Hungary

WVA

Ogilvy and Umbrella teamed up to bring the brand’s playful graphic style to life. We created a 2 minute animation and projected it with huge, high-end projectors on to buildings of a busy square of Budapest to capture the excitement and astonishment of the people passing by. Ambient advertisement created by Ogilvy, Hungary for Theodora, within the category: Non-Alcoholic Drinks.

WVA

Digital advertisement created by Café Communications, Hungary for Take Me Home Foundation, within the category: Public Interest, NGO.

WVA

Digital advertisement created by BEE, Hungary for Energiaklub, within the category: Professional Services.

WVA

We used the two most well-known Hungarian poets, Arany and Petőfi, and reimagined their correspondence as the Office 365 would’ve been available for them. Digital advertisement created by Mito, Hungary for Microsoft, within the category: Electronics, Technology.

WVA

Vénusz is a cooking-oil brand in Central-East Europe. The brand has always been about bringing people together around food. They recently ran a TV and outdoor campaign about the importance of sharing food. Our task was to make it a tangible experience. We manufactured tables you can’t eat alone at. We placed them at venues like popular restaurant areas, cafeterias, and food courts. The simple and fun piece of furniture got very positive reception from everyone, who encountered it. Ambient advertisement created by Kirowski, Hungary for Vénusz, within the category: Food.

WVA

Film advertisement created by HD Group, Hungary for ORIGO, within the category: Media.

WVA

Digital advertisement created by Friendly, Hungary for Nikon, within the category: Electronics, Technology.

WVA

"250 million children under the age of five are forced to work every day to make a living. Hungarian Red Cross wanted to draw…” Hungarian Red Cross wanted to draw people's attention to this world-wide problem. The organization knew that the only way that the target audience could feel this was by communicating with them in a relevant way through shopping. That’s why they created fake 3D Facebook posts which advertised popular products that are typically made by child slaves: A designer bag, a sneaker and a smartphone. When people wanted to check them, the Facebook ads utilized the 3D technology and provided 360-degree insight into how these products were made. Digital advertisement created by Umbrella, Hungary for Red Cross, within the category: Public Interest, NGO.

WVA

Film advertisement created by Kraft, Hungary for Galamb Tailoring, within the category: Fashion.

WVA

The world doesn’t stop when you get into your car, but the new Audi A8 grants you the freedom to concentrate on the essentials. To show Audi A8’s perfect noise insulation, we tested the car in real environment and recorded the radio commercial in the back seats of an Audi A8, in the morning traffic. We didn’t use any post audio effects, just a voice actor and a sound engineer meanwhile driving in the morning traffic for real to show the perfect of sound insulation before and after letting the window down. Experiential advertisement created by Café Communications, Hungary for Audi, within the category: Automotive.

WVA

The Vodafone You campaign was launched with the ambition to inspire and help young people who think and act consciously about their future. One of their biggest challenge is to understand the realities of their dream job, before they have to make the decision to pursue it. So they are keen to take every opportunity to sneak a look behind the scenes. Real Job Movie Nights. An open air cinema program about popular professions as they are portrayed in Hollywood movies and the misbeliefs around them. Every week we screened a Hollywood classic related to a popular profession, and after each screening we had a roundtable talk with a real life professional from that field. The unique combination of entertainment and useful knowledge was highly appreciated by young people, we had full house events with lively discussions every evening. Experiential advertisement created by Bold, Hungary for Vodafone, within the category: Media.

WVA

Ambient advertisement created by ACG, Hungary for Hungarian Interchurch Aid, within the category: Public Interest, NGO.

WVA

Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk. Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs. Digital advertisement created by McCann, Hungary for Urinal, within the category: Health.

WVA

Digital advertisement created by Saatchi & Saatchi, Hungary for Rustavi2, within the category: Public Interest, NGO.

WVA

The campaign approach is simple: making the invisible connection between the not-so-remote coal mine and a bathroom appliance that can be found in almost every single office, mall or cinema toilet. By making this connection, we show the chain of events necessary to operate a hand-dryer, concluding with the message that its purpose can be served with a less carbon-heavy alternative. Our campaign video is tailor-made for cinemas, where people from all walks of life gather. Just as you can’t escape the “turn of your mobile phone” public service announcement prior to a movie screening – we hope that through this medium we can reach more people. Film advertisement created by BEE Environmental Communication, Hungary for BEE Environmental Communication, within the category: Agency Self-Promo.

WVA

Film advertisement created by Republic Group, Hungary for Cherrisk, within the category: Finance.

WVA

In a campaign film developed by DDB Budapest and directed by Stina Lütz, Deutsche Telekom explores the relationship of a grandson and his grandfather who have not met for a long time, but kept close thanks to the little, clumsy online interactions between them during the year, until the moment when they will meet each other at Christmas. Film advertisement created by DDB, Hungary for Deutsche Telekom, within the category: Electronics, Technology.




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