Poland

WVA

Three animated friends fighting for Internet and real-life fame. What price will they pay for fame, celebrity, and “pity likes”? Platige Image has commenced development on Los Monsteros, a scathing and ironic satire on fame in the age of social media stardom directed by Aliaksandr “Sasza” Kanavalau. Produced by Platige Image, the first trailer teases the thirteen-episode-long run of a new TV series called Los Monsteros. It’s a slightly acerbic tale exploring the lives of three protagonists: Boni, Sprej, and Deafian, all of whom are real-world teenagers doing what teens aged 16-19 do best—running their social media profiles like pros. Each one has a different personality, a different set of interests and passions. All of them, however, are united in the pursuit of their common goal—reaching the lofty heights of stardom. Film advertisement created by Platige Image, Poland for Los Monsteros, within the category: TV Promos.

WVA

Technology Partner: Inventica.mobi Ambient advertisement created by Saatchi & Saatchi, Poland for Polish Humanitarian Action, within the category: Public Interest, NGO.

WVA

Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

WVA

For Zywiec, the main sponsor of Poland's 'Male Music' festival, we created a unique online application. It let users create their own custom lyrics for the hit track 'Electrical', sang by some of the most famous polish rock artists. Every version of the song was sung and the campaign spread virally, reaching half a million users with 150 000 videos created. Digital advertisement created by Gong, Poland for Zywiec, within the category: Recreation, Leisure.

WVA

Campaign that inspired people to think about things they already owned before buying new stuff. It also featured tips on how to take care of, repair, up-cycle and donate unused things. Digital advertisement created by Must Be Loud, Poland for IKEA, within the category: Retail Services.

WVA

Ambient advertisement created by McCann, Poland for The Nobody's Children Foundation, within the category: Public Interest, NGO.

WVA

Ambient advertisement created by Saatchi & Saatchi, Poland for Head & Shoulders, within the category: Health.

WVA

Chloe's flagship product is the perfume line LOVE STORY. Therefore it’s not surprising that Valentine's Day was the most important event of the year for us. in order to get away from all the St. Valentine's clutter of other brands and products and take over the holiday for Chloe, we created an event like no other.GIFs - short looped frames, became the focus point of the event’s concept. They combine the most trending aspects of modern communication with the elusiveness of a romantic moment. And so the concept of the shortest love story, that anyone could share with the world, became a thing, thanks to Chloe brand. We set up 3 CHLOE stations on the most prestigious promenade in Warsaw downtown, where lovers could create their ‘shortest love story’, i.e. a GIF, which would then be screened on an 8 meter display nearby, right in the center of the city. EFFECTS The event was widely discussed in the media and on numerous lifestyle blogs.The reach in social media was nearly 1 million impressions, but the most important KPI achieved was a sales increase of 250%, compared to the previous year. Experiential advertisement created by Digital Kingdom, Poland for Chloe, within the category: Beauty.

WVA

Digital advertisement created by Y&R, Poland for Nokia, within the category: Electronics, Technology.

WVA

"2050 Poland for generations" is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don't think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born. Experiential advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.

WVA

Experiential advertisement created by DDB, Poland for McDonald’s, within the category: Food.

WVA

Audio advertisement created by Change, Poland for Skoda, within the category: Automotive.

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WVA

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

WVA

For the last 30 years the Polish team hasn’t been able to play in a knockout stage of any major football tournament. That being said, there is Jacek Gmoch, the oldest and most renowned trainer, who was able to take the Polish team to a 5th place in World Championships. Before the EURO 2016, we decided to make use of his authority and make a video, where this real-life legend of football talks in a very emotional and personal manner to all the fans. “I have just one dream left, maybe my last. I want Poland to advance from the group phase of Euro 2016. Please help me spread the word, so the team could fulfill my last will. One shouldn’t disappoint their older colleague..” The Internet in Poland went wild after this. Within 3 days it was watched over 800,000 times and was mentioned by all the major information portals in Poland. Film advertisement created by Digital Kingdom, Poland for Betsson, within the category: Gambling.

WVA

Less Mess Storage is a leader of self-storage services in Poland and Czech Republic. It is a fairly new category in the CEE region. In order to familiarize customers with Less Mess offer, the charming film about epic, unrequited love has been created. Film advertisement created by McCann, Poland for Less Mess Storage, within the category: House, Garden.

WVA

Film created for "Searching Moms" campaign 2017. In poland is 80k kids without parents. Quarter of them do not rise in families, but in institutional care places. It's possible not all of them find new parents. That's why SOS kids villages launch campaign to find parent for these kids Film advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

WVA

"The Last Judgement" by Hans Memling is definitely one of the most interesting art pieces in Poland. This full of symbols triptych from the XVth century can be found in the collection of National Museum in Gdańsk. In order to promote and expand knowledge about the piece, TOFU studio have prepared the promotional campaign for that art piece. The main purpose of the campaign was to increase awareness about the Hans Memling’s triptych ‘The Last Judgement’ and the fact that it can b found in the National Museum in Gdańsk. Furthermore, the campaign aimed to create interest and eventually encourage recipients to visit the museum. The entire campaign was based on the exposition of the sphere taken directly from the Memling’s triptych. The golden sphere was transferred and incorporated into various, highly recognizable locations in Gdańsk. Consequently, a set of visuals and a promotional video were created and used in the marketing communication. Film advertisement created by TOFU Studio, Poland for The Last Judgement by Hans Memling, within the category: Recreation, Leisure.

WVA

In Poland every year when come to pay taxes, everyone can give their 1% of tax for charity. For that You have to put KRS number into tax form. But, that number is long, and a lot of people left blank input in a form. We persuade to take a photo of KRS, and when we make form only search for photo in a cell. Cunning as a fish. Digital advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

WVA

A series of radio spots that hijack OTC medicine advertising to promote responsible dog adoptions. In Poland every other spot aired on the radio is a medicine ad. They are usually kept in the form of a testimonial, short dialogue or sound design. We have produced a series of three, each in a different style and aired them in most popular radio stations throughout spring and summer. Even actors who voiced our spots play in regular OTC commercials quite often. Audio advertisement created by Must Be Loud, Poland for Viva!, within the category: Public Interest, NGO.




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