Ambient advertisement created by Mass, Colombia for Hush Puppies, within the category: Retail Services.

We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine. Ambient advertisement created by Leo Burnett, Colombia for Navarro Correas, within the category: Alcoholic Drinks.

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD (source: Havocscope). The demand for aphrodisiacs containing these ingredients is one of the drivers of this trade and has clearly led to the poaching of endangered animals and plants, many of which risk extinction. China is a significant consumer of these aphrodisiacs, the ingredients for which are sourced from all over the world. Hong Kong is no exception either, with both its own local demand and as a gateway to China. The Colombian Ministry of Environment and Sustainable Development became aware of the demand for its own wildlife species and wanted to stop this illegal activity. So they turned to Geometry Global Colombia, their partner agency since 2014. Meanwhile in Hong Kong, WildBond Hong Kong, a conservation group dedicated to protecting endangered species, was looking for ways to reduce the demand for wildlife aphrodisiac products. Geometry Colombia and Hong Kong decided to take on this and took a novel approach. Instead of trying to change the behavior of the poachers, they would change the behavior of the consumers by subtly redirecting them towards sustainable and environmentally friendly products. And Colombia has the perfect sustainable ingredient: the Chontaduro fruit, known as “Nature’s Viagra,” is believed to have powerful aphrodisiac powers and has been used for centuries by the Afro-Colombian communities of the Pacific Coast of Colombia. Bringing in the expertise of Geometry’s two offices, Geometry Global embarked on a complex project to invent new products with this fruit and create a new brand that would appeal to the Chinese buyer of erotic merchandise and aphrodisiacs. Hong Kong team transcreated the original myth of Colombian fruit for the Chinese audience, explored the channels and the trade, led brand identity and packaging design, and identified the best possible formulations needed for these channels. Multiple products were developed including massage oil, candles, and an energy drink, and marketed under a provocative Chinese brand name (She Shou Tao, or “Orgasmic Peach”) with a compelling package design to suit this unique sales channel. The products are available in select adult shops and massage parlors in Shenzhen, China. To date, 500 kilos of chontaduro have been used to produce massage oil (sold 3500 bottles), candles (sold 800 units), and an energy drink (sold 3,000 bottles). Direct advertisement created by Geometry Global, Colombia for Colombian Ministry of Environment and Sustainable Development, within the category: Public Interest, NGO.

Vehicle testing. There are a thousand ways to do it, and sometimes, the impossible happens. But in Colombia, despite great development advances, there is still much to be done. That's why at Chevrolet we believe that to make a real difference we could take better advantage of our test drives, to help those in need. Experiential advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.

Directv arrives throughout the country, to fill every home with entertainment. It is so easy to start enjoying this prepaid service that you just need to open the box and start enjoying. Integrated advertisement created by Grey, Colombia for DIRECTV, within the category: Media.

The moves that gamers use to save many lives in video games can now help them take care of the most important one. On the gamer's day, the Colombian League Against Cancer launched its new campaign, Joystick Test. An initiative for the new generations to acquire the habit of self-examination every month because they are also vulnerable to testicular cancer and breast cancer. It was an idea to unite different gamers in the country to teach their followers the necessary moves to take care of their lives. Together with all these gamers, more than 500 plays of the most famous video games such as FIFA 21, Call Of Duty, Fortnite, Mortal Kombat, among others, were analyzed the moves that match precisely with the step-by-step of breast cancer and testicular cancer self-examination were chosen. With their help, video tutorials were built so that all their followers could learn the tricks they usually look for on the internet and learn the moves that can save their own lives. According to Globocan, in 2020, there were 15,509 new cases of breast cancer and 1,369 new cases of testicular cancer in Colombia. Gamers such as El Muñe, TomyCatt, Pau Dazzle, Camiona, and Fernando Delgado (Xm00ds), live-streamed tutorials from the Twitch platform where they taught their followers the tricks of video games and at the same time talked to them about the importance of self-examination every month. The initiative has gained so much momentum that more and more followers, influencers, and gamers are posting the tricks and steps needed to save lives on their social media platforms. Digital advertisement created by BBDO, Colombia for Liga Contra el Cancer, within the categories: Gaming, Health, Public Interest, NGO.

Try the interactive site: http://www.asociacion-sinfonica.org/seaeldirector/sinfonica.html Digital advertisement created by McCann, Colombia for National Symphony Orchestra of Colombia, within the category: Recreation, Leisure.

Film advertisement created by MullenLowe Group, Colombia for Aruba Tourism Authority, within the category: Hospitality, Tourism.

Ambient advertisement created by DDB, Colombia for EPM, within the category: Industrial, Agriculture.

Digital advertisement created by MullenLowe Group, Colombia for MTV, within the category: Media.

In 2011, Telecom Telefonica became Colombia´s National Soccer team’s Official Sponser. But by that time, Colombians had stopped believing in their team. We had to find a message of optimism to people know that Telefonica stood behind the team 100%. We made an open called to every woman in Colombian named Gloria. And for an entire day, the ‘glory’ was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team. Ambient advertisement created by Y&R, Colombia for Telefónica, within the category: Electronics, Technology.

Film advertisement created by MullenLowe Group, Colombia for Aruba Tourism Authority, within the category: Hospitality, Tourism.

Audio advertisement created by Y&R, Colombia for Suzuki, within the category: Automotive.

Direct advertisement created by MullenLowe Group, Colombia for Gobierno de Colombia, within the category: Public Interest, NGO.

Audio advertisement created by TBWA, Colombia for Red Cross, within the category: Public Interest, NGO.

Ambient advertisement created by Geometry Global, Colombia for Ministry of Environment and Sustainable Development Colombia, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Colombia for Neurobix, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Colombia for League against cancer, within the category: Public Interest, NGO.

Big natural disasters have left us very shocking images and footage. We found out that traffic signs are constant witnesses in several journalistic pictures in different media. Through real journalistic photos of several floods, hurricanes and storms around the world, we reinterpreted traffic signs sunk in the water, like if they were signs sent to humans from the nature and the earth. Film advertisement created by MullenLowe Group, Colombia for Conservation International, within the category: Public Interest, NGO.

Outdoor advertisement created by Lowe, Colombia for Ministry of National Defense Colombia, within the category: Professional Services.