According to the World Health Organization, each minute, 683 people in the world become infected with an STD. Sadly, many of them die. To raise awareness during Valentine's week about this alarming fact, we used the international symbol of mourning of lowering the flag at half staff and created a mobile pole that lowered the flag at half staff automatically every minute. Ambient advertisement created by McCann, Puerto Rico for ASPIRA, within the category: Public Interest, NGO.

In the midst of the pandemic, femicides and domestic violence cases reached alarming numbers. The Puerto Rico Section of Amnesty International (AIPR), a worldwide movement of people fighting against human rights abuses, decided to put the distressing data in front of the people to compel action. The result was The Bloody Data, a shocking campaign highlighting the statistical data on women who have bled from femicides in Puerto Rico during 2020. The campaign launched on November 25, International Day for the Elimination of Violence against Women. The twist? Menstrual blood remains a taboo in Puerto Rico and is considered by many to be repulsive. Still the bloodshed of women due to violence doesn’t generate such disgust. Amnesty presents de data using menstrual pads, cup and tampons, challenging viewers to rethink their bias and direct outrage to the only blood that should be disgusting: the blood spilled by gender violence. The campaign lived in print, outdoor, social media and www.thebloodydata.com, a website were ultimately you could sign a petition calling for an official stance from Puerto Rico’s government against gender violence. The petition gathered hundreds of signatures and attracted support in more than 25 countries around the world and grabbed the attention of newspapers and online media. Two months after its launch, Governor Pedro Pierluisi declared a State of Emergency for Gender Violence in Puerto Rico. The executive order prioritizes gender issues in all government agencies, calling for the implementation of comprehensive sexual education with gender perspective, a deep change in the police and judicial system to serve victims with dignity and allocates money from the national budget to address gender violence. Integrated advertisement created by Arteaga & Arteaga, Puerto Rico for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

There are over 70,000 Alzheimer’s Disease patients in Puerto Rico. With the help of renowned local artists and Glidden Ultra Extremely Durable Paint, we transformed the memories they would never want to forget into works of art. The artists painted them inside their homes to help these patients hold on to their memories longer. To help support more patients the murals were reproduced and sold on our website www.recuerdosqueduran.com to get funds for De Frente Al Alzheimer Association. Film advertisement created by McCann, Puerto Rico for Glidden, within the category: House, Garden.

Inspired on web videos of army men and woman that spent time away from their children, this DLC/Ogilvy & Mather Puerto Rico Christmas Card reminds everyone that in the marketing world, we are also on duty. Digital advertisement created by Ogilvy, Puerto Rico for Ogilvy, within the category: Agency Self-Promo.

Digital advertisement created by DDB, Puerto Rico for Coca-Cola, within the category: Non-Alcoholic Drinks.

There’s a new hilarious trend on the Internet called the #WhatTheFluffChallenge where people trick their pets into believing they disappeared in front of their eyes. The dog’s can’t understand where their owners went and go crazy for a few seconds until they find them. Sadly, many pets experience the #WhatTheFluffChallenge and their owners never comeback. Content advertisement created by McCann, Puerto Rico for PET SOS Foundation, within the category: Public Interest, NGO.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Digital advertisement created by DDB, Puerto Rico for Puerto Rico Youth at Risk, within the category: Public Interest, NGO.

After several attempts to eradicate the theft of french fries in the past, McDonald's created a possible solution to this ongoing problem. The McFries in Disguise System consists of 3 packages to disguise the McFries and avoid fries theft. The Disguise System will be available in Puerto Rico to celebrate International French Fry Day. #InternationalFrenchFryDay Direct advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.

Women have overcome many obstacles within the workplace, but unfortunately, gender inequality persists. A recent study in Puerto Rico shows that only 15% of women achieve a leadership role in their workplace. To create awareness about gender inequality on Women's Day, we used our beloved Big Mac to send a powerful message, by giving men their burgers with only 15% of the portion. Experiential advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.

In response to the unprecedented emergency where thousands of families are still waiting for FEMA’s tarps 90 days after the hurricane made landfall, the Outdoor Advertising Association of Puerto Rico (OAAPR), is carrying out the AidMedia project, which consists of creating a new advertising media where brands can buy the roof spaces and cover the residences using tough billboard fabric. Through this initiative, conceptualized by DDB Latina Puerto Rico agency, the advertisers pay for the production of the custom-made tarps to cover residences that have been identified by the municipalities. OAAPR staff installs the tarps made of the canvas material used for billboards, which is highly resistant to weather. The available spaces were listed in a microsite called www.aidmediapr.com, mapping residences in need, so that advertisers can choosed where to help. To date, the AidMedia project has provided tarps to residences in the municipalities of Dorado and Caguas, thanks to commercial brands such as Bayer, Puma, Medal, Sam's, and WalMart, among others. Outdoor advertisement created by DDB, Puerto Rico for OAAPR, within the category: Media.

Digital advertisement created by Saatchi & Saatchi, Puerto Rico for United Way, within the category: Public Interest, NGO.

Film advertisement created by Oneightyº, Puerto Rico for Honda, within the category: Automotive.

24 children from the most dangerous zones of the island announced their death will happen on December 31st . Badillio Saaatchi & Saatchi Puerto Rico printed large format posters and placed them on the streets to make the announcement. The posters generated a hyperlocal conversation among the communities, growing to the attention of local media. On January first they changed the news, no child was hurt or killed by stray bullets in the 24 zones and in all the island. Outdoor advertisement created by Saatchi & Saatchi, Puerto Rico for United Way, within the category: Public Interest, NGO.

Experiential advertisement created by McCann, Puerto Rico for Dentyne, within the category: Health.

Digital advertisement created by Saatchi & Saatchi, Puerto Rico for Trident, within the category: Confectionery, Snacks.

1979. The Pan American Games are held in Puerto Rico. Among 3,700 athletes, the Puerto Rican Basketball Team made history. Basketball is taken very seriously in the Island. “Nuyorican Basket” is a documentary that tells the story of this Team, which became an inspiration for an entire country. The documentary would premiere in July 8th, 2017, in the Roberto Clemente Coliseum. Our mission was to fill the Coliseum to maximum capacity. We decided to promote the film in the oldest and dearest newspaper of Puerto Rico, which covered the ‘79 Games: EL MUNDO. The problem: the newspaper closed its doors 30 years ago. Direct advertisement created by Arco Publicidad, Puerto Rico for Proyecto Chiringa, within the category: Media.

McCann San Juan created a campaign starring Pepito, a beloved fictional character from a comic strip Ambient advertisement created by McCann, Puerto Rico for Primera Hora, within the category: Media.

Film advertisement created by Tere Suarez, Puerto Rico for KIA, within the category: Automotive.