Experiential advertisement created by Lg2, Canada for BBQ Quebec, within the category: Retail Services.

Digital advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Film advertisement created by Bensimon Byrne, Canada for White Ribbon Canada, within the category: Public Interest, NGO.

Direct advertisement created by Rethink, Canada for BC Centre for Disease Control, within the category: Public Interest, NGO.

Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls Film advertisement created by Giants & Gentlemen, Canada for Testicular Cancer Canada, within the category: Public Interest, NGO.

The new digital ads for VH Sauces are designed for YouTube and Facebook and feature relatable dinner drama moments that we all want to avoid come mealtime. From a child’s tantrum to the lies we tell when a meal is lacklustre, VH is giving Canadians the confidence to skip the dinner drama by serving up impressive meals that everyone at the table will love. The ads are designed around YouTube’s ‘Skip Ad’ button and Facebook’s sound-off video environment. On YouTube viewers have the option to ‘Skip the Drama’ or ‘Skip the Lies’. Within Facebook the videos point to the ‘mute’ option within the video to “Mute the Drama” and “Mute the Lies”. Digital advertisement created by Arrivals + Departures, Canada for VH, within the category: Food.

Film advertisement created by BBDO, Canada for Movember, within the category: Public Interest, NGO.

Film advertisement created by Taxi, Canada for AMA Insurance, within the category: Finance.

Film advertisement created by Entrinsic, Canada for RBC, within the category: Finance.

Raising awareness is one thing, but generating true understanding and acceptance is a whole other matter. That's why the government of Quebec has created a message that aims to fight transphobia. In the documentary video we discover a Quebec family. Mila has always felt like a girl inside, so her parents surprise her with a very special birthday gift. Apart from showing Mila's own personal experience, the anti-transphobia campaign conveys a strong message about acceptance and suggests paths that families of transgender people can take. A timely campaign on a topic often seen in the news, the ultimate aim is to give Quebecers a more accurate notion of what life is truly like for transgender people and their families. This recent video on transphobia is part of a second phase in a major campaign against violence of all kinds. Film advertisement created by Lg2, Canada for Quebec Government, within the category: Public Interest, NGO.

With advertising awards show season at its peak, creatives across the world will win countless of prestigious awards. However, it’s not a big secret within the industry that many of those creatives really don’t contribute much to the campaign, if anything, to “earn” their award. It’s time to change the way the ad industry views awards shows by recognizing even the most tenuous contributions to an ad campaign. Presenting The Slashies. Production Company: FRANK Content Inc.

Digital advertisement created by Dentsu, Canada for Rosie Animal Adoption, within the category: Public Interest, NGO.

Film advertisement created by Juniper Park, Canada for YWCA, within the category: Public Interest, NGO.

Many people get up early to help make British Columbia a great place to live. Watch how BC egg farmers show their gratitude. Learn more at goodmorningbc.ca Ambient advertisement created by DDB, Canada for BC Eggs Marketing Board, within the category: Food.

Sometimes there’s just no substitute for the real thing. This latest work for Fallsview Casino depicts the hilarious ‘fails’ that happen when people try to recreate their Fallsview experience. Try as one might to replicate the exceptional dining, entertainment, and ambience, there’s only one Fallsview. Film advertisement created by Arrivals + Departures, Canada for Fallsview Casino Resort, within the category: Recreation, Leisure.

Outdoor advertisement created by FCB, Canada for Canadian Women’s Shelter, within the category: Public Interest, NGO.

Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by Dare, Canada for Boys and Girls Clubs of Canada, within the category: Public Interest, NGO.