Hungary

WVA

Digital advertisement created by Leo Burnett, Hungary for Leo Burnett, within the category: Agency Self-Promo.

WVA

Film advertisement created by HPS, Hungary for Pöttyös, within the category: Non-Alcoholic Drinks.

WVA

Film advertisement created by HD Group, Hungary for ORIGO, within the category: Media.

WVA

For many years Hohes C was showcasing mums as caretakers, who provide kids with healthy fruit juice. We thought: it’s time to change this. Let’s give care back to the mums. So, in 2017 exactly on Mother’s Day, we released a film. The response was overwhelming. People not only watched and shared the film, but they really took action - young people tagged their moms to invite them for a healthy jog. Celebrities and opinion leaders supported our cause, shared their own stories and helped us to reach and mobilize more than 1 million. The cause became a real hot topic, people not only participated in it but even proposed different tips and programs on how we can give care back to our mums. Film advertisement created by Bold, Hungary for Hohes C, within the category: Public Interest, NGO.

WVA

Front assist is a clever safety feature in ŠKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. With ŠKODA Jump Assist we managed to stand out amongst the overwhelming amount of festival sponsorships, present ŠKODA as a cool brand amongst youth which was long overdue, and deliver our message in a moment that they won’t soon forget. Ambient advertisement created by Café Communications, Hungary for Skoda, within the category: Automotive.

WVA

We used the two most well-known Hungarian poets, Arany and Petőfi, and reimagined their correspondence as the Office 365 would’ve been available for them. Digital advertisement created by Mito, Hungary for Microsoft, within the category: Electronics, Technology.

WVA

Vénusz is a cooking-oil brand in Central-East Europe. The brand has always been about bringing people together around food. They recently ran a TV and outdoor campaign about the importance of sharing food. Our task was to make it a tangible experience. We manufactured tables you can’t eat alone at. We placed them at venues like popular restaurant areas, cafeterias, and food courts. The simple and fun piece of furniture got very positive reception from everyone, who encountered it. Ambient advertisement created by Kirowski, Hungary for Vénusz, within the category: Food.

WVA

Film advertisement created by Republic Group, Hungary for Cherrisk, within the category: Finance.

WVA

Wolf Rodeo - The first mobile controlled banner. Old Spice introduced a new wild collection of scents with an extensive campaign. Our task was to implement the "Unleash your wild side" idea into an online display campaign. But how can you let people really unleash their wild side when they are sitting in front of their computer? We created a mobile controlled in-banner game. The banner generates a unique QR code that connects your mobile with the banner. From this point on you control the wolf aiming to shake Mustafa off. Digital advertisement created by Kirowski, Hungary for Old Spice, within the category: Health.

WVA

Christmas greeting from Delov Digital. Digital advertisement created by Delov Digital, Hungary for Delov Digital, within the category: Agency Self-Promo.

WVA

Digital advertisement created by Friendly, Hungary for Nikon, within the category: Electronics, Technology.

WVA

Film advertisement created by Lowe, Hungary for E.ON, within the category: Industrial, Agriculture.

WVA

Ambient advertisement created by ACG, Hungary for Hungarian Interchurch Aid, within the category: Public Interest, NGO.

WVA

Direct advertisement created by Isobar, Hungary for Brewdog Beer, within the category: Alcoholic Drinks.

WVA

Outdoor advertisement created by Café Communications, Hungary for Audi, within the category: Automotive.

WVA

"250 million children under the age of five are forced to work every day to make a living. Hungarian Red Cross wanted to draw…” Hungarian Red Cross wanted to draw people's attention to this world-wide problem. The organization knew that the only way that the target audience could feel this was by communicating with them in a relevant way through shopping. That’s why they created fake 3D Facebook posts which advertised popular products that are typically made by child slaves: A designer bag, a sneaker and a smartphone. When people wanted to check them, the Facebook ads utilized the 3D technology and provided 360-degree insight into how these products were made. Digital advertisement created by Umbrella, Hungary for Red Cross, within the category: Public Interest, NGO.

WVA

Film advertisement created by Mito, Hungary for Flip, within the category: Electronics, Technology.

WVA

Film advertisement created by The Greenroom, Hungary for MOL, within the category: Industrial, Agriculture.

WVA

Film advertisement created by HD Group, Hungary for ORIGO, within the category: Media.

WVA

The Vodafone You campaign was launched with the ambition to inspire and help young people who think and act consciously about their future. One of their biggest challenge is to understand the realities of their dream job, before they have to make the decision to pursue it. So they are keen to take every opportunity to sneak a look behind the scenes. Real Job Movie Nights. An open air cinema program about popular professions as they are portrayed in Hollywood movies and the misbeliefs around them. Every week we screened a Hollywood classic related to a popular profession, and after each screening we had a roundtable talk with a real life professional from that field. The unique combination of entertainment and useful knowledge was highly appreciated by young people, we had full house events with lively discussions every evening. Experiential advertisement created by Bold, Hungary for Vodafone, within the category: Media.




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