Canada
The holidays can be stressful, so we wanted to give our friends the chance to strike back at some of the most annoying festive frustrations. Relieve your seasonal stress with the Rethink Holiday Piñata Bash. Digital advertisement created by Rethink, Canada for Rethink, within the category: Agency Self-Promo.
Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.
Film advertisement created by Anomaly, Canada for Oh Henry!, within the category: Confectionery, Snacks.
The new digital ads for VH Sauces are designed for YouTube and Facebook and feature relatable dinner drama moments that we all want to avoid come mealtime. From a child’s tantrum to the lies we tell when a meal is lacklustre, VH is giving Canadians the confidence to skip the dinner drama by serving up impressive meals that everyone at the table will love. The ads are designed around YouTube’s ‘Skip Ad’ button and Facebook’s sound-off video environment. On YouTube viewers have the option to ‘Skip the Drama’ or ‘Skip the Lies’. Within Facebook the videos point to the ‘mute’ option within the video to “Mute the Drama” and “Mute the Lies”. Digital advertisement created by Arrivals + Departures, Canada for VH, within the category: Food.
See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.
Two best friends expected the opening night of World MasterCard Fashion Week would be amazing. But they never expected it would include a famous supermodel and a Priceless Surprise courtesy of MasterCard Canada. Digital advertisement created by McCann, Canada for MasterCard, within the category: Finance.
Experiential advertisement created by Zulu Alpha Kilo, Canada for Consonant Skincare, within the category: Beauty.
Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.
To Live Mas Fina, is to live life in an extraordinary way. On June 14th, 2013 in Montreal, Canada, we gave 1,000 L of paint to a group of Mas Fina thrill-seekers. And this is how it turned out. Ambient advertisement created by Tank, Canada for Corona Beer, within the category: Alcoholic Drinks.
Most people use Google Maps to find the quickest route but for people with disabilities, it's not that easy. Google wanted to make sure everyone could find a way that worked for them. Digital advertisement created by Miami Ad School, Canada for Google, within the category: Electronics, Technology.
A father and his four sons reunite to watch a Toronto Maple Leafs game together, and are greeted by a Leafs legend and a Priceless Surprise courtesy of MasterCard Canada. Digital advertisement created by McCann, Canada for MasterCard, within the category: Finance.
Film advertisement created by FCB, Canada for Lotto 649, within the category: Gambling.
Film advertisement created by Rethink, Canada for Coast Capital Savings, within the category: Finance.
After 67 years, menswear retailer Harry Rosen may have finally created the most versatile shirt ever… virtually, at least. In time for Father’s Day, the brand is launching a clothing innovation for WFH dads who suffered a long year stuck in countless video calls. The Harry Rosen ‘Green Screen Shirt’ adapts to any occasion. This limited-edition cotton button-down is green-screen-green—a specific shade that unlocks unlimited colour and pattern possibilities on video chats. How it works is simple. By hitting the green screen checkbox on Zoom and then choosing a pattern, wearers can change the design of their shirt within seconds. It uses Zoom’s built-in green screen functionality in a new way to bring some much-needed variety to dad’s millionth meeting. The ‘Green Screen Shirt’ is the centre of a Father’s Day giveaway on Harry Rosen’s Instagram. Harry Rosen followers need only like, comment and tag two friends in the post for a chance to win this limited-edition line. Lucky dads who receive the shirt will have access to a variety of exclusive Harry Rosen designs in both regular and animated patterns. Designs range from classic colours for work to more flashy patterns for play. Of course, they can also upload any photo of their own, making this shirt the first truly fit for any occasion. Integrated advertisement created by Zulu Alpha Kilo, Canada for Harry Rosen, within the category: Fashion.
Film advertisement created by Lg2, Canada for Les Producteurs de lait du Québec, within the category: Non-Alcoholic Drinks.
Digital advertisement created by Lg2, Canada for Valin Custom Tailoring, within the category: Fashion.
We all take risks in life. But when it comes to your savings, you can trust the risk-free bonds fully guaranteed by the Québec government. Film advertisement created by WPP, Canada for Epargne Placements Quebec, within the category: Finance.
Ambient advertisement created by Capital C, Canada for Scotiabank, within the category: Finance.
Film advertisement created by Extreme Group, Canada for Nova Scotia, within the category: Public Interest, NGO.
See the project and make a donation to bolster your own book at http://www.OneDollarOneShow.com Crowdfunding campaign gives all ad-folk chance to win One Show Pencil. The One Dollar One Show is the world’s first advertising campaign where the credit list is up for sale. This new crowdfunding project aims to help everyone from students to industry vets get ahead in the ad-world by hopefully adding a One Show Gold Pencil to their portfolio. Here’s how it works: For as little as $1, anyone can purchase a “Creative Team” credit on the project and, for a little extra money, backers can even customize their credit. From “Writer” to “Chief Creative Officer”, it’s all up for sale, with 100% of the contributions going towards the submission fees for the project to enter the One Show. The campaign, hosted on Indiegogo, draws on some great industry insights, like how awards lead to career growth or, as the One Dollar One Show puts it: LinkedIn messages from David Droga. It’s an idea that’s starting to resonate, as the One Dollar One Show reached its first goal in less than 2 days. But they’re not done yet, the campaign includes many stretch goals including entering more award show categories, and even different award shows including D&AD and Cannes. As the One Dollar One Show says, they can’t guarantee success at awards shows but for as little as $1, what agency-folk wouldn’t take the chance to get a One Show credit in their book? Digital advertisement created by Rethink, Canada for Rethink, within the category: Agency Self-Promo.