Poland

WVA

Direct advertisement created by Grey, Poland for Rak’n’Roll, within the category: Public Interest, NGO.

WVA

Mastercard Poland hijacked Google Voice Assistant to give AI a surprising upgrade. Experiential advertisement created by McCann, Poland for MasterCard, within the category: Finance.

WVA

For adidas’ line of women’s workout apparel we had to prove that they are indeed everything you need to start exercising. To achieve this we’ve created a series of social media workout videos for mobile devices. Digital advertisement created by Isobar, Poland for Adidas, within the category: Fashion.

WVA

Ambient advertisement created by Hypermedia Isobar, Poland for Polskie Radio, within the category: Media.

WVA

Film advertisement created by BBDO, Poland for Mercedes, within the category: Automotive.

WVA

Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

WVA

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

WVA

Film advertisement created by Visual Crafters, Poland for Eobuwie, within the category: Fashion.

WVA

How to avoid bad trip. By applying the principles of healthy living you will solve the puzzle and save the victims of four types of drugs. Digital advertisement created by FKS Fabryka Komunikacji Społecznej, Poland for The Ministry of Health Poland, within the category: Public Interest, NGO.

WVA

After centuries of rapid industrialisation and unprecedented urban development, bees have to fly much further in search of the plants they need. Long distances exhaust them. This is putting them on the verge of extinction. That’s why we created Bee Saving Paper - an innovative, biodegradable material that can be used for many purposes and works like an energy drink for bees to help them fly further. More information at beesavingpaper.com Design advertisement created by Saatchi & Saatchi, Poland for City Bees, within the category: Public Interest, NGO.

WVA

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

WVA

Digital advertisement created by VML, Poland for Project:Poland, within the category: Public Interest, NGO.

WVA

The campaign “Betting since forever” shows that betting is entertainment for everyone - we have been betting since the dawn of humankind. People were doing it before money was invented. Often it's not about material winnings, but a sense of commitment to what we care about. In this campaign, we told the story of betting from the perspective of two friends. Regardless of the era, they both compete through betting while having fun at the same time. Film advertisement created by 180heartbeats + JUNG v MATT, Poland for Betclic Group, within the category: Gambling.

WVA

Supermarkets are the #1 place to be exposed to VOVID-19: its workers were testing positive for coronavirus at a rate of 20% - well above the 1.3% detected in the community at the time. Mastercard used transaction data to protect both employees and customers. At the beginning of lockdown, we launched www.kiedydosklepu.pl – a digital tool providing information about instore traffic. Next, we partnered with Carrefour and used the tool within the Waze navigation app. When you searched WAZE for any supermarket, we guided you to the emptiest Carrefour in your neighborhood. We also created promos you could only access when the store was empty. Integrated advertisement created by McCann, Poland for MasterCard, within the category: Finance.

WVA

Digital advertisement created by Change, Poland for Grand Video Awards, within the category: Professional Services.

WVA

Urban sports are becoming an integral part of urban life. A dynamic and exciting release of energy for busy city residents. An intense lifestyle and a lack of an open spaces has forced people to look for alternative solutions. Sports enthusiasts are bringing old halls, abandoned squares and left-out spaces, back to life, giving them new meaning/purpose, often completely different from their original ones. Urban karting, golf, bowling or billiards have been used as spectacular and incredibly entertaining settings for the visual campaign for HMD Global, an exclusive distributor of Nokia smartphones. Go-kart racing or urban rooftop golf have become great canvas's for the films and photos of this campaign. They show how amazingly the Nokia phones work under dynamic conditions and how the functions of a Nokia phone can be used by town dwelling adrenaline junkies. Digital advertisement created by DDB, Poland for Nokia, within the category: Electronics, Technology.

WVA

According to surveys, Poles are one of the least smiling nations in the world. Together with Blend-a-Med we decided to make people smile more often. To achive our goal, we changed faces of famous Polish monuments. Smiles of stone statues attracted people's smiles. That's how Blend-a-Med proved that smile changes everything. Outdoor advertisement created by Isobar, Poland for Blend-a-med, within the category: Health.

WVA

"2050 Poland for generations" is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don't think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born. Experiential advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.

WVA

Audio advertisement created by Saatchi & Saatchi, Poland for Vice Magazine, within the category: Media.




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