Ambient advertisement created by Archer Troy, Mexico for Videocine, within the category: Media.

Digital advertisement created by Arrechedera Claverol, Mexico for Efecto Eco, within the category: Public Interest, NGO.

Film advertisement created by Grupo Ferrer, Mexico for Toyota, within the category: Automotive.

In Mexico the holidays are not over after Christmas. We celebrate “El Día de Reyes” every January 6th as a Mexican extension of Christmas, it commemorates the visit of the Wise Men bearing gifts to Jesus a few days after his birth to welcome him. Mexican kids, send their letters full of hope telling the Wise Men what they wish for, presents or toys. We wanted to celebrate this special holiday. With (Anónimo) and Hasbro, we portray the real insomnia and excitement that thousands of Mexican kids live the night before they find their gifts under the tree. This spot was released in México the night of January 5th, to share with the Mexican kids the emotion and insomnia of that night. Film advertisement created by Anónimo, Mexico for Hasbro, within the category: Toys.

First video of the #InRandomWeTrust campaign for French Fried; an all around restaurant-bar-terrace-VIP-ping-pong-parlor-dj-jazz-stand-up-art-gallery place. Music licensed by James Pollis & See Through, 2016. Film advertisement created by Analog, Mexico for French Fried, within the category: Food.

Film advertisement created by La Cancha, Mexico for FISAC, within the category: Public Interest, NGO.

Film advertisement created by DDB, Mexico for Cablevision, within the category: Electronics, Technology.

August 3rd. International Beer Day. What better way to celebrate, than to spend a moment with the people who really make us the best beer in the world? How did we create that moment? By challenging our drinkers to open a Corona with whatever ordinary object they had lying around. The braver, the crazier, the better! The Problem. Mexico laws regulate against any form of advertisement where a beer is opened, touched, or the words 'drink a beer' are used. We pretty much hand our hands tied, but look what happened when we invited a few people who love challenges, and our beer, to answer our call. Digital advertisement created by Element, Mexico for Corona Beer, within the category: Alcoholic Drinks.

Audio advertisement created by Publicis, Mexico for Mini, within the category: Automotive.

Direct advertisement created by Archer Troy, Mexico for Bajaj, within the category: Automotive.

Film advertisement created by Leo Burnett, Mexico for Corona Beer, within the category: Alcoholic Drinks.

Americans went crazy when the twinkies was discontinued. So since, Bimbo Bakeries Mexico bought the brand to sell them in Mexico, we couldn't sit idly and watch our neighbors suffer their loss. We created a fake non-governmental organization to actually donate twinkies to Americans... Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.

Ambient advertisement created by Doubleyou, Mexico for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by Mescalina, Mexico for Morelia City Transit Department, within the category: Public Interest, NGO.

Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.

Film advertisement created by BBDO, Mexico for Pedigree, within the category: House, Garden.

The internet has allowed us to eradicate geographical boundaries and tear down barriers against free speech. But it also has allowed hate groups tor reach out to potential recruits and radicalise them. White supremacists. Anti-LGBT hate groups. Even terrorist organisations like Daesh (also known as ISIS). While their aims may be fundamentally different, their journey seems chillingly similar: brutal bloodshed and destruction in the real world that started with radicalisation in the online world. What’s even more frightening how a lot of these recruits are merely insecure or margnisalised youth struggling to find their place in the world. In fact, some of the online recruitment and engagement campaigns run by these hate groups could put some brands to shame. With active social media engagement involving their own twisted versions f internet memes, forums numbering hundreds of thousands, and even slick pieces of branded content. Digital advertisement created by Miami Ad School, Mexico for Google, within the category: Electronics, Technology.

Film advertisement created by Nomades, Mexico for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by McCann, Mexico for L'Oreal, within the category: Health.