Georgia

WVA

Film advertisement created by Common Ads, Georgia for Ragnar Pilsner, within the category: Alcoholic Drinks.

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Being a student requires a specific set of skills: stamina, creativity, endurance, etc. Just like in sports. You compete with everybody, but mostly with yourself - know your limits and possibilities. You have to know.

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Direct advertisement created by Leavingstone, Georgia for Zoommer, within the category: Electronics, Technology.

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Film advertisement created by Wilton, Georgia for National Parks of Georgia, within the category: Recreation, Leisure.

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Film advertisement created by Holmes&Watson, Georgia for Elit Electronics, within the category: Electronics, Technology.

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In order to demonstrate how inaction correlates with domestic violence, we decided to use the most widespread symbol of ignoring the problem - the act of closing eyes. Our AI powered interactive web-platform uses the simplest of mechanics to deliver the message - You close your eyes - violence goes On, you open them - it stops. Digital advertisement created by Redberry, Georgia for Antipfund Georgia, within the category: Public Interest, NGO.

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Ambient advertisement created by Leavingstone, Georgia for Old Irish, within the category: Alcoholic Drinks.

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Nowadays nobody has extra time to visit bank and spend hours in a queue. ProCredit Bank Direct banking allows customers to receive complex affordable and easy service to spend their time as they wish. Film advertisement created by LF&T, Georgia for ProCreditBank, within the category: Finance.

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The Situation

 Supremo - one of the largest producer of canned goods and food products in the country is struggling to reach its target audience, as young housewives simply don’t care for traditional advertising.

Our research shows, they are mostly attracted to soap operas and scrolling cute things on social media.
 Brand needed to group all of its products: pasta, rice, beans, sweet corn, buckwheat, mushrooms, olives, sugar, flour and etc. - under one slogan - “It’s delicious for whole family”. 
The Solution 

Soap operas + cute videos = the Hungry Hungry Hamsters!

We launched online show series about the lovely family obsessed with food:

The Father - who loves politics and eating.
The Mother - who’s working at a food store and tastes everything around.
The Son - who’s struggling with insomnia and eats day and night.
The Daughter - who’s constantly working out and eats to stay fit.

For this, we created an entire miniature town that consisted of 1350 tiny details and made sure whatever happened in real life, happened in the show as well. With one short episode per week posted on Supremo’s Facebook page, we quickly built up a hardcore fan-base. Storyline and cliffhangers of each episode left viewers intrigued and encouraged them to engage with specially crafted Facebook content. 
Results:

 86% of Target Audience reached
, 2 657 671 Total Video Views, 
141% Increased Sales
 Content advertisement created by Leavingstone, Georgia for Supremo, within the category: Food.

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Digital advertisement created by Leavingstone, Georgia for Natakhtari, within the category: Alcoholic Drinks.

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Film advertisement created by ABK Communication, Georgia for Alpina Paints, within the category: House, Garden.

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Wildfires destroyed 10 million m2 of forest in Georgia this year. For a country with a massive air pollution problem, the damage is enormous, but there is still some hope. To remind people about the catastrophe, we exhibited burnt Christmas trees next to the charming fir trees at the annual Christmas fair in the center of the city. As a follow-up we want to start a new Christmas tradition to save the burnt forest - while you’re busy decorating your own Christmas tree, let’s plant a real fir tree where we need it the most. Go to merrytreesmas.com to sponsor a tree in the damaged area. Treepex - an ecological startup will plant a new Christmas tree for you and help you track its growth. The campaign is initiated by local creative agency Leavingstone together with Treepex. Let’s rebuild the damaged forest tree by tree! Ambient advertisement created by Leavingstone, Georgia for Treepex, within the category: Industrial, Agriculture.

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We decided to capture everyone's attention by creating pseudo fashion brand Dze_ (most of Georgian surnames finish with mentioned ending), as stylish clothes and accessories easily grab everyone’s attention. Everybody talks about street fashion, Demna Gvasalia (who is Georgian) and other trendy topics. So, we have partnered with the best fashion DOP's and photographers to shoot fashion video, that created huge buzz. With the support of carefully picked influencers and media channels, we started to spread the word about it. Big reveal was coming on Mercedes-Benz Fashion Week Tbilisi, perfect platform to present new famous brand - Dzegvi Shelter - that is known by everyone in Georgia, however nobody was paying attention to it. Hopefully, not anymore. Actually, Dze became real fashion brand, as it is selling bracelets, and amount from sales goes to Dzegvi Shelter. Integrated advertisement created by Windfor's, Georgia for Dzegvi Shelter, within the category: Public Interest, NGO.

WVA

We are sure that you've wondered what would happen to your favorite movie characters if their paths would cross by chance. Well, we know the answer to that question. "There is one big world where all our favorite characters live." - is a series of Graphic videos created by ABK for Silk TV. Film advertisement created by ABK Communication, Georgia for Silknet, within the category: Electronics, Technology.

WVA

In this Christmas spirited film, leading telecommunications brand in Georgia, Geocell collaborates with acclaimed musician Katie Melua to raise awareness to the critical problem surrounding New Year festivities. Film advertisement created by Windfor's, Georgia for Geocell, within the category: Industrial, Agriculture.

Cow

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Advertising Agency: Windfor's, Tbilisi, Georgia Film advertisement created by Windfor's, Georgia for GPI Insurance, within the category: Finance.

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We are sure that you've wondered what would happen to your favorite movie characters if their paths would cross by chance. Well, we know the answer to that question. "There is one big world where all our favorite characters live." - is a series of Graphic videos created by ABK for Silk TV. Film advertisement created by ABK Communication, Georgia for Silknet, within the category: Electronics, Technology.

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Advertising Agency: Windfor's, Tbilisi, Georgia Film advertisement created by Windfor's, Georgia for GPI Insurance, within the category: Finance.

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Digital advertisement created by Leavingstone, Georgia for Bank Constanta, within the category: Finance.




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