Colombia
Ambient advertisement created by Geometry Global, Colombia for Ministry of Environment and Sustainable Development Colombia, within the category: Public Interest, NGO.
Kingo, a pioneer in decentralized clean energy services for off-grid communities, is announcing that Leonardo DiCaprio has joined the company as an investor and member of its board of advisors. To introduce the company globally and announce the investment, Kingo partnered Ogilvy's Columbia & Guatemala offices to create a docu-style video highlight Kingo’s mission and future plans. The video shows how important it is for Kingo to provide clean energy to people who don’t have direct access to electricity, thus needing to use unsafe and expensive methods to have energy, like using kerosene and candles. Film advertisement created by Ogilvy, Colombia for Kingo, within the category: Industrial, Agriculture.
History is written in a unique brief This is what Ogilvy Colombia demonstrates by directing the first campaign for Carulla developed from under the roof of a jail, one that has been conceptualized and sketched with the creatives from the Agencia Interna – the first advertising agency inside a penitentiary center-. For this, Ogilvy and Carulla assisted during 10 weeks the jail Cárcel Modelo de Bogotá, training the inmates while they developed the campaign from a brief specially chosen for them. The outcome: more than 19 ideas and nearly 30 graphic proposals. Therefore, offering as a result a remarkable campaign with no precedents. The result was: ``CARULLA SE VISTE DE CAMPO´´. Campaign by which the brand offers tribute to the 200 years of freedom. Therefore Carullabecame the first brand to offer a second opportunity to the jail community in the world. “This is Ogilvy, this is what it represents and makes us proud, to be able to be part of this projects is what identifies our philosophy and nurtures the agency and our country”. Mauricio Barriga - CEO Ogilvy Colombia “Sometimes we consider creativity belongs only to the advertising creatives and agencies, but by looking at this campaign for the first time, produced by the inmates with so much proud and joy, you remember that having an idea is a democratic process. Julio César Herazo - DCG Ogilvy Colombia “This independence day I urge you to enjoy your freedom, from someone who wants to have it once more”. Intern of Agencia Interna Integrated advertisement created by Ogilvy, Colombia for Carulla, within the category: Retail Services.
The special edition of the Jet Album includes metallized, die-cut and special sheets, that's why we created a campaign with 3d graphics, a lot of color and animation, as surprising as the album, Film advertisement created by TBWA, Colombia for Jet Chocolate, within the category: Confectionery, Snacks.
Film advertisement created by DDB, Colombia for Radioacktiva, within the category: Media.
Film advertisement created by Creamos, Colombia for Sushi Market, within the category: Food.
Film advertisement created by DDB, Colombia for Poker, within the category: Alcoholic Drinks.
Digital advertisement created by Publicis, Colombia for Renault, within the category: Automotive.
Vehicle testing. There are a thousand ways to do it, and sometimes, the impossible happens. But in Colombia, despite great development advances, there is still much to be done. That's why at Chevrolet we believe that to make a real difference we could take better advantage of our test drives, to help those in need. Experiential advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.
We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine. Ambient advertisement created by Leo Burnett, Colombia for Navarro Correas, within the category: Alcoholic Drinks.
Audio advertisement created by TBWA, Colombia for Red Cross, within the category: Public Interest, NGO.
Direct advertisement created by Ogilvy, Colombia for Coca-Cola, within the category: Non-Alcoholic Drinks.
Despite the efforts society has made, sexism against women is still a major issue around the world, especially in Latin America. Unfortunately, press doesn’t escape from this reality, and we’re still seeing news with sexist headlines. That’s why on the International Women’s Day, El Tiempo, published an open invitation to all the female journalists around the country: to choose a sexist headline and rewrite it from their own point of view. The invitation ignited a conversation on social media. In just a few days, not only journalists, but also hundreds of women rewrote sexist headlines and replaced them with their own words using the #WomenRewriteWomen. Integrated advertisement created by MullenLowe Group, Colombia for El Tiempo, within the category: Media.
Direct advertisement created by McCann, Colombia for Ministry of Education Colombia, within the category: Public Interest, NGO.
Film advertisement created by DDB, Colombia for ExxonMobil, within the categories: Electronics, Technology, Media.
Digital advertisement created by MullenLowe Group, Colombia for ETB, within the category: Electronics, Technology.
In 2011, Telecom Telefonica became Colombia´s National Soccer team’s Official Sponser. But by that time, Colombians had stopped believing in their team. We had to find a message of optimism to people know that Telefonica stood behind the team 100%. We made an open called to every woman in Colombian named Gloria. And for an entire day, the ‘glory’ was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team. Ambient advertisement created by Y&R, Colombia for Telefónica, within the category: Electronics, Technology.
Digital advertisement created by MullenLowe Group, Colombia for MTV, within the category: Media.
Digital advertisement created by Leo Burnett, Colombia for League against cancer, within the category: Public Interest, NGO.
Audio advertisement created by Direktor films, Colombia for ADN, within the category: Education.