Greece

WVA

Greeks are very confident of the sunny weather they enjoy all year long. In fact they are so confident, that the nation's largest air carrier, Aegean Airlines, installed a live weather broadcast in Berlin, in the middle of Sony Center and promised Germans to fly them to Greece half price, if the weather in Greece got cloudy. The billboard broadcasted live in the first week of May, streaming the weather of Athens and Paros island from dawn till sunset. The live stream gathered a lot of curious passersby who stayed and enjoyed the greek sunny view while wishing for a cloud to appear. Throughout those days, the weather in Greece did justice to the airline's promise, with a lot of sun and high temperatures that kept people waiting and waiting. Until the third day, that suddenly a cloud appeared in Paros island’s sky, instantly activating a 50% discount for Berliners, who rushed to book their flights to Greece. The live stream was also available live on Youtube in order to help the rest of German residents win holidays to Greece. Concept and implementation were delivered by Ogilvy Greece for Aegean Airlines. Outdoor advertisement created by Ogilvy, Greece for Aegean Airlines, within the category: Transport.

WVA

People in Tinder use stories and imagery in order to stand out. If they find who they want to match with, they have to get him/her to engage in a dialogue aiming for a passionate and fun....intercourse. If you replace "People in Tinder" with "Brands" you get a pretty good idea of what a copywriter has to deal with. And why we are looking for one...in Tinder. Digital advertisement created by Soho Square, Greece for Soho Square, within the category: Agency Self-Promo.

WVA

A true Sword-and-sandal project. Historical personality Julius Caesar is taking centerstage in this 60 seconds commercial for Bake Rolls. Caesar’s major generals present gifts, selected and sent by Roman territories. Though they bring yummy presents, the spokesman seems to be rather nervous. Film advertisement created by Black Cherry, Greece for Bake Rolls, within the category: Food.

WVA

Film advertisement created by Ogilvy, Greece for Cosmote, within the category: Professional Services.

WVA

Film advertisement created by McCann, Greece for efood, within the category: Professional Services.

WVA

It takes just 24 hours for our freshly picked greens and vegetables to travel from farm to supermarket. MullenLowe Athens proudly presents the salad’s journey in its newly aired TV spot for Freskoulis. Film advertisement created by MullenLowe Group, Greece for Freskoulis, within the category: Food.

WVA

Titled "Does Love Exist?", this hour-long documentary Film advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

WVA

Lacta chocolate, a symbol for love in Greece, wanted to convey that without love, life is tasteless. A 73 minute branded film was produced and released online and aired on TV on Valentine's Day, titled "The Taste of Love". In it, Aris, a 48-year old lonely man, is living with a beautiful young girl that predicts and satisfies his every wish without ever wanting anything in return. Because she's in fact an android robot, and the year is 2038. ELLi, has a perfect human body and features the most advanced Artificial Intelligence as well as access to all his data in the cloud, acting as the ideal personal assistant. Until one day, her operating system is accidentally updated with "Artificial Emotions”, and now she feels neglected and wants to find out all there is about love. Aris dismisses her, telling her that love is the worst thing that can happen to man, but when she presents him with a Lacta chocolate and asks him to describe its taste for her since she cannot eat, he succumbs and starts telling her a story that began 20 years ago, in Athens in 2018... Lacta presents a film about what really makes us human, what separates Artificial Intelligence from human nature, and what is the true taste of love and power of forgiveness. Content advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

WVA

A magical Christmas story about a kid making a wish to a falling star and a grandfather’s journey to make this wish come true. Film advertisement created by JWT, Greece for AB Vassilopoulos, within the category: Retail Services.

WVA

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

WVA

Film advertisement created by Black Cherry, Greece for Chipita, within the category: Confectionery, Snacks.

WVA

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

WVA

Ambient advertisement created by Ogilvy, Greece for Aegean Airlines, within the category: Transport.

WVA

It is a well known fact that stepping on a LEGO brick can be a painful experience that sticks in your memory. Using that fact, Socialab, a digital first advertising agency, is building memories for LEGO in Greece and at the same is more than proud to present the LEGO campaign "Building Memories"! This campaign presents the LEGO life of a parent. Because being a parent can sometimes be painful. But it’s always worth it! Film advertisement created by Socialab, Greece for Lego, within the category: Toys.

WVA

Ambient advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

WVA

Film advertisement created by The Newton Library, Greece for Piraeus Bank, within the category: Finance.

WVA

For those who grew up in Greece, NOYNOY evaporated milk is their childhood favourite. While everybody in Greece knows and loves NOYNOY, it seems that in the last years they have stopped believing in its value proposition. Our challenge was to smartly convey the message “what is worthy, stands the test of time” in YouTube environment. Instead of forcefully interrupting the user's experience, we thought of incorporating the message into it, linking NOYNOY evaporated milk with all-time classic song we all love and appreciate more over time. By volume searches of all-time classic songs/artists we have created custom, special targeted preroll videos for each one of them. Digital advertisement created by Admine, Greece for NOYNOY, within the category: Food.

WVA

Audio advertisement created by Soho Square, Greece for CB12, within the category: Health.

WVA

Film advertisement created by McCann, Greece for efood, within the category: Professional Services.

WVA

A famous Greek chef reveals that he grew up with Mazda cars. Throughout his memories we see that after all these years he is committed to his favorite car brand. Once a Mazda, always a Mazda. Film advertisement created by 365, Greece for Mazda, within the category: Automotive.




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