History is written in a unique brief This is what Ogilvy Colombia demonstrates by directing the first campaign for Carulla developed from under the roof of a jail, one that has been conceptualized and sketched with the creatives from the Agencia Interna – the first advertising agency inside a penitentiary center-. For this, Ogilvy and Carulla assisted during 10 weeks the jail Cárcel Modelo de Bogotá, training the inmates while they developed the campaign from a brief specially chosen for them. The outcome: more than 19 ideas and nearly 30 graphic proposals. Therefore, offering as a result a remarkable campaign with no precedents. The result was: ``CARULLA SE VISTE DE CAMPO´´. Campaign by which the brand offers tribute to the 200 years of freedom. Therefore Carullabecame the first brand to offer a second opportunity to the jail community in the world. “This is Ogilvy, this is what it represents and makes us proud, to be able to be part of this projects is what identifies our philosophy and nurtures the agency and our country”. Mauricio Barriga - CEO Ogilvy Colombia “Sometimes we consider creativity belongs only to the advertising creatives and agencies, but by looking at this campaign for the first time, produced by the inmates with so much proud and joy, you remember that having an idea is a democratic process. Julio César Herazo - DCG Ogilvy Colombia “This independence day I urge you to enjoy your freedom, from someone who wants to have it once more”. Intern of Agencia Interna Integrated advertisement created by Ogilvy, Colombia for Carulla, within the category: Retail Services.

Audio advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.

Film advertisement created by Ogilvy, Colombia for Neurobix, within the category: Public Interest, NGO.

Digital advertisement created by MullenLowe Group, Colombia for ETB, within the category: Electronics, Technology.

In 2011, Telecom Telefonica became Colombia´s National Soccer team’s Official Sponser. But by that time, Colombians had stopped believing in their team. We had to find a message of optimism to people know that Telefonica stood behind the team 100%. We made an open called to every woman in Colombian named Gloria. And for an entire day, the ‘glory’ was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team. Ambient advertisement created by Y&R, Colombia for Telefónica, within the category: Electronics, Technology.

A simple idea for ADA Foundation that got together the billboards in Colombia with the abandoned animals of the foundation, to find brands to advertise and new homes for all of the animals. Outdoor advertisement created by BBDO, Colombia for ADA, within the category: Public Interest, NGO.

Direct advertisement created by Ogilvy, Colombia for Carulla, within the category: House, Garden.

Vehicle testing. There are a thousand ways to do it, and sometimes, the impossible happens. But in Colombia, despite great development advances, there is still much to be done. That's why at Chevrolet we believe that to make a real difference we could take better advantage of our test drives, to help those in need. Experiential advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.

Audio advertisement created by Y&R, Colombia for Suzuki, within the category: Automotive.

Ambient advertisement created by DDB, Colombia for EPM, within the category: Industrial, Agriculture.

Film advertisement created by DDB, Colombia for ExxonMobil, within the categories: Electronics, Technology, Media.

Direct advertisement created by McCann, Colombia for Ministry of Education Colombia, within the category: Public Interest, NGO.

Our client is the Cartagena Music Festival and they have always believed that music is for everyone even for people who can not hear it. For this reason we created the first app that transforms song frequencies into vibrations so deaf people can feel the music in their Smartphones trought his phone vibrator. Ambient advertisement created by Y&R, Colombia for Cartagena Music Festival, within the category: Recreation, Leisure.

Film advertisement created by DDB, Colombia for Radioacktiva, within the category: Media.

Special Olympics is a non-profit international organization that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more difficult due to the lack of sponsors. In order to raise funds, so the country representatives could participate in the next Summer Games of The Special Olympics, McCann Colombia created a fundraising campaign that portrays the talent and hurdle overcoming of the athletes in a truly artistic way. Named “Road to Frame”, the campaign depicts the athletes’ training routines through motion capture technology, creating four artistic executions, which reproductions where sold in La Feria del Millón (The Million Fair), one of the most renown art fairs in Colombia. Film advertisement created by McCann, Colombia for Special Olympics, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, Colombia for Aruba Tourism Authority, within the category: Hospitality, Tourism.

Ambient advertisement created by BBDO, Colombia for Exito Group, within the category: Public Interest, NGO.

JCDecaux Colombia transformed 6 bus shelters in Bogotá and Cali into outdoor gyms for Reebok's “The Gym is Everywhere” campaign. Ambient advertisement created by Bombai, Colombia for Reebok, within the category: Fashion.

Ambient advertisement created by McCann, Colombia for Sodimac, within the category: Retail Services.

Film advertisement created by DDB, Colombia for ExxonMobil, within the category: Industrial, Agriculture.