Lech Free has been promoting physical activity through unconventional campaigns for years. After a series of training sessions on Facebook dedicated for the current situation, time has come to take a step further, and according to the brand’s slogan show that Lechgends can do anything. Brand ambassadors equipped with mats, loudspeakers and lots of non-alcoholic Lech Free beer, moved out to one of Warsaw’s districts. Their goal: joint warm up, which will give the People of Warsaw the energy for the day and inspire them to workout systematically. The brand engaged the Olympic medalist Damian Janikowski, and Natfit, the personal trainer. Once again the Lech Free brand proves that physical activity in quarantine is not reserved for professional athletes - everyone needs it, to stay in shape regardless of the unfavorable conditions. Ambient advertisement created by Tailor Made PR, Poland for Lech Free, within the category: Non-Alcoholic Drinks.

Supermarkets are the #1 place to be exposed to VOVID-19: its workers were testing positive for coronavirus at a rate of 20% - well above the 1.3% detected in the community at the time. Mastercard used transaction data to protect both employees and customers. At the beginning of lockdown, we launched www.kiedydosklepu.pl – a digital tool providing information about instore traffic. Next, we partnered with Carrefour and used the tool within the Waze navigation app. When you searched WAZE for any supermarket, we guided you to the emptiest Carrefour in your neighborhood. We also created promos you could only access when the store was empty. Integrated advertisement created by McCann, Poland for MasterCard, within the category: Finance.

Film advertisement created by K2, Poland for PGE, within the category: Industrial, Agriculture.

Digital advertisement created by Platige Image, Poland for War Thunder, within the category: Gaming.

Film advertisement created by PZL, Poland for Redd's, within the category: Alcoholic Drinks.

Film advertisement created by Hypermedia Isobar, Poland for The Centre For Thought Of John Paul II, within the category: Professional Services.

A longing father wants to give a proper welcome to his adult daughter who comes to visit for the holiday. Film advertisement created by DDB, Poland for McDonald's, within the category: Food.

URL: http://bdbmaniery.pck.org.pl Digital advertisement created by Cheil, Poland for Red Cross, within the category: Public Interest, NGO.

For Zywiec, the main sponsor of Poland's 'Male Music' festival, we created a unique online application. It let users create their own custom lyrics for the hit track 'Electrical', sang by some of the most famous polish rock artists. Every version of the song was sung and the campaign spread virally, reaching half a million users with 150 000 videos created. Digital advertisement created by Gong, Poland for Zywiec, within the category: Recreation, Leisure.

Decide whether the car accident victim will be rescued or not. An interactive video about why you need to make a way for an ambulance, police and fire brigade. The campaign co-created a movement that led to the adoption of a law requiring drivers to give way to ambulances. The emergency corridor has been mandatory in Poland since 6 December. Digital advertisement created by FKS Fabryka Komunikacji Społecznej, Poland for Ministry of Infrastructure Poland, within the category: Public Interest, NGO.

Audio advertisement created by Change, Poland for Proama, within the category: Finance.

Film advertisement created by Platige Image, Poland for Total War, within the category: Gaming.

Ambient advertisement created by Change, Poland for Empik, within the category: Retail Services.

Experiential advertisement created by DDB, Poland for McDonald’s, within the category: Food.

Digital advertisement created by BBDO, Poland for ITAKA, within the category: Public Interest, NGO.

Every year, Mercedes-Benz Trucks Poland prepares one of its trucks as a demonstration car (Show Truck) which is presented at motoring events. An independent polish ad agency – Grandes Kochonos Digital has decided to rearrange the exterior of the car in a futuristic-cosmic convention, highlighting the technological advancement of the Mercedes-Benz Actros. The starting point for the artist involved in the project – Alek Morawski aka Lis Kula – was the name of the cabin – Giga Space. "The great beasts in space" created by the artist symbolize not only the space of the car, but also the power that it hides under its hood. The whole project was made using spray paint (as a primer) and acrylic based markers (for details). Design advertisement created by Grandes Kochonos Digital, Poland for Mercedes, within the category: Automotive.

Digital advertisement created by Artegence, Poland for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Dziadek Do Orzechow, Poland for Dziadek Do Orzechow, within the category: Agency Self-Promo.

Women in Poland are hearing the word NO too often. In contrary, the YES brand wants them to hear YES more often. In their latest campaign I am a Woman featuring Aleksandra Żebrowska and Katarzyna Zillmann, among others, says YES and gives a tribute to all the women, their diversity, courage, independence, strength, emotions, and sensitivity. Only TVP public television in Poland, control of the right-wing Law and Justice (PiS) party said NO to the campaign created by 180heartbeats + JUNG v MATT agency. Film advertisement created by 180heartbeats + JUNG v MATT, Poland for Yes, within the category: Public Interest, NGO.