Film advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

For McDonald’s line of premium burgers, the digital campaign focuses on how the product looks. And since looking at the product while browsing the internet contributes to digital eye strain why not try to tackle the issue. Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

Film advertisement created by 180heartbeats + Jung v. Matt, Poland for OBI, within the category: Retail Services.

Health Care in Poland is underfunded. This is especially evident in the case of cancer patients. There is very limited or no access to the new generation of drugs. Several treatment methods, like immune therapy or molecular targeted chemotherapy, are not available in Poland, nor funded by the National Health Fund. Alivia is an Oncology Foundation that believes that more often than not, in Poland the most important missing factor in the fight against cancer… is money. In our non-for-profit campaign, we followed the road less travelled. Instead of the cliché route of “emotional blackmail” we chose to empower people, to give them hope and show them that cancer is something you can fight and conquer. With the help of essential resources, cancer can be defeated. Crayfish in Polish is cancer. Film advertisement created by DDB, Poland for Alivia, within the category: Public Interest, NGO.

Film advertisement created by DDB, Poland for Groomsh, within the category: Electronics, Technology.

The campaign introduces five extraordinary figures from Generation Z to a wider audience. The actions of young activists, who create mostly on the Internet, are often downplayed while their voice is not heard. Zalando has decided to empower their voices and help them reach the public traditionally, but also unconventionally: by capturing the heroes of the campaign in very special portraits, painted by artist Justyna Grodecka - a representative of Generation Z herself. Physical images don’t fade away - they stay forever. Just like the values held by these young activists. Paintings were used in an OOH campaign, as well as in five murals created in three cities in Poland: Warsaw, Gdynia and Cracow. Integrated advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the category: Fashion.

Film advertisement created by Change, Poland for Skoda, within the category: Automotive.

"2050 Poland for generations" is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don't think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born. Experiential advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.

Ambient advertisement created by Interactive Solutions, Poland for Casa Mariol, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Poland for Mercedes, within the category: Automotive.

Children singing Christmas Carols are passing next to the man. Man: Merry Christmas. Man stops and sees the light in a window. He’s starting to decode a signal. Film advertisement created by Studio FullGlass, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

Ambient advertisement created by Isobar, Poland for Polish Radio, within the category: Media.

Film advertisement created by Dziadek Do Orzechow, Poland for Dziadek Do Orzechow, within the category: Agency Self-Promo.

Film advertisement created by Grey, Poland for Krajowa Izba Kominiarzy, within the category: Public Interest, NGO.

Everything is possible, when you have a dream. Here we are in the mid 90-ties, working hard with a father and his daughter, trying to find their place in their world and she ... won't stop dreaming.

Digital advertisement created by VML, Poland for The Ministry of Health Poland, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Poland for Tuborg, within the category: Alcoholic Drinks.

Film advertisement created by McCann, Poland for Lech, within the category: Alcoholic Drinks.

G2A is a marketplace for gamers where you can buy games and gaming gear, way cheaper than at any other places. In our story we show how terrible things happen when gamers overpay. Film advertisement created by Serviceplan, Poland for G2A, within the category: Gaming.