Focusing on listening instead of being heard, CPI found a different use for twitter by turning it into an Investigative tool of 2000 free correspondents. Digital advertisement created by Centro de Periodismo Investigativo, Puerto Rico for DDB, within the category: Media.

According to the World Health Organization, each minute, 683 people in the world become infected with an STD. Sadly, many of them die. To raise awareness during Valentine's week about this alarming fact, we used the international symbol of mourning of lowering the flag at half staff and created a mobile pole that lowered the flag at half staff automatically every minute. Ambient advertisement created by McCann, Puerto Rico for ASPIRA, within the category: Public Interest, NGO.

Audio advertisement created by Leo Burnett, Puerto Rico for McDonald's, within the category: Food.

Film advertisement created by Tere Suarez, Puerto Rico for KIA, within the category: Automotive.

Inspired on web videos of army men and woman that spent time away from their children, this DLC/Ogilvy & Mather Puerto Rico Christmas Card reminds everyone that in the marketing world, we are also on duty. Digital advertisement created by Ogilvy, Puerto Rico for Ogilvy, within the category: Agency Self-Promo.

Experiential advertisement created by McCann, Puerto Rico for Dentyne, within the category: Health.

Young people and adults continue to suffer from discrimination after coming out. On coming out day, three young people narrate the before and after coming out and how they have had to deal with rejection of their family and friends. The Glo Tu Pride initiative, created by TBWA \ San Juan for MASGLO (a brand of nail polishes recently launched in Puerto Rico), seeks to raise awareness about this social problem and how acceptance can change a person's life. Masglo invites everyone to paint their nails in rainbow colors on October 11 in support of the LGBTQ + community. To make it easier, MASGLO created a commemorative package for International Coming Out Day that bears the name of Glo Tu Pride, and includes the colors of the rainbow. Digital advertisement created by TBWA, Puerto Rico for Masglo, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Puerto Rico for Hogar Cuna San Cristobal, within the category: Health.

Digital advertisement created by DDB, Puerto Rico for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Saatchi & Saatchi, Puerto Rico for Trident, within the category: Confectionery, Snacks.

Digital advertisement created by Buena Vibra Group, Puerto Rico for Acuvue, within the category: Health.

Digital advertisement created by Saatchi & Saatchi, Puerto Rico for United Way, within the category: Public Interest, NGO.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

There’s a new hilarious trend on the Internet called the #WhatTheFluffChallenge where people trick their pets into believing they disappeared in front of their eyes. The dog’s can’t understand where their owners went and go crazy for a few seconds until they find them. Sadly, many pets experience the #WhatTheFluffChallenge and their owners never comeback. Content advertisement created by McCann, Puerto Rico for PET SOS Foundation, within the category: Public Interest, NGO.

Film advertisement created by Tere Suarez, Puerto Rico for KIA, within the category: Automotive.

1979. The Pan American Games are held in Puerto Rico. Among 3,700 athletes, the Puerto Rican Basketball Team made history. Basketball is taken very seriously in the Island. “Nuyorican Basket” is a documentary that tells the story of this Team, which became an inspiration for an entire country. The documentary would premiere in July 8th, 2017, in the Roberto Clemente Coliseum. Our mission was to fill the Coliseum to maximum capacity. We decided to promote the film in the oldest and dearest newspaper of Puerto Rico, which covered the ‘79 Games: EL MUNDO. The problem: the newspaper closed its doors 30 years ago. Direct advertisement created by Arco Publicidad, Puerto Rico for Proyecto Chiringa, within the category: Media.

There are over 70,000 Alzheimer’s Disease patients in Puerto Rico. With the help of renowned local artists and Glidden Ultra Extremely Durable Paint, we transformed the memories they would never want to forget into works of art. The artists painted them inside their homes to help these patients hold on to their memories longer. To help support more patients the murals were reproduced and sold on our website www.recuerdosqueduran.com to get funds for De Frente Al Alzheimer Association. Film advertisement created by McCann, Puerto Rico for Glidden, within the category: House, Garden.

After several attempts to eradicate the theft of french fries in the past, McDonald's created a possible solution to this ongoing problem. The McFries in Disguise System consists of 3 packages to disguise the McFries and avoid fries theft. The Disguise System will be available in Puerto Rico to celebrate International French Fry Day. #InternationalFrenchFryDay Direct advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.

McCann San Juan created a campaign starring Pepito, a beloved fictional character from a comic strip Ambient advertisement created by McCann, Puerto Rico for Primera Hora, within the category: Media.

Digital advertisement created by DDB, Puerto Rico for Puerto Rico Youth at Risk, within the category: Public Interest, NGO.