JCDecaux Colombia transformed 6 bus shelters in Bogotá and Cali into outdoor gyms for Reebok's “The Gym is Everywhere” campaign. Ambient advertisement created by Bombai, Colombia for Reebok, within the category: Fashion.

Digital advertisement created by Leo Burnett, Colombia for League against cancer, within the category: Public Interest, NGO.

Outdoor advertisement created by JWT, Colombia for Kit Kat, within the category: Confectionery, Snacks.

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD (source: Havocscope). The demand for aphrodisiacs containing these ingredients is one of the drivers of this trade and has clearly led to the poaching of endangered animals and plants, many of which risk extinction. China is a significant consumer of these aphrodisiacs, the ingredients for which are sourced from all over the world. Hong Kong is no exception either, with both its own local demand and as a gateway to China. The Colombian Ministry of Environment and Sustainable Development became aware of the demand for its own wildlife species and wanted to stop this illegal activity. So they turned to Geometry Global Colombia, their partner agency since 2014. Meanwhile in Hong Kong, WildBond Hong Kong, a conservation group dedicated to protecting endangered species, was looking for ways to reduce the demand for wildlife aphrodisiac products. Geometry Colombia and Hong Kong decided to take on this and took a novel approach. Instead of trying to change the behavior of the poachers, they would change the behavior of the consumers by subtly redirecting them towards sustainable and environmentally friendly products. And Colombia has the perfect sustainable ingredient: the Chontaduro fruit, known as “Nature’s Viagra,” is believed to have powerful aphrodisiac powers and has been used for centuries by the Afro-Colombian communities of the Pacific Coast of Colombia. Bringing in the expertise of Geometry’s two offices, Geometry Global embarked on a complex project to invent new products with this fruit and create a new brand that would appeal to the Chinese buyer of erotic merchandise and aphrodisiacs. Hong Kong team transcreated the original myth of Colombian fruit for the Chinese audience, explored the channels and the trade, led brand identity and packaging design, and identified the best possible formulations needed for these channels. Multiple products were developed including massage oil, candles, and an energy drink, and marketed under a provocative Chinese brand name (She Shou Tao, or “Orgasmic Peach”) with a compelling package design to suit this unique sales channel. The products are available in select adult shops and massage parlors in Shenzhen, China. To date, 500 kilos of chontaduro have been used to produce massage oil (sold 3500 bottles), candles (sold 800 units), and an energy drink (sold 3,000 bottles). Direct advertisement created by Geometry Global, Colombia for Colombian Ministry of Environment and Sustainable Development, within the category: Public Interest, NGO.

Film advertisement created by David, Colombia for Virgin Mobile, within the category: Electronics, Technology.

Ambient advertisement created by Y&R, Colombia for Homecenter, within the category: House, Garden.

Film advertisement created by MullenLowe Group, Colombia for Aruba Tourism Authority, within the category: Hospitality, Tourism.

Film advertisement created by DDB, Colombia for ExxonMobil, within the category: Industrial, Agriculture.

Audio advertisement created by TBWA, Colombia for Red Cross, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, Colombia for Exito Group, within the category: Public Interest, NGO.

Direct advertisement created by McCann, Colombia for Ministry of Education Colombia, within the category: Public Interest, NGO.

Outdoor advertisement created by Lowe, Colombia for Ministry of National Defense Colombia, within the category: Professional Services.

Direct advertisement created by MullenLowe Group, Colombia for Gobierno de Colombia, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Colombia for Neurobix, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, Colombia for Ministerio de Defensa, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, Colombia for El Tiempo, within the category: Media.

Try the interactive site: http://www.asociacion-sinfonica.org/seaeldirector/sinfonica.html Digital advertisement created by McCann, Colombia for National Symphony Orchestra of Colombia, within the category: Recreation, Leisure.

The short documentary takes us through the region of Caquetá: one of the most unexplored areas of Colombia due to its legacy of violence, despite being one of the country’s most beautiful, biodiverse regions. Chevy tells the story of Caquetá through a new lens, showcasing the region’s natural wonder and beauty through biodiverse, expansive landscapes as well as the culture of the country, with the help of local allies, who in addition to sharing their stories, were the guides to an area known as "the gateway to the Amazon." The documentary, created in collaboration with Commonwealth//McCann Colombia and Discovery, aims explore “new roads” to Caquetá, reactivating the region’s beauty and allure after decades dominated by violence. Content advertisement created by McCann, Colombia for Chevrolet, within the categories: Automotive, Hospitality, Tourism.

We gave earth its own Twitter account: @EarthIsSaying and synchronized it with satellites and environmental monitoring systems around the world. Using Machine Learning, we converted live data from floods, forest fires, record temperatures and CO2 levels, into tweets from the earth in real time tagging the ones who should take action on it. Digital advertisement created by Grey, Colombia for Greenpeace, within the category: Public Interest, NGO.