Film advertisement created by Ogilvy, Colombia for Neurobix, within the category: Public Interest, NGO.

Audio advertisement created by Y&R, Colombia for Suzuki, within the category: Automotive.

Ambient advertisement created by Geometry Global, Colombia for Ministry of Environment and Sustainable Development Colombia, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Colombia for EPM, within the category: Industrial, Agriculture.

Digital advertisement created by Publicis, Colombia for Renault, within the category: Automotive.

Film advertisement created by DDB, Colombia for ExxonMobil, within the categories: Electronics, Technology, Media.

Digital advertisement created by Leo Burnett, Colombia for League against cancer, within the category: Public Interest, NGO.

Digital advertisement created by MullenLowe Group, Colombia for MTV, within the category: Media.

Ambient advertisement created by BBDO, Colombia for El Tiempo, within the category: Media.

Social distancing is the best measure to prevent the spread of covid-19. We turn our Drive Thru into Auto Cines, places like eating and having fun in a safe environment. Experiential advertisement created by DDB, Colombia for McDonald's, within the category: Food.

A simple idea for ADA Foundation that got together the billboards in Colombia with the abandoned animals of the foundation, to find brands to advertise and new homes for all of the animals. Outdoor advertisement created by BBDO, Colombia for ADA, within the category: Public Interest, NGO.

Vehicle testing. There are a thousand ways to do it, and sometimes, the impossible happens. But in Colombia, despite great development advances, there is still much to be done. That's why at Chevrolet we believe that to make a real difference we could take better advantage of our test drives, to help those in need. Experiential advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD (source: Havocscope). The demand for aphrodisiacs containing these ingredients is one of the drivers of this trade and has clearly led to the poaching of endangered animals and plants, many of which risk extinction. China is a significant consumer of these aphrodisiacs, the ingredients for which are sourced from all over the world. Hong Kong is no exception either, with both its own local demand and as a gateway to China. The Colombian Ministry of Environment and Sustainable Development became aware of the demand for its own wildlife species and wanted to stop this illegal activity. So they turned to Geometry Global Colombia, their partner agency since 2014. Meanwhile in Hong Kong, WildBond Hong Kong, a conservation group dedicated to protecting endangered species, was looking for ways to reduce the demand for wildlife aphrodisiac products. Geometry Colombia and Hong Kong decided to take on this and took a novel approach. Instead of trying to change the behavior of the poachers, they would change the behavior of the consumers by subtly redirecting them towards sustainable and environmentally friendly products. And Colombia has the perfect sustainable ingredient: the Chontaduro fruit, known as “Nature’s Viagra,” is believed to have powerful aphrodisiac powers and has been used for centuries by the Afro-Colombian communities of the Pacific Coast of Colombia. Bringing in the expertise of Geometry’s two offices, Geometry Global embarked on a complex project to invent new products with this fruit and create a new brand that would appeal to the Chinese buyer of erotic merchandise and aphrodisiacs. Hong Kong team transcreated the original myth of Colombian fruit for the Chinese audience, explored the channels and the trade, led brand identity and packaging design, and identified the best possible formulations needed for these channels. Multiple products were developed including massage oil, candles, and an energy drink, and marketed under a provocative Chinese brand name (She Shou Tao, or “Orgasmic Peach”) with a compelling package design to suit this unique sales channel. The products are available in select adult shops and massage parlors in Shenzhen, China. To date, 500 kilos of chontaduro have been used to produce massage oil (sold 3500 bottles), candles (sold 800 units), and an energy drink (sold 3,000 bottles). Direct advertisement created by Geometry Global, Colombia for Colombian Ministry of Environment and Sustainable Development, within the category: Public Interest, NGO.

Producer: Sandra Duque T. Other Credits: Supervisor De Produccion: Pierina Ravizza Film advertisement created by DDB, Colombia for Libreria Norma, within the category: Recreation, Leisure.

Turn any print media into Amblyopia screening and treatment. Kids around the world struggle with Amblyopia or Lazy Eye. It’s treatable, but in disadvantage communities that lack medical care, lazy eye can lead to learning difficulties and Blindness. We created an inexpensive tool that empowers parents to proactively screen and treat their child’s eyes using any available printed material. Direct advertisement created by VML, Colombia for Amblyopia World Campaign, within the category: Health.

Direct advertisement created by McCann, Colombia for Ministry of Education Colombia, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, Colombia for Cerveza Aguila, within the category: Alcoholic Drinks.

In 2011, Telecom Telefonica became Colombia´s National Soccer team’s Official Sponser. But by that time, Colombians had stopped believing in their team. We had to find a message of optimism to people know that Telefonica stood behind the team 100%. We made an open called to every woman in Colombian named Gloria. And for an entire day, the ‘glory’ was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team. Ambient advertisement created by Y&R, Colombia for Telefónica, within the category: Electronics, Technology.

Digital advertisement created by MullenLowe Group, Colombia for ETB, within the category: Electronics, Technology.

Directv arrives throughout the country, to fill every home with entertainment. It is so easy to start enjoying this prepaid service that you just need to open the box and start enjoying. Integrated advertisement created by Grey, Colombia for DIRECTV, within the category: Media.