The campaign “Betting since forever” shows that betting is entertainment for everyone - we have been betting since the dawn of humankind. People were doing it before money was invented. Often it's not about material winnings, but a sense of commitment to what we care about. In this campaign, we told the story of betting from the perspective of two friends. Regardless of the era, they both compete through betting while having fun at the same time. Film advertisement created by 180heartbeats + JUNG v MATT, Poland for Betclic Group, within the category: Gambling.

Film advertisement created by Brand Place, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

A series of radio spots that hijack OTC medicine advertising to promote responsible dog adoptions. In Poland every other spot aired on the radio is a medicine ad. They are usually kept in the form of a testimonial, short dialogue or sound design. We have produced a series of three, each in a different style and aired them in most popular radio stations throughout spring and summer. Even actors who voiced our spots play in regular OTC commercials quite often. Audio advertisement created by Must Be Loud, Poland for Viva!, within the category: Public Interest, NGO.

Film advertisement created by Platige Image, Poland for Total War, within the category: Gaming.

Audio advertisement created by Saatchi & Saatchi, Poland for Vice Magazine, within the category: Media.

Ambient advertisement created by Isobar, Poland for Polish Radio, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Poland for Tuborg, within the category: Alcoholic Drinks.

Film advertisement created by K2, Poland for PGE, within the category: Industrial, Agriculture.

Film advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

Every Friday night in Poland, thousands of students return home from University bearing an unpleasant gift for their mothers: bags of dirty laundry. To address this problem, we developed a new product: a series of self-washing t-shirts with tearful Moms. The print on each t-shirt contained Tide washing powder. By simply tossing the t-shirt into the washer, the mom's tears of despair disappeared and cleaned the load. This lesson taught students that washing their own clothing is easy with Tide. The T-shirts were distributed among the mothers whose kids were about to leave for the studies away from home. Direct advertisement created by Leo Burnett, Poland for Tide, within the category: House, Garden.

Events run in 5 cities in Poland, that was driven by the custom built “vending machine” that was giving away the samples of the product. Ambient advertisement created by V&P, Poland for Felix, within the category: House, Garden.

Ambient advertisement created by McCann, Poland for The Nobody's Children Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Platige Image, Poland for War Thunder, within the category: Gaming.

Film advertisement created by Platige Image, Poland for Another Day Of Life, within the category: Movies.

Ambient advertisement created by Change, Poland for Empik, within the category: Retail Services.

Three animated friends fighting for Internet and real-life fame. What price will they pay for fame, celebrity, and “pity likes”? Platige Image has commenced development on Los Monsteros, a scathing and ironic satire on fame in the age of social media stardom directed by Aliaksandr “Sasza” Kanavalau. Produced by Platige Image, the first trailer teases the thirteen-episode-long run of a new TV series called Los Monsteros. It’s a slightly acerbic tale exploring the lives of three protagonists: Boni, Sprej, and Deafian, all of whom are real-world teenagers doing what teens aged 16-19 do best—running their social media profiles like pros. Each one has a different personality, a different set of interests and passions. All of them, however, are united in the pursuit of their common goal—reaching the lofty heights of stardom. Film advertisement created by Platige Image, Poland for Los Monsteros, within the category: TV Promos.

Film advertisement created by Bardzo, Poland for Allegro, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Poland for Tuborg, within the category: Alcoholic Drinks.

Technology Partner: Inventica.mobi Ambient advertisement created by Saatchi & Saatchi, Poland for Polish Humanitarian Action, within the category: Public Interest, NGO.

"2050 Poland for generations" is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don't think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born. Experiential advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.