Poland

WVA

"The Last Judgement" by Hans Memling is definitely one of the most interesting art pieces in Poland. This full of symbols triptych from the XVth century can be found in the collection of National Museum in Gdańsk. In order to promote and expand knowledge about the piece, TOFU studio have prepared the promotional campaign for that art piece. The main purpose of the campaign was to increase awareness about the Hans Memling’s triptych ‘The Last Judgement’ and the fact that it can b found in the National Museum in Gdańsk. Furthermore, the campaign aimed to create interest and eventually encourage recipients to visit the museum. The entire campaign was based on the exposition of the sphere taken directly from the Memling’s triptych. The golden sphere was transferred and incorporated into various, highly recognizable locations in Gdańsk. Consequently, a set of visuals and a promotional video were created and used in the marketing communication. Film advertisement created by TOFU Studio, Poland for The Last Judgement by Hans Memling, within the category: Recreation, Leisure.

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Integrated advertisement created by McCann, Poland for Wyborowa, within the category: Alcoholic Drinks.

WVA

“2050 Poland for generations” is a 130 pages report about possible scenarios for Poland in the next 30 years. WWF and Boston Consulting Group analyzed economic, social and environmental consequences of “business as usual” vs what can be achieved if politics follow their tips. Ecopatriots is a visualization of this data. This animation is a collaboration of Poland’s top illustrators and a world known directors duo Kijek / Adamski. Film advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.

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Film advertisement created by McCann, Poland for Lech, within the category: Alcoholic Drinks.

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Everything is possible, when you have a dream. Here we are in the mid 90-ties, working hard with a father and his daughter, trying to find their place in their world and she ... won't stop dreaming.

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Digital advertisement created by VML, Poland for The Ministry of Health Poland, within the category: Public Interest, NGO.

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Digital advertisement created by McCann, Poland for CI Games, within the category: Gaming.

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The campaign “Betting since forever” shows that betting is entertainment for everyone - we have been betting since the dawn of humankind. People were doing it before money was invented. Often it's not about material winnings, but a sense of commitment to what we care about. In this campaign, we told the story of betting from the perspective of two friends. Regardless of the era, they both compete through betting while having fun at the same time. Film advertisement created by 180heartbeats + JUNG v MATT, Poland for Betclic Group, within the category: Gambling.

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Digital advertisement created by Platige Image, Poland for War Thunder, within the category: Gaming.

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Chloe's flagship product is the perfume line LOVE STORY. Therefore it’s not surprising that Valentine's Day was the most important event of the year for us. in order to get away from all the St. Valentine's clutter of other brands and products and take over the holiday for Chloe, we created an event like no other.GIFs - short looped frames, became the focus point of the event’s concept. They combine the most trending aspects of modern communication with the elusiveness of a romantic moment. And so the concept of the shortest love story, that anyone could share with the world, became a thing, thanks to Chloe brand. We set up 3 CHLOE stations on the most prestigious promenade in Warsaw downtown, where lovers could create their ‘shortest love story’, i.e. a GIF, which would then be screened on an 8 meter display nearby, right in the center of the city. EFFECTS The event was widely discussed in the media and on numerous lifestyle blogs.The reach in social media was nearly 1 million impressions, but the most important KPI achieved was a sales increase of 250%, compared to the previous year. Experiential advertisement created by Digital Kingdom, Poland for Chloe, within the category: Beauty.

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Direct advertisement created by McCann, Poland for MasterCard, within the category: Finance.

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Audio advertisement created by Saatchi & Saatchi, Poland for Vice Magazine, within the category: Media.

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Film advertisement created by Platige Image, Poland for Smilegate, within the category: Gaming.

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After centuries of rapid industrialisation and unprecedented urban development, bees have to fly much further in search of the plants they need. Long distances exhaust them. This is putting them on the verge of extinction. That’s why we created Bee Saving Paper - an innovative, biodegradable material that can be used for many purposes and works like an energy drink for bees to help them fly further. More information at beesavingpaper.com Design advertisement created by Saatchi & Saatchi, Poland for City Bees, within the category: Public Interest, NGO.

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Digital advertisement created by Grey, Poland for Affidea, within the category: Health.

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Ambient advertisement created by Saatchi & Saatchi, Poland for Head & Shoulders, within the category: Health.

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Children singing Christmas Carols are passing next to the man. Man: Merry Christmas. Man stops and sees the light in a window. He’s starting to decode a signal. Film advertisement created by Studio FullGlass, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

WVA

Film advertisement created by Platige Image, Poland for Jaguar, within the category: Automotive.




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