Digital advertisement created by McMillan, Canada for McMillan, within the category: Agency Self-Promo.

Film advertisement created by Extreme Group, Canada for Stanfield's, within the category: Fashion.

Film advertisement created by Lg2, Canada for Quebec Symphony Orchestra, within the categories: Music, Recreation, Leisure.

Created in partnership with Cossette, the campaign concept stemmed from a recurring metaphor often shared by patient families: receiving a diagnosis can often feel like a dark cloud is descending on your whole world, but, as seen in the spot, the SickKids community (i.e. hospital staff, researchers, patients, and donors) is the brilliant and hopeful ray of light that beats it back. Most importantly, the ‘Be a Light’ campaign calls on everyone to become a source of light to build a brighter future by helping to build the new hospital that SickKids needs by becoming a monthly donor. Film advertisement created by Cossette, Canada for SickKids Foundation, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

Digital advertisement created by Havas, Canada for New Balance, within the category: Fashion.

Many of us use drinking as a form of socialization with friends, colleagues and family. The normalization of regular social drinking has created a generation of chronic drinkers. So we decided to help them curb their bad habits and drink more responsibly by giving a voice to the greatest victim of social drinking: their Liver. Meet My Liver. The first chatbot designed to help you better regulate your social drinking habit. Slightly bitter from years of abuse, your liver is still happy to give you tips on how to avoid hangovers, reminders to drink responsibly and let’s you log how many drinks you consume. Those logs help your liver get a better gauge on what you need in order to keep that hangover at bat, as well as provide you with weekly reports of how much you’ve consumed (if, for some reason, you happen to forget). Digital advertisement created by Bleublancrouge, Canada for Let’s Drink Better, within the category: Public Interest, NGO.

Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls Film advertisement created by Giants & Gentlemen, Canada for Testicular Cancer Canada, within the category: Public Interest, NGO.

Film advertisement created by FCB, Canada for Glad, within the category: House, Garden.

Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online. Experiential advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Canada for Toronto After Dark Film Festival, within the category: Recreation, Leisure.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Digital advertisement created by Publicis, Canada for WestJet, within the category: Transport.

Director Finn O'Hara re-made the classic viral video 'Leeroy Jenkins' into a short film. Film advertisement created by Doug & Serge, Canada for Worldwide Short Film Festival, within the category: Recreation, Leisure.

July 1 didn’t just mark Canada’s 150th birthday — it also was the one-year mark until the nationwide legalization of cannabis. Smoking accessory retailer Prohibition took the opportunity to have fun with the milestone, by placing an interactive billboard in the nation’s capital that detected nearby marijuana smoke. Experiential advertisement created by Bleublancrouge, Canada for Prohibition, within the category: Tobacco.

Film advertisement created by Sapient Nitro, Canada for Canada Basketball, within the category: Recreation, Leisure.

In the summer of 2015, Ontario will be the backdrop for the Pan Am/Parapan Am Games, the biggest sports event in our history. The goal of the communications is to capture the scale, intensity and drama of the games. And ultimately, to build tourism awareness and drive attendance at this once-in-a-lifetime spectacle. Post Production, Finishing & Visual Effects: Fort York VFX Film advertisement created by FCB, Canada for OTMPC, within the category: Transport.

Our holiday spot for Joe Boxer is all about celebrating the moments in which the average Canadian rises above, and steps up in extraordinary situations. Film advertisement created by Mass Minority, Canada for Joe Boxer, within the category: Fashion.

Digital advertisement created by Cossette, Canada for Sick Kids Hospital, within the categories: Health, Professional Services.