Film advertisement created by DDB, Canada for ICBC, within the category: Public Interest, NGO.

Digital advertisement created by Red Urban, Canada for Volkswagen, within the category: Automotive.

Film advertisement created by Bensimon Byrne, Canada for Casey House, within the category: Health.

Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Japan has always had a genuine enthusiasm for Western culture. In the third chapter of the Legendary Bīru campaign, we explore a contemporary dimension of fusion—the two-way cultural exchange that happens when East meets West. And in return, a gesture of appreciation—from Japan, to you. Film advertisement created by The&Partnership, Canada for Sapporo, within the category: Alcoholic Drinks.

Film advertisement created by Taxi, Canada for AMA Insurance, within the category: Finance.

To view the website go to http://www.stopthechase.ca Digital advertisement created by Red Lion, Canada for Responsible Gambling Council, within the category: Public Interest, NGO.

To promote the world premiere of Star Trek: The Starfleet Academy Experience at Canada Aviation and Space Museum, Acart Communications developed an immersive campaign using multiple tactics. It began with a mysterious, unbranded, “UFO” video that was featured on local TV news, and argued over on Reddit, and on Social Media. Next, the museum released an “intercepted transmission” of a Starfleet Shuttle in trouble. At the same time, an experiential installation of a crashed shuttle nacelle appeared in various locations, with two Starfleet science officers examining it with tricorders and two security officers guarding it. (Those curious enough to ask about it were handed metal cards with the campaign URL, joinstarfleetacademy.ca.) This scene was the subject of a “paid” front-page takeover on Metro Ottawa, with a news story entirely in Klingon (which one Redditor successfully translated). Next, a replica of Kirk’s Captain’s Chair toured malls and events, allowing the public to don a captain’s uniform and read authentic Kirk lines into a moderated Twitter feed, https://twitter.com/jimmykirk2370. Finally, the main campaign creative was released on street-level posters and bus wraps. All creative was approved by the Star Trek intellectual property owner, CBS. Integrated advertisement created by Acart, Canada for Canada Aviation and Space Museum, within the categories: Education, Hospitality, Tourism.

Toronto’s condom usage has actually decreased in the Tinder age. To get people interested in condoms, we held a design contest to create the official condom of Toronto. The campaign idea was based on one question: What happens when you actually win a condom design contest? What’s it like to be recognized for this very strange achievement? How would you deal with being “condom famous?” Film advertisement created by The&Partnership, Canada for Toronto Public Health, within the category: Health.

We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise. Ambient advertisement created by McCann, Canada for BMO, within the category: Finance.

Pet Valu and The Don’t You Want Me project share stories of members of the LGBTQ2S+ community about how their rescue dogs transformed their lives. Film advertisement created by Arrivals + Departures, Canada for Pet Valu, within the category: Pets.

Film advertisement created by MOFILM, Canada for Chevrolet, within the category: Automotive.

Film advertisement created by Sid Lee, Canada for Toronto FC, within the category: Recreation, Leisure.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

Director Finn O'Hara re-made the classic viral video 'Leeroy Jenkins' into a short film. Film advertisement created by Doug & Serge, Canada for Worldwide Short Film Festival, within the category: Recreation, Leisure.

Audio advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by Rethink, Canada for Science World, within the category: Media.

Contrary to what one might think, classical music is as relevant and appreciated as ever. So for the 2021 edition, the campaign showcases the icons of classical music - Mozart, Beethoven, and Bach - modernized by the international artist Dalkhafine. Integrated advertisement created by Publicis, Canada for Concours musical international de Montréal, within the categories: Music, Public Interest, NGO, Recreation, Leisure.

One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations. Audio advertisement created by Cossette, Canada for E-Comm 911, within the category: Public Interest, NGO.