Dove Men+Care is committed to championing paternity leave. This year, the Government of Canada has enacted an additional five-week, use-it-or-lose-it parental leave benefit. We documented 5 dads for 5 weeks to inspire more fathers to #TakeTheTime. Content advertisement created by Ogilvy, Canada for Dove Men+Care, within the categories: Beauty, Health.

Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online. Experiential advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.

Film advertisement created by Rain43, Canada for Stubborn Farmer, within the category: Food.

Canadian Tire is lighting up the holiday season and spreading cheer across the Canada with the unveiling of the first tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Christmas spirit grows stronger and stronger, the Christmas Spirit Tree shines brighter and brighter. Ambient advertisement created by DDB, Canada for Canadian Tire, within the category: Retail Services.

Film advertisement created by Zulu Alpha Kilo, Canada for ParticipACTION, within the category: Public Interest, NGO.

To demonstrate his love and support for Toronto, Sebastian Giovinco - star player for Toronto FC - has launched a film that takes him on a journey through the city. The film follows the launch of the website SebaThings.com, where people can find merchandise and all things Seba. The logo design is based on one of Giovinco's strengths on the soccer pitch, and how he can arc a free kick like no other player. Film advertisement created by Mackie Biernacki, Canada for Seba Things, within the categories: Fashion, Retail Services.

Film advertisement created by Grassriots, Canada for Doctors Without Borders, within the category: Public Interest, NGO.

For young people, 17-24, smoking represents empowerment, a sense of being in control of one’s life. The mandate is to sensitize them to the fact that, in reality, it is the tobacco industry that is in control of their lives, and this through strategies to create a dependency on its products. We created a campaign using an unlikely theme that nonetheless resonates strongly with the target group: romantic relationships. In the end, the entire campaign, which includes a short film, sheds light on the insidious and sly nature of cigarette addiction. Film advertisement created by Publicis, Canada for De Facto, within the category: Public Interest, NGO.

Digital advertisement created by WWM, Canada for WWM, within the category: Agency Self-Promo.

Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Film advertisement created by Cheil, Canada for Yokohama, within the category: Automotive.

Film advertisement created by Bensimon Byrne, Canada for White Ribbon, within the category: Public Interest, NGO.

Outdoor advertisement created by Cossette, Canada for OFF Infopresse, within the category: Media.

Film advertisement created by Zulu Alpha Kilo, Canada for Audi, within the category: Automotive.

The Brands of Santa. A famous cola brand popularized Santa’s look back in the 1930s. We wondered what would happen if other brands got there first. Digital advertisement created by KBS+, Canada for KBS Canada, within the category: Agency Self-Promo.

Film advertisement created by Rain, Canada for Freedom Mobile, within the category: Electronics, Technology.

These days, we’re able to skip things we don’t want to see. Like pre-roll ads. Not everyone is that lucky. Millions of women in Africa walk hours a day for clean water. They can’t just “skip it.” To help Brita + Me to We’s campaign for change we filmed a real woman’s daily walk for water creating a 4 hour, 17 minute pre-roll ad. A custom annotation linked to Walmart's e-commerce site where users could purchase a specially marked product that brought clean water to someone in African for one full year. Film advertisement created by Dentsu, Canada for Brita, within the categories: Electronics, Technology, House, Garden, Public Interest, NGO.

Film advertisement created by John St, Canada for True Sport, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Canada for Movember, within the category: Public Interest, NGO.