With a second wave looming and feelings of loneliness on the rise, Covid19 can still feel abstract to many, making it hard to stick to physical distancing. The hero video of the #MakeCovidLonely campaign gave the abstract Covid19 virus a physical presence as an animated character out in the world. The message: Social distancing makes us lonely. But it makes Covid19 lonely too. And that’s the only way to beat it.

Experiential advertisement created by Rethink, Canada for Sports Experts, within the category: Retail Services.

Content advertisement created by Rethink, Canada for A&W, within the category: Food.

Film advertisement created by Rethink, Canada for The Canadian Centre for Diversity and Inclusion, within the category: Public Interest, NGO.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

Film advertisement created by Zulu Alpha Kilo, Canada for Nestea, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Many of us use drinking as a form of socialization with friends, colleagues and family. The normalization of regular social drinking has created a generation of chronic drinkers. So we decided to help them curb their bad habits and drink more responsibly by giving a voice to the greatest victim of social drinking: their Liver. Meet My Liver. The first chatbot designed to help you better regulate your social drinking habit. Slightly bitter from years of abuse, your liver is still happy to give you tips on how to avoid hangovers, reminders to drink responsibly and let’s you log how many drinks you consume. Those logs help your liver get a better gauge on what you need in order to keep that hangover at bat, as well as provide you with weekly reports of how much you’ve consumed (if, for some reason, you happen to forget). Digital advertisement created by Bleublancrouge, Canada for Let’s Drink Better, within the category: Public Interest, NGO.

Film advertisement created by Rain43, Canada for Stubborn Farmer, within the category: Food.

Film advertisement created by Red Lion, Canada for Maytag, within the category: Electronics, Technology.

The Canadian Centre for Child Protection (CCCP) reports an 89% increase in the past two years in online sextortion cases among teenage boys, prompting the CCCP to develop Canada’s first awareness and prevention campaign for boys, launching on May 23. The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation. Integrated advertisement created by No Fixed Address, Canada for The Canadian Centre for Child Protection, within the category: Public Interest, NGO.

Digital advertisement created by JWT, Canada for Sick Kids Hospital, within the category: Public Interest, NGO.

A campaign for suicide awareness and prevention in British Columbia, Canada. Film advertisement created by Redline Interactive, Canada for Canadian Mental Health Association, within the category: Public Interest, NGO.

Animation: Chuck Gammage Animation Inc. Film advertisement created by Venture Communications, Canada for Toyota, within the category: Automotive.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Open, Canada for Toys “R” Us, within the category: Retail Services.

Film advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

On the heels of Black Friday, it’s no surprise to see a blowout savings event for a faux fur company pop up on Toronto’s fashionable Queen Street West. The surprise however comes upon closer inspection. Furious Fur’s ‘Wild Savings Event’ drew shoppers to the store where they discovered clever twists on familiar discount slogans, revealing that this sales event wasn’t about saving money, but rather, the millions of animals killed every year in the fur trade. Integrated advertisement created by Zulu Alpha Kilo, Canada for Furious Fur, within the categories: Fashion, Retail Services.

Digital advertisement created by Entrinsic, Canada for RBC, within the category: Finance.