Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Digital advertisement created by FCB, Canada for PFLAG, within the category: Public Interest, NGO.

Film advertisement created by Cossette, Canada for Sick Kids Hospital, within the category: Health.

Film advertisement created by Open, Canada for Strategy, within the category: Media.

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

Reviveaphone, created by Oliver Murphy and successfully pitched on the British-version of Dragon’s Den last January, provides a surprising fix for repairing a phone that’s been dropped in water or any other kind of liquid. Reviveaphone is a chemical solution that acts directly on the mineral deposits that attach to the circuits of a submerged phone. After soaking for seven minutes in the mineral-dissolving solution followed by 24 hours of drying time, 95% of phones that undergo the treatment are revived. Digital advertisement created by Lg2, Canada for Reviveaphone, within the category: Electronics, Technology.

Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette and Cossette Media to raise public awareness around the fight against child poverty and malnutrition this holidays. “The holidays are a time for us to reflect on how fortunate we are to live in abundance - however, it's also an opportunity to understand that some aren't as lucky” said Ghislaine Théoret, Director of Garde-Manger Pour Tous. “An estimated one in six Canadian children are faced with food insecurity, and the Montreal area has the highest child poverty rate in Quebec.” To reflect the daily realities of children living with food insecurity, the campaign puts a meaningful twist on a Christmas tradition: the Advent calendar. Appearing on outdoor signage, online and social networks, this version of the calendar features the usual doors, but while some open to reveal a chocolate, others only reveal an empty space—a nod to the organization’s tagline since 2014, “Help Us Fill the Emptiness.” The three colourful, festive designs used in the campaign were created in conjunction with local illustrators Geneviève Bigué, LaCharbonne and maxprevo. In addition to the ad campaign, over 100 copies of the Advent calendar were handed out to Quebecois influencers and across the charity’s and the agency’s networks. “The idea here is that the item itself acts as the message. The calendars become actual awareness-raising tools for the cause as well as Garde-Manger Pour Tous’s mission,” explained Anne-Claude Chénier, Vice-President of Creative Advertising at Cossette. In keeping with the spirit of the campaign, Cossette Media partnered with highly popular Quebec-based recipe blog 3 fois par jour. Today, visitors to the site will notice a new, impactful logo, 0 fois par jour (0 Times a Day), as well as empty plates and recipe cards in GMPT colours. This creative media approach allowed the Garde-Manger to intercept visitors to the website at the exact moment they were planning their holiday menus. “3 fois par jour and OBOX were phenomenal partners in achieving our vision and supporting Garde-Manger Pour Tous” noted Axel Dumont, SVP and General Manager, Quebec and East, at Cossette Media. “By working together from the onset, creative and media agencies have the ability to create impactful ideas and strong results — and Garde-Manger Pour Tous’ campaign demonstrates precisely that.” Garde-Manger Pour Tous also received support from media partners like Astral Media, Bell Media, La Presse, OBOX., Outfront, Ricardo Media, and UB Media. Integrated advertisement created by Cossette, Canada for Garde-Manger Pour Tous, within the category: Public Interest, NGO.

Film advertisement created by Rain43, Canada for Stubborn Farmer, within the category: Food.

Film advertisement created by Extreme Group, Canada for Nova Scotia, within the category: Public Interest, NGO.

Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by FCB, Canada for Warrior Adventures Canada, within the category: Public Interest, NGO.

Film advertisement created by Immersion Creative, Canada for Sempio, within the category: Food.

Film advertisement created by FCB, Canada for BMO, within the category: Finance.

Film advertisement created by Sid Lee, Canada for Canadian Olympic Committee, within the category: Recreation, Leisure.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

Film advertisement created by Red Urban, Canada for Hudson's Bay Company, within the category: Retail Services.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Digital advertisement created by TBWA, Canada for Project Consent, within the category: Public Interest, NGO.

Shouldn’t the people who harvest our food receive the same basic fair treatment as anyone else working in Canada? Film advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.