Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

FCB Canada and GoodLife Fitness, Canada’s largest gym and fitness club, are standing behind their country’s values of diversity and inclusion in a culture of fitness elitism with a new campaign: Canadian Strong. The spot champions different races and genders, as well as ranges of body types and often concealed intimate body image moments and proves that we can all become stronger, regardless of our differences. Film advertisement created by FCB, Canada for GoodLife Fitness, within the categories: Professional Services, Recreation, Leisure.

Integrated advertisement created by TBWA, Canada for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

They say it takes a village to raise a child. But at the end of the day, parenting is an art. Your art. The way you cuddle them. Make them giggle and laugh out loud… But nutrition is science. Cerebelly includes 16 key nutrients to help a developing brain. Digital advertisement created by Funday, Canada for Cerebelly, within the category: Food.

The challenge was to remind teens milk is a great addition to their snacks when they’re relaxing at home. However when teens are relaxing at home they aren’t exposed to most traditional media channels. They spend a lot of time watching online videos so we created a cartoon webseries called “Snack Time.” It’s a fun, quick and irreverent show about a carton of milk named ‘Carlton’ and his friends who all happen to be snacks that taste great with milk. Digital advertisement created by DDB, Canada for Milk West, within the category: Non-Alcoholic Drinks.

Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls Film advertisement created by Giants & Gentlemen, Canada for Testicular Cancer Canada, within the category: Public Interest, NGO.

Film advertisement created by Extreme Group, Canada for Nova Scotia, within the category: Public Interest, NGO.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

To support the Canadian Cancer Society's new signature fundraiser, the Fearless Challenge, Elaine Lui ​(Lainey Gossip) ​pledged $1000 to face her fear of being in a haunted house. She has met her fundraising goal, and now you can see her, just in time for Halloween, getting extremely freaked out in a dark and scary house. Digital advertisement created by Lowe, Canada for Canadian Cancer Society, within the category: Public Interest, NGO.

Film advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Content advertisement created by Zulu Alpha Kilo, Canada for Harley-Davidson, within the category: Automotive.

Film advertisement created by Havas, Canada for Volkswagen, within the category: Automotive.

It’s a fact. Most direct mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, we did something that would get people’s cats attention first. We printed the mailers on catnip paper, and the cats went crazy for it. Direct advertisement created by Rethink, Canada for Bulk Cat Litter Warehouse, within the category: House, Garden.

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Film advertisement created by Dentsu, Canada for CAMH, within the category: Public Interest, NGO.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Pogos are either eaten with Ketchup or Mustard, and everyone in Canada is either a mustard lover or a ketchup lover. But never both. The spot, which feels like a foreign animated film tells the doomed love story of a mustard loving Pogo, who catches his girlfriend having a secret affair with ketchup. Film advertisement created by Blammo, Canada for Pogo, within the category: Food.