Experiential advertisement created by McCann, Colombia for Red Cross, within the category: Public Interest, NGO.

People just need to go to virginmobile.co and get any Virgin Mobile SIM Card to get one of the cereal’s limited edition. The cereal was produced in partnership with Trading Foods, a Colombian company dedicated to the fabrication of cereals ready for breakfast, cereal bars granolas and confectionary. They were the ones to bring all the brand’s spirit to a new product HACCP certificated, guaranteeing excellent quality. Film advertisement created by David, Colombia for Virgin Mobile, within the category: Electronics, Technology.

Our client is the Cartagena Music Festival and they have always believed that music is for everyone even for people who can not hear it. For this reason we created the first app that transforms song frequencies into vibrations so deaf people can feel the music in their Smartphones trought his phone vibrator. Ambient advertisement created by Y&R, Colombia for Cartagena Music Festival, within the category: Recreation, Leisure.

Film advertisement created by DDB, Colombia for Radioacktiva, within the category: Media.

Film advertisement created by MullenLowe Group, Colombia for Aruba Tourism Authority, within the category: Hospitality, Tourism.

Audio advertisement created by TBWA, Colombia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Colombia for Neurobix, within the category: Public Interest, NGO.

Social distancing is the best measure to prevent the spread of covid-19. We turn our Drive Thru into Auto Cines, places like eating and having fun in a safe environment. Experiential advertisement created by DDB, Colombia for McDonald's, within the category: Food.

Directv arrives throughout the country, to fill every home with entertainment. It is so easy to start enjoying this prepaid service that you just need to open the box and start enjoying. Integrated advertisement created by Grey, Colombia for DIRECTV, within the category: Media.

Digital advertisement created by MullenLowe Group, Colombia for MTV, within the category: Media.

Direct advertisement created by Ogilvy, Colombia for Carulla, within the category: House, Garden.

A simple idea for ADA Foundation that got together the billboards in Colombia with the abandoned animals of the foundation, to find brands to advertise and new homes for all of the animals. Outdoor advertisement created by BBDO, Colombia for ADA, within the category: Public Interest, NGO.

Direct advertisement created by Ogilvy, Colombia for Coca-Cola, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by JWT, Colombia for Kit Kat, within the category: Confectionery, Snacks.

The moves that gamers use to save many lives in video games can now help them take care of the most important one. On the gamer's day, the Colombian League Against Cancer launched its new campaign, Joystick Test. An initiative for the new generations to acquire the habit of self-examination every month because they are also vulnerable to testicular cancer and breast cancer. It was an idea to unite different gamers in the country to teach their followers the necessary moves to take care of their lives. Together with all these gamers, more than 500 plays of the most famous video games such as FIFA 21, Call Of Duty, Fortnite, Mortal Kombat, among others, were analyzed the moves that match precisely with the step-by-step of breast cancer and testicular cancer self-examination were chosen. With their help, video tutorials were built so that all their followers could learn the tricks they usually look for on the internet and learn the moves that can save their own lives. According to Globocan, in 2020, there were 15,509 new cases of breast cancer and 1,369 new cases of testicular cancer in Colombia. Gamers such as El Muñe, TomyCatt, Pau Dazzle, Camiona, and Fernando Delgado (Xm00ds), live-streamed tutorials from the Twitch platform where they taught their followers the tricks of video games and at the same time talked to them about the importance of self-examination every month. The initiative has gained so much momentum that more and more followers, influencers, and gamers are posting the tricks and steps needed to save lives on their social media platforms. Digital advertisement created by BBDO, Colombia for Liga Contra el Cancer, within the categories: Gaming, Health, Public Interest, NGO.

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD (source: Havocscope). The demand for aphrodisiacs containing these ingredients is one of the drivers of this trade and has clearly led to the poaching of endangered animals and plants, many of which risk extinction. China is a significant consumer of these aphrodisiacs, the ingredients for which are sourced from all over the world. Hong Kong is no exception either, with both its own local demand and as a gateway to China. The Colombian Ministry of Environment and Sustainable Development became aware of the demand for its own wildlife species and wanted to stop this illegal activity. So they turned to Geometry Global Colombia, their partner agency since 2014. Meanwhile in Hong Kong, WildBond Hong Kong, a conservation group dedicated to protecting endangered species, was looking for ways to reduce the demand for wildlife aphrodisiac products. Geometry Colombia and Hong Kong decided to take on this and took a novel approach. Instead of trying to change the behavior of the poachers, they would change the behavior of the consumers by subtly redirecting them towards sustainable and environmentally friendly products. And Colombia has the perfect sustainable ingredient: the Chontaduro fruit, known as “Nature’s Viagra,” is believed to have powerful aphrodisiac powers and has been used for centuries by the Afro-Colombian communities of the Pacific Coast of Colombia. Bringing in the expertise of Geometry’s two offices, Geometry Global embarked on a complex project to invent new products with this fruit and create a new brand that would appeal to the Chinese buyer of erotic merchandise and aphrodisiacs. Hong Kong team transcreated the original myth of Colombian fruit for the Chinese audience, explored the channels and the trade, led brand identity and packaging design, and identified the best possible formulations needed for these channels. Multiple products were developed including massage oil, candles, and an energy drink, and marketed under a provocative Chinese brand name (She Shou Tao, or “Orgasmic Peach”) with a compelling package design to suit this unique sales channel. The products are available in select adult shops and massage parlors in Shenzhen, China. To date, 500 kilos of chontaduro have been used to produce massage oil (sold 3500 bottles), candles (sold 800 units), and an energy drink (sold 3,000 bottles). Direct advertisement created by Geometry Global, Colombia for Colombian Ministry of Environment and Sustainable Development, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, Colombia for Exito Group, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, Colombia for Ministerio de Defensa, within the category: Public Interest, NGO.

In 2011, Telecom Telefonica became Colombia´s National Soccer team’s Official Sponser. But by that time, Colombians had stopped believing in their team. We had to find a message of optimism to people know that Telefonica stood behind the team 100%. We made an open called to every woman in Colombian named Gloria. And for an entire day, the ‘glory’ was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team. Ambient advertisement created by Y&R, Colombia for Telefónica, within the category: Electronics, Technology.

Audio advertisement created by Direktor films, Colombia for ADN, within the category: Education.