Coming out can be difficult and complicated, and it’s not something most cis-gendered, heterosexual Canadians have insight into. According to a recent study from Egale Canada, over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied. To bring attention to this issue, we created a film made entirely of user submitted footage that looks like it’s speaking to the challenges of the Covid-19 pandemic. But in reality, it highlights the emotional struggles we’ve all had during the COVID-19 quarantine, in order to show its parallel with the much more challenging isolation LGBTQ+ people go through when they can’t come out as who they are. Film advertisement created by Taxi, Canada for Egale Canada Human Rights Trust, within the category: Public Interest, NGO.

Film advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Harry Rosen has been tailoring men’s suits since 1954. And now the brand is making a slight alteration to its name. This Monday morning, people across Canada woke up to a peculiar site. After 67 years, Canada’s iconic luxury menswear retailer, Harry Rosen, had suddenly changed their name to ‘Hairy Rosen’. The signage on their flagship store in Downtown Toronto had been changed, as well as on their website, all social channels, and even employee email signatures. Canadians took to social media to express their confusion and to notify Harry Rosen that their signage has been misspelt. The sudden name change is part of the menswear retailer’s launch of premium men’s grooming products. Following up the temporary name change is a content series entitled ‘Different Strokes,’ that aims to change the conversation around men’s grooming. The series features six men from different cultural and professional backgrounds discussing a topic that men don’t often talk about: their personal grooming routine. The series features men who are role models on the public stage and in their communities, including Justin Bieber and Ariana Grande guitarist Dan Kanter, TV host Joey Salmingo, and Indigenous educator Michael Solomon, among others. Each story reveals the different ways men groom: from the empowerment that comes with deciding to shave your head to the cultural significance of long hair for First Nations men. Integrated advertisement created by Zulu Alpha Kilo, Canada for Harry Rosen, within the categories: Beauty, Fashion, Retail Services.

We made this fun music video with Nick Jr to educate about all things RED! Watch and listen at your own risk. This one gets stuck pretty deep in your head. Get ready for red....We are also very excited that RED was awarded a Daytime Emmy in 2019 for Children's Short Programme. Film advertisement created by Giant Ant, Canada for Nick Jr, within the category: Media.

We're always there for family. At Sherwood Dental, we're open late to handle emergencies and to help with your busy schedule. We offer services to accommodate the whole family. Whether it's a simple routine teeth cleaning or gentle pediatric procedures or Invisalign, we have it all covered. Film advertisement created by Haste Post Haste, Canada for Sherwood Park Dental, within the category: Health.

As a craft brewery named after an iconic guitar design, SingleCut has just released its most innovative brew yet: Notes IPA. Every detail of the beer’s packaging and user experience has been designed to get consumers to pick up guitar. Even the pull tabs on cans of Notes IPA have been fitted with a custom-made guitar pick that not only opens the beer, but also pops off for you to play guitar with. A four-pack of Notes IPA comes with four distinct beer labels, each displaying a foundational guitar chord: C, D, G or E-minor. So, when you grip a can of Notes IPA, the can mimics a guitar in your hand and teaches you finger positions for one of the chords. Integrated advertisement created by Zulu Alpha Kilo, Canada for SingleCut Beersmiths, within the category: Alcoholic Drinks.

April Fool's Day campaign for WestJet.

For young people, 17-24, smoking represents empowerment, a sense of being in control of one’s life. The mandate is to sensitize them to the fact that, in reality, it is the tobacco industry that is in control of their lives, and this through strategies to create a dependency on its products. We created a campaign using an unlikely theme that nonetheless resonates strongly with the target group: romantic relationships. In the end, the entire campaign, which includes a short film, sheds light on the insidious and sly nature of cigarette addiction. Film advertisement created by Publicis, Canada for De Facto, within the category: Public Interest, NGO.

Film advertisement created by Havas, Canada for Volkswagen, within the category: Automotive.

Welcome to Montréal, one of the world capitals for the creative industry, including video games, visual effects, and animation. Projects of global proportions are created here every day. Whether you want to invest and set up a subsidiary or join the local teams that work on these projects, opportunities and possibilities await at every street corner. And we are here every step of the way to help you seize them! Film advertisement created by Rodeo FX, Canada for Montréal, within the categories: Gaming, Movies.

FCB Canada and GoodLife Fitness, Canada’s largest gym and fitness club, are standing behind their country’s values of diversity and inclusion in a culture of fitness elitism with a new campaign: Canadian Strong. The spot champions different races and genders, as well as ranges of body types and often concealed intimate body image moments and proves that we can all become stronger, regardless of our differences. Film advertisement created by FCB, Canada for GoodLife Fitness, within the categories: Professional Services, Recreation, Leisure.

Film advertisement created by January Thirteen, Canada for PlayOJO, within the category: Gambling.

Experiential advertisement created by Juliet, Canada for Peoples Jewellers, within the category: Personal Accessories.

Opening on a lone male figure, Ben Shirinian’s two-minute film pulls its viewer into the world of dancer Guillaume Côté as he loses himself to his movement in an undefined, mysterious space. Combining live action with subtle visual effects, Lost in Motion encapsulates the precision and technique of the dance to beautiful effect, exposing the strength and athleticism behind it.

Film advertisement created by Bensimon Byrne, Canada for Tennis Canada, within the category: Education.

Film advertisement created by Dentsubos, Canada for Morinaga, within the category: Food.

Digital advertisement created by GALE Partners, Canada for GALE Partners, within the category: Agency Self-Promo.

Canadian Tire is lighting up the holiday season and spreading cheer across the Canada with the unveiling of the first tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Christmas spirit grows stronger and stronger, the Christmas Spirit Tree shines brighter and brighter. Ambient advertisement created by DDB, Canada for Canadian Tire, within the category: Retail Services.

Film advertisement created by Kinetic, Canada for Ford, within the category: Automotive.