Integrated advertisement created by McCann, Poland for Wyborowa, within the category: Alcoholic Drinks.

URL: http://max.lays.pl/en/ Digital advertisement created by BBDO, Poland for Lay's, within the category: Food.

"2050 Poland for generations" is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don't think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born. Experiential advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.

Film advertisement created by McCann, Poland for Lech, within the category: Alcoholic Drinks.

Direct advertisement created by Grey, Poland for Rak’n’Roll, within the category: Public Interest, NGO.

Digital advertisement created by VML, Poland for The Ministry of Health Poland, within the category: Public Interest, NGO.

Campaign that inspired people to think about things they already owned before buying new stuff. It also featured tips on how to take care of, repair, up-cycle and donate unused things. Digital advertisement created by Must Be Loud, Poland for IKEA, within the category: Retail Services.

Urban sports are becoming an integral part of urban life. A dynamic and exciting release of energy for busy city residents. An intense lifestyle and a lack of an open spaces has forced people to look for alternative solutions. Sports enthusiasts are bringing old halls, abandoned squares and left-out spaces, back to life, giving them new meaning/purpose, often completely different from their original ones. Urban karting, golf, bowling or billiards have been used as spectacular and incredibly entertaining settings for the visual campaign for HMD Global, an exclusive distributor of Nokia smartphones. Go-kart racing or urban rooftop golf have become great canvas's for the films and photos of this campaign. They show how amazingly the Nokia phones work under dynamic conditions and how the functions of a Nokia phone can be used by town dwelling adrenaline junkies. Digital advertisement created by DDB, Poland for Nokia, within the category: Electronics, Technology.

A couple of babies wake up in their bedroom. During the day they get older and older until they reach their adult age. But when they fall asleep, they again wake up as babies… Film advertisement created by Grey, Poland for IKEA, within the category: Retail Services.

The campaign “Betting since forever” shows that betting is entertainment for everyone - we have been betting since the dawn of humankind. People were doing it before money was invented. Often it's not about material winnings, but a sense of commitment to what we care about. In this campaign, we told the story of betting from the perspective of two friends. Regardless of the era, they both compete through betting while having fun at the same time. Film advertisement created by 180heartbeats + JUNG v MATT, Poland for Betclic Group, within the category: Gambling.

Recently the use of banking services has become really easy for ordinary consumers. So simple that in fact it's difficult to find anything that can be improved. Getin Bank takes up the challenge and proves that the simple can be made even simpler. Film advertisement created by Bardzo, Poland for Getin Bank, within the category: Finance.

Digital advertisement created by K2, Poland for Imka Theatre, within the category: Recreation, Leisure.

"The Last Judgement" by Hans Memling is definitely one of the most interesting art pieces in Poland. This full of symbols triptych from the XVth century can be found in the collection of National Museum in Gdańsk. In order to promote and expand knowledge about the piece, TOFU studio have prepared the promotional campaign for that art piece. The main purpose of the campaign was to increase awareness about the Hans Memling’s triptych ‘The Last Judgement’ and the fact that it can b found in the National Museum in Gdańsk. Furthermore, the campaign aimed to create interest and eventually encourage recipients to visit the museum. The entire campaign was based on the exposition of the sphere taken directly from the Memling’s triptych. The golden sphere was transferred and incorporated into various, highly recognizable locations in Gdańsk. Consequently, a set of visuals and a promotional video were created and used in the marketing communication. Film advertisement created by TOFU Studio, Poland for The Last Judgement by Hans Memling, within the category: Recreation, Leisure.

Ambient advertisement created by Isobar, Poland for Polish Radio, within the category: Media.

Film advertisement created by Platige Image, Poland for Smilegate, within the category: Gaming.

Children singing Christmas Carols are passing next to the man. Man: Merry Christmas. Man stops and sees the light in a window. He’s starting to decode a signal. Film advertisement created by Studio FullGlass, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

For McDonald’s line of premium burgers, the digital campaign focuses on how the product looks. And since looking at the product while browsing the internet contributes to digital eye strain why not try to tackle the issue. Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

Film advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

The campaign introduces five extraordinary figures from Generation Z to a wider audience. The actions of young activists, who create mostly on the Internet, are often downplayed while their voice is not heard. Zalando has decided to empower their voices and help them reach the public traditionally, but also unconventionally: by capturing the heroes of the campaign in very special portraits, painted by artist Justyna Grodecka - a representative of Generation Z herself. Physical images don’t fade away - they stay forever. Just like the values held by these young activists. Paintings were used in an OOH campaign, as well as in five murals created in three cities in Poland: Warsaw, Gdynia and Cracow. Integrated advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the category: Fashion.