Hungary

WVA

Front assist is a clever safety feature in ŠKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. With ŠKODA Jump Assist we managed to stand out amongst the overwhelming amount of festival sponsorships, present ŠKODA as a cool brand amongst youth which was long overdue, and deliver our message in a moment that they won’t soon forget. Ambient advertisement created by Café Communications, Hungary for Skoda, within the category: Automotive.

WVA

For many years Hohes C was showcasing mums as caretakers, who provide kids with healthy fruit juice. We thought: it’s time to change this. Let’s give care back to the mums. So, in 2017 exactly on Mother’s Day, we released a film. The response was overwhelming. People not only watched and shared the film, but they really took action - young people tagged their moms to invite them for a healthy jog. Celebrities and opinion leaders supported our cause, shared their own stories and helped us to reach and mobilize more than 1 million. The cause became a real hot topic, people not only participated in it but even proposed different tips and programs on how we can give care back to our mums. Film advertisement created by Bold, Hungary for Hohes C, within the category: Public Interest, NGO.

WVA

Film advertisement created by HD Group, Hungary for ORIGO, within the category: Media.

WVA

In a campaign film developed by DDB Budapest and directed by Stina Lütz, Deutsche Telekom explores the relationship of a grandson and his grandfather who have not met for a long time, but kept close thanks to the little, clumsy online interactions between them during the year, until the moment when they will meet each other at Christmas. Film advertisement created by DDB, Hungary for Deutsche Telekom, within the category: Electronics, Technology.

WVA

Film advertisement created by HPS, Hungary for Pöttyös, within the category: Non-Alcoholic Drinks.

WVA

Interactive YouTube video game. Your objective is to find the E-Shot to proceed to the next level. Digital advertisement created by Friendly, Hungary for Red Bull, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Mito, Hungary for Flip, within the category: Electronics, Technology.

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Film advertisement created by The Greenroom, Hungary for MOL, within the category: Industrial, Agriculture.

WVA

Film advertisement created by BEE Environmental Communication, Hungary for Grantham Institute, within the category: Public Interest, NGO.

WVA

Fans are inseparable companions of teams but in case of the Hungarian National Ice Hockey Team this bond is even stronger than average. In the video, we recorded this connection and the moment of singing the anthem altogether so that anybody could experience the feeling of being cheered for by thousands of people.

WVA

Digital advertisement created by Kirowski, Hungary for Hungarian Telekom, within the category: Electronics, Technology.

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Digital advertisement created by Café Communications, Hungary for Zoom Casting Hungary, within the category: Professional Services.

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Digital advertisement created by Isobar, Hungary for Tesco, within the category: Retail Services.

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Digital advertisement created by Saatchi & Saatchi, Hungary for Rustavi2, within the category: Public Interest, NGO.

WVA

The world doesn’t stop when you get into your car, but the new Audi A8 grants you the freedom to concentrate on the essentials. To show Audi A8’s perfect noise insulation, we tested the car in real environment and recorded the radio commercial in the back seats of an Audi A8, in the morning traffic. We didn’t use any post audio effects, just a voice actor and a sound engineer meanwhile driving in the morning traffic for real to show the perfect of sound insulation before and after letting the window down. Experiential advertisement created by Café Communications, Hungary for Audi, within the category: Automotive.

WVA

Ambient advertisement created by Geometry Global, Hungary for Citizenfour, within the category: Media.

WVA

Hungary's largest independent investment provider organized a flash mob in September 2013. The musicians of Concerto Budapest performed the 4th Movement from Symphony 9.

WVA

Telenor, one of the biggest telecommunication companies in Northern and Central Europe, believes how we communicate with each other truly has an effect on how we see ourselves. To create a more equal platform for social media, they created the See Myself app, an emoji set that shows females in leadership roles, all kinds of professions, sports, being different, being brave, conquering science, space, and generally winning at life. Telenor believes the empowerment of girls has to be universal, therefore the emojis come in different skin colours and embrace disabilities.
 Digital advertisement created by Y&R, Hungary for Telenor, within the category: Electronics, Technology.

WVA

Ambient advertisement created by Isobar, Hungary for Hungarian Telekom, within the category: Electronics, Technology.




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