Poland
A series of radio spots that hijack OTC medicine advertising to promote responsible dog adoptions. In Poland every other spot aired on the radio is a medicine ad. They are usually kept in the form of a testimonial, short dialogue or sound design. We have produced a series of three, each in a different style and aired them in most popular radio stations throughout spring and summer. Even actors who voiced our spots play in regular OTC commercials quite often. Audio advertisement created by Must Be Loud, Poland for Viva!, within the category: Public Interest, NGO.
Digital advertisement created by VML, Poland for The Ministry of Health Poland, within the category: Public Interest, NGO.
In Poland every year when come to pay taxes, everyone can give their 1% of tax for charity. For that You have to put KRS number into tax form. But, that number is long, and a lot of people left blank input in a form. We persuade to take a photo of KRS, and when we make form only search for photo in a cell. Cunning as a fish. Digital advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.
Energy straight from Brazil: the best dancers, skateboarders, and locals from in the favelas of RIO. Capoeira, Copacabana, Ipanema, and fat beats. Fashion Film in a music video style for the biggest streetwear brand from Poland, Cropp.
For Zywiec, the main sponsor of Poland's 'Male Music' festival, we created a unique online application. It let users create their own custom lyrics for the hit track 'Electrical', sang by some of the most famous polish rock artists. Every version of the song was sung and the campaign spread virally, reaching half a million users with 150 000 videos created. Digital advertisement created by Gong, Poland for Zywiec, within the category: Recreation, Leisure.
Film advertisement created by Serviceplan, Poland for Mini, within the category: Automotive.
Direct advertisement created by Grey, Poland for Rak’n’Roll, within the category: Public Interest, NGO.
For the last 30 years the Polish team hasn’t been able to play in a knockout stage of any major football tournament. That being said, there is Jacek Gmoch, the oldest and most renowned trainer, who was able to take the Polish team to a 5th place in World Championships. Before the EURO 2016, we decided to make use of his authority and make a video, where this real-life legend of football talks in a very emotional and personal manner to all the fans. “I have just one dream left, maybe my last. I want Poland to advance from the group phase of Euro 2016. Please help me spread the word, so the team could fulfill my last will. One shouldn’t disappoint their older colleague..” The Internet in Poland went wild after this. Within 3 days it was watched over 800,000 times and was mentioned by all the major information portals in Poland. Film advertisement created by Digital Kingdom, Poland for Betsson, within the category: Gambling.
"2050 Poland for generations" is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don't think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born. Experiential advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.
Ambient advertisement created by Cheil, Poland for Red Cross, within the category: Public Interest, NGO.
Digital advertisement created by Hypermedia Isobar, Poland for Isobar, within the category: Agency Self-Promo.
Film advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.
Audio advertisement created by Havas, Poland for Citroën, within the category: Automotive.
Film advertisement created by McCann, Poland for Lech, within the category: Alcoholic Drinks.
”Close Your Eyes and Think of Christmas” has delighted the world of fashion and the world of advertising immediately after its premiere. The authors got off the traditional way of depicting the Christmas atmosphere and decided on minimal, cold, even frosty, style. They took advantage of nostalgic memories and chose the frozen forest as the symbol of climate prevailing in the spot. The X-mas commercial by Juno Calypso is full of big names. Naomi Campbell with her mother, Kristin Scott-Thomas, Matt Smith and M.I.A. are only few of them. The creators decided to dust off song from over 100 years ago. The sounds of rearranged ”Carol Of The Bell” provide the unusual, icy climate of the spot. Our artists, being responsible for master shooting and color correction, contributed to the final, perfect look.
Urban sports are becoming an integral part of urban life. A dynamic and exciting release of energy for busy city residents. An intense lifestyle and a lack of an open spaces has forced people to look for alternative solutions. Sports enthusiasts are bringing old halls, abandoned squares and left-out spaces, back to life, giving them new meaning/purpose, often completely different from their original ones. Urban karting, golf, bowling or billiards have been used as spectacular and incredibly entertaining settings for the visual campaign for HMD Global, an exclusive distributor of Nokia smartphones. Go-kart racing or urban rooftop golf have become great canvas's for the films and photos of this campaign. They show how amazingly the Nokia phones work under dynamic conditions and how the functions of a Nokia phone can be used by town dwelling adrenaline junkies. Digital advertisement created by DDB, Poland for Nokia, within the category: Electronics, Technology.
Integrated advertisement created by McCann, Poland for Wyborowa, within the category: Alcoholic Drinks.
Recently the use of banking services has become really easy for ordinary consumers. So simple that in fact it's difficult to find anything that can be improved. Getin Bank takes up the challenge and proves that the simple can be made even simpler. Film advertisement created by Bardzo, Poland for Getin Bank, within the category: Finance.
Digital advertisement created by Change, Poland for Empik, within the category: Retail Services.
Ambient advertisement created by Change, Poland for Empik, within the category: Retail Services.