Film advertisement created by Y&R, Mexico for Movistar, within the category: Electronics, Technology.

Integrated advertisement created by Publicis, Mexico for Propuesta Civica AC, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Mexico for DIF Guadalajara, within the category: Public Interest, NGO.

In the not too-distant future, autonomous cars will start to become the norm. And cars owners will benefit from their added safety, increased productivity, cheaper insurance, smoother ride and many other things. But there will always be those who reject the new and want to stay in control behind the wheel. So how do we persuade those potential customers to embrace the future? Film advertisement created by Miami Ad School, Mexico for Tesla, within the category: Automotive.

Film advertisement created by VMLY&R, Mexico for Special Olympics, within the category: Public Interest, NGO.

Promo for the new season of Masterchef Mexico.

Direct advertisement created by Grey, Mexico for Save the Children, within the category: Public Interest, NGO.

Ambient advertisement created by Archer Troy, Mexico for Videocine, within the category: Media.

Digital advertisement created by Arrechedera Claverol, Mexico for Efecto Eco, within the category: Public Interest, NGO.

Film advertisement created by Nomades, Mexico for Tecate, within the category: Alcoholic Drinks.

The internet has allowed us to eradicate geographical boundaries and tear down barriers against free speech. But it also has allowed hate groups tor reach out to potential recruits and radicalise them. White supremacists. Anti-LGBT hate groups. Even terrorist organisations like Daesh (also known as ISIS). While their aims may be fundamentally different, their journey seems chillingly similar: brutal bloodshed and destruction in the real world that started with radicalisation in the online world. What’s even more frightening how a lot of these recruits are merely insecure or margnisalised youth struggling to find their place in the world. In fact, some of the online recruitment and engagement campaigns run by these hate groups could put some brands to shame. With active social media engagement involving their own twisted versions f internet memes, forums numbering hundreds of thousands, and even slick pieces of branded content. Digital advertisement created by Miami Ad School, Mexico for Google, within the category: Electronics, Technology.

Film advertisement created by FCB, Mexico for Bissú, within the category: Beauty.

August 3rd. International Beer Day. What better way to celebrate, than to spend a moment with the people who really make us the best beer in the world? How did we create that moment? By challenging our drinkers to open a Corona with whatever ordinary object they had lying around. The braver, the crazier, the better! The Problem. Mexico laws regulate against any form of advertisement where a beer is opened, touched, or the words 'drink a beer' are used. We pretty much hand our hands tied, but look what happened when we invited a few people who love challenges, and our beer, to answer our call. Digital advertisement created by Element, Mexico for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Made, Mexico for FIAT, within the category: Automotive.

Ambient advertisement created by McCann, Mexico for L'Oreal, within the category: Health.

Film advertisement created by Leo Burnett, Mexico for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Mexico for Special Olympics, within the category: Public Interest, NGO.

Experiential advertisement created by Archer Troy, Mexico for Sony Pictures, within the category: Movies.

Digital advertisement created by Anónimo, Mexico for Interlingua English School, within the category: Education.

Americans went crazy when the twinkies was discontinued. So since, Bimbo Bakeries Mexico bought the brand to sell them in Mexico, we couldn't sit idly and watch our neighbors suffer their loss. We created a fake non-governmental organization to actually donate twinkies to Americans... Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.