Experiential advertisement created by McCann, Puerto Rico for Dentyne, within the category: Health.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Digital advertisement created by DDB, Puerto Rico for Puerto Rico Youth at Risk, within the category: Public Interest, NGO.

Direct advertisement created by Saatchi & Saatchi, Puerto Rico for El Nuevo Día, within the category: Media.

Focusing on listening instead of being heard, CPI found a different use for twitter by turning it into an Investigative tool of 2000 free correspondents. Digital advertisement created by Centro de Periodismo Investigativo, Puerto Rico for DDB, within the category: Media.

Young people and adults continue to suffer from discrimination after coming out. On coming out day, three young people narrate the before and after coming out and how they have had to deal with rejection of their family and friends. The Glo Tu Pride initiative, created by TBWA \ San Juan for MASGLO (a brand of nail polishes recently launched in Puerto Rico), seeks to raise awareness about this social problem and how acceptance can change a person's life. Masglo invites everyone to paint their nails in rainbow colors on October 11 in support of the LGBTQ + community. To make it easier, MASGLO created a commemorative package for International Coming Out Day that bears the name of Glo Tu Pride, and includes the colors of the rainbow. Digital advertisement created by TBWA, Puerto Rico for Masglo, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Puerto Rico for Hogar Cuna San Cristobal, within the category: Health.

In the midst of the pandemic, femicides and domestic violence cases reached alarming numbers. The Puerto Rico Section of Amnesty International (AIPR), a worldwide movement of people fighting against human rights abuses, decided to put the distressing data in front of the people to compel action. The result was The Bloody Data, a shocking campaign highlighting the statistical data on women who have bled from femicides in Puerto Rico during 2020. The campaign launched on November 25, International Day for the Elimination of Violence against Women. The twist? Menstrual blood remains a taboo in Puerto Rico and is considered by many to be repulsive. Still the bloodshed of women due to violence doesn’t generate such disgust. Amnesty presents de data using menstrual pads, cup and tampons, challenging viewers to rethink their bias and direct outrage to the only blood that should be disgusting: the blood spilled by gender violence. The campaign lived in print, outdoor, social media and www.thebloodydata.com, a website were ultimately you could sign a petition calling for an official stance from Puerto Rico’s government against gender violence. The petition gathered hundreds of signatures and attracted support in more than 25 countries around the world and grabbed the attention of newspapers and online media. Two months after its launch, Governor Pedro Pierluisi declared a State of Emergency for Gender Violence in Puerto Rico. The executive order prioritizes gender issues in all government agencies, calling for the implementation of comprehensive sexual education with gender perspective, a deep change in the police and judicial system to serve victims with dignity and allocates money from the national budget to address gender violence. Integrated advertisement created by Arteaga & Arteaga, Puerto Rico for Amnesty International, within the category: Public Interest, NGO.

McCann San Juan created a campaign starring Pepito, a beloved fictional character from a comic strip Ambient advertisement created by McCann, Puerto Rico for Primera Hora, within the category: Media.

Film advertisement created by Tere Suarez, Puerto Rico for KIA, within the category: Automotive.

Film advertisement created by Oneightyº, Puerto Rico for Honda, within the category: Automotive.

Audio advertisement created by BBDO, Puerto Rico for Snickers, within the category: Confectionery, Snacks.

Digital advertisement created by McCann, Puerto Rico for State Election Commission, within the category: Public Interest, NGO.

There’s a new hilarious trend on the Internet called the #WhatTheFluffChallenge where people trick their pets into believing they disappeared in front of their eyes. The dog’s can’t understand where their owners went and go crazy for a few seconds until they find them. Sadly, many pets experience the #WhatTheFluffChallenge and their owners never comeback. Content advertisement created by McCann, Puerto Rico for PET SOS Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Buena Vibra Group, Puerto Rico for Acuvue, within the category: Health.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Audio advertisement created by Leo Burnett, Puerto Rico for McDonald's, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Puerto Rico for Trident, within the category: Confectionery, Snacks.

24 children from the most dangerous zones of the island announced their death will happen on December 31st . Badillio Saaatchi & Saatchi Puerto Rico printed large format posters and placed them on the streets to make the announcement. The posters generated a hyperlocal conversation among the communities, growing to the attention of local media. On January first they changed the news, no child was hurt or killed by stray bullets in the 24 zones and in all the island. Outdoor advertisement created by Saatchi & Saatchi, Puerto Rico for United Way, within the category: Public Interest, NGO.

Women have overcome many obstacles within the workplace, but unfortunately, gender inequality persists. A recent study in Puerto Rico shows that only 15% of women achieve a leadership role in their workplace. To create awareness about gender inequality on Women's Day, we used our beloved Big Mac to send a powerful message, by giving men their burgers with only 15% of the portion. Experiential advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.