To promote the impulse purchase of slice by delivery, we depicted affect a pizza craving can have on you.

Digital advertisement created by JWT, Canada for Sick Kids Hospital, within the category: Public Interest, NGO.

In celebration of Monopoly's return to McDonald's, we created a fake real estate presentation centre to get people into the game, literally. Get sold on this fictional community at greenestates.ca Experiential advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Film advertisement created by Immersion Creative, Canada for Sempio, within the category: Food.

Film advertisement created by Hard Work Club, Canada for Knix, within the category: Fashion.

Digital advertisement created by Cossette, Canada for Alzheimer Society, within the category: Public Interest, NGO.

Creative Specialist, Marketing Communications: Yvonne Leung Digital advertisement created by JWT, Canada for Tim Hortons, within the category: Non-Alcoholic Drinks.

To announce their two new partners, Christine McNab and Ritchie Emslie, Toronto’s Blammo Worldwide crafted this vid starring some of the Canadian ad industry’s biggest names – Arthur Fleischmann, Geoffrey Roche, Frank Palmer, Bill Durnan and Aldo Cundari. Digital advertisement created by Blammo, Canada for Blammo, within the category: Agency Self-Promo.

Film advertisement created by Bensimon Byrne, Canada for Inniskillin, within the category: Alcoholic Drinks.

Raising awareness is one thing, but generating true understanding and acceptance is a whole other matter. That's why the government of Quebec has created a message that aims to fight transphobia. In the documentary video we discover a Quebec family. Mila has always felt like a girl inside, so her parents surprise her with a very special birthday gift. Apart from showing Mila's own personal experience, the anti-transphobia campaign conveys a strong message about acceptance and suggests paths that families of transgender people can take. A timely campaign on a topic often seen in the news, the ultimate aim is to give Quebecers a more accurate notion of what life is truly like for transgender people and their families. This recent video on transphobia is part of a second phase in a major campaign against violence of all kinds. Film advertisement created by Lg2, Canada for Quebec Government, within the category: Public Interest, NGO.

Just as the players dream of winning the Cup and celebrating with the iconic tradition of drinking beer from its bowl, fans can’t help but envision themselves doing the same. Rethink worked with Molson Canadian to create the Stanley Cup® Batch, to give fans the chance to sip beer kissed by the Cup. Accompanied by Phil Pritchard, the Hockey Hall of Fame’s curator and official Keeper of the Cup, Molson Canadian welcomed the Stanley Cup® into the Molson Brewery. Following strict sanitization protocols, some fresh Molson Canadian from this limited batch was passed through the top bowl of the Cup during the brewing process so that this playoff season, Canadians can have the chance to celebrate like their hockey heroes – getting their own small taste from Lord Stanley’s Mug. Integrated advertisement created by Rethink, Canada for Molson Canadian, within the category: Alcoholic Drinks.

Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Two best friends expected the opening night of World MasterCard Fashion Week would be amazing. But they never expected it would include a famous supermodel and a Priceless Surprise courtesy of MasterCard Canada. Digital advertisement created by McCann, Canada for MasterCard, within the category: Finance.

Director Jessica Edwards uniquely captures Amber Joliat's practice at her Misfit Studio in Toronto. The goal was to create an artful spot that showcases the practice of movement.

To view the website go to http://www.stopthechase.ca Digital advertisement created by Red Lion, Canada for Responsible Gambling Council, within the category: Public Interest, NGO.

Canada’s unions created an immersive virtual reality experience of a refugee's journey, because they wanted Canadians to feel a deeper connection to the refugees we are welcoming, and to have a better understanding of the challenges they face. Now you can interact with this 360º video version of the experience. Digital advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

Film advertisement created by Lg2, Canada for Québec Original, within the category: Hospitality, Tourism.

Digital advertisement created by Dentsu, Canada for MTL Tattoo, within the category: Professional Services.

The spot is part of an online campaign also supported by a series of animated .gifs based on the animation designs from Shaw, crafted to extend the messaging into targeted social media options. Film advertisement created by Leo Burnett, Canada for Kellogg's, within the category: Food.

Film advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.