Hungary
Djuice is the first Hungarian mobile operator which exclusively targets 15 to 26 year olds. In 2009, Leo Burnett Budapest created an integrated campaign to promote Djuice's competitive tariffs on calls, sms, mail and internet. The idea: "You can reach anyone through 6 people". If this statement is true, will our main character succeed in attending the concert of the Kolin? YouTube interactive channel: http://www.youtube.com/user/KolinFAN Online animation: http://djuicejoin.demo.carnationgroup.com/ Ambient advertisement created by Leo Burnett, Hungary for Djuice, within the category: Electronics, Technology.
"250 million children under the age of five are forced to work every day to make a living. Hungarian Red Cross wanted to draw…” Hungarian Red Cross wanted to draw people's attention to this world-wide problem. The organization knew that the only way that the target audience could feel this was by communicating with them in a relevant way through shopping. That’s why they created fake 3D Facebook posts which advertised popular products that are typically made by child slaves: A designer bag, a sneaker and a smartphone. When people wanted to check them, the Facebook ads utilized the 3D technology and provided 360-degree insight into how these products were made. Digital advertisement created by Umbrella, Hungary for Red Cross, within the category: Public Interest, NGO.
The campaign approach is simple: making the invisible connection between the not-so-remote coal mine and a bathroom appliance that can be found in almost every single office, mall or cinema toilet. By making this connection, we show the chain of events necessary to operate a hand-dryer, concluding with the message that its purpose can be served with a less carbon-heavy alternative. Our campaign video is tailor-made for cinemas, where people from all walks of life gather. Just as you can’t escape the “turn of your mobile phone” public service announcement prior to a movie screening – we hope that through this medium we can reach more people. Film advertisement created by BEE Environmental Communication, Hungary for BEE Environmental Communication, within the category: Agency Self-Promo.
Ambient advertisement created by Isobar, Hungary for Hungarian Telekom, within the category: Electronics, Technology.
Fans are inseparable companions of teams but in case of the Hungarian National Ice Hockey Team this bond is even stronger than average. In the video, we recorded this connection and the moment of singing the anthem altogether so that anybody could experience the feeling of being cheered for by thousands of people.
Experiential advertisement created by The Greenroom, Hungary for Budapest Bike Maffia, within the category: Public Interest, NGO.
Integrated advertisement created by Wavemaker, Hungary for Romani Design, within the category: Fashion.
Ambient advertisement created by Saatchi & Saatchi, Hungary for MÜPA, within the category: Recreation, Leisure.
Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk. Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs. Digital advertisement created by McCann, Hungary for Urinal, within the category: Health.
Film advertisement created by Saatchi & Saatchi, Hungary for Sportszelet, within the category: Confectionery, Snacks.
Outdoor advertisement created by Kirowski, Hungary for Tesco, within the category: Retail Services.
Film advertisement created by The Greenroom, Hungary for MOL, within the category: Industrial, Agriculture.
FTA is a brand behind Marianna Dezső who is an owner of a Budapest based tattoo shop called Fatum Tattoo. She's also an ignorant tattoo artist under the name of FTA. The spot would introducing the feeling about this ignorant lifestyle. Film advertisement created by Kickass, Hungary for FTA, within the category: Professional Services.
Film advertisement created by Lowe, Hungary for E.ON, within the category: Industrial, Agriculture.
Ambient advertisement created by ACG, Hungary for Hungarian Interchurch Aid, within the category: Public Interest, NGO.
Galamb (Pigeon) Tailoring is a bespoke tailor shop in the heart of Budapest. Beside their custom designed, high-quality suits, the salon brought out a new collection: these suits are not exclusively designed for special occasions or holidays, but also for everyday wear. We defined this ordinary reality by the character who stumbles and falls in everyday situations. We follow the day-to-day life of the protagonist from one situation to the other and freeze every scene for a moment when the image turns into a well-composed fashion photo. Between the scenes, we also progress in an ordinary, “making of” way: it is not a problem if the lamp hangs in the scene or the edge of the set is visible. The movement of our only character is not visible as he runs from one set to the other while the camera is in motion. With this contrast between the puritan, everyday definition and the composed scenes that freeze for some moments, we formulated an "everyday yet high-fashion" message.
Digital advertisement created by Café Communications, Hungary for Take Me Home Foundation, within the category: Public Interest, NGO.
Film advertisement created by Republic Group, Hungary for Cherrisk, within the category: Finance.
Hungary's largest independent investment provider organized a flash mob in September 2013. The musicians of Concerto Budapest performed the 4th Movement from Symphony 9.
Ambient advertisement created by Y&R, Hungary for For Some Inexplicable Reason, within the category: Media.