Film advertisement created by BrandHealth, Canada for The Loomex Group, within the category: Professional Services.

Every day, people are bombarded by media clutter and that doesn't leave a lot of space for important messages to get through, especially when those messages are from a union. So we thought, what could we do to grab people's attention? Cats of course. Film advertisement created by K+CO, Canada for Canadian Union of Public Employees Ontario, within the category: Public Interest, NGO.

This spot for Glad garbage bags uses a long, very awkward hug to show just how much garbage collectors appreciate a garbage bag that doesn’t break. Film advertisement created by FCB, Canada for Glad, within the category: House, Garden.

Film advertisement created by MacLaren, Canada for YMCA, within the category: Public Interest, NGO.

As our research showed that gamers did not trust Ubisoft’s traditional trailers, no matter how good they looked, we went with a different approach and designed an experience that would inspire gamers to create shareable, social, snackable pieces of content. Assassin’s Creed Origins claims to be the most accurate reproduction of ancient Egypt ever made. With its wonders of ancient civilization, Egypt has always been a favourite of tourists. So we thought that if this game is as close to reality as it claims, why not let people visit it as tourists? We launched ExploreAncientEgypt.com, a website where gamers could book immersive guided tours within the actual game build. There they could explore never-before-seen regions of the game map and bring back digital memories in the form of Instagram and Facebook-like stories that they could customize and share everywhere on their social platforms—just as any excited tourist would. Digital advertisement created by Bleublancrouge, Canada for Assassin's Creed, within the category: Gaming.

Film advertisement created by John St, Canada for President's Choice, within the category: Retail Services.

The Eiffel Tower. Big Ben. The Great Pyramid of Giza. 172 John St. What do these structures have in common? Well, they have all been recreated in painstaking detail in the massively popular world-building game Minecraft. As part of its 20th anniversary celebration, Toronto agency john st. recreated its office right down to the very last detail—including its distinctive 650-pound concrete reception bench and the staff’s favourite elevator-riding dog, Doug. And with large get-togethers still discouraged, this Minecraft site also became the site of a virtual hang to mark the agency’s milestone anniversary. Yes, they had an office party in Minecraft. “Our location has been very important to us – we’re named john st. after all,” said CEO Stephanie Hurst. “The experiences we’ve shared here – from sneaking chocolates from the reception desk to the random pigeons who like to visit the first floor – have helped form who we are over the past 20 years.” The virtual recreation was made by Gamefruitpulp, a Toronto gamer and YouTuber who spent several years creating the ambitious Building Toronto Project, a 1:1 recreation of the city within Minecraft that includes instantly recognizable recreations of well-known buildings such as the Fairmont Royal York Hotel and the Flatiron Building. Agency leaders kept the Minecraft version of john st. under wraps until July 23 (the agency’s official opening date), when it opened its doors for a virtual get-together to celebrate the agency’s milestone anniversary. For some staff members who were hired during the pandemic, it was their first time seeing the agency “in person.” The online space was unveiled during the Friday Breakfast all-staff meeting and staff were then given the day to explore the space and explore various quests in teams. Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Book trailers are a pretty common (but much-maligned) form of promotion in the publishing industry. Our goal was simple: to create the greatest book trailer of all time.

The Les Affaires newspaper hired Montreal agency Youville Communauté Créative to promote its special edition on creativity.The agency created and executed a guerrilla-style urban campaign on the streets of Montreal by targeting the city’s high-traffic business areas. A team of actors and members of the MTL 551 parkour collective took to the downtown core wearing business attire on top of dazzlingly coloured morphsuits. Squad members handed out over 3,500 newspapers in just a few short hours while entertaining passers-by with their acrobatic antics. Video Production: Davaï ! Ambient advertisement created by Youville, Canada for Les Affaires, within the category: Media.

Film advertisement created by Lowe, Canada for Type Books, within the category: Media.

Digital advertisement created by Camp Pacific, Canada for Destination British Columbia, within the category: Transport.

The Brands of Santa. A famous cola brand popularized Santa’s look back in the 1930s. We wondered what would happen if other brands got there first. Digital advertisement created by KBS+, Canada for KBS Canada, within the category: Agency Self-Promo.

Film advertisement created by Zulu Alpha Kilo, Canada for Nestea, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by 32 Mars, Canada for Mont-Sainte-Anne & Stoneham, within the category: Recreation, Leisure.

Experiential advertisement created by Will Creative, Canada for Royal Roads University, within the category: Education.

Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online. Experiential advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.

Digital advertisement created by Zulu Alpha Kilo, Canada for Zulu Alpha Kilo, within the category: Agency Self-Promo.

Keep It Flowing is a digital campaign for PPS new paint system of the global brand 3m, to reach the young professional painters of transportation and car industries via social media and the web. Featuring Max Green, a World champion popper breakdancer ant other great dancers : Liam, Alex Dunn, Anthony, it's also to drive cleverly traffic in social media with this new kind of "influencers". This digital it's a tribute to the simplicity, easy use and efficiency of 3m pps paint system, through an awesome music video popping breakdance choreography and color spray splash experience. An metaphoric interpretation of performance, flexibility, friendly user and the next level of innovation spray painting by 3m technology. Film advertisement created by BAM Strategy, Canada for 3M, within the category: Industrial, Agriculture.

Arrivals + Departures developed a video following the lives of mannequins chosen for a 40x73 foot billboard in Dundas Square. Focusing on the fun that goes hand-in-hand with the brand, the extra layer gives even more opportunity to experience the fun at Fallsview Casino Resort. Film advertisement created by Arrivals + Departures, Canada for Fallsview Casino Resort, within the category: Recreation, Leisure.

Film advertisement created by Extreme Group, Canada for Nova Scotia, within the category: Public Interest, NGO.