Hungary is a football crazy nation, but in the past 40 years success have avoided us. Until last year. With veterans making up the core of the national team, the demand for new talent has never been higher. Unfortunately the people still didn’t believe their kids have the talent to be world class athletes. Clumsy people are often referred to as having two left feet, although no one has taken this expression literally. Until now... We swapped all the right foot shoes with lefties in a sneaker store, and waited for the reaction. When the kids realised they don’t fit we took them with an even bigger surprise. This is Zoltan Gera, member of the Hungarian National Football team. We literally proved that no kid has two left feet. This is how we promoted the National Football association talent programme for children. Film advertisement created by Café Communications, Hungary for Hungarian Football Federation, within the category: Sports.

Vénusz is a cooking-oil brand in Central-East Europe. The brand has always been about bringing people together around food. They recently ran a TV and outdoor campaign about the importance of sharing food. Our task was to make it a tangible experience. We manufactured tables you can’t eat alone at. We placed them at venues like popular restaurant areas, cafeterias, and food courts. The simple and fun piece of furniture got very positive reception from everyone, who encountered it. Ambient advertisement created by Kirowski, Hungary for Vénusz, within the category: Food.

Digital advertisement created by Grey, Hungary for Unicef, within the category: Public Interest, NGO.

Telenor, one of the biggest telecommunication companies in Northern and Central Europe, believes how we communicate with each other truly has an effect on how we see ourselves. To create a more equal platform for social media, they created the See Myself app, an emoji set that shows females in leadership roles, all kinds of professions, sports, being different, being brave, conquering science, space, and generally winning at life. Telenor believes the empowerment of girls has to be universal, therefore the emojis come in different skin colours and embrace disabilities.
 Digital advertisement created by Y&R, Hungary for Telenor, within the category: Electronics, Technology.

To collect donations for WWF, Akcio360 reached 285,142 people with 1 leaflet. Ambient advertisement created by Akcio360, Hungary for WWF, within the category: Public Interest, NGO.

Ambient advertisement created by Isobar, Hungary for Hungarian Telekom, within the category: Electronics, Technology.

Film advertisement created by Kraft, Hungary for Galamb Tailoring, within the category: Fashion.

FTA is a brand behind Marianna Dezső who is an owner of a Budapest based tattoo shop called Fatum Tattoo. She's also an ignorant tattoo artist under the name of FTA. The spot would introducing the feeling about this ignorant lifestyle. Film advertisement created by Kickass, Hungary for FTA, within the category: Professional Services.

Digital advertisement created by Saatchi & Saatchi, Hungary for Rustavi2, within the category: Public Interest, NGO.

For many years Hohes C was showcasing mums as caretakers, who provide kids with healthy fruit juice. We thought: it’s time to change this. Let’s give care back to the mums. So, in 2017 exactly on Mother’s Day, we released a film. The response was overwhelming. People not only watched and shared the film, but they really took action - young people tagged their moms to invite them for a healthy jog. Celebrities and opinion leaders supported our cause, shared their own stories and helped us to reach and mobilize more than 1 million. The cause became a real hot topic, people not only participated in it but even proposed different tips and programs on how we can give care back to our mums. Film advertisement created by Bold, Hungary for Hohes C, within the category: Public Interest, NGO.

Ogilvy and Umbrella teamed up to bring the brand’s playful graphic style to life. We created a 2 minute animation and projected it with huge, high-end projectors on to buildings of a busy square of Budapest to capture the excitement and astonishment of the people passing by. Ambient advertisement created by Ogilvy, Hungary for Theodora, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Grey, Hungary for Respir Active, within the category: Health.

Interactive YouTube video game. Your objective is to find the E-Shot to proceed to the next level. Digital advertisement created by Friendly, Hungary for Red Bull, within the category: Non-Alcoholic Drinks.

Experiential advertisement created by The Greenroom, Hungary for Budapest Bike Maffia, within the category: Public Interest, NGO.

Ambient advertisement created by Dentsu, Hungary for Hungarian Telekom, within the category: Electronics, Technology.

Film advertisement created by Republic Group, Hungary for Cherrisk, within the category: Finance.

Front assist is a clever safety feature in ŠKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. With ŠKODA Jump Assist we managed to stand out amongst the overwhelming amount of festival sponsorships, present ŠKODA as a cool brand amongst youth which was long overdue, and deliver our message in a moment that they won’t soon forget. Ambient advertisement created by Café Communications, Hungary for Skoda, within the category: Automotive.

"250 million children under the age of five are forced to work every day to make a living. Hungarian Red Cross wanted to draw…” Hungarian Red Cross wanted to draw people's attention to this world-wide problem. The organization knew that the only way that the target audience could feel this was by communicating with them in a relevant way through shopping. That’s why they created fake 3D Facebook posts which advertised popular products that are typically made by child slaves: A designer bag, a sneaker and a smartphone. When people wanted to check them, the Facebook ads utilized the 3D technology and provided 360-degree insight into how these products were made. Digital advertisement created by Umbrella, Hungary for Red Cross, within the category: Public Interest, NGO.