Georgia is a guest of honour at the Frankfurter Buchmesse 2018. For this matter Georgian Artists created unique illustrations to create the 4 minute film that would introduce Georgia through its unique alphabet. Film advertisement created by JWT, Georgia for Georgian National Book Center, within the category: Public Interest, NGO.

Festive spirit and fascinating rush for celebrations profoundly portrays character and mission of “Maestro” Brand. So we decided to engage people, who were tied to their day-to-day activities, in drastically different kind of circumstances, phenomenon of some sort. Casual people, who were in Tbilisi mall just minding their business, unexpectedly would be put in a truly unique position. We would surprise them with a chance to experience remarkable feeling of being the the real maestro, conducting the real orchestra! We recalled the saying : “He who doesn't risk never gets to drink champagne” and people who could find the courage, were welcomed with a miracle.

Advertising Agency: Windfor's, Tbilisi, Georgia Film advertisement created by Windfor's, Georgia for GPI Insurance, within the category: Finance.

Wildfires destroyed 10 million m2 of forest in Georgia this year. For a country with a massive air pollution problem, the damage is enormous, but there is still some hope. To remind people about the catastrophe, we exhibited burnt Christmas trees next to the charming fir trees at the annual Christmas fair in the center of the city. As a follow-up we want to start a new Christmas tradition to save the burnt forest - while you’re busy decorating your own Christmas tree, let’s plant a real fir tree where we need it the most. Go to merrytreesmas.com to sponsor a tree in the damaged area. Treepex - an ecological startup will plant a new Christmas tree for you and help you track its growth. The campaign is initiated by local creative agency Leavingstone together with Treepex. Let’s rebuild the damaged forest tree by tree! Ambient advertisement created by Leavingstone, Georgia for Treepex, within the category: Industrial, Agriculture.

Film advertisement created by Common Ads, Georgia for Ragnar Pilsner, within the category: Alcoholic Drinks.

We are sure that you've wondered what would happen to your favorite movie characters if their paths would cross by chance. Well, we know the answer to that question. "There is one big world where all our favorite characters live." - is a series of Graphic videos created by ABK for Silk TV. Film advertisement created by ABK Communication, Georgia for Silknet, within the category: Electronics, Technology.

The Situation

 Supremo - one of the largest producer of canned goods and food products in the country is struggling to reach its target audience, as young housewives simply don’t care for traditional advertising.

Our research shows, they are mostly attracted to soap operas and scrolling cute things on social media.
 Brand needed to group all of its products: pasta, rice, beans, sweet corn, buckwheat, mushrooms, olives, sugar, flour and etc. - under one slogan - “It’s delicious for whole family”. 
The Solution 

Soap operas + cute videos = the Hungry Hungry Hamsters!

We launched online show series about the lovely family obsessed with food:

The Father - who loves politics and eating.
The Mother - who’s working at a food store and tastes everything around.
The Son - who’s struggling with insomnia and eats day and night.
The Daughter - who’s constantly working out and eats to stay fit.

For this, we created an entire miniature town that consisted of 1350 tiny details and made sure whatever happened in real life, happened in the show as well. With one short episode per week posted on Supremo’s Facebook page, we quickly built up a hardcore fan-base. Storyline and cliffhangers of each episode left viewers intrigued and encouraged them to engage with specially crafted Facebook content. 
Results:

 86% of Target Audience reached
, 2 657 671 Total Video Views, 
141% Increased Sales
 Content advertisement created by Leavingstone, Georgia for Supremo, within the category: Food.

To change drivers harmful habits and promote eco-friendly insurance package, we established a fake law enforcement agency Ecopolice and spread rumours that Georgian government was going to tax air. Ambient advertisement created by Leavingstone, Georgia for GPI Holding, within the category: Finance.

Digital advertisement created by Leavingstone, Georgia for Natakhtari, within the category: Alcoholic Drinks.

Campaign was delivered to the public via most communication channels and engaged the society to share their everyday mistakes. According to research, people thought that they would not make any mistakes, therefore most of society’s opinion of insurance was, that there was no need of it. Integrated advertisement created by Holmes&Watson, Georgia for TBC Insurance, within the category: Professional Services.

Ambient advertisement created by Leavingstone, Georgia for Old Irish, within the category: Alcoholic Drinks.

Natakhtari Brewery has just introduced a new light beer in Georgia - a country with one of the lowest ranks on the world happiness report (125th place out of 155). For the last few years economic crisis, and strained political relations with neighboring countries have been making everyday news headlines more and more stressful. Georgian media is known for its negative tone as, bad news gets more attention. It seems there’s nothing good is happening in Georgia. Ambient advertisement created by Leavingstone, Georgia for Natakhtari Light, within the category: Alcoholic Drinks.

To help people make healthier choices in life, we amped up the daily routine of Tbilisi metro, where 1 out of 3 escalators is usually switched off. This lucky escalator became the main arena of our challenge for a day - passengers could either jog up the stairs just like Rocky or take the slow, boring ride. Ambient advertisement created by Leavingstone, Georgia for Bakuriani, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Leavingstone, Georgia for Bank Constanta, within the category: Finance.

Film advertisement created by ABK Communication, Georgia for Alpina Paints, within the category: House, Garden.

Film advertisement created by Holmes&Watson, Georgia for Elit Electronics, within the category: Electronics, Technology.

Nowadays nobody has extra time to visit bank and spend hours in a queue. ProCredit Bank Direct banking allows customers to receive complex affordable and easy service to spend their time as they wish. Film advertisement created by LF&T, Georgia for ProCreditBank, within the category: Finance.

In this Christmas spirited film, leading telecommunications brand in Georgia, Geocell collaborates with acclaimed musician Katie Melua to raise awareness to the critical problem surrounding New Year festivities. Film advertisement created by Windfor's, Georgia for Geocell, within the category: Industrial, Agriculture.

Film advertisement created by ABK Communication, Georgia for Caparol, within the category: Industrial, Agriculture.

Sometimes we don't get the gift we loved to, but we can always create the one we want. Modern technologies, smart mind and creativity gives us chance to make unbelievable things. Film advertisement created by LF&T, Georgia for Tech Park, within the category: Electronics, Technology.