Film advertisement created by Giants & Gentlemen, Canada for Movember, within the category: Public Interest, NGO.

Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls Film advertisement created by Giants & Gentlemen, Canada for Testicular Cancer Canada, within the category: Public Interest, NGO.

Toronto’s condom usage has actually decreased in the Tinder age. To get people interested in condoms, we held a design contest to create the official condom of Toronto. The campaign idea was based on one question: What happens when you actually win a condom design contest? What’s it like to be recognized for this very strange achievement? How would you deal with being “condom famous?” Film advertisement created by The&Partnership, Canada for Toronto Public Health, within the category: Health.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Experiential advertisement created by Zulu Alpha Kilo, Canada for Tim Hortons, within the category: Food.

The first ever global video for The Ajinomoto Group. The narrative discusses the science of amino acids and how the company takes that science beyond food to aid consumers in every facet of their lives. Film advertisement created by Dentsu, Canada for Ajinomoto, within the category: Food.

Film advertisement created by Proximity, Canada for Canadian Olympic Committee, within the category: Recreation, Leisure.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

To teach people how dangerous it is to leave their dog in a car on a hot day, Rethink Canada partnered with Vancouver-based dog treat company, Earth Paws, and baked a limited line of treats inside of one. Ambient advertisement created by Rethink, Canada for Earth Paws, within the category: Pets.

Film advertisement created by Anomaly, Canada for Oh Henry!, within the category: Confectionery, Snacks.

Digital advertisement created by Camp Pacific, Canada for Destination British Columbia, within the category: Transport.

Integrated advertisement created by BBDO, Canada for M&M's, within the category: Confectionery, Snacks.

Ambient advertisement created by Taxi, Canada for TELUS, within the category: Electronics, Technology.

Production House: City: Culture Creative and Co. Editor: Culture Creative and Co. Film advertisement created by Proximity, Canada for Whiskas, within the category: House, Garden.

Audio advertisement created by Rethink, Canada for Arrive Alive, within the category: Public Interest, NGO.

The Salvation Army and GREY Canada have launched a new campaign that uses tourism to bring awareness to the issue of hidden poverty during Canada’s 150th birthday celebration. While most of Canada, and numerous brands, celebrate a milestone birthday, this campaign reveals that despite being a great place to live, Canada is not yet great for everyone. Film advertisement created by Grey, Canada for Salvation Army, within the category: Public Interest, NGO.

Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online. Experiential advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.

Grocery stores all across Ontario and Atlantic Canada will be asking shoppers to donate a toonie at checkout to provide breakfast for a hungry child in their community starting February 6th as part of their Toonies for Tummies program. To support Toonies for Tummies, creative agency Capital C has launched an integrated campaign to give people a compelling reason to donate and a way to track their donation. The campaign includes print, in-store, a microsite, social media and an online video. Film advertisement created by Capital C, Canada for Toonies For Tummies, within the category: Public Interest, NGO.

Film advertisement created by Bensimon Byrne, Canada for Casey House, within the category: Health.