Experiential advertisement created by Zulu Alpha Kilo, Canada for Consonant Skincare, within the category: Beauty.

Film advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by Taxi, Canada for AMA Insurance, within the category: Finance.

Film advertisement created by Immersion Creative, Canada for Sempio, within the category: Food.

To encourage Bessies submissions, JWT created a spot that, at first glance, looks like the original Skittles lick-the-screen commercial we’ve all seen before (Also a previous Bessie’s winner). But, instead, it takes an interesting twist when BBDO’s ECD Carlos Moreno appears and, let’s just say, plays copycat… Digital advertisement created by JWT, Canada for The Bessies Award, within the category: Professional Services.

In these turbulent times, john st. performed a social experiment to see if they could get people from opposite ends of the spectrum to find common ground. You won’t believe what happened. #MakeHumanityGreatAgain​ Film advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Film advertisement created by Lowe, Canada for Type Books, within the category: Media.

On the heels of Black Friday, it’s no surprise to see a blowout savings event for a faux fur company pop up on Toronto’s fashionable Queen Street West. The surprise however comes upon closer inspection. Furious Fur’s ‘Wild Savings Event’ drew shoppers to the store where they discovered clever twists on familiar discount slogans, revealing that this sales event wasn’t about saving money, but rather, the millions of animals killed every year in the fur trade. Integrated advertisement created by Zulu Alpha Kilo, Canada for Furious Fur, within the categories: Fashion, Retail Services.

The Les Affaires newspaper hired Montreal agency Youville Communauté Créative to promote its special edition on creativity.The agency created and executed a guerrilla-style urban campaign on the streets of Montreal by targeting the city’s high-traffic business areas. A team of actors and members of the MTL 551 parkour collective took to the downtown core wearing business attire on top of dazzlingly coloured morphsuits. Squad members handed out over 3,500 newspapers in just a few short hours while entertaining passers-by with their acrobatic antics. Video Production: Davaï ! Ambient advertisement created by Youville, Canada for Les Affaires, within the category: Media.

Film advertisement created by McCann, Canada for Dukoral, within the category: Pharmaceutical.

Digital advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Visitors experience the unique sensations, the moments in time where they feel truly connected to the wilderness of British Columbia. Film advertisement created by One Twenty Three West, Canada for Destination BC, within the category: Hospitality, Tourism.

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

Film advertisement created by Kinetic, Canada for Ford, within the category: Automotive.

Film advertisement created by Lg2, Canada for Fenplast, within the category: House, Garden.

We wanted to give everyone a break from ads this holiday season, so 2 months ago we bought a bunch of prime ad space and ran blank white ads throughout December. Integrated advertisement created by Wunder, Canada for Wunder, within the category: Agency Self-Promo.

What happens when perceptions of sexual and gender identity are put to the test? As a partner to Pride around Canada, Fido invited people to play a game and find out. Experiential advertisement created by Taxi, Canada for Fido, within the category: Public Interest, NGO.

Canada Dry Club Soda has no calories, no sugar, and no artificial flavours or colours. In other words, when it comes to soda, it's a smart choice! This series of digital spots showed Canadians that even though we all have not-so-smart moments in our life, choosing Canada Dry Club Soda ensures that we can always be Soda Smart. Digital advertisement created by Cundari, Canada for Canada Dry, within the category: Non-Alcoholic Drinks.

Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.

Film advertisement created by BBDO, Canada for Right To Play, within the category: Public Interest, NGO.