Experiential advertisement created by Rethink, Canada for Fairtrade, within the category: Public Interest, NGO.

Director Jessica Edwards uniquely captures Amber Joliat's practice at her Misfit Studio in Toronto. The goal was to create an artful spot that showcases the practice of movement.

Many sighted people have never considered how difficult it can be for a person who is blind or partially sighted to navigate the internet - especially now that so much of our lives happen online. But one of the most common understandings of blindness is that a guide dog can help a person who is blind to navigate the world. With this insight in mind, we’re using a humorous approach to discuss the serious issue of media accessibility. In the video, we introduce the audience to K9-Online, a training facility that’s equipping guide dogs with the internet skills they need to assist the blind and partially sighted in the digital age. We’ll watch a class of guide dogs as they learn to browse the internet, post on social media, and complete web searches for their owners. Ultimately, the video leaves our audience with one thought – the one that inspired AMI to adapt their own website for those who are blind and partially sighted - why not make the internet itself more accessible? Digital advertisement created by TBWA, Canada for AMI, within the category: Public Interest, NGO.

Film advertisement created by Juniper Park, Canada for YWCA, within the category: Public Interest, NGO.

Many people get up early to help make British Columbia a great place to live. Watch how BC egg farmers show their gratitude. Learn more at goodmorningbc.ca Ambient advertisement created by DDB, Canada for BC Eggs Marketing Board, within the category: Food.

The new digital ads for VH Sauces are designed for YouTube and Facebook and feature relatable dinner drama moments that we all want to avoid come mealtime. From a child’s tantrum to the lies we tell when a meal is lacklustre, VH is giving Canadians the confidence to skip the dinner drama by serving up impressive meals that everyone at the table will love. The ads are designed around YouTube’s ‘Skip Ad’ button and Facebook’s sound-off video environment. On YouTube viewers have the option to ‘Skip the Drama’ or ‘Skip the Lies’. Within Facebook the videos point to the ‘mute’ option within the video to “Mute the Drama” and “Mute the Lies”. Digital advertisement created by Arrivals + Departures, Canada for VH, within the category: Food.

Ambient advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, Canada for Toronto After Dark Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Cossette, Canada for Intact, within the category: Finance.

Film advertisement created by Lowe, Canada for Type Books, within the category: Media.

There are thousands of children in Canada awaiting permanent homes. It’s heartbreaking...yet no one seems to know about it. Until The Last Child needed to develop communication that would address this issue. After rigorous research, we discovered that there are currently over 30,000 children waiting for families. A number that we brought to life in a striking way. We created a spot with an empty sports stadium that holds 30,000, and one solitary child at the center. The spot features a rendition of Kings of Leon’s “Use Somebody” sung by a choir of Canadian children. Our spot launched on TV, cinema, and online nation-wide in Canada on Family Day – a statutory holiday in Canada symbolizing the importance of family. It was the perfect opportunity to highlight that while many kids were enjoying a fun-filled weekend with their parents, thousands of kids where still waiting for permanent families of their own. Film advertisement created by The&Partnership, Canada for Until The Last Child, within the category: Public Interest, NGO.

Film advertisement created by Alfred, Canada for iÖGO, within the category: Food.

For the second annual Seawheeze half marathon, Thinkingbox collaborated with Visa, Lululemon and M Marketing to create a large-scale video wall to display personal motivational mantras created by participants of the race. Ambient advertisement created by M Marketing, Canada for Visa, within the category: Finance.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

The Coalition for Gun Control has launched a new project to show how gun violence touches every corner of Toronto, the fourth largest city in North America. And one that has seen a major rise in gun violence over the past year. The project, titled Dodge the Bullet, uses geo-location technology to show how many meters away residents of the city of Toronto were from an actual shooting. The project taps into the Toronto Police Services’ API of shootings and homicide data to create an interactive map that shows every user how close they are, or have been, to a shooting. The campaign’s goal is to turn that data into a digital experience that creates a personal connection between every Torontonian and the rise in gun violence in their city. By visiting dodgethebullet.ca, the experience explains to users that even though they “Dodged a Bullet,” they shouldn’t “Dodge the Issue” of gun control in Canada. From there, the web app directs them to sign the Coalition’s most recent petition on the House of Commons website. Digital advertisement created by Zulu Alpha Kilo, Canada for Coalition for Gun Control, within the category: Public Interest, NGO.

The Brands of Santa. A famous cola brand popularized Santa’s look back in the 1930s. We wondered what would happen if other brands got there first. Digital advertisement created by KBS+, Canada for KBS Canada, within the category: Agency Self-Promo.

Digital advertisement created by Klick Health, Canada for Klick Health, within the category: Agency Self-Promo.

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.