an actual shooting. The project taps into the Toronto Police Services’ API of shootings and homicide data to create an interactive map that shows every user how close they are, or have been, to a shooting. The campaign’s goal is to turn that data into a digital experience that creates a personal connection between every Torontonian and the rise in gun violence in their city. By visiting dodgethebullet.ca, the experience explains to users that even though they “Dodged a Bullet,” they shouldn’t “Dodge the Issue” of gun control in Canada. From there, the web app directs them to sign the Coalition’s most recent petition on the House of Commons website. Digital advertisement created by Zulu Alpha Kilo, Canada for Coalition for Gun Control, within the category: Public Interest, NGO.

Film advertisement created by Dentsu, Canada for CAMH, within the category: Public Interest, NGO.

Film advertisement created by KBS+, Canada for World Vision, within the category: Public Interest, NGO.

Every day, people are bombarded by media clutter and that doesn't leave a lot of space for important messages to get through, especially when those messages are from a union. So we thought, what could we do to grab people's attention? Cats of course. Film advertisement created by K+CO, Canada for Canadian Union of Public Employees Ontario, within the category: Public Interest, NGO.

Film advertisement created by Rain, Canada for Freedom Mobile, within the category: Electronics, Technology.

Coming out can be difficult and complicated, and it’s not something most cis-gendered, heterosexual Canadians have insight into. According to a recent study from Egale Canada, over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied. To bring attention to this issue, we created a film made entirely of user submitted footage that looks like it’s speaking to the challenges of the Covid-19 pandemic. But in reality, it highlights the emotional struggles we’ve all had during the COVID-19 quarantine, in order to show its parallel with the much more challenging isolation LGBTQ+ people go through when they can’t come out as who they are. Film advertisement created by Taxi, Canada for Egale Canada Human Rights Trust, within the category: Public Interest, NGO.

Digital advertisement created by Entrinsic, Canada for RBC, within the category: Finance.

The Eiffel Tower. Big Ben. The Great Pyramid of Giza. 172 John St. What do these structures have in common? Well, they have all been recreated in painstaking detail in the massively popular world-building game Minecraft. As part of its 20th anniversary celebration, Toronto agency john st. recreated its office right down to the very last detail—including its distinctive 650-pound concrete reception bench and the staff’s favourite elevator-riding dog, Doug. And with large get-togethers still discouraged, this Minecraft site also became the site of a virtual hang to mark the agency’s milestone anniversary. Yes, they had an office party in Minecraft. “Our location has been very important to us – we’re named john st. after all,” said CEO Stephanie Hurst. “The experiences we’ve shared here – from sneaking chocolates from the reception desk to the random pigeons who like to visit the first floor – have helped form who we are over the past 20 years.” The virtual recreation was made by Gamefruitpulp, a Toronto gamer and YouTuber who spent several years creating the ambitious Building Toronto Project, a 1:1 recreation of the city within Minecraft that includes instantly recognizable recreations of well-known buildings such as the Fairmont Royal York Hotel and the Flatiron Building. Agency leaders kept the Minecraft version of john st. under wraps until July 23 (the agency’s official opening date), when it opened its doors for a virtual get-together to celebrate the agency’s milestone anniversary. For some staff members who were hired during the pandemic, it was their first time seeing the agency “in person.” The online space was unveiled during the Friday Breakfast all-staff meeting and staff were then given the day to explore the space and explore various quests in teams. Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Film advertisement created by Zulu Alpha Kilo, Canada for HomeEquity Bank, within the category: Finance.

Digital advertisement created by Blammo, Canada for Orville, within the category: Confectionery, Snacks.

Design advertisement created by John St, Canada for Boston Pizza, within the category: Food.

A corresponding Facebook app, called “Never Grow Up”, was created to allow users to take the Toys“R”Us oath online. https://www.facebook.com/ToysRUsCanada/app_1432537346995099 Digital advertisement created by Open, Canada for Toys “R” Us, within the category: Retail Services.

Ambient advertisement created by Dentsu, Canada for CAMH, within the category: Public Interest, NGO.

Film advertisement created by John St, Canada for War Child, within the category: Public Interest, NGO.

Audio advertisement created by Grey, Canada for Mill Street Brewery, within the category: Alcoholic Drinks.

Canadian single mothers struggle every day just to provide the basics for their children. However, most people don't realize this problem even exists. As a society we're completely obsessed with celebrity culture. But what if we cared about people in poverty as much as we care about celebrities? Film advertisement created by DDB, Canada for WoodGreen, within the category: Public Interest, NGO.

Film advertisement created by Good Fortune Collective, Canada for Whistler Mountain Bike Park, within the category: Sports.

Digital advertisement created by Red Urban, Canada for Pet Trust, within the category: Public Interest, NGO.