Hungary

WVA

Film advertisement created by Spice, Hungary for Cofidis, within the category: Finance.

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To collect donations for WWF, Akcio360 reached 285,142 people with 1 leaflet. Ambient advertisement created by Akcio360, Hungary for WWF, within the category: Public Interest, NGO.

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Ambient advertisement created by ACG, Hungary for Hungarian Interchurch Aid, within the category: Public Interest, NGO.

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"250 million children under the age of five are forced to work every day to make a living. Hungarian Red Cross wanted to draw…” Hungarian Red Cross wanted to draw people's attention to this world-wide problem. The organization knew that the only way that the target audience could feel this was by communicating with them in a relevant way through shopping. That’s why they created fake 3D Facebook posts which advertised popular products that are typically made by child slaves: A designer bag, a sneaker and a smartphone. When people wanted to check them, the Facebook ads utilized the 3D technology and provided 360-degree insight into how these products were made. Digital advertisement created by Umbrella, Hungary for Red Cross, within the category: Public Interest, NGO.

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Film advertisement created by The Greenroom, Hungary for MOL, within the category: Industrial, Agriculture.

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Fans are inseparable companions of teams but in case of the Hungarian National Ice Hockey Team this bond is even stronger than average. In the video, we recorded this connection and the moment of singing the anthem altogether so that anybody could experience the feeling of being cheered for by thousands of people.

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We used the two most well-known Hungarian poets, Arany and Petőfi, and reimagined their correspondence as the Office 365 would’ve been available for them. Digital advertisement created by Mito, Hungary for Microsoft, within the category: Electronics, Technology.

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Interactive YouTube video game. Your objective is to find the E-Shot to proceed to the next level. Digital advertisement created by Friendly, Hungary for Red Bull, within the category: Non-Alcoholic Drinks.

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Outdoor advertisement created by Kirowski, Hungary for Tesco, within the category: Retail Services.

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Film advertisement created by Saatchi & Saatchi, Hungary for Sportszelet, within the category: Confectionery, Snacks.

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FTA is a brand behind Marianna Dezső who is an owner of a Budapest based tattoo shop called Fatum Tattoo. She's also an ignorant tattoo artist under the name of FTA. The spot would introducing the feeling about this ignorant lifestyle. Film advertisement created by Kickass, Hungary for FTA, within the category: Professional Services.

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Ambient advertisement created by Saatchi & Saatchi, Hungary for MÜPA, within the category: Recreation, Leisure.

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Galamb (Pigeon) Tailoring is a bespoke tailor shop in the heart of Budapest. Beside their custom designed, high-quality suits, the salon brought out a new collection: these suits are not exclusively designed for special occasions or holidays, but also for everyday wear. We defined this ordinary reality by the character who stumbles and falls in everyday situations. We follow the day-to-day life of the protagonist from one situation to the other and freeze every scene for a moment when the image turns into a well-composed fashion photo. Between the scenes, we also progress in an ordinary, “making of” way: it is not a problem if the lamp hangs in the scene or the edge of the set is visible. The movement of our only character is not visible as he runs from one set to the other while the camera is in motion. With this contrast between the puritan, everyday definition and the composed scenes that freeze for some moments, we formulated an "everyday yet high-fashion" message.

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For many years Hohes C was showcasing mums as caretakers, who provide kids with healthy fruit juice. We thought: it’s time to change this. Let’s give care back to the mums. So, in 2017 exactly on Mother’s Day, we released a film. The response was overwhelming. People not only watched and shared the film, but they really took action - young people tagged their moms to invite them for a healthy jog. Celebrities and opinion leaders supported our cause, shared their own stories and helped us to reach and mobilize more than 1 million. The cause became a real hot topic, people not only participated in it but even proposed different tips and programs on how we can give care back to our mums. Film advertisement created by Bold, Hungary for Hohes C, within the category: Public Interest, NGO.

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Front assist is a clever safety feature in ŠKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. With ŠKODA Jump Assist we managed to stand out amongst the overwhelming amount of festival sponsorships, present ŠKODA as a cool brand amongst youth which was long overdue, and deliver our message in a moment that they won’t soon forget. Ambient advertisement created by Café Communications, Hungary for Skoda, within the category: Automotive.

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Hungary's largest independent investment provider organized a flash mob in September 2013. The musicians of Concerto Budapest performed the 4th Movement from Symphony 9.

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Film advertisement created by HPS, Hungary for Pöttyös, within the category: Non-Alcoholic Drinks.

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Film advertisement created by HD Group, Hungary for ORIGO, within the category: Media.

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Ogilvy and Umbrella teamed up to bring the brand’s playful graphic style to life. We created a 2 minute animation and projected it with huge, high-end projectors on to buildings of a busy square of Budapest to capture the excitement and astonishment of the people passing by. Ambient advertisement created by Ogilvy, Hungary for Theodora, within the category: Non-Alcoholic Drinks.

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Telenor, one of the biggest telecommunication companies in Northern and Central Europe, believes how we communicate with each other truly has an effect on how we see ourselves. To create a more equal platform for social media, they created the See Myself app, an emoji set that shows females in leadership roles, all kinds of professions, sports, being different, being brave, conquering science, space, and generally winning at life. Telenor believes the empowerment of girls has to be universal, therefore the emojis come in different skin colours and embrace disabilities.
 Digital advertisement created by Y&R, Hungary for Telenor, within the category: Electronics, Technology.




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