Digital advertisement created by Grey, Poland for Samsung, within the category: Electronics, Technology.

Energy straight from Brazil: the best dancers, skateboarders, and locals from in the favelas of RIO. Capoeira, Copacabana, Ipanema, and fat beats. Fashion Film in a music video style for the biggest streetwear brand from Poland, Cropp.

For McDonald’s line of premium burgers, the digital campaign focuses on how the product looks. And since looking at the product while browsing the internet contributes to digital eye strain why not try to tackle the issue. Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

Ambient advertisement created by Saatchi & Saatchi, Poland for Head & Shoulders, within the category: Health.

Integrated digital campaign launching “Wyborowa od Mistrza” – a premium craft sub brand of Wyborowa - Poland’s favorite vodka. Digital advertisement created by McCann, Poland for Pernod Ricard, within the category: Alcoholic Drinks.

Digital advertisement created by DDB, Poland for LOT, within the category: Transport.

URL: http://max.lays.pl/en/ Digital advertisement created by BBDO, Poland for Lay's, within the category: Food.

“2050 Poland for generations” is a 130 pages report about possible scenarios for Poland in the next 30 years. WWF and Boston Consulting Group analyzed economic, social and environmental consequences of “business as usual” vs what can be achieved if politics follow their tips. Ecopatriots is a visualization of this data. This animation is a collaboration of Poland’s top illustrators and a world known directors duo Kijek / Adamski. Film advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.

For the last 30 years the Polish team hasn’t been able to play in a knockout stage of any major football tournament. That being said, there is Jacek Gmoch, the oldest and most renowned trainer, who was able to take the Polish team to a 5th place in World Championships. Before the EURO 2016, we decided to make use of his authority and make a video, where this real-life legend of football talks in a very emotional and personal manner to all the fans. “I have just one dream left, maybe my last. I want Poland to advance from the group phase of Euro 2016. Please help me spread the word, so the team could fulfill my last will. One shouldn’t disappoint their older colleague..” The Internet in Poland went wild after this. Within 3 days it was watched over 800,000 times and was mentioned by all the major information portals in Poland. Film advertisement created by Digital Kingdom, Poland for Betsson, within the category: Gambling.

Campaign that inspired people to think about things they already owned before buying new stuff. It also featured tips on how to take care of, repair, up-cycle and donate unused things. Digital advertisement created by Must Be Loud, Poland for IKEA, within the category: Retail Services.

Film advertisement created by 180heartbeats + Jung v. Matt, Poland for OBI, within the category: Retail Services.

Digital advertisement created by Ogilvy, Poland for Polish Academy of Science, within the category: Education.

Experiential advertisement created by DDB, Poland for McDonald’s, within the category: Food.

Ambient advertisement created by Change, Poland for Empik, within the category: Retail Services.

For Zywiec, the main sponsor of Poland's 'Male Music' festival, we created a unique online application. It let users create their own custom lyrics for the hit track 'Electrical', sang by some of the most famous polish rock artists. Every version of the song was sung and the campaign spread virally, reaching half a million users with 150 000 videos created. Digital advertisement created by Gong, Poland for Zywiec, within the category: Recreation, Leisure.

Digital advertisement created by Y&R, Poland for Nokia, within the category: Electronics, Technology.

The #kuzniarsnout (original: #ryjkuzniara) campaign pays attention to instantly growing problem of Internet hate speech. It presents hate on the web as a humiliating and destroying power that leaves visible and lasting marks in a real life. Internet hate is just a verbal violence, so – think it over before you are going to insult anybody. Jaroslav Kuzniar, the face of the campaign, is the most hated Polish journalist. Digital advertisement created by DDB, Poland for Stop Hating, within the category: Public Interest, NGO.

Ambient advertisement created by Hypermedia Isobar, Poland for Polskie Radio, within the category: Media.

Digital advertisement created by Golden Submarine, Poland for Delikatesy Centrum, within the category: Retail Services.