Audio advertisement created by Leo Burnett, Puerto Rico for McDonald's, within the category: Food.

After several attempts to eradicate the theft of french fries in the past, McDonald's created a possible solution to this ongoing problem. The McFries in Disguise System consists of 3 packages to disguise the McFries and avoid fries theft. The Disguise System will be available in Puerto Rico to celebrate International French Fry Day. #InternationalFrenchFryDay Direct advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.

Digital advertisement created by DDB, Puerto Rico for Coca-Cola, within the category: Non-Alcoholic Drinks.

Young people and adults continue to suffer from discrimination after coming out. On coming out day, three young people narrate the before and after coming out and how they have had to deal with rejection of their family and friends. The Glo Tu Pride initiative, created by TBWA \ San Juan for MASGLO (a brand of nail polishes recently launched in Puerto Rico), seeks to raise awareness about this social problem and how acceptance can change a person's life. Masglo invites everyone to paint their nails in rainbow colors on October 11 in support of the LGBTQ + community. To make it easier, MASGLO created a commemorative package for International Coming Out Day that bears the name of Glo Tu Pride, and includes the colors of the rainbow. Digital advertisement created by TBWA, Puerto Rico for Masglo, within the category: Public Interest, NGO.

24 children from the most dangerous zones of the island announced their death will happen on December 31st . Badillio Saaatchi & Saatchi Puerto Rico printed large format posters and placed them on the streets to make the announcement. The posters generated a hyperlocal conversation among the communities, growing to the attention of local media. On January first they changed the news, no child was hurt or killed by stray bullets in the 24 zones and in all the island. Outdoor advertisement created by Saatchi & Saatchi, Puerto Rico for United Way, within the category: Public Interest, NGO.

There’s a new hilarious trend on the Internet called the #WhatTheFluffChallenge where people trick their pets into believing they disappeared in front of their eyes. The dog’s can’t understand where their owners went and go crazy for a few seconds until they find them. Sadly, many pets experience the #WhatTheFluffChallenge and their owners never comeback. Content advertisement created by McCann, Puerto Rico for PET SOS Foundation, within the category: Public Interest, NGO.

Focusing on listening instead of being heard, CPI found a different use for twitter by turning it into an Investigative tool of 2000 free correspondents. Digital advertisement created by Centro de Periodismo Investigativo, Puerto Rico for DDB, within the category: Media.

In response to the unprecedented emergency where thousands of families are still waiting for FEMA’s tarps 90 days after the hurricane made landfall, the Outdoor Advertising Association of Puerto Rico (OAAPR), is carrying out the AidMedia project, which consists of creating a new advertising media where brands can buy the roof spaces and cover the residences using tough billboard fabric. Through this initiative, conceptualized by DDB Latina Puerto Rico agency, the advertisers pay for the production of the custom-made tarps to cover residences that have been identified by the municipalities. OAAPR staff installs the tarps made of the canvas material used for billboards, which is highly resistant to weather. The available spaces were listed in a microsite called www.aidmediapr.com, mapping residences in need, so that advertisers can choosed where to help. To date, the AidMedia project has provided tarps to residences in the municipalities of Dorado and Caguas, thanks to commercial brands such as Bayer, Puma, Medal, Sam's, and WalMart, among others. Outdoor advertisement created by DDB, Puerto Rico for OAAPR, within the category: Media.

In order to announce the Puerto Rico Horror Film Fest, Badillo Saatchi & Saatchi created "AFTER DEATH", the first short film written by a dead person. The agency contacted a medium and in a real séance, they channeled the spirit of María Mercé, who narrated a story which was then taken to the screen by Salado and Director Nico Lacouzzi. Prior to this, a small documentary was filmed with experts who confirmed the possibility that someone from beyond could be the source of a script. In the story a couple falls in love to the rhythm of a song. The man dies tragically but he doesn't want to stop dancing to the song's tune with his live loved one. One day she decides she doesn't want to keep on dancing and that's when the problems begin. The short feature which promoted the festival transcended the realm of advertising and it became a news item in over 20 countries. It has also been requested to participate in the official selection of several movie festivals, giving the Puerto Rico Horror Film Festival a media coverage never achieved to date. This action consisted of two trailers and a poster plus the short film itself. Film advertisement created by Saatchi & Saatchi, Puerto Rico for Puerto Rico Horror Film Fest, within the category: Recreation, Leisure.

McCann San Juan created a campaign starring Pepito, a beloved fictional character from a comic strip Ambient advertisement created by McCann, Puerto Rico for Primera Hora, within the category: Media.

Digital advertisement created by Buena Vibra Group, Puerto Rico for Acuvue, within the category: Health.

According to the World Health Organization, each minute, 683 people in the world become infected with an STD. Sadly, many of them die. To raise awareness during Valentine's week about this alarming fact, we used the international symbol of mourning of lowering the flag at half staff and created a mobile pole that lowered the flag at half staff automatically every minute. Ambient advertisement created by McCann, Puerto Rico for ASPIRA, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Puerto Rico for State Election Commission, within the category: Public Interest, NGO.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Digital advertisement created by Saatchi & Saatchi, Puerto Rico for Trident, within the category: Confectionery, Snacks.

Digital advertisement created by DDB, Puerto Rico for Puerto Rico Youth at Risk, within the category: Public Interest, NGO.

Inspired on web videos of army men and woman that spent time away from their children, this DLC/Ogilvy & Mather Puerto Rico Christmas Card reminds everyone that in the marketing world, we are also on duty. Digital advertisement created by Ogilvy, Puerto Rico for Ogilvy, within the category: Agency Self-Promo.

Film advertisement created by Tere Suarez, Puerto Rico for KIA, within the category: Automotive.

Film advertisement created by Ogilvy, Puerto Rico for Hogar Cuna San Cristobal, within the category: Health.

Women have overcome many obstacles within the workplace, but unfortunately, gender inequality persists. A recent study in Puerto Rico shows that only 15% of women achieve a leadership role in their workplace. To create awareness about gender inequality on Women's Day, we used our beloved Big Mac to send a powerful message, by giving men their burgers with only 15% of the portion. Experiential advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.