Experiential advertisement created by The Garden, Canada for DanceSafe, within the category: Public Interest, NGO.

Film advertisement created by The Hive, Canada for Wonder Bread, within the category: Food.

You've spent the last year working your tail off, only to feel like the taxman has taken more than their fair share. This spot takes the viewer through a dream-state showing what all that money you're leaving on the table could be when you file properly. Take down the taxman and take back what's owed to this tax season. Film advertisement created by Sid Lee, Canada for H&R Block, within the category: Finance.

Content advertisement created by BBDO, Canada for R.I.D.E. Checks, within the category: Public Interest, NGO.

Export Development Canada (EDC) helps businesses take on the world, playing a critical role in Canadian economic development. From the onset of the COVID-19 crisis, EDC has been working alongside federal partners, including BDC and other Canadian financial institutions, to provide support to both exporting and non-exporting companies. Many of the companies EDC helped had to pivot hard and transform their businesses in response to COVID-19. Now, these businesses are using that experience to grow. A new campaign from EDC and McCann Montreal showcases their success. “If the past year has taught us anything, it’s that despite challenges, Canadians businesses are resilient.” said Daniel Boisvert, Vice President, Marketing and Digital Channels at Export Development Canada. “This campaign shows us how the shift in the way we do business has not only been why these businesses have survived, but how they’ve been able to grow moving forward.” In July 2020, Export Development Canada and McCann Montreal launched ‘Business as Unusual,’ a campaign born in the face of the pandemic, to celebrate and support the Canadian businesses forced to pivot to keep themselves afloat. Now, a year later, what became a pivot out of necessity has evolved in to how we move business forward. In light of this, EDC set out to inspire Canadian businesses to leave survival mode behind and adjust to our next normal through new market discovery with the launch of ‘The Unusual Way Forward’. The campaign features three stories from EDC customers -- Poseidon Ocean Systems, ThinkOn Inc., and Kinova Robotics -- showcasing the success they had by embracing new opportunities this last year. Knowing that many Canadian CEOs are confident in company growth in the coming years, ‘The Unusual Way Forward’ aims to motivate and inspire companies to get back to growth and build back better. “We’re proud to partner once again with Export Development Canada to spotlight how Canadians, and Canadian businesses, have built back better.” said Michelle Aboud, SVP Managing Director, McCann Montreal. “We hope these stories help to inspire and reenergize the Canadian entrepreneurial spirit.” Film advertisement created by McCann, Canada for Export Development Canada, within the category: Industrial, Agriculture.

Production Company: Code Film Inc. Film advertisement created by Grip Limited, Canada for KFC, within the category: Food.

Film advertisement created by Cossette, Canada for Canadian Olympic Committee, within the category: Professional Services.

The Eiffel Tower. Big Ben. The Great Pyramid of Giza. 172 John St. What do these structures have in common? Well, they have all been recreated in painstaking detail in the massively popular world-building game Minecraft. As part of its 20th anniversary celebration, Toronto agency john st. recreated its office right down to the very last detail—including its distinctive 650-pound concrete reception bench and the staff’s favourite elevator-riding dog, Doug. And with large get-togethers still discouraged, this Minecraft site also became the site of a virtual hang to mark the agency’s milestone anniversary. Yes, they had an office party in Minecraft. “Our location has been very important to us – we’re named john st. after all,” said CEO Stephanie Hurst. “The experiences we’ve shared here – from sneaking chocolates from the reception desk to the random pigeons who like to visit the first floor – have helped form who we are over the past 20 years.” The virtual recreation was made by Gamefruitpulp, a Toronto gamer and YouTuber who spent several years creating the ambitious Building Toronto Project, a 1:1 recreation of the city within Minecraft that includes instantly recognizable recreations of well-known buildings such as the Fairmont Royal York Hotel and the Flatiron Building. Agency leaders kept the Minecraft version of john st. under wraps until July 23 (the agency’s official opening date), when it opened its doors for a virtual get-together to celebrate the agency’s milestone anniversary. For some staff members who were hired during the pandemic, it was their first time seeing the agency “in person.” The online space was unveiled during the Friday Breakfast all-staff meeting and staff were then given the day to explore the space and explore various quests in teams. Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Digital advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Audio advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

Penningtons was inspired by the story of Akira Armstrong, founder of the plus-size dance company Pretty BIG Movement and professional dancer, who has suffered discrimination because of her size. Film advertisement created by Lg2, Canada for Penningtons, within the category: Retail Services.

Film advertisement created by Rain43, Canada for Stubborn Farmer, within the category: Food.

To help beat the working from home blues this holiday season, we’ve launched Will From HomeTM — an exciting new initiative that lets you bring the magic of the office to your home office by renting all your favourite co-workers. Happy Holidays from everyone at Will! Film advertisement created by Will, Canada for Will, within the category: Agency Self-Promo.

Film advertisement created by Rethink, Canada for Variety, within the category: Public Interest, NGO.

Film advertisement created by Cossette, Canada for Canadian Olympic Committee, within the category: Public Interest, NGO.

Ambient advertisement created by Rethink, Canada for Orkin, within the category: House, Garden.

Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

Film advertisement created by FCB, Canada for OTMPC, within the category: Transport.

Magnificently shot videos showcase the beauty of the feline in slow motion as it drinks, pounces and leaps in a never-seen-before way. Production House: City: Culture Creative and Co. Editor: Culture Creative and Co. Film advertisement created by Proximity, Canada for Whiskas, within the category: House, Garden.