Film advertisement created by Huxley Quayle von Bismark, Canada for Toronto Community Foundation, within the category: Public Interest, NGO.

Raising awareness is one thing, but generating true understanding and acceptance is a whole other matter. That's why the government of Quebec has created a message that aims to fight transphobia. In the documentary video we discover a Quebec family. Mila has always felt like a girl inside, so her parents surprise her with a very special birthday gift. Apart from showing Mila's own personal experience, the anti-transphobia campaign conveys a strong message about acceptance and suggests paths that families of transgender people can take. A timely campaign on a topic often seen in the news, the ultimate aim is to give Quebecers a more accurate notion of what life is truly like for transgender people and their families. This recent video on transphobia is part of a second phase in a major campaign against violence of all kinds. Film advertisement created by Lg2, Canada for Quebec Government, within the category: Public Interest, NGO.

Film advertisement created by Cossette, Canada for Intact, within the category: Finance.

Integrated advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.

Shouldn’t the people who harvest our food receive the same basic fair treatment as anyone else working in Canada? Film advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

As a craft brewery named after an iconic guitar design, SingleCut has just released its most innovative brew yet: Notes IPA. Every detail of the beer’s packaging and user experience has been designed to get consumers to pick up guitar. Even the pull tabs on cans of Notes IPA have been fitted with a custom-made guitar pick that not only opens the beer, but also pops off for you to play guitar with. A four-pack of Notes IPA comes with four distinct beer labels, each displaying a foundational guitar chord: C, D, G or E-minor. So, when you grip a can of Notes IPA, the can mimics a guitar in your hand and teaches you finger positions for one of the chords. Integrated advertisement created by Zulu Alpha Kilo, Canada for SingleCut Beersmiths, within the category: Alcoholic Drinks.

Film advertisement created by Rethink, Canada for The Canadian Centre for Diversity and Inclusion, within the category: Public Interest, NGO.

Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Ambient advertisement created by Cossette, Canada for Ontario Pharmacists Association, within the category: Public Interest, NGO.

Film advertisement created by ds+p, Canada for Honda, within the category: Automotive.

While one of the world’s most beloved building toys has included figures representing emergency service workers, astronauts and even popular science fiction characters, it has never truly reflected the parasport community. Until now. To continue its tireless efforts around championing inclusivity, the CPC has launched the “ParaExpansion Pack”. This new toy prototype features 11 custom minifigure pieces representing individuals with disabilities, and nine custom pieces representing Paralympic sport, including a short arm, prosthetic legs, running blades, a basketball wheelchair and more. Each piece is designed to seamlessly complement existing sets. 3D model files have also been made available on the website for people to 3D print the pieces themselves. The CPC hopes the world’s leading makers of building toys will take notice and consider incorporating some of the new pieces into future sets, making them more representative of the population as a whole. https://paralympic.ca/expansion-pack Integrated advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Public Interest, NGO.

Digital advertisement created by Bleublancrouge, Canada for Toyota, within the category: Automotive.

Film advertisement created by Taxi, Canada for Canadian Labour Congress, within the category: Professional Services.

It’s a fact. Most direct mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, we did something that would get people’s cats attention first. We printed the mailers on catnip paper, and the cats went crazy for it. Direct advertisement created by Rethink, Canada for Bulk Cat Litter Warehouse, within the category: House, Garden.

Film advertisement created by Red Lion, Canada for Canadian Film Fest, within the category: Recreation, Leisure.

Digital advertisement created by JWT, Canada for Tim Hortons, within the category: Food.

Film advertisement created by Grassriots, Canada for Humane Society International, within the category: Public Interest, NGO.

Film advertisement created by Anomaly, Canada for Hershey's, within the category: Confectionery, Snacks.

Digital advertisement created by John St, Canada for ReThink Breast Cancer, within the category: Public Interest, NGO.

Ambient advertisement created by Rethink, Canada for Uber, within the category: Professional Services.