Latvia

WVA

Union of the Baltic Cities Safe Cities Commission has produced three short animation movies about safety at home. As the Union of the Baltic Cities includes around 100 cities from the Baltic Sea Region, these animation movies were made without an actual word spoken, so that they can be clear for everyone. Film advertisement created by Sense Media, Latvia for Union of the Baltic Cities Safe Cities Commission, within the category: Public Interest, NGO.

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Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

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Ambient advertisement created by Cube, Latvia for airBaltic, within the category: Transport.

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In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news. Digital advertisement created by !Mooz, Latvia for National Radar, within the category: Public Interest, NGO.

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Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

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Film advertisement created by Tribe, Latvia for Latvian National Armed Forces, within the category: Public Interest, NGO.

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In order to prevent drunk driving during the biggest Latvian Midsummer celebration we created a simple tool: send a text to your drunken friend if he/she attempts to drive while intoxicated. By entering friend’s name and phone number the recipient got the SMS from his/her future self. Ambient advertisement created by !Mooz, Latvia for Road Traffic Safety Department of Latvia, within the category: Public Interest, NGO.

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Film advertisement created by DDB, Latvia for Latvian Institute, within the category: Public Interest, NGO.

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Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

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Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

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Voldemārs Dūdums, author of the concept, explained the idea behind the advertisement: February 24 is the Day of Independence of Estonia. Hopefully, on that day Estonians did not get in a situation asking for a slighting phrase “God is Latvian!” That is a typical phrase that Estonians use when in some kind of a trouble. The magazine “IR” celebrates the Estonian Independence Day devoting one issue to the exciting Northern neighbouring country and for the purposes of publicity we made an outdoor installation near the Riga Latvian Society. Technical solution, Clear Channel Latvia, Mārtiņš Zvejnieks

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The largest cycling festival in capital - Toyota Riga Cycling Marathon 2017, 4th of June. The tradition of the mass participation cycling event in Riga dates back to 1983. This ride is very popular among local residents of Riga and it gathers nearly 4000 participants. Over the years there have been different routes and distances. Today we are proud that the start and end point of the ride is in the very heart of Riga, near Riga Caste which is the official residence of the President of Latvia. Film advertisement created by Tribe, Latvia for Toyota, within the categories: Automotive, Sports.

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Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

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Watch the first ever ballet performed by an airplane. AirBaltic teamed up with experimental ballet choreographer to rehearse world’s first ballet “The Nutcracker” with Bombardier CS300. Experiential advertisement created by Cube, Latvia for airBaltic, within the category: Transport.

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Every spring in Latvia comes with a huge increase in bicycle thefts. Everyone knows it, but because of the state laws, police can’t do much about it. We had to change the situation, so we made an experiment called “Velofenders” (Bike theft).It involved 5 bikes equipped with GPS trackers, multiple online cameras, 16000 crime witnesses, every bike thief in Latvia and the local police. After the project IR magazine raised the topic and because of our experiment state police admitted that there is something wrong with the laws, so now they are working on a new and hopefully better law. Ambient advertisement created by Pika, Latvia for IR Magazine, within the category: Media.

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Film advertisement created by Aldis Ozoliņš, Latvia for Māris Kūlis, within the categories: Education, Recreation, Leisure.

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Before taking an action we have to realize the values. Film advertisement created by DDB, Latvia for Ergo, within the category: Finance.

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Taking a loan in Latvia is tricky. There are a lot of fast loan companies, many of whom are notoriously famous for hidden costs. To avoid hassle and a need to study numerous legal disclaimers for each loan there is now a platform that does it for you - Credify. The creative idea is to equate borrowing without comparing to a blind chicken finding a kernel of corn, as the old saying goes. Film advertisement created by Ogilvy, Latvia for Credify, within the category: Finance.

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This clip was made to mark the 60th anniversary of the basketball club “VEF Riga”. The creative idea evolves around the tricky relationship that basketball has with the time. On this field, it runs by different laws and every second has a different, relative value. Whatever highs or lows a team hits nothing is constant, all is subject to change as time brings the unexpected. Film advertisement created by Ogilvy, Latvia for VEF Riga, within the category: Sports.




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