Digital advertisement created by Camp Pacific, Canada for Destination British Columbia, within the category: Transport.

People with physical disabilities are eager to perform daily activities and earn an income like any of us. To show that there is a way to do that, Uber will implement a new service with their self-driving fleet. Digital advertisement created by Miami Ad School, Canada for Uber, within the category: Transport.

Ambient advertisement created by Zulu Alpha Kilo, Canada for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Mazda Amiryar Design, Canada for NHL, within the category: Recreation, Leisure.

Ambient advertisement created by Leo Burnett, Canada for TD Bank, within the category: Finance.

The campaign was inspired by a popular meme featuring NBA superstar Lebron James. During the 2020 NBA playoffs, sharp-eyed hoops fans noticed that James’ hair was thinning on top, with some saying his head looked a little like the bottom of a Reese’s Peanut Butter Cup after some of the chocolate and peanut butter gets stuck to the wrapper. James himself acknowledged the meme, posting on Instagram Stories that he used to hate when that happened to his Reese’s, but that he ate them anyway. “Lebron’s post solidified the idea that even if we remove our most iconic asset, the Peanut Butter Cup, from our advertising, consumers will still immediately understand that it is unmistakably Reese’s,” said Akhtar. “Lebron’s post had thousands of likes and comments, but we could sense consumers’ love — and hate — of the chocolate and peanut butter that’s left over. But it was also clear that whether it’s a ‘sticky cup’ or a ‘clean cup,’ the passion for the product never wavered.” Internal research indicates that Reese’s consumers have a particular ritual when it comes to the Cups—whether that’s carefully peeling off the wrapper or licking off the leftover chocolate and peanut butter. Some even save that leftover little bit of the Cup for the final bite. Reese’s turned the idea into a single Toronto billboard that is getting lots of attention and could be extended into other markets. There are no words on the billboard, just an image of an empty Reese’s Peanut Butter Cup wrapper on that familiar orange background, a smudge of leftover chocolate and peanut butter stuck to the bottom. The idea is being extended with a social campaign on Facebook and Instagram based around the theme “Clean or Sticky: How do you uncup?” Integrated advertisement created by Anomaly, Canada for Reese's, within the category: Confectionery, Snacks.

Film advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

Experiential advertisement created by Bleublancrouge, Canada for KLM, within the category: Transport.

Film advertisement created by Lg2, Canada for Rolaids, within the category: Pharmaceutical.

Film advertisement created by Cossette, Canada for Sick Kids Hospital, within the category: Health.

Director Kun Chang and the SPB team have transformed Toronto Raptors' Kyle Lowry into an animated character in this bold 2D Illustrative campaign showcased online, in-store and at the Air Canada Center. Film advertisement created by Anomaly, Canada for Sport Chek, within the category: Retail Services.

Ambient advertisement created by My Loud Speaker, Canada for Opticians Council of Canada, within the category: Professional Services.

Audio advertisement created by Wasserman, Canada for Return-It, within the category: Professional Services.

Outdoor advertisement created by Doug & Serge, Canada for Worldwide Short Film Festival, within the category: Recreation, Leisure.

A corresponding Facebook app, called “Never Grow Up”, was created to allow users to take the Toys“R”Us oath online. https://www.facebook.com/ToysRUsCanada/app_1432537346995099 Digital advertisement created by Open, Canada for Toys “R” Us, within the category: Retail Services.

Film advertisement created by Rethink, Canada for Variety, within the category: Public Interest, NGO.

Many sighted people have never considered how difficult it can be for a person who is blind or partially sighted to navigate the internet - especially now that so much of our lives happen online. But one of the most common understandings of blindness is that a guide dog can help a person who is blind to navigate the world. With this insight in mind, we’re using a humorous approach to discuss the serious issue of media accessibility. In the video, we introduce the audience to K9-Online, a training facility that’s equipping guide dogs with the internet skills they need to assist the blind and partially sighted in the digital age. We’ll watch a class of guide dogs as they learn to browse the internet, post on social media, and complete web searches for their owners. Ultimately, the video leaves our audience with one thought – the one that inspired AMI to adapt their own website for those who are blind and partially sighted - why not make the internet itself more accessible? Digital advertisement created by TBWA, Canada for AMI, within the category: Public Interest, NGO.

Film advertisement created by FCB, Canada for Lotto 649, within the category: Gambling.

Netflix needed to get people excited about the new season of The Spy. Instead of just asking people to watch the show, we got them to live it. Using coded messages in subtitles, OOH, social, and even radio, we sent people on missions to interact with the show like never before. To become spies themselves. Integrated advertisement created by Miami Ad School, Canada for Netflix, within the category: Media.

Integrated advertisement created by John St, Canada for Heart and Stroke Foundation, within the category: Public Interest, NGO.