Digital advertisement created by Ogilvy, Poland for Polish Academy of Science, within the category: Education.

Experiential advertisement created by DDB, Poland for McDonald’s, within the category: Food.

Through today’s technology, frozen fish can actually be better quality than “fresh fish.” New processes in the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and nutritional benefits – compared to fish sold at “fresh markets,” which often has a week or more long journey to store shelves, and a long decaying process. However, many people don’t know or think about this, and have prejudice to include frozen fish in their diet. Ambient advertisement created by Y&R, Poland for Mila, within the category: Retail Services.

Health Care in Poland is underfunded. This is especially evident in the case of cancer patients. There is very limited or no access to the new generation of drugs. Several treatment methods, like immune therapy or molecular targeted chemotherapy, are not available in Poland, nor funded by the National Health Fund. Alivia is an Oncology Foundation that believes that more often than not, in Poland the most important missing factor in the fight against cancer… is money. In our non-for-profit campaign, we followed the road less travelled. Instead of the cliché route of “emotional blackmail” we chose to empower people, to give them hope and show them that cancer is something you can fight and conquer. With the help of essential resources, cancer can be defeated. Crayfish in Polish is cancer. Film advertisement created by DDB, Poland for Alivia, within the category: Public Interest, NGO.

Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

Film advertisement created by Platige Image, Poland for Another Day Of Life, within the category: Movies.

Direct advertisement created by VML, Poland for PZU Foundation, within the category: Public Interest, NGO.

Decide whether the car accident victim will be rescued or not. An interactive video about why you need to make a way for an ambulance, police and fire brigade. The campaign co-created a movement that led to the adoption of a law requiring drivers to give way to ambulances. The emergency corridor has been mandatory in Poland since 6 December. Digital advertisement created by FKS Fabryka Komunikacji Społecznej, Poland for Ministry of Infrastructure Poland, within the category: Public Interest, NGO.

Film advertisement created by 180heartbeats + Jung v. Matt, Poland for OBI, within the category: Retail Services.

Every Friday night in Poland, thousands of students return home from University bearing an unpleasant gift for their mothers: bags of dirty laundry. To address this problem, we developed a new product: a series of self-washing t-shirts with tearful Moms. The print on each t-shirt contained Tide washing powder. By simply tossing the t-shirt into the washer, the mom's tears of despair disappeared and cleaned the load. This lesson taught students that washing their own clothing is easy with Tide. The T-shirts were distributed among the mothers whose kids were about to leave for the studies away from home. Direct advertisement created by Leo Burnett, Poland for Tide, within the category: House, Garden.

Film advertisement created by Visual Crafters, Poland for Eobuwie, within the category: Fashion.

Direct advertisement created by Grey, Poland for Rak’n’Roll, within the category: Public Interest, NGO.

Film advertisement created by Hypermedia Isobar, Poland for The Centre For Thought Of John Paul II, within the category: Professional Services.

For adidas’ line of women’s workout apparel we had to prove that they are indeed everything you need to start exercising. To achieve this we’ve created a series of social media workout videos for mobile devices. Digital advertisement created by Isobar, Poland for Adidas, within the category: Fashion.

Film advertisement created by PZL, Poland for Redd's, within the category: Alcoholic Drinks.

In the latest installment of the #DoWhatYouCant campaign, which promotes the Galaxy S8 and Gear VR goggles, Samsung meets the eternal dream of mankind in space flight. It’s all thanks to the VR app “The Missed Spaceflight” and the story of General Tadeusz Kuziora. A documentary film broadcast on TV and Samsung social media tells the story of Kuziora. Film advertisement created by VML, Poland for Samsung, within the category: Electronics, Technology.

Film advertisement created by K2, Poland for PGE, within the category: Industrial, Agriculture.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.