Poland

WVA

Ambient advertisement created by Grey, Poland for Samsung, within the category: Electronics, Technology.

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Film advertisement created by Grey, Poland for Krajowa Izba Kominiarzy, within the category: Public Interest, NGO.

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A longing father wants to give a proper welcome to his adult daughter who comes to visit for the holiday. Film advertisement created by DDB, Poland for McDonald's, within the category: Food.

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Film advertisement created by Change, Poland for Radio Zet Foundation, within the category: Public Interest, NGO.

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How to avoid bad trip. By applying the principles of healthy living you will solve the puzzle and save the victims of four types of drugs. Digital advertisement created by FKS Fabryka Komunikacji Społecznej, Poland for The Ministry of Health Poland, within the category: Public Interest, NGO.

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For adidas’ line of women’s workout apparel we had to prove that they are indeed everything you need to start exercising. To achieve this we’ve created a series of social media workout videos for mobile devices. Digital advertisement created by Isobar, Poland for Adidas, within the category: Fashion.

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"The Last Judgement" by Hans Memling is definitely one of the most interesting art pieces in Poland. This full of symbols triptych from the XVth century can be found in the collection of National Museum in Gdańsk. In order to promote and expand knowledge about the piece, TOFU studio have prepared the promotional campaign for that art piece. The main purpose of the campaign was to increase awareness about the Hans Memling’s triptych ‘The Last Judgement’ and the fact that it can b found in the National Museum in Gdańsk. Furthermore, the campaign aimed to create interest and eventually encourage recipients to visit the museum. The entire campaign was based on the exposition of the sphere taken directly from the Memling’s triptych. The golden sphere was transferred and incorporated into various, highly recognizable locations in Gdańsk. Consequently, a set of visuals and a promotional video were created and used in the marketing communication. Film advertisement created by TOFU Studio, Poland for The Last Judgement by Hans Memling, within the category: Recreation, Leisure.

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Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

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Ambient advertisement created by Isobar, Poland for Polish Radio, within the category: Media.

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Film advertisement created by DDB, Poland for Groomsh, within the category: Electronics, Technology.

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An unprecedented collaboration of Japan’s most renowned manga artists fuels the latest campaign for Toyota. To conclude all of the four videos the Poland-based studio Juice created the ad featuring some of the country’s dearest characters including Chun-Li, Ryu, and our favorite, alien robots.

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Energy straight from Brazil: the best dancers, skateboarders, and locals from in the favelas of RIO. Capoeira, Copacabana, Ipanema, and fat beats. Fashion Film in a music video style for the biggest streetwear brand from Poland, Cropp.

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Film advertisement created by 180heartbeats + Jung v. Matt, Poland for OBI, within the category: Retail Services.

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Integrated advertisement created by McCann, Poland for Wyborowa, within the category: Alcoholic Drinks.

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Health Care in Poland is underfunded. This is especially evident in the case of cancer patients. There is very limited or no access to the new generation of drugs. Several treatment methods, like immune therapy or molecular targeted chemotherapy, are not available in Poland, nor funded by the National Health Fund. Alivia is an Oncology Foundation that believes that more often than not, in Poland the most important missing factor in the fight against cancer… is money. In our non-for-profit campaign, we followed the road less travelled. Instead of the cliché route of “emotional blackmail” we chose to empower people, to give them hope and show them that cancer is something you can fight and conquer. With the help of essential resources, cancer can be defeated. Crayfish in Polish is cancer. Film advertisement created by DDB, Poland for Alivia, within the category: Public Interest, NGO.

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For the last 30 years the Polish team hasn’t been able to play in a knockout stage of any major football tournament. That being said, there is Jacek Gmoch, the oldest and most renowned trainer, who was able to take the Polish team to a 5th place in World Championships. Before the EURO 2016, we decided to make use of his authority and make a video, where this real-life legend of football talks in a very emotional and personal manner to all the fans. “I have just one dream left, maybe my last. I want Poland to advance from the group phase of Euro 2016. Please help me spread the word, so the team could fulfill my last will. One shouldn’t disappoint their older colleague..” The Internet in Poland went wild after this. Within 3 days it was watched over 800,000 times and was mentioned by all the major information portals in Poland. Film advertisement created by Digital Kingdom, Poland for Betsson, within the category: Gambling.

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Every year, Mercedes-Benz Trucks Poland prepares one of its trucks as a demonstration car (Show Truck) which is presented at motoring events. An independent polish ad agency – Grandes Kochonos Digital has decided to rearrange the exterior of the car in a futuristic-cosmic convention, highlighting the technological advancement of the Mercedes-Benz Actros. The starting point for the artist involved in the project – Alek Morawski aka Lis Kula – was the name of the cabin – Giga Space. "The great beasts in space" created by the artist symbolize not only the space of the car, but also the power that it hides under its hood. The whole project was made using spray paint (as a primer) and acrylic based markers (for details). Design advertisement created by Grandes Kochonos Digital, Poland for Mercedes, within the category: Automotive.

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Women in Poland are hearing the word NO too often. In contrary, the YES brand wants them to hear YES more often. In their latest campaign I am a Woman featuring Aleksandra Żebrowska and Katarzyna Zillmann, among others, says YES and gives a tribute to all the women, their diversity, courage, independence, strength, emotions, and sensitivity. Only TVP public television in Poland, control of the right-wing Law and Justice (PiS) party said NO to the campaign created by 180heartbeats + JUNG v MATT agency. Film advertisement created by 180heartbeats + JUNG v MATT, Poland for Yes, within the category: Public Interest, NGO.

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Decide whether the car accident victim will be rescued or not. An interactive video about why you need to make a way for an ambulance, police and fire brigade. The campaign co-created a movement that led to the adoption of a law requiring drivers to give way to ambulances. The emergency corridor has been mandatory in Poland since 6 December. Digital advertisement created by FKS Fabryka Komunikacji Społecznej, Poland for Ministry of Infrastructure Poland, within the category: Public Interest, NGO.

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The campaign introduces five extraordinary figures from Generation Z to a wider audience. The actions of young activists, who create mostly on the Internet, are often downplayed while their voice is not heard. Zalando has decided to empower their voices and help them reach the public traditionally, but also unconventionally: by capturing the heroes of the campaign in very special portraits, painted by artist Justyna Grodecka - a representative of Generation Z herself. Physical images don’t fade away - they stay forever. Just like the values held by these young activists. Paintings were used in an OOH campaign, as well as in five murals created in three cities in Poland: Warsaw, Gdynia and Cracow. Integrated advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the category: Fashion.




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