Canada
Ever wonder what kind of shenanigans a video production house gets up to when it's time to make a holiday greeting video for their clients? Well, here at Accomplice Content Supply Co. we've decided to walk you through it... Film advertisement created by Accomplice Content Supply Co., Canada for Accomplice Content Supply, within the category: Agency Self-Promo.
Digital advertisement created by Cossette, Canada for Oatmeal Crisp, within the category: Food.
Film advertisement created by Bensimon Byrne, Canada for White Ribbon, within the category: Public Interest, NGO.
Sometimes there’s just no substitute for the real thing. This latest work for Fallsview Casino depicts the hilarious ‘fails’ that happen when people try to recreate their Fallsview experience. Try as one might to replicate the exceptional dining, entertainment, and ambience, there’s only one Fallsview. Film advertisement created by Arrivals + Departures, Canada for Fallsview Casino Resort, within the category: Recreation, Leisure.
Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.
Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.
We wanted to give everyone a break from ads this holiday season, so 2 months ago we bought a bunch of prime ad space and ran blank white ads throughout December. Integrated advertisement created by Wunder, Canada for Wunder, within the category: Agency Self-Promo.
Film advertisement created by Red Lion, Canada for Focusyl, within the category: Pharmaceutical.
Digital advertisement created by John St, Canada for WWF, within the category: Public Interest, NGO.
Digital advertisement created by TBWA, Canada for Project Consent, within the category: Public Interest, NGO.
Film advertisement created by Huxley Quayle von Bismark, Canada for Toronto Community Foundation, within the category: Public Interest, NGO.
See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.
Ambient advertisement created by FCB, Canada for Prostate Cancer Canada, within the category: Health.
In an industry first, john st. has launched a new cat video division, specializing in the production, filming and seeding of cat videos. Rather than opening a digital department, like other agencies, they believe this unique direction will ultimately lead to more client success. “We’ve seen phenomenal growth in this category,” says Arthur Fleischmann, President of john st. “We’re taking that learning, and applying it to our business model.” Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.
Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette and Cossette Media to raise public awareness around the fight against child poverty and malnutrition this holidays. “The holidays are a time for us to reflect on how fortunate we are to live in abundance - however, it's also an opportunity to understand that some aren't as lucky” said Ghislaine Théoret, Director of Garde-Manger Pour Tous. “An estimated one in six Canadian children are faced with food insecurity, and the Montreal area has the highest child poverty rate in Quebec.” To reflect the daily realities of children living with food insecurity, the campaign puts a meaningful twist on a Christmas tradition: the Advent calendar. Appearing on outdoor signage, online and social networks, this version of the calendar features the usual doors, but while some open to reveal a chocolate, others only reveal an empty space—a nod to the organization’s tagline since 2014, “Help Us Fill the Emptiness.” The three colourful, festive designs used in the campaign were created in conjunction with local illustrators Geneviève Bigué, LaCharbonne and maxprevo. In addition to the ad campaign, over 100 copies of the Advent calendar were handed out to Quebecois influencers and across the charity’s and the agency’s networks. “The idea here is that the item itself acts as the message. The calendars become actual awareness-raising tools for the cause as well as Garde-Manger Pour Tous’s mission,” explained Anne-Claude Chénier, Vice-President of Creative Advertising at Cossette. In keeping with the spirit of the campaign, Cossette Media partnered with highly popular Quebec-based recipe blog 3 fois par jour. Today, visitors to the site will notice a new, impactful logo, 0 fois par jour (0 Times a Day), as well as empty plates and recipe cards in GMPT colours. This creative media approach allowed the Garde-Manger to intercept visitors to the website at the exact moment they were planning their holiday menus. “3 fois par jour and OBOX were phenomenal partners in achieving our vision and supporting Garde-Manger Pour Tous” noted Axel Dumont, SVP and General Manager, Quebec and East, at Cossette Media. “By working together from the onset, creative and media agencies have the ability to create impactful ideas and strong results — and Garde-Manger Pour Tous’ campaign demonstrates precisely that.” Garde-Manger Pour Tous also received support from media partners like Astral Media, Bell Media, La Presse, OBOX., Outfront, Ricardo Media, and UB Media. Integrated advertisement created by Cossette, Canada for Garde-Manger Pour Tous, within the category: Public Interest, NGO.
Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.
Film advertisement created by Union, Canada for Kraft, within the category: Food.
Outdoor advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.
Credit unions in Atlantic Canada value honesty, trust, and fairness. But do those values matter to Atlantic Canadians as a whole? We decided to put it to the test. We dropped 12 wallets loaded with cards, receipts, cash, and a contact number across Atlantic Canada. Would they come back and prove credit unions and Atlantic Canadians have shared values? Or would we be wrong?
Film advertisement created by Bensimon Byrne, Canada for Tennis Canada, within the category: Education.