Ambient advertisement created by McCann, Colombia for Sodimac, within the category: Retail Services.

Film advertisement created by Ogilvy, Colombia for Neurobix, within the category: Public Interest, NGO.

Ambient advertisement created by Mass, Colombia for Hush Puppies, within the category: Retail Services.

Direct advertisement created by Y&R, Colombia for TECHO, within the category: Public Interest, NGO.

Film advertisement created by DDB, Colombia for Radioacktiva, within the category: Media.

Film advertisement created by MullenLowe Group, Colombia for Cerveza Aguila, within the category: Alcoholic Drinks.

History is written in a unique brief This is what Ogilvy Colombia demonstrates by directing the first campaign for Carulla developed from under the roof of a jail, one that has been conceptualized and sketched with the creatives from the Agencia Interna – the first advertising agency inside a penitentiary center-. For this, Ogilvy and Carulla assisted during 10 weeks the jail Cárcel Modelo de Bogotá, training the inmates while they developed the campaign from a brief specially chosen for them. The outcome: more than 19 ideas and nearly 30 graphic proposals. Therefore, offering as a result a remarkable campaign with no precedents. The result was: ``CARULLA SE VISTE DE CAMPO´´. Campaign by which the brand offers tribute to the 200 years of freedom. Therefore Carullabecame the first brand to offer a second opportunity to the jail community in the world. “This is Ogilvy, this is what it represents and makes us proud, to be able to be part of this projects is what identifies our philosophy and nurtures the agency and our country”. Mauricio Barriga - CEO Ogilvy Colombia “Sometimes we consider creativity belongs only to the advertising creatives and agencies, but by looking at this campaign for the first time, produced by the inmates with so much proud and joy, you remember that having an idea is a democratic process. Julio César Herazo - DCG Ogilvy Colombia “This independence day I urge you to enjoy your freedom, from someone who wants to have it once more”. Intern of Agencia Interna Integrated advertisement created by Ogilvy, Colombia for Carulla, within the category: Retail Services.

Despite the efforts society has made, sexism against women is still a major issue around the world, especially in Latin America. Unfortunately, press doesn’t escape from this reality, and we’re still seeing news with sexist headlines. That’s why on the International Women’s Day, El Tiempo, published an open invitation to all the female journalists around the country: to choose a sexist headline and rewrite it from their own point of view. The invitation ignited a conversation on social media. In just a few days, not only journalists, but also hundreds of women rewrote sexist headlines and replaced them with their own words using the #WomenRewriteWomen. Integrated advertisement created by MullenLowe Group, Colombia for El Tiempo, within the category: Media.

Film advertisement created by David, Colombia for Virgin Mobile, within the category: Electronics, Technology.

Direct advertisement created by McCann, Colombia for Ministry of Education Colombia, within the category: Public Interest, NGO.

Direct advertisement created by Ogilvy, Colombia for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Colombia for Bogotá Film Festival, within the category: Recreation, Leisure.

We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine. Ambient advertisement created by Leo Burnett, Colombia for Navarro Correas, within the category: Alcoholic Drinks.

The special edition of the Jet Album includes metallized, die-cut and special sheets, that's why we created a campaign with 3d graphics, a lot of color and animation, as surprising as the album, Film advertisement created by TBWA, Colombia for Jet Chocolate, within the category: Confectionery, Snacks.

Film advertisement created by MullenLowe Group, Colombia for Aruba Tourism Authority, within the category: Hospitality, Tourism.

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD (source: Havocscope). The demand for aphrodisiacs containing these ingredients is one of the drivers of this trade and has clearly led to the poaching of endangered animals and plants, many of which risk extinction. China is a significant consumer of these aphrodisiacs, the ingredients for which are sourced from all over the world. Hong Kong is no exception either, with both its own local demand and as a gateway to China. The Colombian Ministry of Environment and Sustainable Development became aware of the demand for its own wildlife species and wanted to stop this illegal activity. So they turned to Geometry Global Colombia, their partner agency since 2014. Meanwhile in Hong Kong, WildBond Hong Kong, a conservation group dedicated to protecting endangered species, was looking for ways to reduce the demand for wildlife aphrodisiac products. Geometry Colombia and Hong Kong decided to take on this and took a novel approach. Instead of trying to change the behavior of the poachers, they would change the behavior of the consumers by subtly redirecting them towards sustainable and environmentally friendly products. And Colombia has the perfect sustainable ingredient: the Chontaduro fruit, known as “Nature’s Viagra,” is believed to have powerful aphrodisiac powers and has been used for centuries by the Afro-Colombian communities of the Pacific Coast of Colombia. Bringing in the expertise of Geometry’s two offices, Geometry Global embarked on a complex project to invent new products with this fruit and create a new brand that would appeal to the Chinese buyer of erotic merchandise and aphrodisiacs. Hong Kong team transcreated the original myth of Colombian fruit for the Chinese audience, explored the channels and the trade, led brand identity and packaging design, and identified the best possible formulations needed for these channels. Multiple products were developed including massage oil, candles, and an energy drink, and marketed under a provocative Chinese brand name (She Shou Tao, or “Orgasmic Peach”) with a compelling package design to suit this unique sales channel. The products are available in select adult shops and massage parlors in Shenzhen, China. To date, 500 kilos of chontaduro have been used to produce massage oil (sold 3500 bottles), candles (sold 800 units), and an energy drink (sold 3,000 bottles). Direct advertisement created by Geometry Global, Colombia for Colombian Ministry of Environment and Sustainable Development, within the category: Public Interest, NGO.

Audio advertisement created by Y&R, Colombia for Suzuki, within the category: Automotive.

Special Olympics is a non-profit international organization that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more difficult due to the lack of sponsors. In order to raise funds, so the country representatives could participate in the next Summer Games of The Special Olympics, McCann Colombia created a fundraising campaign that portrays the talent and hurdle overcoming of the athletes in a truly artistic way. Named “Road to Frame”, the campaign depicts the athletes’ training routines through motion capture technology, creating four artistic executions, which reproductions where sold in La Feria del Millón (The Million Fair), one of the most renown art fairs in Colombia. Film advertisement created by McCann, Colombia for Special Olympics, within the category: Public Interest, NGO.

Outdoor advertisement created by Lowe, Colombia for Ministry of National Defense Colombia, within the category: Professional Services.

People just need to go to virginmobile.co and get any Virgin Mobile SIM Card to get one of the cereal’s limited edition. The cereal was produced in partnership with Trading Foods, a Colombian company dedicated to the fabrication of cereals ready for breakfast, cereal bars granolas and confectionary. They were the ones to bring all the brand’s spirit to a new product HACCP certificated, guaranteeing excellent quality. Film advertisement created by David, Colombia for Virgin Mobile, within the category: Electronics, Technology.