The moves that gamers use to save many lives in video games can now help them take care of the most important one. On the gamer's day, the Colombian League Against Cancer launched its new campaign, Joystick Test. An initiative for the new generations to acquire the habit of self-examination every month because they are also vulnerable to testicular cancer and breast cancer. It was an idea to unite different gamers in the country to teach their followers the necessary moves to take care of their lives. Together with all these gamers, more than 500 plays of the most famous video games such as FIFA 21, Call Of Duty, Fortnite, Mortal Kombat, among others, were analyzed the moves that match precisely with the step-by-step of breast cancer and testicular cancer self-examination were chosen. With their help, video tutorials were built so that all their followers could learn the tricks they usually look for on the internet and learn the moves that can save their own lives. According to Globocan, in 2020, there were 15,509 new cases of breast cancer and 1,369 new cases of testicular cancer in Colombia. Gamers such as El Muñe, TomyCatt, Pau Dazzle, Camiona, and Fernando Delgado (Xm00ds), live-streamed tutorials from the Twitch platform where they taught their followers the tricks of video games and at the same time talked to them about the importance of self-examination every month. The initiative has gained so much momentum that more and more followers, influencers, and gamers are posting the tricks and steps needed to save lives on their social media platforms. Digital advertisement created by BBDO, Colombia for Liga Contra el Cancer, within the categories: Gaming, Health, Public Interest, NGO.

Audio advertisement created by TBWA, Colombia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by DDB, Colombia for ExxonMobil, within the categories: Electronics, Technology, Media.

Outdoor advertisement created by Lowe, Colombia for Ministry of National Defense Colombia, within the category: Professional Services.

Film advertisement created by MullenLowe Group, Colombia for Aruba Tourism Authority, within the category: Hospitality, Tourism.

Digital advertisement created by MullenLowe Group, Colombia for ETB, within the category: Electronics, Technology.

Film advertisement created by DDB, Colombia for Poker, within the category: Alcoholic Drinks.

Digital advertisement created by Publicis, Colombia for Renault, within the category: Automotive.

A simple idea for ADA Foundation that got together the billboards in Colombia with the abandoned animals of the foundation, to find brands to advertise and new homes for all of the animals. Outdoor advertisement created by BBDO, Colombia for ADA, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Colombia for Neurobix, within the category: Public Interest, NGO.

In 2011, Telecom Telefonica became Colombia´s National Soccer team’s Official Sponser. But by that time, Colombians had stopped believing in their team. We had to find a message of optimism to people know that Telefonica stood behind the team 100%. We made an open called to every woman in Colombian named Gloria. And for an entire day, the ‘glory’ was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team. Ambient advertisement created by Y&R, Colombia for Telefónica, within the category: Electronics, Technology.

JCDecaux Colombia transformed 6 bus shelters in Bogotá and Cali into outdoor gyms for Reebok's “The Gym is Everywhere” campaign. Ambient advertisement created by Bombai, Colombia for Reebok, within the category: Fashion.

Digital advertisement created by MullenLowe Group, Colombia for MTV, within the category: Media.

Despite the efforts society has made, sexism against women is still a major issue around the world, especially in Latin America. Unfortunately, press doesn’t escape from this reality, and we’re still seeing news with sexist headlines. That’s why on the International Women’s Day, El Tiempo, published an open invitation to all the female journalists around the country: to choose a sexist headline and rewrite it from their own point of view. The invitation ignited a conversation on social media. In just a few days, not only journalists, but also hundreds of women rewrote sexist headlines and replaced them with their own words using the #WomenRewriteWomen. Integrated advertisement created by MullenLowe Group, Colombia for El Tiempo, within the category: Media.

Kingo, a pioneer in decentralized clean energy services for off-grid communities, is announcing that Leonardo DiCaprio has joined the company as an investor and member of its board of advisors. To introduce the company globally and announce the investment, Kingo partnered Ogilvy's Columbia & Guatemala offices to create a docu-style video highlight Kingo’s mission and future plans. The video shows how important it is for Kingo to provide clean energy to people who don’t have direct access to electricity, thus needing to use unsafe and expensive methods to have energy, like using kerosene and candles. Film advertisement created by Ogilvy, Colombia for Kingo, within the category: Industrial, Agriculture.

Digital advertisement created by Leo Burnett, Colombia for League against cancer, within the category: Public Interest, NGO.

Experiential advertisement created by McCann, Colombia for Red Cross, within the category: Public Interest, NGO.

Special Olympics is a non-profit international organization that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more difficult due to the lack of sponsors. In order to raise funds, so the country representatives could participate in the next Summer Games of The Special Olympics, McCann Colombia created a fundraising campaign that portrays the talent and hurdle overcoming of the athletes in a truly artistic way. Named “Road to Frame”, the campaign depicts the athletes’ training routines through motion capture technology, creating four artistic executions, which reproductions where sold in La Feria del Millón (The Million Fair), one of the most renown art fairs in Colombia. Film advertisement created by McCann, Colombia for Special Olympics, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, Colombia for Cerveza Aguila, within the category: Alcoholic Drinks.

In Cali, Colombia we celebrate Mother''s Day giving flowers or invitations to eat and the shopping centers give the same of every year: makeovers or trips to the Caribbean. We decided to step out of the box to surprise those people who are about to live their most special time of their life, creating with our clients Colombia’s Biggest Babyshower for those moms who can’t have one because of their economic situation. Direct advertisement created by Partner Comunicación, Colombia for Cosmocentro, within the category: Retail Services.