An unprecedented collaboration of Japan’s most renowned manga artists fuels the latest campaign for Toyota. To conclude all of the four videos the Poland-based studio Juice created the ad featuring some of the country’s dearest characters including Chun-Li, Ryu, and our favorite, alien robots.

Direct advertisement created by Grey, Poland for Rak’n’Roll, within the category: Public Interest, NGO.

Film advertisement created by 180heartbeats + Jung v. Matt, Poland for OBI, within the category: Retail Services.

For the last 30 years the Polish team hasn’t been able to play in a knockout stage of any major football tournament. That being said, there is Jacek Gmoch, the oldest and most renowned trainer, who was able to take the Polish team to a 5th place in World Championships. Before the EURO 2016, we decided to make use of his authority and make a video, where this real-life legend of football talks in a very emotional and personal manner to all the fans. “I have just one dream left, maybe my last. I want Poland to advance from the group phase of Euro 2016. Please help me spread the word, so the team could fulfill my last will. One shouldn’t disappoint their older colleague..” The Internet in Poland went wild after this. Within 3 days it was watched over 800,000 times and was mentioned by all the major information portals in Poland. Film advertisement created by Digital Kingdom, Poland for Betsson, within the category: Gambling.

"2050 Poland for generations" is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don't think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born. Experiential advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.

Director: Jan Macierewicz


How to avoid bad trip. By applying the principles of healthy living you will solve the puzzle and save the victims of four types of drugs. Digital advertisement created by FKS Fabryka Komunikacji Społecznej, Poland for The Ministry of Health Poland, within the category: Public Interest, NGO.

Supermarkets are the #1 place to be exposed to VOVID-19: its workers were testing positive for coronavirus at a rate of 20% - well above the 1.3% detected in the community at the time. Mastercard used transaction data to protect both employees and customers. At the beginning of lockdown, we launched www.kiedydosklepu.pl – a digital tool providing information about instore traffic. Next, we partnered with Carrefour and used the tool within the Waze navigation app. When you searched WAZE for any supermarket, we guided you to the emptiest Carrefour in your neighborhood. We also created promos you could only access when the store was empty. Integrated advertisement created by McCann, Poland for MasterCard, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, Poland for Tuborg, within the category: Alcoholic Drinks.

Digital advertisement created by Change, Poland for Grand Video Awards, within the category: Professional Services.

Direct advertisement created by McCann, Poland for MasterCard, within the category: Finance.

Digital advertisement created by Hypermedia Isobar, Poland for Isobar, within the category: Agency Self-Promo.

Digital advertisement created by Y&R, Poland for Nokia, within the category: Electronics, Technology.

Direct advertisement created by Havas, Poland for Rip Curl, within the category: Fashion.

Digital advertisement created by Golden Submarine, Poland for Wieliczka Salt Mine, within the category: Recreation, Leisure.

Digital advertisement created by Grey, Poland for Affidea, within the category: Health.

During winter, temperatures drop to even minus 30 degrees Celsius. This is why in 2017 as many as 116 people froze to death. Mainly the homeless ones. Mainly because no one cared to help them. People think "If homeless do not care about themselves, why should I? It is not my business." INVISIBLE. This is what the homeless are to us. Having looked all around Poland, we found three homeless writers. We prepared a selection of their works. We published a book containing their documentaries, poems, stories, and a play. We printed the book using ink, only visible in the cold. To read the book, you have to take it where it was created. Outside in the cold. Experiential advertisement created by Walk, Poland for The Invisibles, within the category: Public Interest, NGO.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.