Hungary is a football crazy nation, but in the past 40 years success have avoided us. Until last year. With veterans making up the core of the national team, the demand for new talent has never been higher. Unfortunately the people still didn’t believe their kids have the talent to be world class athletes. Clumsy people are often referred to as having two left feet, although no one has taken this expression literally. Until now... We swapped all the right foot shoes with lefties in a sneaker store, and waited for the reaction. When the kids realised they don’t fit we took them with an even bigger surprise. This is Zoltan Gera, member of the Hungarian National Football team. We literally proved that no kid has two left feet. This is how we promoted the National Football association talent programme for children. Film advertisement created by Café Communications, Hungary for Hungarian Football Federation, within the category: Sports.

Interactive YouTube video game. Your objective is to find the E-Shot to proceed to the next level. Digital advertisement created by Friendly, Hungary for Red Bull, within the category: Non-Alcoholic Drinks.

Film advertisement created by Spice, Hungary for Cofidis, within the category: Finance.

Outdoor advertisement created by Café Communications, Hungary for Audi, within the category: Automotive.

Film advertisement created by HD Group, Hungary for ORIGO, within the category: Media.

Film advertisement created by Kraft, Hungary for Galamb Tailoring, within the category: Fashion.

Film advertisement created by Republic Group, Hungary for Cherrisk, within the category: Finance.

Integrated advertisement created by Wavemaker, Hungary for Romani Design, within the category: Fashion.

Digital advertisement created by Kirowski, Hungary for T-Mobile, within the category: Electronics, Technology.

Direct advertisement created by Isobar, Hungary for Brewdog Beer, within the category: Alcoholic Drinks.

We used the two most well-known Hungarian poets, Arany and Petőfi, and reimagined their correspondence as the Office 365 would’ve been available for them. Digital advertisement created by Mito, Hungary for Microsoft, within the category: Electronics, Technology.

Digital advertisement created by Grey, Hungary for Unicef, within the category: Public Interest, NGO.

Vodafone today unveils its 2021 Christmas campaign. With more than 1 million people living in solitude in Hungary (10% of the population) and spending the most heart-warming evening of the year alone, Vodafone Hungary decided to focus on an untraditional theme for Christmas this year: Loneliness. In the film, we see Uncle Imre, a sympathetic elderly widow, who is likely remind us all of someone we know and love, having friendly chats with the butcher, sharing stories with the postman, and never-ending conversation with the florist and his neighbours in the elevator. The film then reveals that Uncle Imre has no one he can share Christmas Eve at home. But it is Christmas after all, and our story takes a happier turn when his phone rings and the neighbour family come over to share the joy of Christmas with him. Film advertisement created by VMLY&R, Hungary for Vodafone, within the category: Electronics, Technology.

Production House: Umbrella.tv Digital advertisement created by Ageisobar, Hungary for Red Cross, within the category: Public Interest, NGO.

Galamb (Pigeon) Tailoring is a bespoke tailor shop in the heart of Budapest. Beside their custom designed, high-quality suits, the salon brought out a new collection: these suits are not exclusively designed for special occasions or holidays, but also for everyday wear. We defined this ordinary reality by the character who stumbles and falls in everyday situations. We follow the day-to-day life of the protagonist from one situation to the other and freeze every scene for a moment when the image turns into a well-composed fashion photo. Between the scenes, we also progress in an ordinary, “making of” way: it is not a problem if the lamp hangs in the scene or the edge of the set is visible. The movement of our only character is not visible as he runs from one set to the other while the camera is in motion. With this contrast between the puritan, everyday definition and the composed scenes that freeze for some moments, we formulated an "everyday yet high-fashion" message.

Ambient advertisement created by Isobar, Hungary for Hungarian Telekom, within the category: Electronics, Technology.

Digital advertisement created by Kirowski, Hungary for Hungarian Telekom, within the category: Electronics, Technology.

Digital advertisement created by Isobar, Hungary for Tesco, within the category: Retail Services.

Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk. Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs. Digital advertisement created by McCann, Hungary for Urinal, within the category: Health.