The #kuzniarsnout (original: #ryjkuzniara) campaign pays attention to instantly growing problem of Internet hate speech. It presents hate on the web as a humiliating and destroying power that leaves visible and lasting marks in a real life. Internet hate is just a verbal violence, so – think it over before you are going to insult anybody. Jaroslav Kuzniar, the face of the campaign, is the most hated Polish journalist. Digital advertisement created by DDB, Poland for Stop Hating, within the category: Public Interest, NGO.

Film advertisement created by 180heartbeats + Jung v. Matt, Poland for OBI, within the category: Retail Services.

Digital advertisement created by Platige Image, Poland for War Thunder, within the category: Gaming.

Ambient advertisement created by Cheil, Poland for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

Film advertisement created by Change, Poland for Radio Zet Foundation, within the category: Public Interest, NGO.

Film advertisement created by Visual Crafters, Poland for Eobuwie, within the category: Fashion.

Ambient advertisement created by McCann, Poland for KFC, within the category: Food.

Digital advertisement created by Ogilvy, Poland for Polish Academy of Science, within the category: Education.

The campaign “Betting since forever” shows that betting is entertainment for everyone - we have been betting since the dawn of humankind. People were doing it before money was invented. Often it's not about material winnings, but a sense of commitment to what we care about. In this campaign, we told the story of betting from the perspective of two friends. Regardless of the era, they both compete through betting while having fun at the same time. Film advertisement created by 180heartbeats + JUNG v MATT, Poland for Betclic Group, within the category: Gambling.

Digital advertisement created by Grey, Poland for Affidea, within the category: Health.

For McDonald’s line of premium burgers, the digital campaign focuses on how the product looks. And since looking at the product while browsing the internet contributes to digital eye strain why not try to tackle the issue. Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

Film advertisement created by Hypermedia Isobar, Poland for The Centre For Thought Of John Paul II, within the category: Professional Services.

Integrated advertisement created by McCann, Poland for Wyborowa, within the category: Alcoholic Drinks.

Film advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Poland for CI Games, within the category: Gaming.

Audio advertisement created by Change, Poland for Skoda, within the category: Automotive.

Film advertisement created by Change, Poland for Skoda, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Poland for Tuborg, within the category: Alcoholic Drinks.

A couple of babies wake up in their bedroom. During the day they get older and older until they reach their adult age. But when they fall asleep, they again wake up as babies… Film advertisement created by Grey, Poland for IKEA, within the category: Retail Services.