Brand experience agency Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation, has made art more accessible to the blind with an immersive VR experience using VR haptic glove technology. Three of the world’s most iconic sculptural masterpieces – Michelangelo’s David, Venus de Milo and the bust of Nefertiti – have been transformed into virtual objects which people can “see” through haptic glove technology for the very first time. The art experience is housed at the Touching Masterpieces exhibition, staged by Geometry at the National Gallery of Prague. The haptic gloves control realistic hands in virtual space. When the virtual hand touches a 3D object in the virtual world, the technology identifies the object and sends feedback in the form of vibrations. The Avatar VR glove has been customized specifically for “Touching Masterpieces” and are enriched with multi-frequency technology able to stimulate different types of skin cells’ tactile responses – to provide the blind with the most accurate perception of the 3D virtual object. Digital advertisement created by Geometry Global, Czechia for National Gallery of Prague, within the category: Recreation, Leisure.

ING doesn’t like being JUST a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free. Through this campaign we visualize the every day lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. Film advertisement created by McCann, Czechia for ING, within the category: Finance.

According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). 
Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.

Short film targeted to the kids living in suburbs. The are the most common victims of train electricity accidents, Because they don’t know about the danger hidden in the wires.

Film advertisement created by DDB, Czechia for Volkswagen Commercial Vehicles, within the category: Automotive.

As part of Pepsi “Refresh your world” project, we asked 20 young Czech artists to “refresh” the famous “Slavic Epopee” by Alfons Mucha. Artists interpreted the original paintings to reflect different issues facing young people today. Ambient advertisement created by BBDO, Czechia for Pepsi, within the category: Non-Alcoholic Drinks.

Integrated advertisement created by McCann, Czechia for Vodafone, within the category: Electronics, Technology.

Zenonade is the only relaxing drink on the market, which is full of energy drinks. It has one small disadvantage. Zenonade has never been tested, so no one knows what relaxing effect it has on people. That is why our new communication recommends to drink it at your own risk. Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.

Audio advertisement created by Leagas Delaney, Czechia for Rajec, within the category: Non-Alcoholic Drinks.

Film advertisement created by Peppermint, Czechia for Halls, within the category: Confectionery, Snacks.

Ambient advertisement created by Hybrid, Czechia for Knauf, within the category: House, Garden.

Experiential advertisement created by Geometry Global, Czechia for Salvation Army, within the category: Public Interest, NGO.

There are many obstacles when leaving an abusive relationship, let's not be one of them. IKEA against domestic violence. Film advertisement created by Triad Advertising, Czechia for IKEA, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Czechia for Orbit, within the category: Confectionery, Snacks.

When your cat decides it’s time for a new lamp, there’s no reason to disagree. It’s just another reason to make yourself happy. With Bonami. Film advertisement created by Nydrle., Czechia for Bonami, within the category: House, Garden.

Is your dog too playful with your old furniture? There’s no reason for panic. It’s just another reason to make yourself happy. With Bonami. Film advertisement created by Nydrle., Czechia for Bonami, within the category: House, Garden.

Film advertisement created by VCCP, Czechia for Aero Cinema, within the category: Media.

Film advertisement created by Lowe, Czechia for For a Better Life in Prague, within the category: Public Interest, NGO.

Finally March. I can not wait to get out. Outside the four walls of the house. Be in nature, forest or garden again. Film advertisement created by Aetna, Czechia for Stihl, within the category: Electronics, Technology.