Greece
For those who grew up in Greece, NOYNOY evaporated milk is their childhood favourite. While everybody in Greece knows and loves NOYNOY, it seems that in the last years they have stopped believing in its value proposition. Our challenge was to smartly convey the message “what is worthy, stands the test of time” in YouTube environment. Instead of forcefully interrupting the user's experience, we thought of incorporating the message into it, linking NOYNOY evaporated milk with all-time classic song we all love and appreciate more over time. By volume searches of all-time classic songs/artists we have created custom, special targeted preroll videos for each one of them. Digital advertisement created by Admine, Greece for NOYNOY, within the category: Food.
ΝΒΑ Superstar Giannis Antetokounmbo on an epic journey with friends and family. And Macklemore. Can’t hold us. Film advertisement created by Soho Square, Greece for Aegean Airlines, within the category: Transport.
Film advertisement created by Soho Square, Greece for Fischer, within the category: Alcoholic Drinks.
Millennium Bank wanted a way to boost usage of their internet banking. We suggested a fresh way of communication using a fluffy main character that viewers will love. In this first video, the character goes through the trouble of paying his bills the old fashioned way, by standing in line and wasting time, till a wise owl shows him there's a better way. Film advertisement created by Socialab, Greece for Millennium Bank, within the category: Finance.
Most men do not feel comfortable expressing their feelings towards their father. But what happens when someone else does it in their place? On the occasion of Father's day, we conducted a social experiment starring real-life people. StuntSon was an actor who impersonated the son's voices and called their fathers to say the words their actual sons couldn't ever say. Digital advertisement created by Ogilvy, Greece for Dove, within the category: Health.
The 90sec spot that launched last week in Greece shows a family adopting a dog that unfortunately gets separated from her best friend. Through the eyes of the canine protagonist, we enter an IKEA home and get to know how it is to live in an environment, filled with warmth, aesthetics and smart ergonomic solutions that make emotional bonds stronger and everyday life simpler and easier. However, the adopted dog isn’t spoiled by the easy life. She’s still missing her love as viewers find out in the heartfelt ending of this timeless “love story,” that plays to the tunes of Andy Williams’ classic song. Film advertisement created by Ogilvy, Greece for IKEA, within the category: House, Garden.
We were invited to work alongside Berklee’s team for the launch of their new animated series campaign. We illustrated, animated, and sound scored for Berklee’s new online videos. Inspired by the institution’s heritage, our team passionately worked non-stop to develop the first animation videos of their online series campaign. The visual aesthetics of the spots are influenced by the early visual music artists. The illustrations are composed by complexes of abstract shapes and forms floating into the brand's colours. The animation and the sound design translated these abstract images into meaningful storytelling moving image. The animated spots represent visually and communicate the educational purposes and the structure of the institutes degrees.
Titled "Does Love Exist?", this hour-long documentary Film advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.
A magical Christmas story about a kid making a wish to a falling star and a grandfather’s journey to make this wish come true. Film advertisement created by JWT, Greece for AB Vassilopoulos, within the category: Retail Services.
Film advertisement created by The Newton Library, Greece for Piraeus Bank, within the category: Finance.
People in Tinder use stories and imagery in order to stand out. If they find who they want to match with, they have to get him/her to engage in a dialogue aiming for a passionate and fun....intercourse. If you replace "People in Tinder" with "Brands" you get a pretty good idea of what a copywriter has to deal with. And why we are looking for one...in Tinder. Digital advertisement created by Soho Square, Greece for Soho Square, within the category: Agency Self-Promo.
Film advertisement created by McCann, Greece for efood, within the category: Professional Services.
Film advertisement created by McCann, Greece for efood, within the category: Professional Services.
Greeks are very confident of the sunny weather they enjoy all year long. In fact they are so confident, that the nation's largest air carrier, Aegean Airlines, installed a live weather broadcast in Berlin, in the middle of Sony Center and promised Germans to fly them to Greece half price, if the weather in Greece got cloudy. The billboard broadcasted live in the first week of May, streaming the weather of Athens and Paros island from dawn till sunset. The live stream gathered a lot of curious passersby who stayed and enjoyed the greek sunny view while wishing for a cloud to appear. Throughout those days, the weather in Greece did justice to the airline's promise, with a lot of sun and high temperatures that kept people waiting and waiting. Until the third day, that suddenly a cloud appeared in Paros island’s sky, instantly activating a 50% discount for Berliners, who rushed to book their flights to Greece. The live stream was also available live on Youtube in order to help the rest of German residents win holidays to Greece. Concept and implementation were delivered by Ogilvy Greece for Aegean Airlines. Outdoor advertisement created by Ogilvy, Greece for Aegean Airlines, within the category: Transport.
Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.
It is a well known fact that stepping on a LEGO brick can be a painful experience that sticks in your memory. Using that fact, Socialab, a digital first advertising agency, is building memories for LEGO in Greece and at the same is more than proud to present the LEGO campaign "Building Memories"! This campaign presents the LEGO life of a parent. Because being a parent can sometimes be painful. But it’s always worth it! Film advertisement created by Socialab, Greece for Lego, within the category: Toys.
Content advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.
Film advertisement created by Ogilvy, Greece for Cosmote, within the category: Professional Services.
Film advertisement created by McCann, Greece for efood, within the category: Professional Services.
Audio advertisement created by Soho Square, Greece for CB12, within the category: Health.