Film advertisement created by MullenLowe Group, Colombia for Cerveza Aguila, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Colombia for Liga Colombiana Contra el Cáncer, within the category: Health.

Ambient advertisement created by BBDO, Colombia for Exito Group, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, Colombia for Ministerio de Defensa, within the category: Public Interest, NGO.

Audio advertisement created by Y&R, Colombia for Suzuki, within the category: Automotive.

Film advertisement created by Ogilvy, Colombia for Neurobix, within the category: Public Interest, NGO.

Turn any print media into Amblyopia screening and treatment. Kids around the world struggle with Amblyopia or Lazy Eye. It’s treatable, but in disadvantage communities that lack medical care, lazy eye can lead to learning difficulties and Blindness. We created an inexpensive tool that empowers parents to proactively screen and treat their child’s eyes using any available printed material. Direct advertisement created by VML, Colombia for Amblyopia World Campaign, within the category: Health.

Ambient advertisement created by Mass, Colombia for Hush Puppies, within the category: Retail Services.

Film advertisement created by DDB, Colombia for Radioacktiva, within the category: Media.

Try the interactive site: http://www.asociacion-sinfonica.org/seaeldirector/sinfonica.html Digital advertisement created by McCann, Colombia for National Symphony Orchestra of Colombia, within the category: Recreation, Leisure.

Despite the efforts society has made, sexism against women is still a major issue around the world, especially in Latin America. Unfortunately, press doesn’t escape from this reality, and we’re still seeing news with sexist headlines. That’s why on the International Women’s Day, El Tiempo, published an open invitation to all the female journalists around the country: to choose a sexist headline and rewrite it from their own point of view. The invitation ignited a conversation on social media. In just a few days, not only journalists, but also hundreds of women rewrote sexist headlines and replaced them with their own words using the #WomenRewriteWomen. Integrated advertisement created by MullenLowe Group, Colombia for El Tiempo, within the category: Media.

Audio advertisement created by Direktor films, Colombia for ADN, within the category: Education.

Ambient advertisement created by DDB, Colombia for EPM, within the category: Industrial, Agriculture.

Big natural disasters have left us very shocking images and footage. We found out that traffic signs are constant witnesses in several journalistic pictures in different media. Through real journalistic photos of several floods, hurricanes and storms around the world, we reinterpreted traffic signs sunk in the water, like if they were signs sent to humans from the nature and the earth. Film advertisement created by MullenLowe Group, Colombia for Conservation International, within the category: Public Interest, NGO.

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD (source: Havocscope). The demand for aphrodisiacs containing these ingredients is one of the drivers of this trade and has clearly led to the poaching of endangered animals and plants, many of which risk extinction. China is a significant consumer of these aphrodisiacs, the ingredients for which are sourced from all over the world. Hong Kong is no exception either, with both its own local demand and as a gateway to China. The Colombian Ministry of Environment and Sustainable Development became aware of the demand for its own wildlife species and wanted to stop this illegal activity. So they turned to Geometry Global Colombia, their partner agency since 2014. Meanwhile in Hong Kong, WildBond Hong Kong, a conservation group dedicated to protecting endangered species, was looking for ways to reduce the demand for wildlife aphrodisiac products. Geometry Colombia and Hong Kong decided to take on this and took a novel approach. Instead of trying to change the behavior of the poachers, they would change the behavior of the consumers by subtly redirecting them towards sustainable and environmentally friendly products. And Colombia has the perfect sustainable ingredient: the Chontaduro fruit, known as “Nature’s Viagra,” is believed to have powerful aphrodisiac powers and has been used for centuries by the Afro-Colombian communities of the Pacific Coast of Colombia. Bringing in the expertise of Geometry’s two offices, Geometry Global embarked on a complex project to invent new products with this fruit and create a new brand that would appeal to the Chinese buyer of erotic merchandise and aphrodisiacs. Hong Kong team transcreated the original myth of Colombian fruit for the Chinese audience, explored the channels and the trade, led brand identity and packaging design, and identified the best possible formulations needed for these channels. Multiple products were developed including massage oil, candles, and an energy drink, and marketed under a provocative Chinese brand name (She Shou Tao, or “Orgasmic Peach”) with a compelling package design to suit this unique sales channel. The products are available in select adult shops and massage parlors in Shenzhen, China. To date, 500 kilos of chontaduro have been used to produce massage oil (sold 3500 bottles), candles (sold 800 units), and an energy drink (sold 3,000 bottles). Direct advertisement created by Geometry Global, Colombia for Colombian Ministry of Environment and Sustainable Development, within the category: Public Interest, NGO.

Film advertisement created by DDB, Colombia for ExxonMobil, within the category: Industrial, Agriculture.

Film advertisement created by DDB, Colombia for Poker, within the category: Alcoholic Drinks.

People just need to go to virginmobile.co and get any Virgin Mobile SIM Card to get one of the cereal’s limited edition. The cereal was produced in partnership with Trading Foods, a Colombian company dedicated to the fabrication of cereals ready for breakfast, cereal bars granolas and confectionary. They were the ones to bring all the brand’s spirit to a new product HACCP certificated, guaranteeing excellent quality. Film advertisement created by David, Colombia for Virgin Mobile, within the category: Electronics, Technology.

Audio advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.

In Cali, Colombia we celebrate Mother''s Day giving flowers or invitations to eat and the shopping centers give the same of every year: makeovers or trips to the Caribbean. We decided to step out of the box to surprise those people who are about to live their most special time of their life, creating with our clients Colombia’s Biggest Babyshower for those moms who can’t have one because of their economic situation. Direct advertisement created by Partner Comunicación, Colombia for Cosmocentro, within the category: Retail Services.