Canada

WVA

http://fearlesschallenge.com Digital advertisement created by Lowe, Canada for Canadian Cancer Society, within the category: Public Interest, NGO.

WVA

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

WVA

Generation A is the follow up novel to Douglas Coupland's 1991 cult hit Generation X. As with the campaign for his 2007 novel The Gum Thief, Random House Canada again came to Crush, Toronto to create a series of films. Last time it was nine films, this time it’s three - “10 Question for Douglas Coupland”, “The Tragic Death of the Channel Three News Team” and “Colour Samples”. Film advertisement created by Crush, Canada for Generation A, within the category: Media.

WVA

For the International Day Against Homophobia and Transphobia, we created the only LGBT Flag that can stop bullets. It’s made out of 193 flags, one for each country in the UN - showing that if we all stand against homophobic and transphobic violence, we can stop it once and for all. Ambient advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.

WVA

Bruce MacKinnon, an internationally award-winning editorial cartoonist, was invited to showcase the Canadian prime ministers he’s created over the years at the Art Gallery of Nova Scotia. We were invited to help get the word out about it. Film advertisement created by Trampoline, Canada for Art Gallery of Nova Scotia, within the category: Recreation, Leisure.

WVA

Women have been disproportionately affected by the pandemic, currently spending an average of 95 hours per week in caregiving roles. That has led to elevated levels of depression and anxiety, with 35% of mothers reporting symptoms of depression last year, up from 19% pre-pandemic according to Statistics Canada. Film advertisement created by Hard Work Club, Canada for Canadian Women’s Foundation, within the category: Public Interest, NGO.

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Film advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

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Digital advertisement created by Rooster, Canada for Montreal Canadiens, within the category: Recreation, Leisure.

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Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

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Film advertisement created by John St, Canada for President's Choice, within the category: Retail Services.

WVA

Outdoor advertisement created by Doug & Serge, Canada for Worldwide Short Film Festival, within the category: Recreation, Leisure.

WVA

Film advertisement created by Kinetic, Canada for Ford, within the category: Automotive.

WVA

Digital advertisement created by JWT, Canada for Canadian Film Fest, within the category: Recreation, Leisure.

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With the help of a real paranormal expert, Sports Experts tried to bring back the legendary Ghosts of the Forum and move them to the arena where the Habs play today. These so called Ghosts are said to be the spectres of deceased legends who, according to the popular belief, would come back from the dead and help the Canadiens at crucial moments. Missed shots, unexpected goal posts, lucky bounces - fans would say they were all the Ghosts work that lead to 24 memorable championships, none of which have been won in the new building. Content advertisement created by Rethink, Canada for Sports Experts, within the category: Retail Services.

WVA

Join Olympians Tessa Virtue and Scott Moir as they give a performance of a lifetime to surprise their first choreographer. Watch to see how it all goes down! #BeTheCheer Experiential advertisement created by Cossette, Canada for Cheerios, within the category: Food.

WVA

Audio advertisement created by Wax, Canada for Mitchell Eye Centre, within the category: Health.

WVA

Ambient advertisement created by Lg2, Canada for Krispy Kernels, within the category: Food.

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Two best friends expected the opening night of World MasterCard Fashion Week would be amazing. But they never expected it would include a famous supermodel and a Priceless Surprise courtesy of MasterCard Canada. Digital advertisement created by McCann, Canada for MasterCard, within the category: Finance.

WVA

There are thousands of children in Canada awaiting permanent homes. It’s heartbreaking...yet no one seems to know about it. Until The Last Child needed to develop communication that would address this issue. After rigorous research, we discovered that there are currently over 30,000 children waiting for families. A number that we brought to life in a striking way. We created a spot with an empty sports stadium that holds 30,000, and one solitary child at the center. The spot features a rendition of Kings of Leon’s “Use Somebody” sung by a choir of Canadian children. Our spot launched on TV, cinema, and online nation-wide in Canada on Family Day – a statutory holiday in Canada symbolizing the importance of family. It was the perfect opportunity to highlight that while many kids were enjoying a fun-filled weekend with their parents, thousands of kids where still waiting for permanent families of their own. Film advertisement created by The&Partnership, Canada for Until The Last Child, within the category: Public Interest, NGO.

WVA

Film advertisement created by BBDO, Canada for Dr. Scholl's, within the category: Health.




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