In Cali, Colombia we celebrate Mother''s Day giving flowers or invitations to eat and the shopping centers give the same of every year: makeovers or trips to the Caribbean. We decided to step out of the box to surprise those people who are about to live their most special time of their life, creating with our clients Colombia’s Biggest Babyshower for those moms who can’t have one because of their economic situation. Direct advertisement created by Partner Comunicación, Colombia for Cosmocentro, within the category: Retail Services.

Outdoor advertisement created by JWT, Colombia for Kit Kat, within the category: Confectionery, Snacks.

Film advertisement created by MullenLowe Group, Colombia for Aruba Tourism Authority, within the category: Hospitality, Tourism.

Audio advertisement created by Y&R, Colombia for Suzuki, within the category: Automotive.

Ambient advertisement created by DDB, Colombia for EPM, within the category: Industrial, Agriculture.

There’re some movies we wished that would’ve end differently. So inspired in people’s perfect ending ideas Donuts Bimbo created “Round Endings” for classics like Titanic and E.T, and for the Academy Award nominee film: A Star is Born. The videos where released on social media during the Oscars ceremony.

We gave earth its own Twitter account: @EarthIsSaying and synchronized it with satellites and environmental monitoring systems around the world. Using Machine Learning, we converted live data from floods, forest fires, record temperatures and CO2 levels, into tweets from the earth in real time tagging the ones who should take action on it. Digital advertisement created by Grey, Colombia for Greenpeace, within the category: Public Interest, NGO.

People just need to go to virginmobile.co and get any Virgin Mobile SIM Card to get one of the cereal’s limited edition. The cereal was produced in partnership with Trading Foods, a Colombian company dedicated to the fabrication of cereals ready for breakfast, cereal bars granolas and confectionary. They were the ones to bring all the brand’s spirit to a new product HACCP certificated, guaranteeing excellent quality. Film advertisement created by David, Colombia for Virgin Mobile, within the category: Electronics, Technology.

Film advertisement created by DDB, Colombia for Bogotá Film Festival, within the category: Recreation, Leisure.

Film advertisement created by MullenLowe Group, Colombia for Ministerio de Defensa, within the category: Public Interest, NGO.

A simple idea for ADA Foundation that got together the billboards in Colombia with the abandoned animals of the foundation, to find brands to advertise and new homes for all of the animals. Outdoor advertisement created by BBDO, Colombia for ADA, within the category: Public Interest, NGO.

Film advertisement created by DDB, Colombia for ExxonMobil, within the category: Industrial, Agriculture.

Our client is the Cartagena Music Festival and they have always believed that music is for everyone even for people who can not hear it. For this reason we created the first app that transforms song frequencies into vibrations so deaf people can feel the music in their Smartphones trought his phone vibrator. Ambient advertisement created by Y&R, Colombia for Cartagena Music Festival, within the category: Recreation, Leisure.

Ambient advertisement created by McCann, Colombia for Sodimac, within the category: Retail Services.

Audio advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.

Ambient advertisement created by Geometry Global, Colombia for Ministry of Environment and Sustainable Development Colombia, within the category: Public Interest, NGO.

Audio advertisement created by Direktor films, Colombia for ADN, within the category: Education.

Outdoor advertisement created by Lowe, Colombia for Ministry of National Defense Colombia, within the category: Professional Services.

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD (source: Havocscope). The demand for aphrodisiacs containing these ingredients is one of the drivers of this trade and has clearly led to the poaching of endangered animals and plants, many of which risk extinction. China is a significant consumer of these aphrodisiacs, the ingredients for which are sourced from all over the world. Hong Kong is no exception either, with both its own local demand and as a gateway to China. The Colombian Ministry of Environment and Sustainable Development became aware of the demand for its own wildlife species and wanted to stop this illegal activity. So they turned to Geometry Global Colombia, their partner agency since 2014. Meanwhile in Hong Kong, WildBond Hong Kong, a conservation group dedicated to protecting endangered species, was looking for ways to reduce the demand for wildlife aphrodisiac products. Geometry Colombia and Hong Kong decided to take on this and took a novel approach. Instead of trying to change the behavior of the poachers, they would change the behavior of the consumers by subtly redirecting them towards sustainable and environmentally friendly products. And Colombia has the perfect sustainable ingredient: the Chontaduro fruit, known as “Nature’s Viagra,” is believed to have powerful aphrodisiac powers and has been used for centuries by the Afro-Colombian communities of the Pacific Coast of Colombia. Bringing in the expertise of Geometry’s two offices, Geometry Global embarked on a complex project to invent new products with this fruit and create a new brand that would appeal to the Chinese buyer of erotic merchandise and aphrodisiacs. Hong Kong team transcreated the original myth of Colombian fruit for the Chinese audience, explored the channels and the trade, led brand identity and packaging design, and identified the best possible formulations needed for these channels. Multiple products were developed including massage oil, candles, and an energy drink, and marketed under a provocative Chinese brand name (She Shou Tao, or “Orgasmic Peach”) with a compelling package design to suit this unique sales channel. The products are available in select adult shops and massage parlors in Shenzhen, China. To date, 500 kilos of chontaduro have been used to produce massage oil (sold 3500 bottles), candles (sold 800 units), and an energy drink (sold 3,000 bottles). Direct advertisement created by Geometry Global, Colombia for Colombian Ministry of Environment and Sustainable Development, within the category: Public Interest, NGO.

Ambient advertisement created by Y&R, Colombia for Homecenter, within the category: House, Garden.