Digital advertisement created by TBWA, Canada for Project Consent, within the category: Public Interest, NGO.

Medical student goes through the tough process of becoming a physician. From Canada to Grenada, and back. This is where Physicians are made. St. George's University. Content advertisement created by One Twenty Three West, Canada for St. George's University, within the category: Education.

Experiential advertisement created by The Garden, Canada for Life Is Good, within the category: Fashion.

Digital advertisement created by Crush, Canada for Testicular Cancer Awareness, within the category: Public Interest, NGO.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.

Many people get up early to help make British Columbia a great place to live. Watch how BC egg farmers show their gratitude. Learn more at goodmorningbc.ca Ambient advertisement created by DDB, Canada for BC Eggs Marketing Board, within the category: Food.

Film advertisement created by John St, Canada for President's Choice, within the category: Retail Services.

Film advertisement created by Extreme Group, Canada for Stanfield's, within the category: Fashion.

FCB Canada and GoodLife Fitness, Canada’s largest gym and fitness club, are standing behind their country’s values of diversity and inclusion in a culture of fitness elitism with a new campaign: Canadian Strong. The spot champions different races and genders, as well as ranges of body types and often concealed intimate body image moments and proves that we can all become stronger, regardless of our differences. Film advertisement created by FCB, Canada for GoodLife Fitness, within the categories: Professional Services, Recreation, Leisure.

Johnson the Newfoundland dog is there when you need him. Film advertisement created by FCB, Canada for Johnson Insurance, within the category: Finance.

Film advertisement created by Dare, Canada for Boys and Girls Clubs of Canada, within the category: Public Interest, NGO.

We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise. Ambient advertisement created by McCann, Canada for BMO, within the category: Finance.

Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by Zulu Alpha Kilo, Canada for Subaru, within the category: Automotive.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

The campaign was inspired by a popular meme featuring NBA superstar Lebron James. During the 2020 NBA playoffs, sharp-eyed hoops fans noticed that James’ hair was thinning on top, with some saying his head looked a little like the bottom of a Reese’s Peanut Butter Cup after some of the chocolate and peanut butter gets stuck to the wrapper. James himself acknowledged the meme, posting on Instagram Stories that he used to hate when that happened to his Reese’s, but that he ate them anyway. “Lebron’s post solidified the idea that even if we remove our most iconic asset, the Peanut Butter Cup, from our advertising, consumers will still immediately understand that it is unmistakably Reese’s,” said Akhtar. “Lebron’s post had thousands of likes and comments, but we could sense consumers’ love — and hate — of the chocolate and peanut butter that’s left over. But it was also clear that whether it’s a ‘sticky cup’ or a ‘clean cup,’ the passion for the product never wavered.” Internal research indicates that Reese’s consumers have a particular ritual when it comes to the Cups—whether that’s carefully peeling off the wrapper or licking off the leftover chocolate and peanut butter. Some even save that leftover little bit of the Cup for the final bite. Reese’s turned the idea into a single Toronto billboard that is getting lots of attention and could be extended into other markets. There are no words on the billboard, just an image of an empty Reese’s Peanut Butter Cup wrapper on that familiar orange background, a smudge of leftover chocolate and peanut butter stuck to the bottom. The idea is being extended with a social campaign on Facebook and Instagram based around the theme “Clean or Sticky: How do you uncup?” Integrated advertisement created by Anomaly, Canada for Reese's, within the category: Confectionery, Snacks.

To highlight the electrifiying love story between smart and designer Jeremy Scott, Youville communauté créative produced an electric show with artists Lords Of Lightning during the Grand Prix du Canada festivities. Ambient advertisement created by Youville, Canada for Smart, within the category: Automotive.

Digital advertisement created by Cossette, Canada for Toronto Silent Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Will Creative, Canada for BC Children’s Hospital, within the category: Public Interest, NGO.

Film advertisement created by DDB, Canada for Crime Stoppers, within the category: Public Interest, NGO.