Greece
People in Tinder use stories and imagery in order to stand out. If they find who they want to match with, they have to get him/her to engage in a dialogue aiming for a passionate and fun....intercourse. If you replace "People in Tinder" with "Brands" you get a pretty good idea of what a copywriter has to deal with. And why we are looking for one...in Tinder. Digital advertisement created by Soho Square, Greece for Soho Square, within the category: Agency Self-Promo.
Film advertisement created by The Newton Library, Greece for Piraeus Bank, within the category: Finance.
2016 was one of the most important years for Honda Moto, since it marked the great return of one of the most historic on/off models of the Brand, the new Africa Twin. After 13 years of absence, Honda had lost a significant share in the category and this year with the return of the Africa Twin they had the need to regain lost ground and win back adventure riders. We welcome you to HondaRoadtrips.gr. A platform that will teach you how to organize and make your own road trip, following the journey of three every day riders with the new Africa Twin to the northern cape, Nordkapp. Integrated advertisement created by Admine, Greece for Honda, within the category: Automotive.
Titled "Does Love Exist?", this hour-long documentary Film advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.
Ambient advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.
Audio advertisement created by Soho Square, Greece for CB12, within the category: Health.
ΝΒΑ Superstar Giannis Antetokounmbo on an epic journey with friends and family. And Macklemore. Can’t hold us. Film advertisement created by Soho Square, Greece for Aegean Airlines, within the category: Transport.
Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate's paper wrapper. This trend had been celebrated in TV commercials for decades. A recent change to a plastic wrapper, meant people couldn't use Lacta as a medium for love messages any more. Enter the mobile app by OgilvyOne Athens, that lets people compose messages on their smartphones and then send them to their loved ones, by selecting from their Facebook friends. The recipient gets notified to download the app in order to see the "hidden" message displayed on a Lacta chocolate through Augmented Reality, thus recreating the tradition in the modern age, while also driving sales of chocolates! Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.
A true Sword-and-sandal project. Historical personality Julius Caesar is taking centerstage in this 60 seconds commercial for Bake Rolls. Caesar’s major generals present gifts, selected and sent by Roman territories. Though they bring yummy presents, the spokesman seems to be rather nervous. Film advertisement created by Black Cherry, Greece for Bake Rolls, within the category: Food.
Content advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.
Lacta chocolate, a symbol for love in Greece, wanted to convey that without love, life is tasteless. A 73 minute branded film was produced and released online and aired on TV on Valentine's Day, titled "The Taste of Love". In it, Aris, a 48-year old lonely man, is living with a beautiful young girl that predicts and satisfies his every wish without ever wanting anything in return. Because she's in fact an android robot, and the year is 2038. ELLi, has a perfect human body and features the most advanced Artificial Intelligence as well as access to all his data in the cloud, acting as the ideal personal assistant. Until one day, her operating system is accidentally updated with "Artificial Emotions”, and now she feels neglected and wants to find out all there is about love. Aris dismisses her, telling her that love is the worst thing that can happen to man, but when she presents him with a Lacta chocolate and asks him to describe its taste for her since she cannot eat, he succumbs and starts telling her a story that began 20 years ago, in Athens in 2018... Lacta presents a film about what really makes us human, what separates Artificial Intelligence from human nature, and what is the true taste of love and power of forgiveness. Content advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.
Millennium Bank wanted a way to boost usage of their internet banking. We suggested a fresh way of communication using a fluffy main character that viewers will love. In this first video, the character goes through the trouble of paying his bills the old fashioned way, by standing in line and wasting time, till a wise owl shows him there's a better way. Film advertisement created by Socialab, Greece for Millennium Bank, within the category: Finance.
A famous Greek chef reveals that he grew up with Mazda cars. Throughout his memories we see that after all these years he is committed to his favorite car brand. Once a Mazda, always a Mazda. Film advertisement created by 365, Greece for Mazda, within the category: Automotive.
Audio advertisement created by Soho Square, Greece for CB12, within the category: Health.
Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.
Most men do not feel comfortable expressing their feelings towards their father. But what happens when someone else does it in their place? On the occasion of Father's day, we conducted a social experiment starring real-life people. StuntSon was an actor who impersonated the son's voices and called their fathers to say the words their actual sons couldn't ever say. Digital advertisement created by Ogilvy, Greece for Dove, within the category: Health.
UNICEF with this work aims to raise awareness within the Greek society for inclusivity in schools. Looking closely at the first day of school and how stressful that is for children to enter a new environment, UNICEF focuses on sharing that emotion with the viewer. With all the pressure of making new friends, going to a new environment and doing well in the new classes, the kids have a lot on their plate. Being kind to each other and supportive is probably the most important thing. Inclusivity in schools is important for kids not to feel left out, being together makes them stronger! Film advertisement created by Socialab, Greece for Unicef, within the category: Public Interest, NGO.
A magical Christmas story about a kid making a wish to a falling star and a grandfather’s journey to make this wish come true. Film advertisement created by JWT, Greece for AB Vassilopoulos, within the category: Retail Services.
Film advertisement created by Ogilvy, Greece for Cosmote, within the category: Professional Services.
It takes just 24 hours for our freshly picked greens and vegetables to travel from farm to supermarket. MullenLowe Athens proudly presents the salad’s journey in its newly aired TV spot for Freskoulis. Film advertisement created by MullenLowe Group, Greece for Freskoulis, within the category: Food.