Greece

WVA

It takes just 24 hours for our freshly picked greens and vegetables to travel from farm to supermarket. MullenLowe Athens proudly presents the salad’s journey in its newly aired TV spot for Freskoulis. Film advertisement created by MullenLowe Group, Greece for Freskoulis, within the category: Food.

WVA

Film advertisement created by McCann, Greece for efood, within the category: Professional Services.

WVA

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

WVA

Film advertisement created by McCann, Greece for efood, within the category: Professional Services.

WVA

Film advertisement created by Soho Square, Greece for Fischer, within the category: Alcoholic Drinks.

WVA

A magical Christmas story about a kid making a wish to a falling star and a grandfather’s journey to make this wish come true. Film advertisement created by JWT, Greece for AB Vassilopoulos, within the category: Retail Services.

WVA

Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate's paper wrapper. This trend had been celebrated in TV commercials for decades. A recent change to a plastic wrapper, meant people couldn't use Lacta as a medium for love messages any more. Enter the mobile app by OgilvyOne Athens, that lets people compose messages on their smartphones and then send them to their loved ones, by selecting from their Facebook friends. The recipient gets notified to download the app in order to see the "hidden" message displayed on a Lacta chocolate through Augmented Reality, thus recreating the tradition in the modern age, while also driving sales of chocolates! Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

WVA

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

WVA

Film advertisement created by Black Cherry, Greece for Chipita, within the category: Confectionery, Snacks.

WVA

Lacta chocolate, a symbol for love in Greece, wanted to convey that without love, life is tasteless. A 73 minute branded film was produced and released online and aired on TV on Valentine's Day, titled "The Taste of Love". In it, Aris, a 48-year old lonely man, is living with a beautiful young girl that predicts and satisfies his every wish without ever wanting anything in return. Because she's in fact an android robot, and the year is 2038. ELLi, has a perfect human body and features the most advanced Artificial Intelligence as well as access to all his data in the cloud, acting as the ideal personal assistant. Until one day, her operating system is accidentally updated with "Artificial Emotions”, and now she feels neglected and wants to find out all there is about love. Aris dismisses her, telling her that love is the worst thing that can happen to man, but when she presents him with a Lacta chocolate and asks him to describe its taste for her since she cannot eat, he succumbs and starts telling her a story that began 20 years ago, in Athens in 2018... Lacta presents a film about what really makes us human, what separates Artificial Intelligence from human nature, and what is the true taste of love and power of forgiveness. Content advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

WVA

We were invited to work alongside Berklee’s team for the launch of their new animated series campaign. We illustrated, animated, and sound scored for Berklee’s new online videos. Inspired by the institution’s heritage, our team passionately worked non-stop to develop the first animation videos of their online series campaign. The visual aesthetics of the spots are influenced by the early visual music artists. The illustrations are composed by complexes of abstract shapes and forms floating into the brand's colours. The animation and the sound design translated these abstract images into meaningful storytelling moving image. The animated spots represent visually and communicate the educational purposes and the structure of the institutes degrees.

WVA

For those who grew up in Greece, NOYNOY evaporated milk is their childhood favourite. While everybody in Greece knows and loves NOYNOY, it seems that in the last years they have stopped believing in its value proposition. Our challenge was to smartly convey the message “what is worthy, stands the test of time” in YouTube environment. Instead of forcefully interrupting the user's experience, we thought of incorporating the message into it, linking NOYNOY evaporated milk with all-time classic song we all love and appreciate more over time. By volume searches of all-time classic songs/artists we have created custom, special targeted preroll videos for each one of them. Digital advertisement created by Admine, Greece for NOYNOY, within the category: Food.

WVA

The 90sec spot that launched last week in Greece shows a family adopting a dog that unfortunately gets separated from her best friend. Through the eyes of the canine protagonist, we enter an IKEA home and get to know how it is to live in an environment, filled with warmth, aesthetics and smart ergonomic solutions that make emotional bonds stronger and everyday life simpler and easier. However, the adopted dog isn’t spoiled by the easy life. She’s still missing her love as viewers find out in the heartfelt ending of this timeless “love story,” that plays to the tunes of Andy Williams’ classic song. Film advertisement created by Ogilvy, Greece for IKEA, within the category: House, Garden.

WVA

Most men do not feel comfortable expressing their feelings towards their father. But what happens when someone else does it in their place? On the occasion of Father's day, we conducted a social experiment starring real-life people. StuntSon was an actor who impersonated the son's voices and called their fathers to say the words their actual sons couldn't ever say. Digital advertisement created by Ogilvy, Greece for Dove, within the category: Health.

WVA

Film advertisement created by McCann, Greece for efood, within the category: Professional Services.

WVA

A true Sword-and-sandal project. Historical personality Julius Caesar is taking centerstage in this 60 seconds commercial for Bake Rolls. Caesar’s major generals present gifts, selected and sent by Roman territories. Though they bring yummy presents, the spokesman seems to be rather nervous. Film advertisement created by Black Cherry, Greece for Bake Rolls, within the category: Food.

WVA

Millennium Bank wanted a way to boost usage of their internet banking. We suggested a fresh way of communication using a fluffy main character that viewers will love. In this first video, the character goes through the trouble of paying his bills the old fashioned way, by standing in line and wasting time, till a wise owl shows him there's a better way. Film advertisement created by Socialab, Greece for Millennium Bank, within the category: Finance.

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Ambient advertisement created by Ogilvy, Greece for Aegean Airlines, within the category: Transport.

WVA

Film advertisement created by The Newton Library, Greece for Piraeus Bank, within the category: Finance.

WVA

Greeks are very confident of the sunny weather they enjoy all year long. In fact they are so confident, that the nation's largest air carrier, Aegean Airlines, installed a live weather broadcast in Berlin, in the middle of Sony Center and promised Germans to fly them to Greece half price, if the weather in Greece got cloudy. The billboard broadcasted live in the first week of May, streaming the weather of Athens and Paros island from dawn till sunset. The live stream gathered a lot of curious passersby who stayed and enjoyed the greek sunny view while wishing for a cloud to appear. Throughout those days, the weather in Greece did justice to the airline's promise, with a lot of sun and high temperatures that kept people waiting and waiting. Until the third day, that suddenly a cloud appeared in Paros island’s sky, instantly activating a 50% discount for Berliners, who rushed to book their flights to Greece. The live stream was also available live on Youtube in order to help the rest of German residents win holidays to Greece. Concept and implementation were delivered by Ogilvy Greece for Aegean Airlines. Outdoor advertisement created by Ogilvy, Greece for Aegean Airlines, within the category: Transport.




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